Republic of the Philippines

ILOCOS SUR POLYTECHNIC STATE COLLEGE

College of Business, Management and Entrepreneurship
Main Campus, Santa Maria, Ilocos Sur
Tel. (077) 732-5549; Telefax: (077) 732-5512 Website: http://www. ispsc.educ.ph; Email: [email protected]

BUSINESS PLAN
Mapisi Rock

In Partial Fulfillment in the Subject BME 1: Operations Management in

Tourism and Hospitality Industry
Instructor : Mr. Rizalino Christle Crisostomo
By
Mark Ogie Pasion
BSHM 2B
Mapisi Rock

I. Introduction

The Philippines has no shortage of exquisite views of the sea, and Barangay Ambucao,
Santiago, Ilocos Sur, is no exception. As it is bordered by the West Philippine Sea, it has
several seaside attractions across the province. One of its more famous destinations is Mapisi
Rock, which is also called “Biak na Bato.”As described by its name mapisi is an Ilocano
word meaning “to cut” Mapisi Rock is a towering formation that has been cut in the middle
by natural forces. The result is a very unique vantage point that lets you be surrounded by
jaw-dropping rock formations and gives you a unique view of the sea.
When you arrive at the site, Mapisi Rock will be surrounded by a long white-sand beach,
already giving you a glimpse of the incredible views you’ll find within the formation. You’ll
also find various other smaller rock formations in the surrounding area.
From afar, Mapisi Rock serves as a towering structure looming over the whole beach. You’ll
also notice several trees that have turned the top of the rocks into their home, adding even
more to the site’s natural wonder.
Your experience won’t be complete without setting foot in between the two rocks. Surround
yourself with Mapisi Rock’s towering structures, and treat yourself to a once-in-a-lifetime
view of the clear blue sea. You wouldn’t want to miss getting a photo!. Entrance fee are
primarily designed to increase funding available for the areas conservation activities, entrance
fee provides the greatest revenue contributions to easiest fee to collect, entrance fees charge
for entering at the destination.
II. Background of the Destination

Derived from the Ilocano word mapisi meaning “to cut,” Mapisi Rock (or “Biak-na-
Bato”) is a towering boulder that has been cut in the middle by natural forces, probably by an
earthquake. The base of the rock has also been undercut by sea waves. It is located along the
white sand Apatot Beach and is just 4 kms. away from the National Highway. The area
around the rock has been developed into a picnic site, with lighting, paved walkways and
stairs plus public toilets and concrete picnic tables and sheds painted in Santorini-inspired
colors of blue and white. Offshore is a small rock formation which resembles a dragon’s
head. Mapisi Rock is a favorite of visitors who usually climb the rock for some buwis buhay
shots. It is comprised of large boulder of coral rocks that is said to be “broken down”
geologically and formed a cave-like structure.
II: Objectives

To promote economic development

- One of the primary objectives of this plan is to promote economic development by

generating income and employment opportunities for locals. When tourists visit a particular
destination, they spend money on various goods and services, which in turn contributes to the
local economy.
An important aspect of good tourism is the realization of creating better places for people to
live in and better places for people to visit. In order to realize this, one of the key elements is
preventing leakage. Making sure that money spent by tourists actually stays in the
destination.
Eating and drinking in local restaurants and café’s directly benefits the local economy for the
obvious reasons. It ensures the money stays in the destination and that the local owner and
employees financially benefit. It also directly supports the local farmers and food producers
in the area. Besides supporting the local economy, eating locally is good for the environment.

To protect natural and cultural resources

- Natural and Cultural resources play an important role in our lives. They are essential to the
world’s economic, social and environmental well-being. We rely on natural resources for
food, water, fuel, and much more. But beyond their daily utility, natural resources play a
significant role in keeping the environment healthy and sustainable. The best way to preserve
your cultural heritage, whatever it may be, is to share it with others. Cultural heritage and
natural history of a nation has a very high value and is unique. It is an identity that can be
introduced to the world.
It is evident that cultural heritage creates unique tourist attractions for a place or country
which in turn creates jobs and spur economic growth for its people. Preservation and
restoration create skilled jobs which increase surrounding property values and encourage
development of communities within these areas.

To support sustainable development

Support sustainable development, which involves meeting the needs of the present without
compromising the ability of future generations to meet their own needs. This means that
tourism activities should be conducted in an environmentally responsible manner and should
also take into account the social and economic impacts on local communities. Sustainable
development practices help countries grow in ways that adapt to the challenges posed by
climate change, which will in turn help to protect important natural resources for ours and
future generations.
III: SWOT ANALYSIS

Strength
 Mapisi Rock has an amazing view
 Accessible
 Safe Environment
 Rich of natural resources, especially like coral reefs and shells
 Preserving the rock formation to grow more tourists.
 Attract more tourist because of the uniqueness of the area

Weaknesses
 Expensive transportation
 Development of the area
 Lack of safety precautions
 There is no cottages and resorts

Opportunities
 Add more recreational activities for tourist
 People might get a perspective job/work
 Improvement of accommodations and amenities
 Development of new tourist attraction

Threats
 Prone to pollution due to lack of personnel in-charge of cleanliness of the area
 Tourists might have an effect to the marine life
 The tourists might abuse the animal’s habitat, local livelihood, and locals' way of
living.
IV: Target Audience

- Many Filipinos haven’t still gone to Mapisi Rock, we need to endorse the destination to our
fellow Filipinos more so that we all can experience the beautiful ambiance of the rock
formation. Foreigners are the ones that always visit the area because they wanted to see and
make the most of the experience. A lot of foreigners enjoy their experience in Mapisi Rock
because of the hospitality of the tourism industry.

