ANTONIO MIGUEL B.

MAAÑO | 11 – ALCALA
EMPOWERMENT TECHNOLOGIES 11
SEMESTER 1 – QUARTER 2 | A.Y. 2023 – 2024 LECTURER: MR. DUNHILL LIZASO

I • Podcasts – A series of digital audio files that is

MULTIMEDIA AND ICT available on the Internet for downloading to
desktops or mobile devices (e.g., Ted Talks)
MULTIMEDIA • Vodcasts – A series of video files that is available
• Integration of multiple media into a single unit on the Internet for downloading to mobile devices
o Media – Mode of communication (e.g., YouTube series)
• Elements: Static (text and graphics) and
dynamic (video, audio, and animation) II
• User experience – A tool to measure the ICT AS A PLATFORM FOR CHANGE
usefulness of a product or service; the behaviors
shown by the person or individual that uses the ADVOCACY
application or product over the net Supporting and enabling people to express and
• Interactive media – Any computer-delivered promote their views and concerns to the public
electronic system that allows the user to
control, combine, and manipulate different SELF-ADVOCACY
types of media • Includes you as the advocate
• You are the one who stands up for yourself. You
CATEGORIES OF MEDIA know your needs and defend your right, and you
• Linear – Not interactive; users have no control promote your beliefs, interests, and feelings.
over the content
• Non-linear – Interactive; users have control over SYSTEMS ADVOCACY
the content and are given navigational control • You join others to tackle public issues. You speak
out the public’s views and help make major
USES OF MULTIMEDIA IN DIFFERENT FIELDS decisions. You influence others to change
• Education: Computer-based training (CBT) and policies to improve the public’s lives.
online materials, courses, and tests • Education Network Philippines – Education
• Entertainment: Modern movies and animations reforms
to develop special effects and virtual words, • Health-Justice Philippines – To help Filipinos
computer games make sound health choices and avoid health
• Business: Advertisement as a marketing strategy risks; to have equal health access
to attract prospective clients or consumers • Women’s Legal and Human Rights Bureau –
• Medicine: Field of study analyzation, visual Women’s welfare; to promote their holistic
presentations and simulation programs to train growth and legal advocacy; to support their
future doctors and practitioners dignity, rights, and leadership
o Presentations – Sequence of slides that
usually incorporate text, sound, graphics, INDIVIDUAL ADVOCACY
and animations • You speak for others. You defend their rights and
• Mathematics and scientific research: Simulation assert their needs.
and model of various situations that would be • LoveYourself – Provides free HIV testing and
difficult to grasp in real time counseling; uses a positive approach to promote
• Government: Conveying of information, HIV awareness and sexual health; a culture of
procedures, and regulations for the citizens and love and belonging
visitors • Give.PH – Offers poor children with daily needs
to keep them in school
TYPES OF MULTIMEDIA CONTENT 1. Back to school
• Videos – A digital moving visual image generated 2. Hygiene
through video hosting sites (e.g., YouTube) 3. Customized personal and corporate
• Sound, music, or audio – If you want to listen to advocacy programs for children
the plain speech, you can always record as sound • Childhope Philippines – Launched Street
through your gadget and share it with the entire Education and Protection (STEP); to improve the
world (e.g., Soundcloud, Spotify) life of street children
• Online games – Browser-based games which are
playable online via browser ICT IN THE RECENT HISTORY OF PHILIPPINES
• Online tests – Online survey forms that • Philippines has been one of the few countries
automatically tabulate and calculate the results shown unity and democracy for social change.
when it’s done (e.g., Online IQ, Personality Test) • These would have not been possible without ICT.
• Courseware – Alternative tool for education • EDSA II (2001 EDSA Revolution) – January 17-21,
through online coaching (e.g., Moodle Mobile) 2001; fueled after 11 prosecutors of then-
President Joseph Estrada walked out of the • The online environment has room for both
impeachment trial positive and negative interactions.
• Yolanda People Finder – Gave birth to the people • To prevent any online crime, digital citizens need
finder database powered by Google to know the law and how it applies to them.

