Growth Strategy

PLAYBOOK
Accelerator
Our promise to you…

Get a customized Growth Strategy

Playbook in your company branding
in less than 48 HOURS…

or you DON’T’ PAY us a dime.

Why do you need this?

1 Limited Knowledge 2 Lack of “Structure” 3 Not Getting Results

§ Inexperienced staff § No standardized process § Not hitting growth targets

§ Minimal formal training § Minimal consistency § Poor communications

between departments
§ Gaps in essential skill sets § Unclear job responsibilities
§ Disorganized & reactive
§ Need to drive employee § Limited documentation
engagement § Failed new product
§ No tools or templates introductions in the past
§ Desire for ‘experiential’
learning to develop skills § Standards for quality work § Takes too long to launch
and retain key staff are not established new products & services
What is a Growth Strategy Playbook (GSP)?

a step-by-step guide to perform analysis,

demonstrate critical thinking, and form a
strategy to profitably grow revenue.

6 Key Stages:
§ Discover – understand customer problems & needs
§ Commit – make the case to invest in growth
§ Describe – communicate solution requirements
§ Create – refine existing or build a new solution
§ Deliver – develop a go-to-market plan
§ Connect – convert prospects into buyers
Growth Strategy Playbook Framework

Identify personas & problems

CONNECT

DISCOVER
Train Sales team & channel
Execute marketing campaigns Document product vision
Set sales targets & forecast Analyze market dynamics
Build sales tools Define & size market segments
Assess customer satisfaction CONNECT DISCOVER Determine key assumptions
Conduct post-mortem Perform market research

Develop GTM strategy Evaluate feasibility & fit

DELIVER

Define launch plan

COMMIT
Validate vision with customers
Understand buyer journey Determine pricing strategy
Value proposition & messages DELIVER COMMIT Build product business case
Create content assets Create risk management plan
Execute product launch
GROWTH Allocate budget & resources

Prioritize requirements
Analyze competitors

DESCRIBE
Decide to build, buy or partner
CREATE

Define product roadmap

Feasibility Analysis CREATE DESCRIBE Develop strategy scorecard
Design and build product
Monitor & report on development Write user stories (before/after)
Identify features & benefits
Confirm acceptance criteria met
Validate solution with customers Brief engineering team
Here is what they look like…
What are the benefits?

Playbooks provide staff with ‘structure’ and

instructions for how to do their job. They are
the first step in creating a standardized,
repeatable process for strategy development.

Other benefits Playbooks provide:

§ Consistency & faster execution
§ Higher quality work & deliverables
§ Minimize risk of ‘brain drain’ if staff leave
Why work with us?

PRACTICAL EXPERIENCE INDUSTRY STANDARD

We have worked with 8K+ clients over the We have licensed our content to the American
past 17 years to build Playbooks. Marketing Association and the ANA for 10+ years.

EXPERT COACHING DONE-FOR-YOU

We provide coaching clinics to answer your We do the heavy lifting to design and develop
questions as you are acquiring new skills. your Growth Strategy Playbook for you.
How it works…

3) Coaching 4) Roll-Out
1) Kick-Off Workshop 2) Design
Clinics Planning

§ 2-Hours via Zoom § 48 Hours or Less § 2x Weekly (30 Days) § 1-Hour via Zoom

OUTCOMES OUTCOMES OUTCOMES OUTCOMES

ü Review our off-the-shelf ü Our professional designer ü You learn new skills and gain ü We help you build a plan to
Growth Strategy Playbook creates your company- expertise by attending our launch your Growth Strategy
branded Growth Strategy online coaching clinic Zoom Playbook to your team
ü You select what you want to Playbook for you meetings
delete or don’t need for ü We provide options for
your organization ü You get all your questions workshop facilitation and/or
answered as you build out coaching if you need help
ü You send us your company your first growth strategy
logo and brand guidelines
Investment
1 Custom, Branded Playbook Annual Licensing Fee
+ Enterprise License (1 year) (After Year 1)

$9,700 TBD
We deliver your Growth Strategy Playbook Maintain a license to our intellectual property
in 48 hours or less, or you don’t pay Price depends on number of people using it.
A few of our 8K+ clients…
Bonus
Materials

1,000+ Practical Tools & Resources to Enable Your Team

SAVE TIME 700+ PRACTICAL TOOLS & TEMPLATES

Get projects and tasks done faster with industry-standard tools you can rebrand and customize

Assessments Calendars Job Descriptions RFP Templates

Analytical Tools Checklists Prioritization Tools Skills Assessments
Business Cases Competitive Analysis Process Diagrams Strategy Scorecards
Calculators Dashboards Project Plans Vendor Evaluations
Product Strategy Tools & Templates

