INTRODUCTION

Water pumps which is already second in market is growing at a significant pace in

India. Demand for water pumps in the country is proliferating due to rigorous growth in
agriculture and other water intensive industries. Government of India has introduced various
policies to assist the growth of agricultural output in the country. These policies vary from
subsidized to exemptions by use of solar water pumps. The announcement of such kind of
policies has inspired farmers within the country to install independent irrigation facilities to
make a consistent availability of water. Consequently, these schemes are also directly pushing
the demand for water pumps in India and where Agriculture sector is dominating in Indian
economy as it accounts for over 53% share of country's total work force. Declining water level
and rising per capita water demand are major challenges being faced by population associated
with agriculture sector and its related segments. On the other hand, per capita water availability
has reduced to about one third since 1940, resulting into growing demand for water pumps and
necessity of water, where agriculture water pump is the leading segment. Other factors such as
rising urbanization, infrastructure investment and industrialization (especially in water & waste
water, oil & gas sectors) are also driving the water pumps market. Urbanization in India has been
witnessing strong growth, where urban population is further forecasted to be increased from 290
Million in 2002 to 500 Million by the end of 2017. Export segment of water pumps have also
grown immensely during past few decades.

According to "India Water Pumps Market Forecast & Opportunities, 2018" Indian water
pump market revenues are expected to grow at the CAGR of around 13% between 2013-18.
Indian water pumps market is segmented into two categories that is Positive Displacement
pumps and Centrifugal pumps, where centrifugal pumps market is dominanting. The leading
companies operating in water pumps market in India are Kirloskar Brother Limited, KSB Pumps.
CRI Pumps, and Shakti Pumps. Increased energy crisis and government regulation are
motivating water pump manufacturers to develop energy efficient products. States such as
Gujarat. Tamil Nadu and Maharashtra has strong industrial base, hence, leading in demand for
industrial pumps, while Punjab and Uttar Pradesh are agriculture based states and consequently
agricultural pumps are more in demand from these states.
CONTRIBUTION TO ECONOMY

Pumps contributes significantly for the growth of the Indian economy. They have
proved high criticality in productivity of the core sectors of the economy. The Pumps sector has
a net value addition ratio in manufacturing of over 20 per cent in following years. India already
exports Pumps worth over USS 1.55 billion, serving various engineering segments and to over
100 countries. The exports in pumps segment are growing at a healthy rate of around 10-12 per
cent annually. Additionally the Indian market is already worth over Rs 5,000 crores in pumps &
Rs 4.500 crores in valves. India is already selling & supporting niche scientific & engineering
technologies to developed economies in areas such as in aerospace engineering, auto
components, biotechnology etc.

Today India has attained near self-sufficiency in Pumps for Nuclear Power, complete
self- sufficiency in captive power generation, pulp & papers, energy efficient pumps in utilities
& in the agriculture sector. Considerable manufacturing segment of this sector is focusing on
catering latest application in Bio-Pharma field, such as of Infusion Pumps.

Given the fact that among machineries, pumps are said to be produced and used in largest
numbers, second only to electric motors. The overall scenario in Indian economy also favours
growth & development in Indian Pumps & Valves industry, thereby opening huge potential of
international collaborations.
CHALLENGES

Indian pump exporters are facing intense competition from the foreign counterparts in
catering to global needs. In the recent years, the Indian pump industry has been forced to be
proactive with foreign players bringing in superior pumps to the market. The domestic industry
today is in fact looking up for overseas opportunities and quite a few have also made a good
impact in the international scenario. In order to identify the problems faced by the Indian pump
exporters, a specific study has been made on the global marketing strategy adopted by the Indian
pump manufacturers.

 The players operating in the market facing some acute challenges like governmental
policies, taxation regime and lack of investments which are hampering their
development
 Agricultural power subsidy & farmer sops pose a major hindrance in market growth
Consumer outlook prevalent in the market is another major challenge.
 Rise in cost of inputs act as a major bottleneck in the development of the Indian pump
industries.
 Initiatives and regulations prevalent in the market too have an impact on the growth and
development of the industry.
 Threat from unorganized players.
 Increase in raw material prices.
 Low awareness amongst farmers.
MARKET SIZE

The pump market in India is valued at INR 5,490 crore in 2010, and it is expected to
reach INR 12,330 cr. by 2014, growing at a Compounded Annual Growth Rate (CAGR) of 22
percents. The pump industry is composed of a large number of Small Scale Industries (SSI)
units, large manufacturers and many overseas manufacturers. The industry is fragmented, with
the presence of both organized and un organized players, and competition from international
companies who have set up their base in India. Indian pump manufacturers appear to completely
fulfill the domestic demand for pump usage, with more than 600 manufacturers producing
around 1.2 million pumps annually. The industry is balanced in terms of demand-supply, with
domestic companies meeting 95 percent of the requirements and imports constituting the
remaining 5 percent.

