UNIVERSITY OF JAMMU

A PROJECT REPORT
ON

“A STUDY ON CONSUMER PERCEPTION AND AWARENESS

TOWARDS E-BIKES ”

Submitted in fulfillment for the award of degree of Bachelor of Business

Administration to the University of Jammu
(2020-2023)

Submitted to: Submitted by:

Prof. ROHIT GUPTA NAVDEEP SINGH
University Roll No. 603150025
BBA 6th semester

DEPARTMENT OF BUSINESS ADMINISTRATION

GOVERNMENT DEGREE COLLEGE, KATHUA
CERTIFICATE

This is to certify that Mr. NAVDEEP Singh S/O S.Gulab Singh student of BBA part 3rd bearing
roll no. 603150025 has completed his project on the topic “A STUDY ON CONSUMER
PERCEPTION AND AWARENESS TOWARDS E-BIKES . ” under my guidance and supervision
during the academic year 2020- 2023 in fulfillment of requirements for awarding the degree of
Bachelor of Business Administration by University of Jammu.

To the best of my knowledge, the work done by the student is original and will be of
valuable source of scholars and organization to carry advance research work.

Project Guide Head of Department

Prof. Rohit Gupta Dr. Jaswinder Singh

DECLARATION

I do hereby declare that the report title “A STUDY ON CONSUMER PERCEPTION AND
AWARENESS TOWARDS E-BIKES .” is a record of a bonafide work done by me under the
supervision of Prof. Rohit Gupta and submitted to Govt. Degree College, Kathua in partial
fulfillment of the requirements for the award of degree of Bachelor of Business Administration.
Navdeep Singh
ACKNOWLEDGEMENT

I am writing this final project for the program of Bachelor of Business Administration on
CONSUMER PERCEPTION AND AWARENESS TOWARDS E-BIKES for Government
Degree College Kathua, Affiliated to University of Jammu.

It has been a great challenge but a plenty of learning and opportunities to gain a huge amount of
knowledge on the way of writing this project report. I could not have completed my project
without the constant guidance of Prof. Rohit Gupta, who helped me along the way and was
always prepared to give me feedback and guidelines whenever I needed it. Thanks, and
appreciation to the helpful people at AVON ELECTRIC BIKES (TANGRI ENTERPRISES)
for their support.

I would also thank my institution and my faculty members without whom this project would have
been a distant reality.

I also extend my heartfelt thanks to my family, friends and well-wishers.

Navdeep Singh
TABLE OF CONTENTS

CHAPTER TITLE PAGE

NO: NO

LIST OF TABLES
LIST OF CHARTS
INTRODUCTION
1 1.1 Introduction
1.2 Statement of problem
1.3 Importance of the study
1.4 Objective of the study
1.5 Scope of the study
1.6 Limitations of the study
2 2.1REVIEW OF LITREATURE
3.1 RESEARCH METHODOLGY
3.2 Research Design
3.3 Sampling Technique
3.4 Sources of Data
3.5 Structure of Questionnaire
3.6 Sample size
3.7 Hypothesis/ Analytical tools
4 DATA ANALYSIS AND INTERPRETATION
4.1 Data analysis

4.2 Hypothesis testing

5 FINIDINGS SUGGESTIONS AND
CONCLUSION
5.1 findings
5.2 suggestions
5
.3 conclusion

REFERENCE
APPENDIX(QUESTIONNAIRE)

5
ABSTRACT

Global warming has become the primary concern all around, and so there is a
necessity to adopt regulations to contain the ever-increasing emission of
greenhouse gases. With the contemporary technology in place, transportation and
communication have undergone an exemplar change. The automobile companies have felt
the need to innovate vehicles that will not depend on fossil fuels. As a result, many
companies have invested in R&D to bring forth electric bikes. The study focuses on
understanding the customer perception towards the electric two-wheelers. Responses'
were collected from around 120 bike users to analyze the essential factors relevant to
the purchase of electric bikes. The data was analyzed using Univariate and bivariate
tools such as chi-square and one-way ANOVA.

6
LIST OF TABLES
CHART TITLE PAGE
NO NO
4.1 Gender

4.2 Age

4.3 Education

4.4 Occupation

4.5 Family Annual Income

4.6 No of Earnings in the Family

4.7 Marital Status

4.8 Source of Awareness about E-Bike

4.9 Source of Information

4.10 Influence in buying decision

4.11 Opinion about Electric Bike

4.12 Level of Awareness that motivated

4.13 Level of agreement that influence to buy

4.14 Suggest E-bike to friends/relatives

4.15 Present promotional activity

4.16 When have you bought E-bike

4.17 On an average when do you use E-bike

4.18 How many kilometers does E-bike give

4.19 Benefits provided by the government

4.20 How long does it take to charge E-bike

4.21 Level of agreement that avoids to

purchase E-bike
4.22 Is E-bike environmental friendly worth
Paying money

7
LIST OF CHARTS

CHART TITLE PAGE

NO. NO.
4.1 Gender

4.2 Age

4.3 Education

4.4 Occupation

4.5 Family Annual Income

4.6 No of Earnings in the Family

4.7 Marital Status

4.8 Source of Awareness about E-Bike

4.9 Source of Information

4.10 Influence in buying decision

4.11 Opinion about Electric Bike

4.12 Level of Awareness that motivated

4.13 Level of agreement that influence to buy

4.14 Suggest E-bike to friends/relatives

4.15 Present promotional activity

4.16 When have you bought E-bike

4.17 On an average when do you use E-bike

4.18 How many kilometers does E-bike give

4.19 Benefits provided by the government

4.20 How long does it take to charge E-bike

4.21 Level of agreement that avoids to

purchase E-bike
4.22 Is E-bike environmental friendly worth
Paying money

8
CHAPTER-1

1.1 INTRODUCTION:

In today’s competitive and fast paced world, automobiles plays a very

pivotal role in any individuals overall life. Be it the productivity, performance or coping
with livelihood issues, vehicles saves a significant amount of time and efforts aiding as a
bridge between different commuting points. Majority of Indians depend on twowheelers to
cater their mobility needs.

Travelling has come long way from the days of the walking to various forms
of modern transportation of the globalised world. The people use to travel by walking in the
ancient times. Those were the days when people use to travel with the help of natural
resources and without affecting the nature. The pace of time has totally transverse
mode of transports in the world. The evolution of the transportation has made giant
leaps to the current stature. The travelling time of the ancient times has been reduced
drastically with the innovation of the science. The journey of the development of the
transports has drastically decreased the travel time. The scientific inventions in the field
of transport are still evolving. The days of animal transportation for travelling are
completely extinct in the modern world. The high power cars, bullet trains and air
transport has made the transport sector as one of the prime sector that indulges in
the manufacturing. The manufacturing base of the transport sector has high use
of research and development in enhancing the performance of the vehicle. There are large
number of vehicles and brands that has been used in the country for the transportation

The usage of the engine in the vehicles has been largely developed with the
help of the research and development wing based on the feedback and intention of the
consumers of the market. The steam engine stood the primary in the beginning rather
evolved and has come to the usage of electric engine in the

9
polluted world. The classical evolution of the engines has put forward lot of
environmental problems in the society. This environmental friendliness has been the
need of the hour in the 21st century. The flow of the vehicles at the world level has been
constantly and geometrically incrediability to absorb the emitted pollutants. The
research is looking forward to evaluate the potential degrading effects of the petrol
and diesel engine of the environment. The mode of transport has also been changing the
preferences towards the electric engines.

The growth of the electric engines can be traced back to the 17th century. The strong
foundation and need for the electric engine is not realized in that century. The
globalised and modern world is realizing the importance of the electric engines in
all ways of the life to minimize the effect of other modes of transport to the
environmental degradation. The consumers preferences and attitudes is deviating to
a certain extent towards the usage of the electric engines. These preferences of the
consumers will be added advantage to the manufacturers who are willing to adapt to the
change. The probable flexible manufacturer can become the market mover of the
automobile segment in the future.

