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21 views

Vân Anh

Uploaded by

minhgiatran10122003
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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1.7.

Management costs and others - Chi phí quản lý và chi phí khác
Looking at the report below, we can see that Vinamilk's consolidated management costs are
more than 1,755 billion. This also shows that Vinamilk is very focused on their human resource
management as it accounts for nearly 34% of total revenue.

1.8. Break Even Point - Điểm hoà vốn


Break Even Point is a concept in business, used to describe the level of sales or product output
that needs to be sold for a company or project to achieve zero profit, that is, total revenue equals
total costs.
We calculated that this fixed cost is including the employee salaries, rental costs,.... is
86.900.000
Variable costs here include many things such as the cost of changing product packaging, raw
material costs, sales commissions,... is 7.200 per unit.
The price that we sell for 1 unit is 30.000
Break even point = fixed cost/ (selling price - variable cost) =3930 product unit.
2. Market condition - Điều kiện thị trường
-With the advantage of being a leading company in the dairy market share in Vietnam, Vinamilk
shows its strength with a market share of about 40% with a wide distribution network throughout
the country and a variety of products that can meet the needs of customers. meet the needs of
many people. Therefore, Vinamilk constantly improves product quality and advanced technology
to serve the needs of milk production and distribution to all parts of the country.
2.1. Market overview -
Vietnam Dairy Industry in 2023:
-In 2023, the fast-moving consumer goods industry recorded a modest increase of 2% Y
oY, while the dairy industry had a slight decline of 1%. This is because Vietnam's econo
my has fallen under the impact of the global economic situation. Major trading partners a
re experiencing slow growth due to monetary policy, still high inflation and political situa
tion,... According to the General Statistics Office, the growth of purchasing power for go
ods and services after excluding price factors slowed down significantly each quarter in 2
023, specifically, the cumulative value for the first 3 months is 10.3%, 6 months is 8.4%,
9 months is 7.3 and 12 months is 7.1%.
-The liquid milk market in 2023 will also be affected by inflation and increased living co
sts. The daily milk consumption habit of Vietnamese people is still not popular. In additio
n, today, consumers tend to switch to more plant-based products, they want to switch to a
healthier lifestyle, which is also causing the cow's milk market to show signs of decline.
2.2. PESTEL
Political
-The political situation in a country can affect the business situation of a business. Regard
ing VNM's domestic market, in the context of a stable economy, VNM's business activiti
es here do not face too many disadvantages, not only that, it also solves employment prob
lems, increases income and increases consumption demand for society -But in the situatio
n abroad. With Vinamilk expanding its market to other countries such as India, USA, Rus
sia, etc., they also need to comply with the legal systems and requirements in those countr
ies. Regarding the current situation in Iraq, a major export market for Vinamilk is experie
ncing instability, which greatly affects their export resources. Therefore, Vinamilk has ex
panded its export market to other countries such as the USA, Canada, Australia, …
-With Vietnam being an agricultural country, the dairy industry is one of the industries th
at the government is currently very interested in, that is why Vinamilk is always supporte
d by the government in terms of tax policies and projects. expand cow farming.

Economic
-Based on Vietnam's current economic development rate, according to NCIF's forecast, b
etween 2021 and 2025, the GDP growth rate will reach 7%/year, possibly increasing 7.5
% in 2023.
-Regarding inflation, currently Vietnam is at 3.5% - 4.5%/year, by 2023, inflation will be
at 3.25%, achieving the target set by the National Assembly of controlling at level at 4.5
%, lower than the world inflation rate of 5.7% in developed countries and 8.7% in develo
ping countries.
-Labor productivity is also improving, according to the General Statistics Office, in 2023
the labor productivity of Vietnamese people will reach 188.7/million VND, an increase of
4.8% over the same period last year.
In general, Vietnam's economic situation after the Covid 19 pandemic, Vietnam has contr
olled the economy, leading to people's quality of life also becoming more stable, leading t
o the need to buy health products. Health also increased, including the dairy industry in g
eneral and Vinamilk in particular.

Social
-Regarding social security, Vietnam currently has 100.3 million people according to 2023
data, a large population but due to uneven distribution between urban and rural areas, the
nutritional benefits of milk have not been mentioned. in rural areas, making it a market p
otential to expand consumption in these areas.
-Milk is considered a healthy product, especially for children's health. Today, malnutritio
n in children is still high, this is also an opportunity to promote development. dairy indust
ry.
-With the current development of digital technology and the internet, accessing electronic
websites helps promote campaigns targeting consumer psychology, to raise awareness of
consumer habits of using more milk.

Technology
-Regarding technical technologies, Vinamilk is also one of their strengths. Currently, the
technologies that businesses are applying are mostly modern import and packaging techn
ologies provided from large investors such as Denmark and Sweden.
-Thanks to support from foreign companies, advanced technologies are introduced into th
e care of cows such as remote radio wave identification technology, biological sensor syst
ems, surveillance cameras, and sterilization technology. High temperature and fast, mode
rn milk powder packaging technology.
-With technological support, Vinamilk has achieved a number of achievements such as:

+Vinamilk is the only enterprise in Asia that owns an automatic milking system that meet
s G.A.
+ Product quality management technology according to ISO standards.

Environment
-With Vietnam having a quite pleasant tropical monsoon environment, it is a suitable natu
ral condition for developing the dairy farming industry, especially in the areas of Lam Do
ng, Ba Vi, Tuyen Quang, Nghe An provinces. An, Son La,...
-In addition, being an agricultural country, the import source of raw materials such as sug
ar will also have an advantage because it can be imported at affordable prices.
-However, the problem of environmental pollution is still a painful problem, the scarcity
of some raw materials, the increasing rate of environmental pollution affects the marketin
g problems of businesses, that is why the government Countries must introduce policies o
n reusing and reproducing resources.
- Being a tropical country, it is always accompanied by a hot climate that affects the quali
ty of product preservation if not handled properly, accompanied by annual floods leading
to a number of losses that force businesses to come up with specific strategies to improve
the above problems.

Legal
-Regarding legality, Vinamilk is a large enterprise, always complying with national laws
with control over food safety and hygiene issues such as documents that fully meet the re
quirements of ISO/IEC 17025:2005. , management system as well as other legal documen
ts on business licenses, tax codes,...
P 2.2.1: Certificate standard ISO/IEC 17025:2005 of some factories from left to right: Ti
ên Sơn, Nghệ An, Đà Nẵng

P 2.2.2: Vinamilk’s establishment information

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