In India, pumps are used in the domestic, industrial and agriculture sectors. The Indian
agriculture sector is the largest consumer of pumps, with pumps being used in several
applications such as irrigation and water distribution; in the industrial and domestic sectors.
pumps are used for water supply, sewage, chemical supply, etc.

Agriculture: The agriculture sector is the largest contributor to the total demand for
pumps and accounts for approximately 35 percent of the total pump market in India. Currently,
the agriculture sector is characterized by the penetration of low-cost pumps. Various policies and
subsidies by the government to promote the use of efficient and quality pumps are likely to boost
the demand for agricultural pumps. Industrial. The industrial sector contributes around 35
percent market share for the pumps sector9. Since pumps represent the largest single use of
electricity consumption in industries (approximately 31 percent) 10, the focus in this segment is
on high quality pumps, with regular up gradation to the latest technologies: Pumps find
application in various industries, including oil & gas, power projects, chemical, food & beverage,
marine applications, pulp & paper, pharmaceutical etc. With a large number of projects in the
pipeline, the power sector is expected to prove a major demand driver for pumps 11. Domestic:
The market share for domestic pumps share is relatively low at 30 percent. as compared to
agricultural and industrial pumps 12. Pumps, in this segment, are used for public water supply.
sanitation, household utilities and business establishments.
MAJOR COMPETITORS

 C.R.I Pumps Pvt.Ltd

 Shakthi Pumps Pvt. Ltd

 Aqua Groups

 Lakshmi Water Pumps

 Ksb Group

 Texmo Idustries

 Suguna Motors And Pumps

TRENDS

 Large number of fairs and events

 Technology Orientation
 Foreign companies operating in India.
GOVERNMENT POLICIES AND REGULATIONS

 The Government of India has announced a national manufacturing policy with the
objective of enhancing the share of manufacturing in GDP to 25% within a decade and
creating 100 million jobs. It also seeks to empower rural youth by imparting necessary
skill sets to make them employable. Sustainable development is integral to the spirit of
the policy and technological value addition in manufacturing has received special focus.
 The share of manufacturing in India's GDP has stagnated to 15-16% since 1980 while the
share in comparable economics in Asia is much higher from 25 to 34%
 Inadequate physical infrastructure, complex regulatory environment and inadequate
availability of skilled manpower have constrained the growth of manufacturing in India.
 Recognizing that the manufacturing sector has a multiplier effect on the creation of jobs,
even in allied sectors, the government has brought out this policy for the gain of pump
industries.
 The policy is based on the principles of industrial growth in partnership with the States.
The Central Government will create the enabling policy frame work, provide incentives
for infrastructure development on a Public Private Partnership (PPP) basis through
appropriate financing instruments, and State Governments will be encouraged to adopt
the instrumentalities provided in the policy.
 The proposals in the policy are generally sector neutral, location neutral and technology
neutral except incentivization of green technology. While the National Investment and
Manufacturing Zones (NIMZS) are an important instrumentality, the proposals contained
in the Policy apply to manufacturing industry throughout the country including wherever
industry is able to organize itself into clusters and adopt a model of self-regulation as
enunciated.
QUALITY OBJECTIVES:

 To reduce rejection and rework in production area

 To improve quality index of out-going products on continues basis.

 To impart motivation and training to all employees.

 To strive to become market leader in domestic market in our segment of market.

 To increase export sales.

 To introduce post sales service system (above warranty period )

VISION:

 To delight customer by providing product and service, beyond his expectation.

 To become market leader in submersible type pumps and allied products like waste water

pumps.
 To create professionally stimulating, stress free and proactive work environment for our

employees, suppliers, and provide them avenues for improvement.

 To create wealth: by throughput & by total elimination of non-value adding activities; for

continuous improvement, for satisfaction of stake holders, employees and for fulfilling
social obligations.

MISSION:

“Not just the product quality, but quality in the way we choose to do business, quality in
the way that we deal with our own personnel, quality in the way that we deal with our suppliers
& ancillaries & very importantly quality in the way that we treat our customers, both potential as
well as existing”.
PROFILE OF THE INDUSTRY

ABOUT THE INDUSTRY

Seen Industrial Corporation in Coimbatore is one of the leading businesses in the Fan
Motor Manufacturers. Also known for Motor Manufacturers, Motor Wholesalers, Rotor Motor
Manufacturers, Hydraulic Accumulator Manufacturers, Motor Shaft Wholesalers, Condenser Fan
Motor Manufacturers, Electric Motor Part Wholesalers, Rotor Motor Wholesalers and much
more. Find Address, Contact Number, Reviews & Ratings, Photos, Maps of Seen Industrial
Corporation, Coimbatore.