1.2 STATEMENT OF PROBLEM:

The electric engines have been used in all modes of transports now-a-days. The
much needed segment is the passenger segment of the automobile sector. The two-wheelers
of the modern world has the sounds to attract the consumers but at the cost of degrading
the environment. There are lot of research and development that is going on to create the
sports and ultra modern bikes to attract the most potential younger generation of the society.
The societal changes will have an strong impact on the Nature’s environment.The cost of
using the modern bikes might affect the survival of the environment. The number of the
vehicles on the roads has been increasing which is due to the customer’s needs and wants.
The safety and convenience has been the prime motives behind such drastic increase in the
number of two wheelers in the country.

10
The developing economy of India is having a large fleet of passenger vehicles. The
passenger vehicle segment is seeing lot of new vehicles riding down the streets each and
every month. The problem of using the conventional engines is causing considerable
damage to the environment. The regulating authorities are having lot of problems with the
emissions created by the conventional engines. The consumers choose preferably the
conventional bikes to that of the innovative eco-friendly bikes. The consumers’ perception
towards the conventional bikes to that of the conventional system of passenger vehicles has
vital role in the transitional phase to eco-friendly bikes. The emissions caused by the
conventional bikes are making the government and consumers think towards the
alternatives. But the comfort and economy of the bikes using conventional engines is being
the Hurdle in the change of the consumers’ preference.

The consumers have lot of choices, when it comes to two wheeler segment.
The Electric Bike has been the innovation of the 21st century to mitigate the environmental
problems of the society. The evolution of the Electric Bike has proved to be a great
challenge for the conventional engines in the automobiles segment. The perception of the
consumers plays a vital role in the development of the Electric Bike in the Indian economy.
The perception acts as the mediation of the consumer preferences towards the product. The
Electric Bike on that note has to oblige the consumers with reasonable price, comfort and
other consumer friendly features. The perception of the consumers might change with the
above features of the Electric Bike. The problems of adapting to new standards, the cost
involved in it and transition to new technology will take time based on the consumers
perception towards the Electric Bike which will be focus of the study.

1.3 IMPORTANCE OF THE STUDY

The two-wheeler segment of the Indian automobile sector acts as the

major contributor towards the Gross Domestic Product (GDP) of the country. The
automobile industry has the contribution of more than 7 percent of the GDP. The two
wheeler is the backbone of the automobile industry in India. The two wheeler segment
has the market share of more than 75 percent. The automobiles sector is

11
constantly depending on the conventional sources of transportation. The need for
alternative sources of transportation has arisen due to the pollutants arising from the
conventional engines. There is a structural change that has been introduced to overcome
the environmental problems. The two-wheeler segment is going through transitional phase
in our country.

The two-wheelers segment of the automobiles sector is having the

necessity to re-model themselves to exist in the economy. The companies that adapt to
the changes will be having the marker-mover advantage when it comes to the Electric
Bike. The Electric Bike are having lot of features that has to be disseminated to the
consumers to make this transitional phase successful. The perception of Electric Bike
has to be assessed to know the minds of the consumers. The Electric Bike have
to be made popular to solve the problem of environmental degradation. The Electric
Bike on that note has to be consumer friendly. The assessment on this note will
enable to predict the future of the Electric Bike in our country.

The perception of the consumer becomes the prime importance for the
growth of the Electric Bike. The Electric Bike have to meet the perception of the
consumers in the selection over the conventional bikes. The study assumes significance
on that note that the perception of the Electric Bike has to be assessed to know
the validation in the automobile market. The consumer preferences will be the main
factor in the future of Electric Bike.

The electric vehicle industry is in the early growth phase in our

country. The general public needs to be made aware of these developments, to make
this successful. The electric vehicle will be emerging as a critical component in making
an emission-free environment. The purpose of the study is to understand the
awareness about electric bikes; the preference of the customers.

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1.4 OBJECTIVES OF THE STUDY

1. To understand the awareness level of consumers about the electric bike in

select area of the study

2. To analysis the benefits and barriers about the use of Electric Bike for the
consumers

3. To study the factors influencing the buying behaviour of consumers perception

towards Electric bike.

1.5 SCOPE OF THE STUDY

The study which is titled as the study on consumer perception and

awareness towards the Electric Bike aims at assessing the buying behavior of the
people. The study mainly aims to identify the buying behavior of the consumers in
purchasing the Electric Bike and various factors that influence the customers to support the
same. The customers cost and benefit that are to arise in the using of the Electric
Bike is also analysed.The study is based on the customers’ perception towards the use
of the electric bikes. The factors that influence them to opt for the Electric Bike reveals the
buying attitude of the consumer. It also lays down the various driving forces that makes
the consumers to purchase the Electric Bike

1.6 LIMITAITONS OF THE STUDY

The research study conducted use to have minor limitations based on the
conceptions and practical implications. The various limitations of the study that were
identified to have minimal impact are listed below:

13
a. The study has taken the total population of the district as the population for the
study. The confidentiality of the information of the consumers made it impractical
to collect the data regarding the owners of the e-bike. This has made the researcher
to adopt the district population from which the sample was selected.

b. The results of the study are applicable only to the buying behavior of the
Electric Bike and cannot be applicable to the other category of the bikes that are
available in the automobiles market.

c. The lack of time can also be considered as a factor in maximizing the number of samples
that are used in the study. The opinions must be biased on the variables of income and
personal details which might have minimal impact on the outcome of the study results.

14
CHAPTER-2

2.1 REVIEW OF LITREATURE

“As per Census 2011, 37% people using motorized modes to

commute to work relied on two-wheelers compared to 33% for buses and 8% for private
cars” (Kumar & Prakash, 2020). The havoc created by pandemic Covid-19 since the onset
of year 2020 and hence the new normal of WFH (work from home) was expected to
impact the two wheeler segment heavily. However the latest data released by the Society
of Indian Automobile Manufacturers (SIAM) as on October 2020, shows a clear spike of
16.88% in the total domestic sales of two-wheelers (Priya, 2020)

The above statistics are clear indicator to the increasing demand of two
wheelers automobiles on one side, but there are various darker facet to it, which
cannot be ignored. Owing to this increasing demand of vehicles, India is facing a
mammoth issue of emission of fine carbon particles from vehicles, throwing is a
serious threat to human health, ecological systems, and regional and global climate regimes
(Kumar, et al., 2018). \

Moreover, (Howarth, 2019; Shafiee & Topal, 2009; Chedid, Kobrosly,

& Ghajar, 2007) has argued that transport sector is the primary cause of
increasing demand, exhausting oil reserves faster. It was predicted that the oil
reservoir will become extinct by 2052.

Addressing to the Goals 7 & 13 of sustainable development goals

(SDGs) to transform our world, even the Policy makers are forced to take action and
Niti Ayog has worked out Zero Emission Vehicles (ZEVs) policy to promote and boost
the usage of electric vehicles (NITI Aayog & World Energy Council, 2018).

15
Weinert et al. (2007) surveyed bike and e-bike users in Shijiazhuang, to
identify differences in travel characteristics and attitudes. They concluded that owing to
faster urbanization, e-bikes facilitates individuals to travel long distance with judicious
use of energy. E-bikes were savior for those who were deprived of public transport.
Women were found skeptical about the speed capability of e-bike; however in comparison
to regular bikes they felt safe while crossing the traffic signals/intersections on e-bike.

Fu (2008) proposed the system of entire life cost/benefit parametric

assessment from the user’s perspective for the choice of the best refueling
procedure for electric bikes. Analyst contended that exchanging batteries at the gas
stations was one of their most chosen strategy. Be that as it may, all methods of electric
bikes have shortfalls comparative with the fuel framework. The inadequacy was
for the most part owing to the impediment of battery execution, and expected
advantages towards environment protection were not understood by then.

Weinert et al. (2008) used the method of force field analysis to

analyze China’s future technical, and market growth of electric two-wheelers
(E2W). The authors concluded that the main factors driving the growth of the E2W market
were: technological advances in electric 2-wheeler and battery technology, strong local
regulatory support in the form of banning of gasoline-powered motorcycle, loose
implementation of electric 2-wheeler standards, and worsening public transit bus services.

