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Syllabus - Content Writing

content writing

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Archana
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49 views

Syllabus - Content Writing

content writing

Uploaded by

Archana
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Department of Information Technology

In Association with

New Technology
(AICTE Approved Institute (INTERNSHIP)
An ISO 9001:2015 Certified Institution

“Virtual Internship with Placement Assistance”

TECH CONTENT WRITING Duration : 30 Hrs

Objectives:
1. To introduce learners to the basic concepts of Content Writing
2. To sensitize them to the various styles and techniques of writing and editing
3. To nourish their creative faculty
4. To increase employability of the learners
5. To create industry-academia interface through institutional support

Learning Outcomes: After the completion of the course, students will be equipped with
1. The basic concepts of Content Writing
2. The knowledge of various styles and techniques of writing and editing
3. A nourishment of their creative skills
4. An enhancement of their employability
5. A creation of an industry-academia interface through institutional support

Unit I: Basics of Content writing (06 lectures)

1. The Concept of Content Writing and its relevance


2. Role and Functions of Content Writers
3. Print and Web Content Writing
4. Scope and Types of Content Writing
5. Principles and processes of content writing
Unit II: Types of Content writing (11 lectures)

1. The process of Content Writing – getting the brief, ideating, researching, structuring,

1
formatting
2. Editing and Proof-Reading—following company style sheet, grammar, copy flow,
restructuring, market research
3. Writing Styles - Non-fiction (Essays, Reports), Advertising, Newspapers
4. Writing blogs, case studies, white papers

5. Corporate Communications -- Writing for business to business (B2B), business to


consumer (B2C), press releases, newsletters – focus on language, jargon, writing style,
target audience, formal and informal language

Unit III: (07 lectures)


Visual Content

1. Infographics- Importance and relevance


2. Images, Screenshots
3. Videos, Memes, GIFs, 30-degree videos
4. Product Demonstrations

Interactive Content

1. Quizzes
2. Polls
3. Interactive white papers
4. Free tools and paid tools

Unit IV: Tools of the trade (06 lectures)

Social Media

1. Understanding the basics of social media


2. Understanding social media content writing
3. Understanding PR

Plagiarism laws in Content Writing

1. What is plagiarism, rules on plagiarism


2. How to write plagiarism-free copies

Happy Learning !!!

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