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Technology and
Livelihood Education 10
Quarter
1 Electrical Installation Maintenance
TLE – Electrical Installation Maintenance 10
Quarter 1 – Module 5: Key Concepts in Developing a Product
First Edition, 2020

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Published by the Department of Education - Schools Division of Pasig City

Development Team of the Self-Learning Module

Writer: Rachelle C. Figuracion
Editors/Reviewer: Marvin Rojas
Technical Reviewer/Illustrator: Edison Clet
Layout Artist:

Management Team: Ma. Evalou Concepcion A. Agustin

OIC-Schools Division Superintendent
Aurelio G. Alfonso EdD
OIC-Assistant Schools Division Superintendent
Victor M. Javeña EdD
Chief, School Governance and Operations Division and
OIC-Chief, Curriculum Implementation Division

Education Program Supervisors

Librada L. Agon EdD (EPP/TLE/TVL/TVE)

Liza A. Alvarez (Science/STEM/SSP)
Bernard R. Balitao (AP/HUMSS)
Joselito E. Calios (English/SPFL/GAS)
Norlyn D. Conde EdD (MAPEH/SPA/SPS/HOPE/A&D/Sports)
Wilma Q. Del Rosario (LRMS/ADM)
Ma. Teresita E. Herrera EdD (Filipino/GAS/Piling Larang)
Perlita M. Ignacio PhD (EsP)
Dulce O. Santos PhD (Kindergarten/MTB-MLE)
Teresita P. Tagulao EdD (Mathematics/ABM)
Printed in the Philippines by Department of Education – Schools Division of
Pasig City
Technology and
Livelihood Education 10
Quarter 1
Self-Learning Module 5
Key Concepts on Product
Development
Introductory Message

For the Facilitator:

Welcome to the Electrical Installation and Maintenance 10 Self Learning

Module on Key Concepts on Product Development!

This Self-Learning Module was collaboratively designed, developed and

reviewed by educators from the Schools Division Office of Pasig City headed by its
Officer-in-Charge Schools Division Superintendent, Ma. Evalou Concepcion A.
Agustin, in partnership with the City Government of Pasig through its mayor,
Honorable Victor Ma. Regis N. Sotto. The writers utilized the standards set by the K
to 12 Curriculum using the Most Essential Learning Competencies (MELC) in
developing this instructional resource.

This learning material hopes to engage the learners in guided and independent
learning activities at their own pace and time. Further, this also aims to help learners
acquire the needed 21st century skills especially the 5 Cs, namely: Communication,
Collaboration, Creativity, Critical Thinking, and Character while taking into
consideration their needs and circumstances.

In addition to the material in the main text, you will also see this box in the
body of the module:

Notes to the Teacher

This contains helpful tips or strategies that
will help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing them to
manage their own learning. Moreover, you are expected to encourage and assist the
learners as they do the tasks included in the module.
For the Learner:

Welcome to the Electrical Installation and Maintenance 10 Self Learning

Module on Key Concepts on Product Development!

This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time. You
will be enabled to process the contents of the learning material while being an active
learner.

This module has the following parts and corresponding icons:

Expectations - This points to the set of knowledge and skills

that you will learn after completing the module.

Pretest - This measures your prior knowledge about the lesson

at hand.

Recap - This part of the module provides a review of concepts

and skills that you already know about a previous lesson.

Lesson - This section discusses the topic in the module.

Activities - This is a set of activities that you need to perform.

Wrap-Up - This section summarizes the concepts and

application of the lesson.

Valuing - This part integrates a desirable moral value in the

lesson.

Posttest - This measures how much you have learned from the
entire module.
EXPECTATIONS

At the end of the learning period, the students should be able to:

1. identify what are the key concepts in product development.

2. comprehend the steps in product development.
3. value the learner’s capacity in product development.

PRETEST

Multiple Choice
Directions: Read and understand the statement carefully. Write the letter that
best describes the statement. Write your answer in your quiz notebook.

1. A systematic search of new products or services that can be offered in a

community.
a. Concept development
b. Idea Generation
c. Idea Screening
d. Marketing Strategy

2. It is the selection of the best idea.

a. Concept development
b. Idea Generation
c. Idea Screening
d. Marketing Strategy

3. Creating detailed Intangible concepts of the product or service

a. Concept development
b. Idea Generation
c. Idea Screening
d. Marketing Strategy

4. Designing the mode of selling the product.

a. Concept development
b. Idea Generation
c. Idea Screening
d. Marketing Strategy

5. This involves the 4 Ps – Product, Pricing, Profit and Placement ?

a. Business Analysis
b. Concept development
c. Idea Generation
d. Marketing Strategy
RECAP

Wants or Needs

Directions: Write W if it is a Want or N if it is a Needs, on the space provided

before the number

_____ 1. Condominium
_____ 2. Shirt
_____ 3. Rice
_____ 4. Smartphone
______ 5. Luxury car

LESSON

New Product Development / Management

1. Idea Generation – systematic search of new products or services, that the
customers wants. It can be done through surveys interview or mainly on
observations on the locality.