Ranjan et. al. (2013) studied various factors influencing the buying
behavior and purchase intensions towards electric scooter respectively. Key factors
influencing customer purchasing behavior were identified. The factors emerged in the
study were identified as trend & fashion, features & brand equity, added value, engine
power and advertisement. Analysis of demographic profile of consumers revealed that the
differences in the impact on customers’ purchase behavior towards E2W were due to the
factors viz. comfort, mileage, design, style, optimum speed, maintenance cost,
reliability, brand image, advertising, spare parts availability, after-sale service and resale
value. E-scooters were found to be

16
more appropriate in the younger age group of 15-25. High-income and higher
education individuals showed more favorable intentions for purchasing e-bikes.

Alamelu et al. (2015) concluded that consumers’ behavior can be shaped

towards purchase of E2W by providing required infrastructure such as increased
number of recharge stations, models with varied carrying capacity, and government
incentives. Long term guaranties and warranties for the spare parts influences the
customer preference towards e-bikes. The battery technology should meet the range
requirements of the commuter, recharging and affordability can also be considered by the
manufacturer to minimize ownership costs along with battery leasing choices.

Mendoza et al. (2016) contrasted two traditional slow charging

facilities for E2Ws with the environmental characterization of the life cycle in order to
determine the best solution addressing environmental concerns and to provide
environmental improvement criteria. Research has found that if no life cycle
environmental standards are implemented during planning, design, and
management, the public urban charging network for E2Ws can lead to related
environmental impacts. The deployment of EVs calls for the continuous provision and
wide-ranging incorporation of supporting facilities and infrastructure.

Important long-term environmental savings can be accomplished by

finding urban synergies through the implementation of eco-design concepts with an
objective towards the development of sustainable urban ecosystems for electric vehicles.
Through offering standards and guidance for the implementation of charging
facilities in public and private areas, the participation of policy makers and
government authorities can promote the convergence of environmental requirements
between the technological and socio-economic perspectives.

Fishman & Cherry (2016) discovered numerous findings on different

subjects. It was found that core motivation for the use of e-bikes is how the ability to
maintain speed is achieved with minimum efforts while using e-bikes in hilly

17
areas and in hot conditions. In addition, veterans were attracted to e-bikes, as they find a
standard bike too physically taxing. To minimize sedentary lifestyle illnesses, e-bikes have
been used. Since e-bike users tend to ride more often and for longer durations than
normal bicycle riders, e-bikes may contribute to increasing the overall levels of
physical activities of riders. E-bike users were found to have higher perceived safety
levels in most of the Chinese and North American studies. But higher levels of aberrant
activity have been observed in Chinese studies of e-bike users at intersections. In China,
the risk of e-bike accidents tends to be higher than for standard bicycles.

Many researchers have explained various factors that motivates and

influences the automobile buying behavior. Ghasri et al. (2019) revealed that
Millennials looked for better design in EVs, along with less impact of them on the
environment; whereas generation Z perceived EVs to be superior in terms of safety.
Consumers have put higher weights to the financial incentives available with EVs as
compared to discounts offered on operating costs or parking expenses. The results
infer that Gen Y were more inclined towards embracing electric vehicles compared to
Gen X and Z. Gen Y were found to be the least sensitive cohort to purchase price
against Gen X. Financial incentives to consumers in form of rebate or discount on
the purchase price was found to be more effective than assigning the same incentive to
manufacturers to reduce the purchase price.

Huang (2019) examined the variables, such as, influencing the

satisfaction level of users, intention to recommend, and willingness of users to
accommodate electric two-wheelers (E2Ws). Based on a sample of 315
Taiwanese, the findings of the hierarchical multiple regression analysis revealed that the
variables of satisfaction, positive emotions, and riding experience predicted whether
users expected to recommend a two-wheeler. The findings also show that the key factor
that affected the desire of a rider to buy an E2W was external motivation. Study also
posited that Hedonic and pragmatic experiences of consumers during two-wheeler usage
may affect the satisfaction and intrinsic motivation of the users more positively.

18
Owing to growing number of electric vehicles in Vietnam and based on
the Theory of Planned Behavior (TPB) Thuy & Hong (2019) studied the high school
students in Hanoi city to identify the factors that influence their attitude and intention
towards E2W usage and their affected level. They concluded that factors viz.
“perceptions of economic benefit”, “usage convenience”, “friendly
environmental awareness” and “stylish design” influenced the attitude towards E2W
usage. Whereas the intention to use E2Ws was found to be influenced by “subjective
norm”, “attitude toward E2W usage” and “the attraction of motorcycles”.

The psychological and demographic measures of the intention to

purchase an e-bike were investigated by Simsekoglu & Klöckner (2019). It was found
that age, perceived advantages, social norms and familiarity were positively influencing
intention of buying an electric bike. It was found that perceived challenges related
to usability and safety were negatively influencing the buying
consideration of an electric bike. Perceived advantages were found to be low in non-
users. They also perceived higher obstacles (as compared to the users of e-bikes)
towards purchase of e-bikes. For both e-bike users and non-users, environmental
factors have been the greatest obstacle to e-bike use.

19
CHAPTER-3

3.1 RESEARCH METHODOLOGY

The research design provides the path through which it is to be

travelled for the solving the problems that are raised by the research study. It acts as the
guiding light for the researcher to solve the problem. The research of consumer
perception towards Electric Bike is empirical in nature. The study is based on the
direct observation and collecting of facts from the consumers based on the opinions. The
study of empirical nature will also make the study to explore the various factors that
induce the consumers to react to the buying situations. The direct observation will also
enable to collect secondary information from the

sample respondent through their gestures. The study on that note has to follow the research
design of the empirical studies to identify the consumer perception towards the
Electric Bike.

3.2 RESEARCH DESIGN

The complete survey of the population involved in the study is

adopted only where there is feasibility in the form of minimum number of
population, complete list of the population and economical power to carry out the study.
The above said factors are to be considered in going for survey method. The complete
enumeration of the population is highly impossible in individualistic research studies
unless the population frame is small. The research where the survey is not possible
presents the options of going for sampling. The sampling is the process of selection of the
representative part of the population for conducting the research. The sampling helps to
save the unnecessary wastage of time and money. The sampling design gives the outline
for the selection of most appropriate sampling method that is to be followed for the
research. The research which aims to measure the consumer perceptions towards the
Electric Bike has to select the

20
holders of the Electric Bike for the study. The details about the holders of Electric Bike
cannot be obtained from the dealers as the details are classified information which cannot
be issued to the outsiders. The seriousness is that in some cases it might bring legal
battles to the dealers who provide those information to the third parties. This situation
disables the researcher to collect the details of the e-bike holders. The unavailability of
the details of the Electric Bike holders will make the research to adopt non-probability
sampling method. The non-probability sampling can only be adopted for the study as
the population involved in the study is finite but the collection of the details about the
population frame is declared impractical.

3.3 SAMPLING TECHNIQUE

The sampling technique that is to be involved for the study is non-

probability sampling techniques. There are various methods under the non-
probability sampling methods. The study finds convenient sampling as the most
appropriate sampling method for the current research. The other forms of the non-
probability sampling methods are considered inappropriate due to the fact that the owners
of the Electric Bike are very scarce among the general population. It is convenient for
the researcher to collect the when and where it is possible to collect the data from the
owners of the Electric Bike. Therefore the more appropriate sampling technique to be
followed for the study is the convenient sampling.
The online sample size calculator was used to assess the sample size.
The sample size was based on the margin of error and confidence level of the
population distribution. The margin of error was fixed at 5 percent an confidence
level was ascertained to be 99 percent. The formula for the sample size has determined
that the sample that is to be selected for the study is 108.

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3.4 SOURCES OF DATA

Sources of Data begins with figuring out what sort of data is needed,
followed by the collection of a sample from a certain section of the population. Next,
you have to utilize a certain tool to gather the data from the chosen sample. The two types
of sources of data are:
Primary data: The Primary data for this study was collected through
questionnaire.
Secondary data: Secondary data was collected from external sources like
Websites, Journals etc.

