ERP Sandip V1
ERP Sandip V1
The global ERP software market grew 7.9% in 2006, leading to a market value of approximately
$17.5 billion in license and maintenance revenue. ERP vendor revenue across all segments is
expected to grow from $28.8B in 2006 to $47.7B by 2011. Core ERP license revenue grew to
$9.2B in 2006, an 18% increase over 2005.
While the ERP market has grown in revenue, consolidation continues to change the industry. In
1999, the top five vendors (J.D. Edwards, Baan, Oracle, PeopleSoft, and SAP) in the ERP market
accounted for 59% of the industry’s revenue. AMR Research expects the top five vendors in
2005 (SAP, Oracle, Sage Group, Microsoft, and SSA Global) to account for 72% of ERP
vendors’ total revenue.
The report revealed several trends that affected the ERP market in 2004, including:
• The ERP market is entering another major technology transition phase. Service Oriented
Architectures (SOA) may have the same disruptive effect that other technologies have
had on the market, such as the emergence of client-server systems had in the 1990’s.
• The pace of acquisitions shows no sign of slowing down. Oracle’s purchase of Retek and
vendors like Sage Group, SSA Global, Infor Global Solutions, and Epicor have all been
very active in the M&A space and have grown more rapidly than the overall ERP market.
• The midrange ($50M - $1B in annual revenue) and SMB (less than $50M in annual
revenue) markets continue to be a major focus area for many of the ERP vendors.
Midrange solutions and channels are critically important for penetrating China, India,
Eastern Europe, and Latin America.
• ERP buyers have moved away from large, upfront purchases. Now most tend to license
user seats and functional ERP modules incrementally as they deploy a product. Along
with widespread discounting, this has led to smaller average deal sizes.
1. India ERP market
• The Indian ERP market is expected to grow at a CAGR of 25.2% over the next five years.
According to the study, the market was $83 million in 2004, and is forecasted to be over
$250 million in 2009.
• The majority of Indian manufacturing companies are small by global standards, requiring
easy-to-use ERP solutions to meet their specific process requirements, including
localization needs to address the continually evolving tax and statutory requirements.
The ERP software market falls into three primary segments by customer size: large companies,
the midmarket, and small businesses.
SAP has been ramping up distribution of its lower midmarket product Business One as well as
refining its All-in-One offering for the upper midmarket. Big vendors are struggling to keep low
TCO (Total cost of ownership). Also a highly leveraged, indirect channel is needed to reach the
tens of thousands of midsize companies. Microsoft Business Solutions has built a vast indirect
partner channel that has proven successful in this market.
ERP traditionally has been sold to large organizations. That market is essentially totally
penetrated. To continue to be competitive you focus on the install base. They're selling more to
existing accounts. Sixty to 65 percent of SAP's revenue comes from existing accounts.
What's preventing SMBs from investing in ERP is the cost, paired with the risks involved
because the decision will affect their entire business, unlike enterprise companies that can try it
out in a particular division or region. Software-as-a-service is a way to manage that. Every
vendor needs to have a strategy around software-as-a-service, on-demand.
Challenges to ERP:
1. Service oriented architecture: SOA may not overcome ERP with one big swoop, but
through a dribbling of features toward the service layer, forestalling or reducing upgrades.
And, indeed, much of this work may go to lower-cost offshore development firms and
integrators. Ultimately, Richardson argues, it’s the integrators who will benefit from the
componentization and service-enabling of ERP.
2. Open source: There are other forces at work disrupting the ERP market as we now it. The
growing volume of open source offerings in this space, such as Apache OFBiz, SugarCRM,
Tiny ERP, and Compiere.
3. SaaS: Then there are the software-as-a-service offerings, from Salesforce.com for the CRM
aspect to Plexus. (Oracle and SAP are already active in the hosted/SaaS space as well.) The
Microsoft mass-market mid-market commodization threat also looms, via Dynamics GP/AX.
Salesforce has released AppExchange OEM Edition. Salesforce will be the platform allowing
developers to develop and bolt on specialized on demand services; these services will be separate
from Salesforce CRM service. What is interesting is by using Salesforce small development
companies can write extremely specific functionality for micro markets e.g. an on demand eBay
management module. Salesforce users have delivered "over 43,000 custom objects and custom
applications". More than salesforce.com could ever deliver on its own.
References:
http://www.exforsys.com/tutorials/oracle-apps/erp-overview.html
www.cio.com
www.salesforce.com