LOCATION AND OVERVIEW:

Seen Industrial Corporation in Sundarapuram, Coimbatore is a top player in the

category Fan Motor Manufacturers in the Coimbatore. This well-known establishment acts as a
one-stop destination servicing customers both local and from other parts of Coimbatore. Over the
course of its journey, this business has established a firm foothold in it’s industry. The belief that
customer satisfaction is as important as their products and services, have helped this
establishment garner a vast base of customers, which continues to grow by the day. This business
employs individuals that are dedicated towards their respective roles and put in a lot of effort to
achieve the common vision and larger goals of the company. In the near future, this business
aims to expand its line of products and services and cater to a larger client base. In Coimbatore,
this establishment occupies a prominent location in Sundarapuram. It is an effortless task in
commuting to this establishment as there are various modes of transport readily available. It is at
, Near State Bank, which makes it easy for first-time visitors in locating this establishment. It is
known to provide top service in the following categories: Motor Manufacturers, Motor
Wholesalers, Rotor Motor Manufacturers, Hydraulic Accumulator Manufacturers, Motor Shaft
Wholesalers, Condenser Fan Motor Manufacturers, Electric Motor Part Wholesalers, Rotor
Motor Wholesalers.
DAY TO DAY ACTIVITIES

Day-to-day activities as an intern in the administrative department

 Checking files
• Review a variety of documents, such as contracts, invoices, and employee
records, for accuracy and completeness.
• Ensure that all files are properly organized and stored.
• Identify and correct any errors or omissions.
• Flag any potential problems or concerns to your supervisor.

 Arranging mess food

• Work with the kitchen staff to create a daily menu that is both nutritious
and affordable.
• Order groceries and other supplies.
• Supervise the preparation and serving of food.
• Ensure that the mess is clean and well-maintained.

 Managing bus timing and driver availability

• Coordinate the schedules of multiple buses and drivers.
• Track the whereabouts of each bus in real time.
• Ensure that all buses are properly maintained filled
COMPANY PROFILE

Company Name: Seen Industrial corporation

Company Status : Active

Type Of Company : Private

Service : Motor Manufacture Company

CEO: Selvaraj

Form Of Company: Middle Sized Company

Established On : 1/12/1995

Number Of Employees : 50 (Above)

Address : 1/34-F8 Kasturi Nagar, Madukkarai Road,Sundarapuram, COIMBATORE-641 024

Nature of Business: Manufacturer

Legal Status of Firm : Partnership Firm

GST No: 33ACAFS6365G1Z5

SAMPLE OF MOTOR SHAFT

The shaft in a motor is a cylindrical component that extrudes out from the motor
and its housing. The purpose of the shaft is to convert energy from the motor into the end
use application. Precision pins and shafts operate as a function of speed vs torque.

It Was Leading Manufacture Product In The Seen Industrial Corpration and started
manufacturing at 1/5/1996.

Most motor manufacturers use SAE 1045 in either cold-rolled (CRS) or hot-rolled
steel (HRS). Forged or normalized, C1045 is a medium carbon, medium tensile steel. This
steel shows good strength, toughness and wear resistance
SAMPLE DAILY SCHEDULE

9:00 AM - 9:30 AM: Arrive at work and machines where switched on

10:30 AM – 10:40 AM: Tea break

11:30 AM - 12:30 PM: Lunch break.

12:30 PM - 1:30 PM: supervising time

1:30 PM - 2:30 PM: Checking the worker

2:30 PM – 2:45 PM: Tea break

3:30 PM - 4:30 PM: changing shift

Day 1: Orientation

 Morning: Attend an orientation session to learn about the company, its culture, policies,
and your specific role.
 Afternoon: Begin your initial training, including a tour of the workspace and
introductions to your team members.

Days 2-5: Getting Acclimated

 Mornings: Continue with training sessions to get acquainted with the company's systems,
tools, and processes.
 Afternoons: Start with introductory tasks and observe your team's workflow. Begin to
familiarize yourself with your responsibilities.

Days 6-14 (Second Week):

By this point, you should be more familiar with your role and team.

Mornings: Work on introductory projects and tasks assigned by your supervisor or mentor.
Attend regular team meetings and provide updates on your progress. Use this time to ask
questions and seek clarification on any aspects of your internship.

Days 15-21 (Third Week):

Continue working on assigned projects and tasks.

Attend departmental or company-wide meetings to gain a broader perspective on the

organization. Consider requesting a one-on-one meeting with your supervisor to discuss your
performance and goals.

Days 22-28 (Fourth Week):

Continue to work on ongoing projects and take on more responsibilities.

Mid-term review: You may have a mid-term evaluation meeting with your supervisor to
discuss your performance, areas for improvement, and any adjustments to your internship
experience.
CONCUSION

My internship at [seen industrial corporation] has been a valuable and enriching

experience. Over the course of [duration of the internship], I had the opportunity to learn and
grow in various aspects of my professional development. This internship allowed me to gain
practical insights into the real-world working environment and has left me with several key
takeaways.

My time[seen industrial corporation] challenged me to step out of my comfort zone and

take on new responsibilities. This helped me grow as an individual and gain confidence in my
abilities.

One of my most important tasks was to check files for accuracy and completeness. This
involved reviewing a wide range of documents, such as contracts, invoices, and employee
records. I also had to ensure that all files were properly organized and stored.