3.5 STRUCTURE OF QUESTIONNAIRE

The questionnaire follows a simple and basic layout. It is made easy for the
participants to respond to the questionnaire without any delay or confusion. The set of
question and the answer options present in the questionnaire are predetermined
and are constructed by myself based on general questions regarding the main topic.

3.6 SAMPLE SIZE

The sample size for the project had a target of 70-100 participants. The fixed
target of the sampling size has been achieved as the total number of respondents
for the 15 survey questionnaire was 108. Total of 108 responses helped the project to
analyze more response and it helped to derive a conclusion regarding customer perception
and awarness towards E-bikes.

3.7 ANALYTICAL TOOLS:

CHI-SQUARE TEST:
A chi-square statistic is one way to show a relationship between two
categorical variables. In statistics, there are two types of variables: numerical (countable)
variables and non-numerical (categorical) variables.

22
CHAPTER-4

DATA ANALYSIS AND INTERPRETATION

GENDER
4.1. TABLE:

GENDER NO OF
RESPONDENTS
MALE 86
FEMALE 22

4.1 CHART:

INTERPRETATION:
The Gender plays a vital role in the selection of the type of bike that has been used
for travelling. The categories of male and female have the representation more or less
equally where male has got 79.6% percent and female has got 20.4% percent respectively.
The demographic variable of age does not have equal representation from both the
categories which will help to infer when it comes to the usage of the Electric Bikes.
23
AGE
4.2 TABLE:
AGE OF NO OF
RESPONDENTS RESPONDENTS
Below 25 74

26-35 24

36-45 8

Above 45 2

4.2 CHART

INTERPRETATION:
The age has been categories into five categories with the interval of 10 years except the
first and last category. The majority of the respondents are in the category of below years
which forms 68.5 percent of the sample involved in the study. There are 22.2 percent of the
respondents who are in the category of 25-35 years followed by the category of 36-45years
with the representation of 7.4%percent and lowest representation1.9% is from higher age
category of above 45 years

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EDUCATION

4.3 TABLE

EDUCATION LEVEL NO OF RESPONDENTS

No formal education 2
School level 4
College level 87
Professional qualification 15

4.3 CHART

INTERPRETATION
The education level of the respondents reveals the literacy level of the sample selected for
the study. The education level has been categorized into four levels in which most of the
respondents involved in the study are from the college level which accounts to 80.6 percent
which is followed by 13.9 percent formed by the professional qualification. The least
respondents are from the others category which forms 9.3%.

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OCCUPATION
4.4 TABLE

OCCUPATION NO OF RESPONDENTS
Business people 10
Employed 28
Agricultural 1
Student 69

4.4 CHART

INTERPRETATION

The occupation of the sample helps to determine the attitude of each class of
groups towards the usage of the Electric Bikes. The students group that has the majority of
the respondents with 63.9% percent which is followed by the employed category with the
percent of 25.9% and followed with the category of Business people with the percentage of
9.3 and the least percent of 0.9 is agriculturalist.
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FAMILY ANNUAL INCOME
4.5 TABLE
FAMILY INCOME NO OF
RESPONDENTS
Below 100000 25
Below 100001-200000 22
Below 200001-300000 31
Below 300001-400000 11
Above 400000 18

4.5 CHART:

INTERPRETATION
The family income of the respondents is main source of determinant in purchasing the bike.
The Income is categorized into four groups with the interval of Rs. 1, 00,000. The most of
the respondents are in the category of persons who are earning Below Rs. 1,00,000 with
aggregate of 23.1 percent which is followed by the category of Rs. 1,00,001- 2,00,000 with
20.4 percent of the respondents. The category that is of lowest percent is the Rs. 3,00,001-
4,00,000 which has percent of 16.7. This clearly examines that majority of the respondents
are having lower income levels.

27
NO. OF EARNINGS IN THE FAMILY
4.6 TABLE

NO OF EARNINGS IN THE NO OF RESPONDENTS

FAMILY
One 72

Two 28

Three 8

4.6 CHART

INTERPRETATION
The number of members too affects the affect the choice of the bikes that is to be
bought in the family. The options are classified into three categories. The highest of the
respondents have replied that they have one memberis earning in the family. This has the
support of 66.7 percent of the respondents and next level of no of members earning in the
family is from 1-2 members with 25.9 percent. The least of the responses is received in the
above 3 and above members which has a percent of 7.4 percent. This variable shows that
the number of members earning in the family is less.

28
MARTIAL STATUS
4.7 TABLE

MARRITAL STATUS NO OF RESPONDENTS

Married 25
Unmarried 83
4.7 CHART

INTERPRETATION
From the above table it is interrupted that majority 76.9 percentare unmarried and 23..1
percent are married.
Majority 76.9 percent are unmarried

SOURCE OF AWARENESS ABOUT E-BIKE

TABLE 4.8

SOURCE OF Advertisement Friends/Relatives

AWARNESS Representative Exhibition
Social Media NO OF RESPONDETNS PERCENTAGE

Others
27 25

1 0.9

16 14.8

3 2.8

58 53.7

3 2.8

4.8 CHART

INTERPRETATION
From the above table it is interrupted that majority 53.7% came aware of E-bikes through
social media and 25% came aware through Representatives and 14.8% came aware by Friends and
Relatives and 2.8% became aware of exhibitions and same that of 2.8% came aware through other
sources and 0.9% came aware through representatives.
SOURCE OF INFORMATION
4.9 TABLE

COMMUNICA Very % Rar % Occ % Freq % Ver %

TION Rarely ely asio uentl y
CHANNEL nall y Fre y
que ntly
43. 25 23. 7 6.4 1 0.9
Print media 28 26 47 5 1
43 33 30 10 9.2 3 2.7
T.v 16 15 46 21. 48 44. 20 18.5 10 9.2
Social Media 7 6. 23 2 4
4 25 29 26. 36 33.3 0 0
Blogs 16 14 27 8
.8

4.9 CHART

Print Media
The print media has been playing vital role in the passing of communication to
the Electric Bikes users. The respondents reveals that the 0.9 percent of them receive
information about the Electric Bikes in print media very frequently followed by the
frequently category with the 6.4 percent of the respondents. There are 23.1percent of the
respondents who have noticed the
31
advertisement occasionally. The rarely and very rarely categories has got the respondents
response to the extent of 26 percent and 43.5 percent respectively.

TV/ Radio Broadcasting

The TV/ Radio Broadcasting of the information has been frequently giving the
information to the consumers and it has the support of 9.2 percent of the respondents
involved in the study. There are 2.7 percent of the respondents who are very frequently
receiving the information and 30 percent who are remaining neutral to the broadcasting of
TV/Radio Broadcasting. There are 43 percent of the respondents rarely see the information
on the TV/ radio broadcasting and 15 percent of the respondents are very rarely having the
information communicated in the TV/ Radio Broadcasting.

Social Networks
The social networks have been not able to communicate the information as
effective as the previous channels of communication. The majority of respondents are
neutral towards the view which is supported by 44.4 percent. There are 18.5 percent of the
respondents who have frequently watched the advertisement and 9.2 percent of the
respondents have watched the video very frequently. The advertisement in the social
networks are rarely and very rarely watched with the respective percent of 21.2 and 6.4

Blogs

The blogs are rarely communicated the information to the users where 25
percent of the respondents are rarely watching the information on the blogs and very rarely
watching to the extent of 14.8 percent. There are 0 percent watching very frequently the
information on the blogs and 33.3 percent are frequently watching the advertisement on the
blogs. The major view is that blog has not been able to communicate the information on the
Electric Bikes very frequently when compared to the print media.

32
INFLUENCE IN BUYING DECISION
4.10 TABLE

DID ADVERTISEMENT NO OF PERCENTAGE

INFLUENCE FOR THE RESPONDENTS
PURCHASE OF E-BIKE
Yes 75 69.4

No 33 30.6

4.10 CHART

INTERPRETATION
The influence of the advertisement of the buying decision of the Electric Bikes is
having lot of impact on the minds of the consumers. The consumers are having influence
based on the attractiveness of the information they see on the advertisement. There are
respondents involved in the study to the extent of 69.4 percent have accept that the
advertisement is having significant influence for buying the Electric Bikes. There are
30.6 percent of the respondents involved in the study who think otherwise they don’t
have any influence based on the advertisements given given by the Electric Bikes
manufacturers. This helps to ascertain that the advertisement is having significant impact
on the buying decision of the Electric Bikes.

