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Ispit C1

1) Persuasion is important in business and many other areas of life, as convincing people to do what you want is often key to success. Researchers have studied different aspects of persuasion to understand if there are rules that can be learned. 2) One study looked at an advertising copywriter's approach to selling a product on TV via phone sales, which differed from the normal sales pitch and led to much higher sales. 3) Researchers concluded that persuasion follows identifiable patterns and strategies that can be analyzed and applied. Understanding how people think and what motivates them allows for more effective persuasion through subtle influences on judgment and decision making.

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0% found this document useful (0 votes)
297 views

Ispit C1

1) Persuasion is important in business and many other areas of life, as convincing people to do what you want is often key to success. Researchers have studied different aspects of persuasion to understand if there are rules that can be learned. 2) One study looked at an advertising copywriter's approach to selling a product on TV via phone sales, which differed from the normal sales pitch and led to much higher sales. 3) Researchers concluded that persuasion follows identifiable patterns and strategies that can be analyzed and applied. Understanding how people think and what motivates them allows for more effective persuasion through subtle influences on judgment and decision making.

Uploaded by

Sanja
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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C1 LEVEL TEST

GRAMMAR

1 Complete the sentences with the correct form of the verb in brackets.
Example: If I’d been watching (be watching) the game properly, I would have seen Sven
score the goal.
1 How long ________ you and Stan ________ (be going out)?
2 Darren ________ (have to) work late last Friday night.
3 I was watching TV when the telephone ________ (ring).
4 We ________ (not used to) see many people at this beach, but now it’s very crowded.
5 It ________ (be) announced by a company spokesman that the new factory will not
open until next year.
6 Could you get someone ________ (help) us with some work in the office?
7 I wish that I ________ (not give) Peter my phone number.
8 I’d rather you ________ (wait) here for Jan to come back.
9 I would ________ (plan) a party if I had known it was your birthday.
10 You wouldn’t be in a rush now if you ________ (wake up) earlier this morning.
11 Did you see some kids ________ (play) football in the park yesterday afternoon?
12 You seem ________ (be) working really hard lately. Don’t you think you should have a
holiday?
13 I started listening to this kind of music while I ________ (live) in Cambodia.
14 I felt really angry when I ________ (see) the email that Ruth had sent.
14

2 Complete the sentences with one word.


Example: I went to Madrid in order to learn to play the guitar.
1 We had a good holiday even ________ it rained quite a lot.
2 In ________ of not having a map, the walkers managed to find their way out of the
mountains.
3 ________ to the newspaper, all the trains have been cancelled next week.
4 When I was little, my dad ________ always cook a big breakfast on Saturday morning.
5 Luis can’t ________ heard my message. Otherwise he would have phoned.
6 Not ________ is it raining, the car also won’t start.
7 I don’t have time to play golf with Andrew. In ________ case, I don’t even know how
to play.
8 I’ve lost my wallet with the tickets in it. In other ________, we can’t go to the concert.
9 We ________ to have asked Muriel to look at the laptop. She knows all about
computers.
10 I can ________ garlic cooking. Is someone in the kitchen making dinner?
11 I don’t like going to the pub, but Robert ________.
12 Gabriel loves sports and Jane even more ________.
13 My new car cost three times as ________ as my last one.
14 There were so ________ people waiting to see Harry that we couldn’t get through the
crowd.
14
C1 LEVEL TEST

3 Complete the sentences with the correct word(s).


Example: I’ve started running every day because I want to enter the London marathon.
owing because due to
1 You’ve got such a bad cold – you really need to look after ________.
you yourself one
2 The villagers ________ have left the area because they had difficulty growing food.
are thought may understood to
3 We’re ________ find a petrol station soon. We’ve been driving for three hours.
sure must bound to
4 Not until I’ve saved enough money ________ leave home and try to find my own flat.
I will will I I’ll
5 As I was ________, if we can borrow a DVD player, we’ll be able to watch the film.
saying said to say
6 Please let me ________! I’m sure you have more work to do than I have.
to help helping help
7 It looks ________ Myron has finally learned to play the violin.
as if that though
8 We would rather ________ on holiday in August, but we had to wait until September.
In the end, we had a great time.
our have gone that we go
9 ________ I need is four extra hours in the day.
What It’s The reason
10 I don’t really like loud music, but Stephen ________.
doesn’t is does
11 It’s ________ more difficult to find a good job these days.
more than more and the
12 Could you wash these ________ cups, please?
coffee’s coffee coffee of
6 12
Grammar total 40