SOCIAL MEDIA 7. DIGITAL RIGHTS AND RESPONSIBILITIES

A collective term for website applications that focus • The online world has its regulations and a user
on community-based input, communication, has rights and responsibilities.
interaction, content-sharing, and collaboration
• The internet can also be used for harmful
purposes and anyone needs protection against
ICT AS A MEDIUM FOR ADVOCACY cyberbullying.
• Change.org – The “world’s platform for change” • Schools should approach this in classrooms, hold
where anyone from the online community can students accountable for their actions, and report
create a petition and ask others to sign it any misconduct in the virtual environment.
• Digital citizenship – The utilization of information
technology (IT) in order to engage in society,
8. DIGITAL HEALTH AND WELLNESS
politics, and government
• Students should be taught to protect themselves
1. DIGITAL ACCESS and others from potential harm and ask for help
if they need it.
• Digital divide
• Not everyone has access of technology
9. DIGITAL SECURITY
• Not all students can afford a computer,
smartphone, and internet access. That’s why • Students should be aware of potential malware
educators need to provide suitable alternatives attacks. Teacher should explain how to prevent
for each student’s needs. them from happening and how to protect their
devices as much as possible.
2. DIGITAL COMMERCE
III
• The necessity to tackle safety issues related to PLANNING AND CONCEPTUALIZING SOCIAL
using money in the digital world ADVOCACY FOR DEVELOPING AN ICT PROJECT
• Technology is used in the classroom to teach
students about the various career paths
SOCIAL CHANGE
• Must understand how e-commerce works both Involves the alteration of the social order of a society
as consumers and as potential entrepreneurs which may include changes in social institutions,
social behaviors or social relations.
3. DIGITAL COMMUNICATION
• Students forget what they are doing in a virtual PLANNING AND CONCEPTUALIZING THE CONTENT
space, where miscommunication happens often. • Always start with the ends in mind.
• The internet has given a voice to anyone who • Generate your own ideas about content and
needs it. In return, this requires empathy and identify various opportunities based on your
appropriate reactions for the users. target audience.
• Goals are long term and objectives are short or
4. DIGITAL LITERACY medium term. Goals are the "what" of the process
• The ability to differentiate between real and fake and the objective is the "how" of the process.
content, which can have a negative impact on the
lives of the students 1. SPECIFIC
• They need to learn which content is good for • What do you want to do or want to achieve?
them and what they should avoid in order to lead • Set a real goal that is direct, detailed and
a balanced life. meaningful.
• Make sure that your goals are focused and can
5. DIGITAL ETIQUETTE identify a concrete outcome.
• Shapes the students’ online behavior to respond • Knowing what you wanted to achieve is knowing
positively to online content the leverage to success.
• Students should be be digitally fluent.
• In this way, their online attitude is reflected in the 2. MEASURABLE
real world and vice versa. • When will you know when you reach it? What are
the signs of your success?
6. DIGITAL LAW • Make sure that your goal is trackable and
• Deals with legal rights and restrictions governing quantifiable.
technology usage • Defining your own definition of “success” will aid
you to estimate your current achievement level on
reaching your specific goals.
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3. ATTAINABLE • Should give a full overview of what the concept
• Is it possible for you to reach your goal? paper is all about
• Work towards a goal that is challenging but • Use the relevant, easy-to-understand word and
possible and doable. avoid being wordy
• Can be in the form of a question
4. REALISTIC
2. INTRODUCTION
• Are your current skills enough to reach your goal?
• Be honest with yourself and know your • The most important part of your concept paper
capabilities and the things that you cannot do • Convince the reader about your project’s mission
and vision.
5. TIME-BOUND
3. PURPOSE
• When exactly do you plan to accomplish it?
• Give yourself a deadline. • Includes the reasons why your chosen project or
• Every goal should have a target date to finish. advocacy campaign is worth all the time effort
and money
TIPS FOR WRITING SMART • Your purpose should not only be to prove your
right, but it is more about how you can help other
people in the purpose of your chosen concept
paper