33
OPINION ABOUT E-BIKES
4.11 TABLE

opinion about the advertisement NO OF PERCENTAGE

influence your decision for
RESPONDENTS
owning Electric bike
Strongly Agree
15 13.9
Agree
54 50
Neutral
30 27.8
Disagree
4 3.7
Strongly Disagree
5 4.6

INTERPRETATION
The influencing capacity of the Electric Bikes due to the advertisement is also assessed
based on likert’s five point scale. The respondents involved in the study have agreed to the
extent of 50 percent and have strongly agreed by 13.9 percent. There are 27.8 percent of the
respondents who are neutral towards the view, 3.7 percent of the respondents disagree and
4.6 percent of the respondents who have strongly disagree towards the statement. The
influence of advertisement on the purchase decision of the Electric Bikes is evident from
the opinions of the respondents involved in the study.
34
LEVEL OF AWARENESS THAT MOTIVATED
4.12 TABLE
S.no Factors Highl % Aw % Neut % Un % Highl %
y are ral Awar y
awar e Una
e ware
1 Environment 69 63 28 25 10 9.2 1 0.9 0 0
friendly .8 .9

2 Less 24 22 50 46 23 21. 10 9.2 1 0.9

maintainance .2 .2 2

3 More 28 25 48 44 29 26. 2 1.8 1 0.9

safety .9 .4 8
4 No 20 18 38 35 33 30. 12 11.1 5 4.6
registration .5 .1 5

5 Government 23 21 46 43 26 24 10 9.2 3 2.7

subsidies .2

6 Positive 27 25 50 46 22 20. 6 5.5 3 2.7

Benefits to .2 3
health

7 Protect earth 39 36 46 43 19 17. 3 2.7 1 0.9

from various .1 5
pollution
8 Reduce fixed 52 48 39 36 10 9.2 2 1.8 5 4.6
monthly cost .1 .1
9 Economically 27 25 55 50 17 15. 5 4.6 4 3.7
Feasible .9 7
option
10 Insurance 24 22 35 32 28 26 20 18.5 1 0.9
benefits .2 .4

35
11 Energy 26 24 58 53 18 16. 5 4.6 1 0.9
efficiency .7 6

12 Less 26 24 52 48 22 20. 5 4.6 3 2.7

complicated driving .1 3
nature

4.12 CHART

INTERPERTATION

ENVIRONMENT FRIENDLY
The users are highly aware to the extent of 63.8 percent and 25.9 percent of the
users are in the aware category. There are 9.2 percent of the respondents who are neutral
towards the view. The respondents to the extent of 0.9 percent are unaware towards the
environment friendly feature of the Electric Bikes.

Less running and maintenance cost

. There are 46.2 percent of the respondents who are aware and 22.2 percent of the
respondents are highly aware towards the view. There are 21.2 percent of the respondents
are neutral that Electric Bikes are less running and involves low maintenance cost. The
respondents to the extent of 9.2 percent and 0.9 percent have been unaware and highly
unaware of the Electric Bikes features.

36
More safety
There are 44.4 percent of the respondents who are aware and25.9 percent of the
respondents highly aware about the feature of more safety. The respondents to the extent
of 1.8 percent and 0.9 percent have been unaware and highly unaware regarding the safety
features of the Electric Bikes and 26.8 are neutral to this.

No registration fee
There are 35.1 percent of the respondents who are aware that there is no
registration fee for the respondents and 18.5 percent of the respondents are having high
awareness about the registration fees. There are 30.5 percent of the respondents who are
neutral towards the features. The unaware category of the respondents is having the
support of 11.1 percent and 4.6 percent are highly unaware towards the feature of the
Electric Bikes

Government Subsidies
There are 30.40 percent of the respondents who are highly unaware and 12.20
percent of the respondents are unaware about the government subsidies provided for the
Electric Bikes. There are 18.10 percent of the respondents who are neutral towards the
view. The users of the Electric Bikes are aware to the extent of 9.2 percent and
2.7percent of the respondents are highly aware about the government subsidies provided
by the government.

Positive Benefits to Health conditions

There are 46.2 percent of the respondents who are aware about the health benefits,
25 percent of the respondents are highly aware about the health benefits of using the
Electric Bikes. There are 20.3 percent of the respondent who are neutral. There are also 2.7
percent of the respondents who are unaware and 0.9 percent of the respondents are highly
unaware of the health conditions that are to arise due to the usage of Electric Bikes.

37
Protecting earth from various pollution
The responses recorded reveal that majority are highly aware of the situation to the
extent 36.1percent respectively. There are 43 percent of the respondents who have aware
about the view. There are 2.7 percent of the respondents who are unaware of the view and
0.9 percent of the respondents are highly unaware of the situation that Electric Bikes are
protecting the earth from various pollutions.and 17.5 percent are neutral

Reduce fixed monthly expenditures on fuel

There are 9.2 percent of the respondents who are neutral and 36.1percent of the
respondents are aware. There are 48.1percent of the respondents are highly aware that the
Electric Bikes reduce fixed monthly expenditure. There are 1.8 percent of the respondents
who are unaware and 4.6 percent of the respondents are highly unaware of that Electric
Bikes reduce monthly expenditure

Economically feasible option

There are 15.7 percent of the respondents who are neutral towards the view and
50.9 percent of the respondents who are aware that the Electric Bikes are economically
feasible option. There are 25 percent of the respondents who have highly aware of the
condition. The respondents to the extent of 4.6 percent and 3.7percent are unaware and
highly unaware of the condition that Electric Bikes are economically feasible option.

Insurance benefits to the Electric Bikes holder

There are 34.90 percent who are aware of the insurance benefits and 13.90 percent
of the bike holders are highly aware of the insurance benefits. There are 22.30 percent of
the respondents are neutral towards the category. The Electric Bikes users are unaware and
highly unaware to the insurance benefits that arise due to the usage of the Electric Bikes to
the limit of 18.5percent and 0.9 percent respectively.

38
Energy Efficient
The Electric Bikes are energy efficient which is aware by the 53.7percent of the
respondents and 16.6 percent of them are neutral towards it. There are 24 percent of the
respondents who are highly aware of the position. The respondents to the extent of 4.6
percent are unaware and 0.9 percent of the respondents are highly unaware of the energy
efficiency of the Electric Bikes.

Less complicated riding

There are 48.1 percent of the respondents who are aware and they form the
majority along with 24 percent of the respondents. There are 20.3 percent of the
respondents who are neutral towards the view. There are 4.6 percent of the respondents are
unaware and 2.7 percent of the respondents are highly unaware.

39
LEVEL OF AGREEMENT THAT INFLUENCE TO
BUY
4.13 TABLE

Level of Str % Agr % Ne % Disag % Stro %

Agreement ong ee utra ree ngly
y l
Disa
Agr gree
ee

Reasonable 21 19.4 28 25.9 21 19.4 29 26.8 9 8.3

price

Model and 10 9.2 43 39.8 47 43.5 8 7.4 0 0

design

weight 19 17.5 57 52. 28 25.9 3 2.7 1 0.9

7

Safety 27 25 55 48. 21 19.4 5 4.6 0 0

1

Incentives 19 17. 51 47. 34 31.4 3 2.7 1 0.9

5 2

Milage 24 22. 44 40. 33 6.4 7 6.4 0 0

2 7

Speed 13 12 58 53. 30 27.7 7 6.4 0 0

7

Comfort 26 24 56 51. 24 22.2 2 1.8 0 0

8

Usable 40 37 42 38. 20 18.5 5 4.6 1 0.9

8

Easy 34 31. 42 38. 23 21.2 7 6.4 2 1.8

maintainance 4 8

Lower tax 25 23. 57 52. 21 19.4 4 3.7 1 0.9

1 7
burden

Less 36 33. 45 41. 23 21.2 3 2.7 1 0.9

dependence 3 on 6
natural
resorces

uncomplicated 27 25 50 46. 26 24 4 3.7 1 0.9

40
2

Less noise 50 46. 42 38. 14 12.9 2 1.8 0 0

pollution 2 8

Quick 18 16. 43 39. 33 30.5 12 11.1 2 1.8

recharge 6 8

Sufficient 22 20. 39 36. 23 21.2 18 16.6 6 5.5

service 3 1
stations

4.13 CHART

INTERPRETATION

Reasonable price of the bike

The majority of the 62.50 percent of the respondents have highly disagree the
reasonable price along with the 8.3 percent of the respondents. There are also 19.4 percent
of the respondents neutral towards the view. There are 25.9percent of the respondents who
are agreed and 19.4 percent of them are strongly agree about the reasonable price of the
Electric Bikes.

