Digital Marketing in UAE

DAYS SYLLABUS

01
A) What Is Digital Marketing
Digital marketing introduction, Digital marketing scopes and
trends, who can learn digital marketing
Digital Marketing
B) Offline Advertising Vs Online Advertising
Advantages and disadvantages of digital marketing and
traditional marketing, channels of traditional marketing and
digital marketing.

C) Various Digital Marketing Channels

Social media, Search engines, Email , lead generation, SMS,
Day 1
WhatsApp
to
Day 3 D) Branding
What is branding? What comes under branding? What
happens to the value of a product with branding and without
branding? How branding makes a product worthy

E) Lead Generation
What are leads?, When to say a lead generated? How can we
generate leads with digital marketing? What are the ways we
can generate leads?

F) Current trends in Digital Marketing

Social media trends, Podcast, Funnel

02
A) What is Search Engine Optimization?
Day 4 What is SEO, Types of SEO and Sections of SEO
to
SEO - Advanced Day 10 B) What is a Search Engine?
How Search engine Works, What is crawling, indexing, spider
C) Google Ranking
Factors effecting google ranking
Day 4
D) Keyword Research
to
How to do keyword research, How often do keyword
Day 10
research, Discover keywords, Types of keywords: Short tail-
keyword, Long-tail keyword, Short-term fresh keyword,
long-term evergreen keyword, product defining keyword,
customer defining keyword, geo-targeting keyword, LSI
keyword, Intent Targeting Keywords.

03
A) Complete Web Analysis Report using different
tools
Google Analytics 111, Seo Optimer
Web Analysis /
B) Competitor Analysis
Audit Report
How to identify competitors? (SEM RUSH), Analyse
competitor content, analyse their SEO parameters, How they
used Tags in website for SEO, How keywords distributed.
Check social integration. Tools for Competitor Analysis:
SEMRUSH, UberSuggest

Day 11 C) Keyword Analysis and Density

to How Search What is keyword density, how to calculate
Day 16 keyword density, Keyword density formula, whatis TF-IDF,
what is keyword stuffing, Keywords count, keyword variant,
keyword cluster. Keyword density checker tools.

D) Duplicate Content Checking

Duplicate content and SEO, How search engine treat
duplicate content, Duplicate detection: siteliner, dupli
checker,small seo tools.

E) Broken Link Checking

What is linking?, Internal, external, broken links, what is
broken linking, and how can we use broken linking? Broken
link checker: ahrefs, broken link checker
04
A) Keyword Research with Google Keyword Planner
What is google keyword planner, a detailed study on
keyword planning tools, search volume, and average search
On Page volume, google keyword planner does not provide accurate
Optimization search volume it shows average, tools: ahrefs, SEM rush,
keyword everywhere (all paid)

B) Header/Title Tag Optimization

Title length (can use seo mofo snippet tool to get the count),
use pipings, use keywords (not stuffing), start each word in
the title tag with caps.

C) Meta Tag Optimization

Meta description length (use SEO mofo snippet tool ) uses
keywords, meta description is the view in the search engine,
use neatly. Meta Og tags, Meta twitter tags.

D) Description Tag
Day 17 LSI (Latent Semantic Indexing)
to
Day 21 E) Image Optimization & Robots File Creation
What is robots.txt? What is the use of robots.txt? Recent
update robots.txt is removed only tag is used for no indexing
option, which all are the search engine robots (eg: google
bot)

F) Sitemap Creation & Submission

What is a sitemap? Why sitemap? Importance of a sitemap?
Site map generation site, where to upload sitemap.xml, how
often update site map, update sitemap in search console,

G) Setting up Google Webmaster and Analytics

What is Google webmaster/search console? How to submit a
site to Google Webmaster? What is the importance of the
submission? What is Google Analytics, how to generate a
Google Analytics tag, check how analytics works on a
website, and a brief intro on Google Analytics terms.

H) Bing Webmaster tool Setting & 404 Redirection

What is Bing webmaster? How to submit to bing webmaster,
what is the importance of bing webmaster?
05
A) What is Off page SEO?
What is page optimization? Why it is important, to analysis of
competitor off-page activity with tools like Uber Suggest,
Off Page ahrefs
Optimization
B) Why Off page is Important?

1) Increase traffic
2) Domain Authority
3) increase reach and visibility
4) Increase page rank
5) Increase SERP

C) What are Backlinks?

Backlinks are the links from high page rank to the site and it
Day will increase visibility. Backlink terms:
1) Link Juice
22
2) No-Follow link
to
3) Do-follow link
Day 4) root domains
25 5) Anchor Text
6) Internal links

D) Backlinks Creation Methods

1) Broken link method (we can find broken links in any
famous website in a niche and grand them for the link to our
website.
2) Guest articles
3) sky scrapper content analysis
4)Competitor analysis of backlink
5) Reciprocal Linking
6) from blogging

E) Difference Between Do Follow and No Follow

Backlinks
Do follow the link is which allow search engine bots to follow
the link provided. No follow links are which do not allow
search engine bots to follow the link.
06
A) Facebook
Page Basics and Creation & Post Creation (Including
Canva Basic)
Facebook & Automated Message Setup
Instagram Post Boosting & Advertising Policy
Ad manager (Ad manager structure including campaign
creation)
Day
Audience (Custom Audience & Look Like Audience)
26 Business Manager (Including Pixel & Catalogue creation
to basics)
Day Business Manager settings basics
30 Creator Studio (Posting Simultaneously for Fb & Insta)
Facebook Market Place

B) Instagram
Professional & personal accounts, Hashtags, news feeds
IG tv & stories
Benefits of creating Reels
Advertising using Ad manager
Connecting Facebook page and Instagram accoun