4. DESCRIPTION
• Includes all the necessary information, data, and
details about your project
• Talks about the steps and procedures on how you
will do things properly
• expounds the methods and plans on how you will
answer the problems of the concept and in
CONCEPT PAPER revealing the efficacy of your solution to the
• Summaries of projects or issues that problems.
contemplate interests, experience and expertise
that commonly serves as a purpose of delivering 5. SUPPORT
an in-depth discussion of a certain topic that a • Contains your budget needed for the project
person has a strong position on. • Every project needed funds to be published and
• The terms "concept paper”, “proposal" or materialized their certain cause, thus support
“abstract” are often used interchangeably as from a sponsor/s necessary to be considered.
they can be used for the same function. • Remember that support does not only means
• It can also be used as a mainstream educational monetary things, but it can also be moral support
tool to develop and create solutions to a certain from your friends, relative, and others, depending
problem or issue. on the topic or cause you have chosen.
• It provides guidance for the implementation of a
project, concept paper carries and gives good IV
practices, viewpoint, advocacy, belief and values DESIGNING AND DEVELOPING AN ICT PROJECT
or other correlated issues that needs and FOR SOCIAL ADVOCACY
promotes action to be taken in the future.
• It can range from (2) two to (3) three pages for SOCIAL ADVOCACY
a small research project to up to 20 pages for Focuses on social issues and aims to promote
immense research projects. positive changes in society
• For the formatting of concept paper, it is
suggested to be the following: DESIGNING SOCIAL ADVOCACY
o The font style should be formal such as • Inform – Transform into an informative purpose
Times New Roman, Garamond, in producing your advocacy (e.g., documentaries,
Baskerville, or similar Serif typefaces.; news, vlogs)
o The line and paragraph spacing should be • Inspire – Infuse your advocacy and learn with a
in double space; and sense of meaning and purpose to motivate and
• The font size should be at 12 points. uplift your audience (e.g., advocacy video,
inspirational video/film, endorsements,
ELEMENTS OF A CONCEPT PAPER FOR SOCIAL ADVOCACY
testimonials)
• Educate – Empower your audience with the
1. TITLE PAGE proper knowledge (e.g., vlog, DIY video, tutorials)
• Short but catchy and interesting • Entertain – Ignite wonder, awe, and
entertainment through learning
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DEVELOPING SOCIAL ADVOCACY • Functional – Includes actual working
• Fair use – You can use copyrighted materials components and functionality
without a license but only for certain purposes • Digital – Computer-based simulation of the final
(e.g., commentary, criticism, reporting, research product or system
educational purposes) • Physical – Tangible, physical model of the
1. Majority of the content you created must be of product; created by foam, plastic, or metal
your own • Rapid – Quickly produced, often used 3D printing
2. Give credits to the copyright holder or similar technologies to test specific aspects of
3. Don’t make money out of the copyrighted work the design
• Throwaway – Not intended for further
COPYRIGHT development or production
• A legal term used to describe the rights that • Evolutionary – Evolved over time, with each
creators have over their literary and artistic works iteration building upon the previous versions
o Copyright infringement –
o Public domain – HOSTING PLATFORM TO CREATE WEBSITES
o Published works – • WORDPRESS – Open-source content
• Trademark: Brands, logos, products, slogans management system that allows you to host and
• Patent: Ideas, innovations, inventions build websites
• WIX – Cloud-based content management system
Works Validity that allows you to host and build websites
Literary works – Novels, During the lifetime of the • JIMDO – Cloud-based website builder founder in
poems, articles, essays, author + 50 years after 2007 and became popular due to its simplicity,
and other written works death functionality, and customizability
Musical works – 50 years from year when
Compositions (both the recording took place TYPES OF CONTENT MANAGEMENT SYSTEMS
music and lyrics) • Open-source CMS – Free to access
Dramatic works – Plays, 50 years after the end of • Cloud-based CMS – Can access and save
scripts, screenplays, etc. the year of creation; progress online
published or unpublished • Proprietary – One-time payment for the license
Pictorial, graphic, and 50 years from the
sculptural works – publication DESIGNING A WEBSITE
Paintings, drawings, 1. Choose a website builder.
sculptures, photographs 2. Define your layout.
Motion pictures and Published: 50 years from • Demographic audience profiling: Age,
other audiovisual works the date of publication gender, race, location; statistical data
– Movies, television Unpublished: 50 years • Psychographic audience profiling:
shows, YouTube videos, from the date of creation Personality, attitude, interest, lifestyle
and any kind of 3. Gather content by using all multimedia.
multimedia 4. Make it accessible for everyone.
Architectural works – 25 years from the date of 5. Optimize for mobile.
Blueprints and similar creation 6. Ask for feedback.
plans for the building
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V ICT PROJECT FOR WEBSITE TRAFFIC STATISTICS
ICT PROJECTS FOR SOCIAL CHANGE AND PERFORMANCE ANALYSIS