41
Model and Design
The model and design of the Electric Bikes that provides the comfort is neutral by
the 43.5 percent of the respondents on the majority and 39.8 percent of the respondents who
are agree with the view. There are 9.2 percent of the respondents strongly agree towards
the view,7.4 percent of the respondents are st disagree.

Weight and quality

There are 25.9 percent of the respondents who are neutral towards the view. The weight
and quality of the Electric Bikes is known by 52.7 percent who are in the agreed category
and 17.5 percent of the respondents are strongly agree. The respondent to the extent of
2.7 percent disagree and 0.9 percent of them are highly disagree the feature of weight and
quality.

Safety
The safety feature of the Electric Bikes is agreed by 48.1 percent of the respondents and
19.4 percent of the respondents are neutral towards the view. There are 25 percent of
the respondents strongly agree about the safety of the Electric Bikes. There are 4.6
percent of the respondents disagree.

Incentives from the government

. There are 47.2 percent of the respondent on the majority agree the incentives for the
Electric Bikes, 17.5 percent of the respondents are strongly agree about the incentivers
provided by the government and 31.4 percent of the respondents are neutral towards
it.There are 0.9 percent of the respondents who strongly disagree and 2.7 percent of the
respondents disagree the incentives provided by the government.

Mileage
. The majority of 40.7 percent of the respondents agree the condition and 22.2 percent
of the respondents strongly agree the. There are30.5 percent of the

42
respondents who are neutral towards the view. There are 6.4 percent of the
respondents who disagree about the mileage of the Electric Bikes.

Speed
The speed of the Electric Bikes is having majority of 51.8 percent agree are towards the
speed of the Electric Bikes. There are 37.7percent of the respondents who strongly agree
and 1.8 percent of the respondents disagree.There are 27.7 percent of the respondents who
are neutral towards the speed .

Comfort Ability
The responses reveals that on the majority 51.8 percent of the respondents agree with
the comfort-ability of the Electric Bikes along with 24 percent of the respondents who
are strongly agree and 22.2 percent of the respondents are neutral towards the view.
There are 1.8 percent of the respondents disagree the comfort ability of the Electric
Bikes.

Usable by all household members

The majority of the respondents to the extent of 38.8 percent and 37 percent of the
respondents strongly agree and agree this.and There are 18.5 percent of the respondents
who are neutral towards the view. The respondents to the extent of 4.6 percent disagree
and 0.9 percent of the respondents strongly disagree about the usage of the Electric Bikes
by the other household members.

Easy Maintenance of the Electric Bikes

The easy maintenance of the Electric Bikes is having a consideration that there is 38.8
percent of them agree with the maintenance of the Electric Bikes along with the 31.4
percent of the respondents who are strongly agree about the use of Electric Bikes. There are
21.2 percent of the respondents are neutral towards the stance. There are 6.4 percent of the
respondents disagree and 1.8 percent of the respondents strongly disagree about the easy
maintenance of the Electric Bikes Lower tax burden
There are 19.4 percent of the respondents who are neutral towards the view along with
the 52.7 percent of the respondent who agree the lesser tax and 23.1

43
percent of the respondents strongly agree. There are 3.7 percent of the respondents
disagree and 0.9 percent of the respondents strongly disagree lowering of the tax
burden while purchasing the Electric Bikes.

Less dependence on conventional energy resources

There are 41.6 percent of the respondents who agree of the view along with 33.3 percent
of the respondents strongly disagree and there are 21.2 percent of the respondents who are
neutral to the aspect. The respondents involved in the study strongl disagree and disagree to
the extent of 0.9 percent and 2.7 percent respectively.

Uncomplicated driving nature

The uncomplicated driving nature of the Electric Bikes have been agreed by the
respondents to the extent of 46.2 percent and 25 percent stongly agree this statement.
There are 24 percent who are neutral towards it. There are respondents strongly disagree
and disagree towards the driving nature to the extent of 0.9 percent and 3.7 percent.

Less noise pollution

There is less noise pollution from the Electric Bikes. The statement was tested and the
responses received from the respondents reveal that there are 46.2 percent of the
respondents strongly agree and 38.8 percent of the respondents also agree with this, and
12.9 percent of the respondents are neutral. There are 1.8 percent of the respondents
strongly disagree the noise pollution created by the Electric Bikes.
Quick recharging time
There are 39.8 percent on the majority agree towards the recharging time of the Electric
Bikes along with 16.6 percent of the respondents. There are11.1 percent of the respondents
disagree and 1.8 percent of the respondents strongly disagree about the quick recharging
time of the Electric Bikes.and 30.5 percent are neutral towards the charging time.

44
SUGGEST E-BIKES TO FRIENDS/RELATIVES
4.14 TABLE

WOULD YOU NO OF PERCENTAGE

SUGGEST E-BIKES TO RESPONENTS
FRIENDS/RELATIVES

Yes 94 87

No 12 13

4.14 CHART

INTERPRETATION
From the above chart majority 87 percent of the respondents are interested to suggest
the Electric bike to their friends and relatives and least of 13 percent are not willing to suggest
the Electric Bike to their friends and relatives
From this majority 87% respondents would like to suggest for operating the
Electric Bike.
PRESENT PROMOTIONAL ACTIVITY
4.15 TABLE
PRESENT NO OF PERCENTAGE
PROMOTIONAL RESPONDENTS
ACTIVITY ENOUGH
Yes 67 62

No 41 38

4.15 CHART

INTERPRETATION
The present promotional activity is having strong influence on the opting the
Electric Bikes. The Electric Bikes users have revealed that they are highly satisfied with the
advertisement given for the promotion of the Electric Bikes. There are 62 percent of the
respondents who are satisfied with the promotional activity.
WHEN HAVE YOU BOUGHT E-BIKE
4.16 TABLE
PURCHASE OF E-BIKE NO OF PERCENTAGE
RESPONDENTS
Less than 2 years 44 55.7
2-4 years 25 31.6

More than 4 years 10 12.7

4.16 CHART

INTERPRETATION
From the above chart majority of 55.7percent of respondents have purchased the Electric
Bikes only less than two years and followed by that 31.6 percent purchased the Electric Bike
between 2-4 years and least of 12.7 percent are owning the Electric bike for more than 4 years.
WHEN DO YOU USE E-BIKES
4.17 TABLE
HOW OFTEN DO YOU NO OF PERCENTAGE
USE E-BIKE RESPONDENTS
Everyday 37 44.6

Twice 17 20.7

Weekly 3 3.6

Occasionally 10 12
Rarely 16 19.3

4.17 CHART

INTERPRETATION
From the above chart it is interpreted that majority of the respondent 44.6 percent use
their Electric Bike Everyday and 20.5 percent respondents use their Electric bike twice a week
and 19.3 percent use their Electric Bike Rarely and 12 percent use occasionally and 3.6 percent
use weekly once.
From this majority 44.6 percent are using the Electric Bike Daily and least of 3.6
percent are using the Electric bike ateast weekly once.
HOW MANY KILOMETERS DOES E-BIKES
GIVE
4.18 TABLE

