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The document discusses an online platform that allows customers to connect with astrologers for personalized astrology consultations and services. It provides solutions to issues like separating genuine astrologers from pretenders. The target market is individuals interested in astrology and spirituality. The business model involves charging customers per minute for consultations and selling premium and subscription services.

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Ajay Aathmika
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26 views

BMC New

The document discusses an online platform that allows customers to connect with astrologers for personalized astrology consultations and services. It provides solutions to issues like separating genuine astrologers from pretenders. The target market is individuals interested in astrology and spirituality. The business model involves charging customers per minute for consultations and selling premium and subscription services.

Uploaded by

Ajay Aathmika
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Problems

lot of fake astrologers, customers find it difficulty to


separate the genuine one from pretenders
Offline players didn’t have tech expertise to increase their reach or scale
their business

Solutions

User friendly interface - astrologers available to u


digitally through mobile phone
Astrologer matching algorithm
Real time consultation
Payment gateway integration

Market

Indian religious & spiritual market $58.56 in 2023


Expected to grow at a CAGR of 10% 2024-2032 to reach $150 bn

Target customers

25-35 ( age when relationship and career uncertainity are at the peak)
Metro & Tier I cities
Secondary target - astrologers

Go to Marketing Strategy

Digital presence & branding


Content Marketing
Influencer colloboration
User testimonials & Reviews
Referral Programmes
Seasonal campaigns & events
Digital PR link building

EVENT DRIVEN BUSINESS MODEL

users mainly seeks guidance for day to day events


company profits from simple pay/minute model
USP

1 to 1 consultation and guidance


quality of service provider is paramount
redefining spiritual industry by merging tradition with modern tech,
creating a profitable platform

Revenue Model

One to One Consultations - users pay per minute for consultation 90%
Premium Services (live streaming) 5%
Subscription Model
Selling of Products ( Ecommerce & Pujas) 5%
Partnering with Astrologers
Advertising Revenues

Major Topics

60 % Marriage & relationships


30 % Career related

Expenses

Astrologers Payout
Marketing - SMM (1/6 th marketing spend on international market)
Performance Marketing
CAC - $6-$9

How it works

Customers acquired through ads/free session


customers selects & consults astrologer with 1 -1 free session
customers tops up wallet for more time
Pay price based on charges/minute
Commission from 2 sided transaction
CAC acquired in 6-8 months
80 % revenue from repeat customers
Profit reinvested in performance marketing

SEO

Direct (same business model- same target keywords)


Indirect ( different business model - same target keywords)
20 % of transactional charges
5-200/ minute

80 % revenue comes from repeat customers


1/6th revenue from international customers

65 % income from chat consultations


35 % income from audio calls
GROWTH CHALLENGES

Customers acquired through ads/free session


customers consults astrologer with 1 -1 free session
customers tops up wallet for more time
CAC acquired in 6-8 months
80 % revenue from repeat customers
Profit reinvested in performance marketing

LINEAR GROWTH WITH SEO

Create/ Acquire Content


crawling & indexing
Ranking
Earning a click
converting a user

NON LINEAR GROWTH WITH SEO

Astrologers acquired through ads/word of mouth


Astrologers contribute to SEO content for platform visibility
New customers acquired from ranking on top of SERP's
Higher demand = Higher Prices
Higher Prices = New Astrologers
Profit reinvested in performance marketing
WTH CHALLENGES

INPUTS

M & A, story telling


links, content quality
Content quality, Load Time
Intent & snippet optimization
CTAs, Blurred content, offers

R GROWTH WITH SEO

bility
s
Key Partnership Key Activities Value Proportions Customer Relationships Customer Segments

1. Astrology Experts 1. Managing online platform 1. Allow customers to connect with astrologers i1. Personalised Customer experience through astr1. Individuals interested in astrology & Spirituality
2. Retailers in the spirituality and 2. Creating Personalised Astrolo 2. wide range of astrology related services 2. Tailored Product recommendations 2. Looking for unique & meaningful gifts
3. Marketing and Sales 3. Personalized astrology gifting service

Key Resources Channels

1. Astrology experts 1. Online Platform


2. Online Platfotm 2. Retail stores within the spirituality & retail industry
3. Production facilities
4. Marketing resources

Cost Structure Revenue Streams

1. Production Cost 1. Sale of Astrology Services


2. Marketing Cost 2. Sale of Astrology related Product
3. Operational Cost

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