PROTOTYPES INTRODUCTION
Early versions or models of a product or system that • Web analytics – Measurement, collection,
are created to test and validate design concepts analysis, and reporting of web data to
before full-scale production understand and optimize the usage of a website
• Web traffic – Number of web users who travel
TYPES OF PROTOTYPES to any given website
• Paper – Cheapest; sketches/drawings on paper o Organic – The website is found through
that represent the user and basic functionality using search engines.
• Wireframe – Basic static representations of the o Direct – The website is found after typing
user interface, often created using digital tools the URL directly on the web browser.
• Low-fidelity – Simple, basic models or mock-ups o Paid – The website is found in
that produce a tangible representation of the advertisement.
product or system
• High-fidelity – Detailed and realistic
representation of the final product, often with
interactive features
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MONITORING SITE STATISTICS ON DIFFERENT FACEBOOK USER GROWTH IN THE PHILIPPINES
PLATFORMS • There were 87 400 000 Facebook users in the
• WIX – You will see how much traffic your site is Philippines in January 2023, which accounted for
getting, where your visitors are coming from etc. 75% of its entire population.
with site traffic analytics; found in Analytics and • 53.4% Facebook’s audience is female while
Reports Tab 46.6% was male.
• Facebook • People aged 18 to 24 were the largest user group
o Running a Facebook business page can – 26 000 000.
help you reach and connect with your
existing and potential customers
o One of the inexpensive ways to promote
your business online
o Insights tab
o Ad center
• Google Analytic – Web analytics offered by
Google that tracks and reports website traffic,
inside Google Marketing platform brand

ELEMENTS OF MONITORING SITE STATISTICS

• Visits/sessions – Number of visitors
• Unique visitors – Number of distinct individuals
who visit s website within a specified timeframe
• Page views – Total number of pages viewed on a
website
• Bounce rate – Percentage of visitors who
navigate away from the site after viewing only
one page
• Conversion rate – Percentage of visitors who
take a desired action (e.g., making a purchase,
filling out a form)
• Average session duration – Average amount of
time users spend on the website
• Referral sources – The channels through which
visitors arrived at the website though social
media platforms

BENEFITS OF A WEBSITE
• Know the visitors of the site.
• Know exactly what the customers are looking for.
• See what area customers are losing.
• Find out how to improve the website.
• Make sure the success of other marketing
activities and see the match rate rise.

VII
ICT EMPOWERING PEOPLE TO ICT

EMPOWERMENT
• The word empower is derived from the Latin
word “potere” which means “to be able”
• Empowerment – Increasing the capacity of
individuals or groups to make choices and to
transform those choices into desired actions
and outcomes.

FACTORS ON HOW ICT EMPOWERS A PERSON

• Education and skill development
• Entrepreneurship opportunities
• Communication and collaboration
• Social activism and awareness
• Innovation and creativity

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