HOW MANY KMS NO OF PERCENTAGE

RESPONDENTS
Upto 10 kms 14 13

11-20 7 8.3

21-30 13 12

31-40 19 17.6

Above 40 53 49.1

4.18 CHART

INTERPRETATION
From the above chart the data is interpreted as majority 49.1 percent of respondents said
that approximately Electric Bikes give above the milage of 40 kms and 17.6 respondents saying
that the milage of Electric bike is in the average of 31-4o kms and 13 percent said that it is upto
10kms and 12 percent said that it gives a minimum of 21-30 kms and 8.3 percent said it is within
the milage of 11-20 kms.
From this majority 49.1 percentage said that the maximum milage is above 40 kms and
least of 8.3 said that it is upto 11-20 kms
BENEFITS PROVIDED BY GOVERNMENT
4.19 TABLE
BENEFITS PROVIDED BY NO OF PERCENTAGE
GOVERNMENT RESPONDENTS
Sales free tax 65 64.4
More preference to take 29 28.7
driving license
No pay the bike tax 48 47.5
Excempted from parking 14 13.9
charges
others 24 23.8

4.19 CHART

INTERPRETATION
From the above chart it is interpreted that everyone is aware of the subsidies provided by
the government for the purchase of Electric Bike. Majority of 64.4 percentage of respondents are
known about the sales tax free for the purchase of the Electric Bike and 47.5 percent are aware of
the no pay the bike tax and 28.7 percent said that they know about it is compulsory for the more
preference to take the driving license and 13.9 percent are known about the exempted from the
parking charges and 23.8 percent know other benefits provided by the government.
From this majority 64.4 percent and 47.5 percent of them are aware about the sales
tax free and No pay to the bike tax.
HOW LONG DOES IT TAKE TO CHARGE E-BIKE
4.20 TABLE

HOW MANY HOURS NO OF PERCENTAGE

TO CHARGE E-BIKE RESPONDENTS
Upto 2 hrs 13 12
2-4 hrs 25 23.1
5-7 hrs 30 27.8
8-9 hrs 28 25.9
overnight 12 11.1

4.20 CHART

INTERPRETATION
From the above table it is interpreted that majority 27.8 percent respondents have
said that it takes upto 5-7 hours for charging the battery of the Electric Bikes and 25.9
percent says that it takes upto 8-9 hrs to charge the battery of the Electric Bike and 23.1
percent said that it takes upto 2-4 hrs to charge the Electric Bike and 12 percent and 11.1
percent respondents says it takes upto 2 hrs and overnight to charge the Electric Bike.
From this majority of respondents said that it takes 5-7 hours to charge the Electric
bike and least of 12 percent and 11.1 percent said that it takes upto 2 hours and overnght
to charge the Electric Bike.
LEVEL OF AGREEMENTS THAT AVOIDS TO PURCHASE
E-BIKES

4.21 TABLE

S Factors Str % ag % neut % disa % Stro %

l. on re ral gree ngly
n gly e disa
o ag gree
re
e
1 Cost of the 56 34 31.4 14 12.9 3 2.7 1 0.9
51 bike is very .8
high
2 Lack of info 21 57 52.7 24 22.2 4 3.7 2 1.8
19 and .4
knowledge
3 Low milage 17 47 43.5 31 28.7 11 10.1 2 1.8
15 .7
4 High 19 31 28.7 31 28.7 21 19.4 6 5.5
17 maintenanc .5
e cost

5 Less trendy 12 52 48.1 33 30.5 7 6.4 4 3.7

11 .1
6 Inability to 32 40 37 25 23.1 7 6.4 4 3.7
29 go for long .6
rides
7 Failure to 27 25 49 45.3 25 23.1 4 3.7 3 2.7
travel at
high
speeds
8 Unable to 28 48 44.4 23 21.2 8 7.4 1 0.9
25 carry heavy .9
luggage
9 Life of the 22 20 52 48.1 27 25 5 4.6 2 1.8
battery .
3 used is
very low
52
1 Can’t make 0 37 34 36 33.3 24 22.2 9 8.3 2 1.8
mountain .2
travelling

4.21 CHART

INTERPRETATION

The major problems as per the results are Cost of the bike is very high,
Lack of adequate information and knowledge, Low mileage, Less trendy, Lack of social
status in having Electric Bikes, Inadequate recharging stations, Lack of services centers,
In-ability to go for long rides, Failure to travel at high speeds, Unable to carry heavy
luggage, Resistance to change and Life of the battery used is very low. These problems has
to be addressed to increase the users of the Electric Bikes and to attract potential new
customers.
The users of the Electric Bikes involved in the study are feeling that these
variables are not proving to be major hindrance and those variables are High maintenance
charges, Efficiency related problems, Unable to carry heavy luggages make mountain
travelling.
ENVIRONMENTAL FRIENDLY
4.22 TABLE

ENVIRONMENT NO OF PERCENTAGE
FRIENDLY RESPONDENTS
YES 100 92.6

NO 8 7.4

4.22 CHART

INTERPRETATION
From the table it is interpreted that majority of 92.6 percentage of respondents think
that environmentally friendly electric bike is worth paying for the money and least of 7.4
percent said that it is not worth paying the money.

54
55
56
CHAPTER-5
FINDINGS, SUGGESTIONS AND CONCLUSION

5.1 FINDINGS
The major findings of the study identified through the course of the study is
presented in the following

1.The users of the Electric Bikes involved in the study have the approval of 51.8
percent who consider the cost of the Electric Bikes is very high.

2. The print media has the highest percentage when it comes to

dissemination of the information about the Electric Bikes.

3. The maintenance of the Electric Bikes has been high which was felt by 28.7
percent of the respondents involved in the study.

4. The Electric Bikes advertisement has influence on the respondents to

purchase the Electric Bikes to the extent of 69.4 percent.

5. The respondents in the study have revealed that the Electric Bikes has been
environment friendly which is supported by 63.8 percent

6. The respondents involved in the study are new to the usage of the
Electric Bikes which is revealed by the usage of the Electric Bikes which is
supported by less than 2 years category with the 55.7 percent.

7. The usage of the Electric Bikes is restricted for only few days in a week.
The Electric Bikes usage to such extent will damage the parts of Electric Bikes due to non-
operation. The usage of the Electric Bikes to such effect will damage prolonged
usage of the Electric Bikes.

57
8. The approximate usage of the Electric Bikes involved in the study is only 11-20
kms. The average usage of the Electric Bikes is minimum among the sample
respondents involved in the study. The approximate usage is very much low when
compared to the conventional bikes.

9. The majority of the respondents of the study have revealed that they would
suggest the usage of the Electric Bikes to their friends and relatives.

10. The promotional activities are having significant impact on the purchase
of the Electric Bikes which is supported by majority of the respondents.

11. Majority 43.5 percent are neutral to the model and design of the
bike,which should be improved.

12.majority of them agree that the monthly fixed cost for fuel is reduced.

5.2 SUGGESTIONS

The study has also found certain areas of concern where there has to be additional
care to be taken to promote and develop the brand of Electric Bikes in the minds of the
users and potential new customers.
1. The concept of the Electric Bikes is still new in the part of the study area. The
cost of the Electric Bikes is considered to be high and it need to be reduced to attract more
consumers for the usage of Electric Bikes.
2. There is a need to increase the convenience for the Electric Bikes users on the
areas of charging, mileage and carrying capacity of bikes. These areas have to be
concentrated by the Research and Development of the Electric Bikes companies to
enhance the convenience of Electric Bikes. This will promote the Electric Bikes.
3. There is lack of awareness among the public regarding the registration fees
and incentives for the Electric Bikes. There is a need for creating the awareness that
Electric Bikes has no registration fees and there are various

58
incentives provided by the government for the purchase of Electric Bikes. This will create
lot of potential buyers to buy Electric Bikes.
4.The promotional campaigns of the Electric Bikes are not satisfactory among the
users of the Electric Bikes. The initiatives of conducting promotional campaign will
create large pool of consumers to be attracted towards the Electric Bikes.
5. Electric Bikes are used only for short distance because of low battery capacity,
so manufacturers should concentrate on research and development to increase the
capacity of Electric Bikes.
6.Another major problem in Electric Bikes is the need for frequent charging of the
batteries, to overcome this problem charging centers should be opened at various places.