VOCABULARY

4 Read the definitions and complete the words.


Example: very funny = hilarious
1 an alternative medicine that helps people with back pain = c________
2 formal word for ‘vocabulary’ = l________
3 a group of words whose meaning is different from the meaning of the individual words,
for example it was a piece of cake (= it was easy) = an i________
4 listen to someone speaking and write down their words = to t________
5 monotonous, boring = t________
6 speak in a very soft voice = to w________
7 a legal agreement where the bank lends you money to buy a house = a m________
8 money that a bank lends and somebody borrows = a l________
9 remove from power using force = to o________
C1 LEVEL TEST

10 put off until later = to p________


10

5 Complete the sentences with the correct word(s).


Example: I’m reading a very depressing book, and so I keep crying in public.
haunting witty depressing
1 Every time a boy walked past them, the girls started ________.
giggling clicking buzzing
2 Working as a dog groomer might not pay that well, but it’s a very _________ job.
unpaid contract rewarding
3 What’s the name of Stuart’s wife? It on the tip of my ________.
heart tongue head
4 My uncle is really intolerant and ________-_______. That’s probably why he hasn’t
got many friends and why his wife left him.
narrow-minded well-behaved high-risk
5 If it was ________ to me, I’d go on holiday to Sicily twice a year.
go up prefer
6 I got the ________ that he was not interested in what we had to say.
way act impression
7 I’ve just started a new ________ working as a manager in a fast food restaurant.
job profession qualification
8 The two armies agreed on a __________ for Christmas.
treaty revolution ceasefire
9 I arrived about an hour before the meeting, so I ________ some time looking in the
shops near the station.
gave killed made
10 My parents got a real ________ when they saw my picture in the newspaper. I hadn’t
told them that I was going to join the peaceful demonstration.
chance joke shock
10

6 Underline the correct word.


Example: It’s the summer holidays, so I’ve got time on my hands / head.
1 I’ve lost my job, so for a few months we’ll have to get by / back on my wife’s salary.
2 The door made a mumble / click when it closed.
3 The troops captured / withdrew more than 500 enemy soldiers.
4 Each guard standing outside of the building held a machine cannon / gun and stood
very still and straight.
5 I don’t like modern art, but I quite like abstract / still paintings
6 Could you please take some money outside / out of my wallet and go to the shop for
some teabags?
7 There’s no harm in telling a grey / white lie every now and again.
8 Our dog always roars / barks furiously at anyone who walks past the gate.
C1 LEVEL TEST

9 Look, here’s some chopped / sliced bread. Let’s make sandwiches.


10 For dessert, I plan to serve ice cream with melted / poached chocolate on top.
10

7 Complete the sentences with one word made from the word in brackets.
Example: In many countries, smoking has been outlawed (law) in public places.
1 We had a big _________ (celebrate) for my uncle’s 75th birthday.
2 When we finished university, Axel and I formed a ________ (partner) and started our
own business.
3 ________, (apparent) Luke wants to quit his job and move to Bolivia.
4 After the crash, the ________ (wound) were taken to the local hospital for treatment.
5 A famous ________ (history) visited our school and told us a lot of stories about the
past.
6 Many animals are fighting for ________ (survive) as humans continue to destroy the
environment.
7 At the school disco, the boys ________ (number) the girls. There were three times as
many boys.
8 I’m afraid we ________ (estimate) how popular the tour would be. One thousand two
hundred people asked to join, but we only have 100 places.
9 The villa has an ________ (door) tennis court so we can only play if it isn’t raining or
too hot.
10 After my illness, it took me several weeks to get back my ________ (strong).
10
Vocabulary total 40
Grammar, Vocabulary total 80
Name ____________________________
Class ____________________________

End-of-course Test
Listening and Speaking A

READING

1 Read the article and tick () A, B, or C.

THE SCIENCE OF PERSUASION


A
Persuasion is key to business and to much more besides. In many walks of life and
in many situations, persuading people to do what you want them to do is the key to
success. Is persuasion a science with rules that can be taught and learnt, or is it
simply a matter of instinct and personal experience? Researchers have looked into
different aspects of persuasion and come up with some interesting results.

B
One advertising copywriter, for example, came up with an approach to selling a
product on a TV shopping channel via phone sales that differed from the norm for
such advertising. Instead of being instructed: ‘Operators are waiting, please call
now’, viewers were told ‘If operators are busy, please call again’. This might appear
to have been a risky tactic – putting potential buyers off by suggesting that they
would have to waste their time calling repeatedly until they finally got through to
someone to take their order. But the results were extraordinary and an
unprecedented number of sales resulted. The advert suggested that instead of there
being lots of operators sitting there and hoping people would call, there were so
many people who wanted the product that people might have to wait until they could
get it. This showed just how desirable the product was. Potential customers decided
that if so many other people wanted it, they definitely wanted it, too.