V: Marketing Strategies

The area will be promoted through flayers around local area, online platforms, an
advertisement and hopefully through word of mouth. With the help of social media, we can
show the world that sustainable tourism is possible everything we post online is powerful. As
soon as you type those words, or post that photo you have to think of how they can affect
others. Social media was a big factor in the unexpected growth of the tourism sector last year
despite the six-month Social media has been a big, big plus to encourage the tourist to go for
vacation in Mapisi rock this is the easiest way to promote the destination, social media helps
a lot in promoting a tourist destination, especially in Ilocos because it is easy for tourists to
find where they want to go this summer vacation and because of social media, it is easier to
give information to tourists how much they can spend on they want accommodations and so
on and because of social media when you post a picture of mapisi rock many tourists will be
able to see it immediately to go in this place.

 Focused mass communication via print ads trade publications and on the internet.
 Increased online exposure thru consistent updates and information.
 Increased online exposure via social networks.
 Increase search engine ranking thru blogs and reviews.
 Social media
 Renewal webpage

STRENGHTS
WEAKNESSES
• Safe environment
• Enough resources to
produce quality
products.
• Interesting culture.
• Rich of natural
resources,especially like
coral reefs and shells.
• Preserving the rock
formation to grow
more tourists.
• Attract more tourist
because of the
uniqueness of the island.
• The island has an
involvements in
ecotourism.
• Expensive transportation.
• Development of the area.
• Lack of safety precautions.
• There is no cottages and
resorts.
• One day is allowed only.
• Child-unfriendly.
• Pandemic.
• Private island.
OPPORTUNITIES
THREATS
• Add more recreational
activities for
tourist.
• People might get a
perspective job/work.
• Improvement of
accommodations and
amenities.
• Development of new tourist
attraction.
• It can easily be destroyed by
a
typhoon.
• Prone to pollution due to
lack of
personnel in-charge of
cleanliness of
the area.
• Tourists might have an
effect to the
marine life.
• The tourists might abuse
the
animal’s habitat, local
livelihood, and
locals' way of livin
STRENGHTS
WEAKNESSES
• Safe environment
• Enough resources to
produce quality
products.
• Interesting culture.
• Rich of natural
resources,especially like
coral reefs and shells.
• Preserving the rock
formation to grow
more tourists.
• Attract more tourist
because of the
uniqueness of the island.
• The island has an
involvements in
ecotourism.
• Expensive transportation.
• Development of the area.
• Lack of safety precautions.
• There is no cottages and
resorts.
• One day is allowed only.
• Child-unfriendly.
• Pandemic.
• Private island.
OPPORTUNITIES
THREATS
• Add more recreational
activities for
tourist.
• People might get a
perspective job/work.
• Improvement of
accommodations and
amenities.
• Development of new tourist
attraction.
• It can easily be destroyed by
a
typhoon.
• Prone to pollution due to
lack of
personnel in-charge of
cleanliness of
the area.
• Tourists might have an
effect to the
marine life.
• The tourists might abuse
the
animal’s habitat, local
livelihood, and
locals' way of livi
STRENGHTS
WEAKNESSES
• Safe environment
• Enough resources to
produce quality
products.
• Interesting culture.
• Rich of natural
resources,especially like
coral reefs and shells.
• Preserving the rock
formation to grow
more tourists.
• Attract more tourist
because of the
uniqueness of the island.
• The island has an
involvements in
ecotourism.
• Expensive transportation.
• Development of the area.
• Lack of safety precautions.
• There is no cottages and
resorts.
• One day is allowed only.
• Child-unfriendly.
• Pandemic.
• Private island.
OPPORTUNITIES
THREATS
• Add more recreational
activities for
tourist.
• People might get a
perspective job/work.
• Improvement of
accommodations and
amenities.
• Development of new tourist
attraction.
• It can easily be destroyed by
a
typhoon.
• Prone to pollution due to
lack of
personnel in-charge of
cleanliness of
the area.
• Tourists might have an
effect to the
marine life.
• The tourists might abuse
the
animal’s habitat, local
livelihood, and
locals' way of livin
STRENGHTS
WEAKNESSES
• Safe environment
• Enough resources to
produce quality
products.
• Interesting culture.
• Rich of natural
resources,especially like
coral reefs and shells.
• Preserving the rock
formation to grow
more tourists.
• Attract more tourist
because of the
uniqueness of the island.
• The island has an
involvements in
ecotourism.
• Expensive transportation.
• Development of the area.
• Lack of safety precautions.
• There is no cottages and
resorts.
• One day is allowed only.
• Child-unf