2. Idea Screening - selecting the best ideas to create new ones.

3. Concept Development and Setting- detailed version of the new product

This process involves development of several product concepts to
demonstrate the types of products or services that are technically feasible and
will best achieve the requirements of the target specifications.

4. Business /Marketing Strategy - designing marketing strategy to use, this is

a thorough selection of the best way to sell the product. It can be through on
line or on a physical store. It involves the 4 Ps – Product, Pricing, Profit and
Placement. Know the specifications of the product or service that you are going
to offer. How much are you going to sell the product. How much revenue
should you project and lastly where should the product be sold.

5. Product Development - creation of the prototype. This involves constant

Research and Development (R&D). Products undergo comprehensive
improvement and testing to withstand the wear and tear, and pass the
Quality Control set by the DTI.

6. Test Marketing-product is tested to possible consumers through sampling

and getting feedback.

7. Commercialization - mass production of the product Final briefing and

strategy on the selling process.

8. Introduction/ Launching of Product or Service - launching to the the

consuming public.

Products or Services should have the following characteristics to be able

to survive the competition.
 convenience
 usability
 quality
 functionality
 performance
 price
 values
 experience
ACTIVITIES

Activity 5.1

Feasibility Study:
Now a days, there is a scarcity of services offered in the community. Skilled
person are very few. As a future electrician, Create a product development plan based
on the 8 Process discussed on the lesson on how are you going to offer an Online
Handyman Services. Write you answer on your activity sheets.

Activity 5.2

Word Hunt
Directions: In the puzzle below, look for the characteristics of a good product or
service. Write your answer on your test booklet.

M U Q A P P L E B A N A N A M
F S U R A P P E R T I K E P A
U S A B I L I T Y R G M E R R
N A L D E V E L O P L P D O I
C M I M A N A G E D E R R D K
T E T A M A R V I N N I Y U I
I R Y R O X A N V N N C R C T
O P E R F O R M A N C E U T O
N L R A C H E L L E K L N W K
A I V A N A E D U J M N O A P
L C O N V E N I E N C E N N Q
I E R A M I L I S O L D E T R
T T E A R O N A L D A D S S S
Y S A V A G E L O V E R T S T

CONVENIENCE PERFORMANCE
USABILITY PRICE
QUALITY VALUES
FUNCTIONALITY EXPERIENCE
WRAP-UP

Reflect and Understand!

Directions: Arranged the step by step process on product development/

management by completing the diagram below

VALUING

Quotes to Ponder
Directions:
Write your views on one of the quotation of Bill Gates, one of the known
entrepreneur of all times.
POSTTEST

Multiple Choice

Directions: Read and understand the statement carefully. Write the letter that best
describes the statement. Write your answer in your quiz notebook.

1. It is the constant Research and Development of various Products and

services?
a. Commercialization
b. Marketing Strategy
c. Product Development
d. Test Marketing

2. The step where in the product is tested to possible consumers through sampling
and getting feedbacks?
a. Commercialization
b. Marketing Strategy
c. Product Development
d. Test Marketing
3.It is known as mass production of the product and launching in the market.
a. Commercialization
b. Marketing Strategy
c. Product Development
d. Test Marketing

4. Refers to ability to be used

a. convenience
b. price
c. quality
d. usability

5. Refers to the monetary value or a product or service.

a. convenience
b. price
c. quality
d. usability
KEY TO CORRECTION

experience 
values  W 5.
price  W 4. A 5.
performance  N 3. D 4.
functionality  N 2. A 3.
quality  W 1. C 2.
usability  B 1.
Recap
convenience  Pre-Test
Activity 5.2
7.
A 6. 12. B
D 5. 11. D
C 4. 10. A
A 3. 9. D
B 2. 8. C
POSTTEST 1.
Post-Test
Post-Test

References
ONLINE SOURCES

Claessens, Maximillian “THE NEW PRODUCT DEVE LOPMENT PROCESS

(NPD) – OBTAIN NEW PRODUCTS” July 1, 2020. https://marketing-insider.eu/new-
product-development-process/

Rouse, Margaret. “Product Development (new product development NPD” July 1,

2020. https://searchcio.techtarget.com/definition/product-development-or-new-
product-development-NPD

DIGITAL IMAGES

“Bill gates quotes on product development picture”

https://www.apptentive.com/blog/2018/10/11/16-product-management-quotes/

Claessens, Maximillian “The New Product Development Process (Npd) –

Obtain New Products. Steps in NPD ” July 1, 2020. https://marketing-insider.eu/new-
product-development-process/

“ New Product Development Diagram. “https://www.researchoptimus.com/blog/market-research-

for-product-development-and-launch/