C
What role does choice have in persuading people to buy or get something? One
study looked at the choices employees made when offered different retirement
programmes. This showed that the more choices people were given, the less likely
they were to choose anything at all. Another study in a supermarket revealed a
similar effect of choice. A particular supermarket displayed either 6 or 24 different
kinds of jam. When there were 24 jams to choose from, 3% of customers went to
the display and bought one of the jams. When there were 6 jams on display, 30% of
customers did so.

D
To what extent can fear play a part in persuasion? One experiment involved public
health leaflets on the dangers of tetanus infection. Some of the leaflets consisted
almost entirely of frightening images of infected people, with a bit of information
about infection, while some contained no images at all, only information about
infection. Some included information on where people should go to get tetanus
injections to protect themselves, while others only gave this information and nothing
else. The outcome was that the greatest number of people who went for injections
were those who had been given the leaflet with both frightening images and
instructions on where to go for injections. People who had been given the leaflets
dealing only with infection did nothing. The conclusion was that fear paralyses
Name ____________________________
Class ____________________________

End-of-course Test
Listening and Speaking A

people if no solution is offered, but if people are frightened and offered a solution
they are motivated to take action.

E
Research has also looked into the issue of restaurants persuading people who have
booked to let them know if they are not going to turn up. This shows that getting
people to promise to do something makes them more likely to do it than simply
asking them to do it. If the restaurant asks people to call if they can’t make it, 30% of
them simply don’t turn up and don’t tell the restaurant. If, however, the restaurant
asks them to call if they have to cancel and they reply that they will do so, only 10%
fail to notify the restaurant in advance that they will not be coming.

F
Another aspect of persuasion concerns getting someone to change their mind.
Everyone knows how hard this can be. It’s hard to prove to someone that a previous
decision was wrong, and as people get older they get less and less willing to change
their minds. This is because people want things to be consistent; they want their
attitudes, statements, values and actions to follow a set pattern. The only way to
persuade them to change is to acknowledge this by agreeing that the previous
decision they made was a perfectly understandable one. This allows them to focus
on your suggestion without feeling that their previous decision was wrong in any
way. As a result, they may be persuaded to break out of their established pattern
without feeling uncomfortable about doing so.

1 In section A, the writer raises the question of whether or not ________.


A business is different from other walks of life with regard to persuasion
B persuasion is as important as people say it is
C it is possible to generalize about how persuasion works
2 The writer says that the instruction mentioned in section B ________.
A sounds like a bad idea
B was given by mistake
C was necessary in the circumstances
3 How did some people react to the instruction mentioned in section B?
A Many of them bought more than one of the product.
B Their interest in the product increased.
C They bought something they didn’t want.
4 In both of the studies mentioned in section C, ________.
A some of the choices proved more attractive than others
B the number of choices affected what people did
C only a few people selected any of the choices
5 What is said about the leaflets mentioned in section D?
A Some of them contained images that were not frightening.
B Some of them contained images and information.
C Some of them contained only images.
6 What did the experiment described in section D show?
A Fear alone can prevent people from taking action.
B Fear always causes people to take action.
C Fear persuades people to take action more than information does.
Name ____________________________
Class ____________________________

End-of-course Test
Listening and Speaking A

7 The research described in section E involved ________.


A asking people to do different things
B making the same request more than once
C people agreeing to a request
8 In section F, the writer says that trying to persuade people to change their minds can
________.
A take longer with some people than with others
B seem like a challenge to ordinary behaviour
C fail for reasons that do not seem logical
9 The writer advises in section F that you should not ________.
A discuss the other person’s attitude in general
B make your suggestion too strongly
C criticize a previous decision
10 The writer’s purpose in the article as a whole is to ________.
A discuss a number of different forms of persuasion
B advise the reader on how to get better at persuasion
C compare the results of various research into persuasion
10

Reading total 10

WRITING

Choose one of the titles below and write approximately 250 words:
1 You have been asked to write a review of a TV programme for a local paper.
2 You have been asked to write an essay with the title ‘Sport at school is as important as
any other subject’.
3 You have been asked to write an article about how people’s diets have changed over
the last 30 years.
Writing total 10
Reading and Writing total 20

TOTAL 100

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