5.3 CONCLUSION
The Electric Bikes have been the order of the day in this polluted world. The Electric
Bikes are slowly and steadily finding it s space in the two-wheeler segment. The segment is
now been facing stiff competition from the availability of the
Electric Bikes. The need for reduction in the pollution is taken by the consumers who are
environment conscious. The study has highlighted the awareness levels of the consumers
are high when it comes to the understanding of the Electric Bikes. The conventional bikes
are gradually losing their market space to the Electric Bikes. This is due to the enhanced
awareness among the public regarding the pollution created by the conventional system of
travelling.

59
REFERENCES

[1] Alamelu, R., Anushan, C., & Selvabaskar, S. (2015). Preferrence of E-bike by
Women in India- A Niche Market for Auto Manufacturers. Business: Theory and
Practice, 16(1), 25–30. doi:10.3846/ btp.2015.431

[2] Chedid, R., Kobrosly, M., & Ghajar, R. (2007, April). A supply model for crude oil
and natural gas in the Middle East. Energy Policy, 35(4), 2096-2109.
doi:10.1016/j.enpol.2006.06.011

[3] Fishman, E., & Cherry, C. (2016, January). E-bikes in the Mainstream:
Reviewing a Decade of Research. Transport Reviews, 36(1), 72-91.
doi:10.1080/01441647.2015.1069907

[4] Fu, T. (2008, June). A multi-criteria parametric evaluation of the refuelling

strategies for scooters. Journal of Engineering Design, 19(3), 227-247.
doi:10.1080/09544820701327830

[5] Howarth, J. (2019, December 2). Retrieved from https://octopus.energy/blog/when-

will-fossilfuels-run-out/#:~:text=If%20we%20keep%20burning%20fossil,will%20be
%20depleted%20 by%202060.

[6] Huang, F.H. (2019, October). Understanding Users’ Experiences of Riding a

Two-Wheeler Vehicle and their Intentions of Purchasing Electric Two-Wheelers.
Promet-Traffic&Transportation, 31(5), 503-512. doi:10.7307/ptt.v31i5.3014

[7] Kumar, M., & Prakash, S. (2020, January 16). Bumps and humps in electric
two-wheeler adoption. Retrieved from Deccan Herald:
https://www.deccanherald.com/opinion/panorama/bumpsand-humps-in-electric-two-
wheeler-adoption-795308.htm

60
[8] Mendoza, J., Josa, A., Rieradevall, J., & Gabarrell, X. (2016, February 1).
Environmental Impact of Public Charging Facilities for Electric Two-Wheelers.
Journal of Industrial Ecology, 20(1), 54-66. doi:10.1111/jiec.12270

[9] NITI Aayog & World Energy Council. (2018). Zero Emission Vehicles (ZEVs):
Towards a Policy Framework. Niti Ayog. Retrieved from
http://niti.gov.in/writereaddata/files/document_ publication/EV_report.pdf

[10] NITI Aayog & World Energy Council. (2018). Zero Emission Vehicles (ZEVs):
Towards a Policy Framework. Niti Ayog. Retrieved from
http://niti.gov.in/writereaddata/files/document_ publication/EV_report.pdf

[11] Shafiee, S., & Topal, E. (2009, January). When will fossil fuel reserves be
diminished? Energy Policy, 37(1), 181-189. doi:10.1016/j.enpol.2008.08.016

[12] Thuy, T.T., & Hong, P.T. (2019, June 2). Attitude to and Usage Intention of High
School Students Toward Electric Two-Wheeled Vehicles in Hanoi City. VNU Journal of
Science: Economics and Business, 35(2). doi:10.25073/2588-1108/vnueab.4224

[13] Weinert, J.X., Ma, C., Yang, X., & Cherry, C.R. (2007, January 1). Electric
Two-Wheelers in China: Effect on Travel Behavior, Mode Shift, and User Safety
Perceptions in a Medium-Sized City. Transportation Research Record, 2038(1), 62–68.
doi:10.3141/2038-08
[14] Weinert, J., Ogden, J., Sperling, D., & Burke, A. (2008, July). The future of electric
two-wheelers and electric vehicles in China. Energy Policy, 36(7), 2544-2555.
doi:10.1016/j.enpol.2008.03.008

61
QUESTIONNAIRE

Dear respondent,

I, NAVDEEP SINGH, student of BBA 6th Semester at Government Degree College, Kathua, am
doing a “STUDY ON CONSUMER PERCEPTION AND AWARENESS TOWARDS E-BIKES ”
. Please spare your valuable time for filling this questionnaire:

1. ARE YOU AWARE OF ELECTRIC BIKES?

a) YES ☐
b) NO ☐

2. HOW DID YOU COME TO KNOW ABOUT ELECTRIC BIKES ?

a) NEWSAPAPER/MAGAZINE ☐

b) TELEVISION ☐
c) INTERNET ☐

d) FRIENDS ☐
e) OTHERS ☐

3. WHICH BIKES ARE YOU USING PRESENTLY?

a) ELECTRIC BIKES ☐

b) CONVENTIONAL BIKE ☐

4. WHICH OF THE FACTOR ENCOURAGED YOU TO BUY ELECTRIC BIKES?

a) ENVIRONMENT FRIENDY☐
b) LESS RUNNING COST ☐

c) SAFETY ☐
d) NO REGISTRATION ☐

e) OTHERS ☐
5. DID ADVERTISEMENT INFLUENCE YOUR BUYING DECISION?
a) STRONGLY AGREE ☐
b) AGREE ☐

c) DISAGREE ☐
d) STRONGLY DISAGREE ☐
6. WHAT DO YOU FEEL ABOUT PRICE OF THE ELECTRIC BIKES?
a) VERY HIGH ☐

b) HIGH ☐
c) MODERATE ☐

d) LOW ☐
e) VERY LOW ☐
7. WHAT IS YOUR OPINION TOWARDS MILAGE OF ELECTRIC BIKES AS COMPARED
TO CONVENTIONAL BIKES?
a) VERY GOOD ☐
b) GOOD ☐

c) AVERAGE ☐
d) BAD ☐

e) VERY BAD ☐
8. WHAT IS YOUR OPINION TOWARDS SPEED OF ELECTRIC BIKES AS COMPARED TO
CONVENTIONAL BIKES?

a) VERY HIGH☐
b) HIGH ☐

c) MODERATE ☐
d) LOW ☐

e) VERY LOW ☐
9. ARE YOU CONVINCED ABOUT ELECTRIC BIKE BENEFITS?
a) YES ☐
b) NO ☐
10. WOULD YOU LIKE TO SUGGEST ELECTRIC BIKE TO YOUR FRIENDS?
a) Yes ☐

b) No ☐
11. IS THE PRESENT PROMOTIONAL ACTIVITY ABOUT ELECTRIC BIKES SUFFICIENT
FOR YOU TO MAKE PURCHASING DECISION?
a) YES ☐

b) NO ☐
12. WHICH OF THE FOLLOWING FACTORS DO YOU THINK ARE RESPONSIBLE FOR
LOWER MARKET SHARE OF ELECTRIC BIKE AS COMPARED TO CONVENTIONAL
BIKES?

a) APPEARANCE ☐
b) SPEED ☐

c) BATTERY LIFE ☐
d) UNCERTAINTY OF ELECTRIC BIKE TECHNOLOGY ☐
13. WHICH OF THE FACTORS DO YOU THINK THAT PREVENTS YOU FROM MAKING
THE DECISION OF PURCHASING THE ELECTRIC BIKES?
a) EXPENSIVE ☐
b) UNAWARE ☐

c) NON CONVINCED ☐
d) NON AVAILABILITY ☐

e) OTHRES ☐
14. IS AFTER SALES SERVICE AVAILABILITY AFFECTING YOUR PURCHASING
DECISION OF ELECTRIC BIKES?
a) YES ☐

b) NO ☐
15. ARE YOU AWARE OF ELECTRIC BIKE BENEFITS?
a) YES ☐
b) NO ☐
16. AFETR KNOWING BENFITS OF ELECTRIC BIKES ARE YOU WILLING TO PURCHASE
IT IN FUTURE?
a) YES ☐
b) NO ☐

THANK YOU FOR YOUR CO-OPERATION