Design Thinking Empathy Map Competitive Analysis Tool

Opportunity Type (Ansoff Matrix) Competitor Positioning Map
Product Vision Canvas Win/Loss Analysis Tool
Key Assumption to Validate Ideal Customer Profile
SWOT Analysis Tool Buyer Personas Worksheet
Market Research Plan Canvas Situation Analysis (Before/After)
PEST Industry Analysis Customer Problem Analysis Tool
Market Dynamics Summary Problem Stories & Requirements
Why add these to your playbook?
Marketing Definition Worksheet Customer Needs Analysis Tool

ü Understand real-world customer needs Market Segmentation & Sizing Pricing Strategy Worksheet

ü Analyze market trends & dynamics Market Segment Prioritization Product Opportunity Scoring Tool

ü Define problems & requirements Customer Segment Analysis Business Case & Financial Model

ü Build a solid business case Market Requirements Document Break Even Analysis Calculator

ü Give Product Marketing inputs they need Product Roadmap Template Risk Analysis & Mitigation Tool

ü Keep your NPD pipeline full of new ideas Product Features Prioritization Tool Build vs. Buy Decision Tool
Product Marketing Tools & Templates

Marketing Plan Presentation Product Marketing OKR Scorecard

Value Prop & Messaging Tool Product Applications Worksheet
Value Proposition Analysis Tool Unique Selling Proposition Tool
Messaging Evaluation Tool Features, Advantages, Benefits Tool
Customer Journey Map Template Product Launch Plan
Buying / Sales Process Stage Map Product Marketing Budget
Buyer Personas Worksheet Product Launch Team Charter
Ideal Customer Profile Product Launch Checklist
Why add these to your playbook?
Content Mapping Tool Creative Brief Template

ü Understand your market positioning Communication Touchpoint Diagram Agency Selection Tool

ü Define value proposition & messages Competitive Analysis Tool Agency Management Toolkit

ü Map the buyer journey Competitor Battle Cards Case Study Template

ü Create a content marketing strategy Marketing Collateral Database Whitepaper Template

ü Provide inputs Demand Gen/Digital team Marketing Calendar Template Press Release Template

ü Execute an effective product launch Brand Assessment Tool Press Kit Checklist
Creative Strategy Survey Tool Content Quality Checklist
Lead Generation Tools & Templates

Advertisement Evaluation Matrix Demand Generation Maturity Assessment

Advertising Calendar & Budget Key Marketing Metrics Dashboard
Marketing Funnel Calculator ABM Platform Evaluation Tool
Marketing Channel Ranking Tool ABM Content Plan Worksheet
Marketing Campaign Checklist ABM Campaign Planning Tool
Marketing Automation ROI Calculator ABM Account Profile & Plan
Marketing Data Management Guide Ultimate Guide to ABM
Landing Page Optimization Tool State of ABM 2021 Report
Why add these to your playbook?
Lead Acquisition Model Future of Events 2021 Report

ü Keep pipeline full of qualified leads Lead Qualification Process Diagram Events Calendar & Database

ü Plan effective marketing campaigns Lead Scoring Tool Tradeshow ROI Calculator

ü Manage events & measure ROI Influencer Marketing Contract Checklist Tradeshow Program Analysis Tool

ü Launch an ABM program Influencer FTC Disclosure Checklist Email Marketing ROI Calculator

ü Optimize lead management process Influencer Marketing Campaign Plan Campaign Impression Calculator

ü Implement a Marketing Automation Tool Influencer Marketing Platform Evaluation Social Media Marketing Calendar
Influencer Marketing RFP Template Webinar Topic Mapping Tool
Sales Enablement Tools & Templates

Sales Playbook Template Ideal Customer Profile Template

Sales Skills Assessment Account Scoring Tool
Sales Operations Maturity Assessment Win/Loss Analysis Tool
Sales & Marketing Alignment Tool CPQ Solutions Study
Sales Productivity Metrics Calculators CPQ Readiness Assessment
Sales Analysis Tool (by rep) CPQ Vendor Evaluation Tool
Sales Training Assessment Partnership Development Tracking Tool
Competitor Battle Cards Potential Partner Evaluation Tool
Why add these to your playbook?
Sales Enablement Budget Bid or No Bid Assessment Tool

ü Close more deals at target accounts Sales Enablement Skills Assessment Expense Reporting Tool

ü Evaluate sales rep skills Sales Recruiting Assessment Tradeshow Lead Capture Form

ü Measure productivity & performance Key Account Planning Tool Code of Conduct Policy

ü Conduct key account planning Key Account Reporting Tool Territory Management Checklist

ü Navigate and win complex deals Stakeholder Analysis Matrix Performance Review Template

ü Build a Sales Playbook to train new reps Decision-Maker Influencer Map Sales Forecasting Tool
Buying Committee Diagram Template SPIN Selling Qualification Tool