Timestamp I have read and understa

Name ( FN,MN, LN) Age:

12/11/2022 18:51:05 Yes Angelo selades nadonz18 to 28 yrs.old
12/11/2022 21:45:55 Yes Samantha Andrea L. Y 18 to 28 yrs.old
12/12/2022 9:17:17 Yes Ericka Mae A. Argente 18 to 28 yrs.old
12/14/2022 18:58:04 Yes Jobie Bangayan Fuellas29 to 39 yrs. old
12/20/2022 10:27:49 Yes Renz 29 to 39 yrs. old
1/27/2023 20:05:03 Yes Salber o. Palic 40 to 50 yrs. old
1/28/2023 20:42:41 Yes Richelle R. Rivera 29 to 39 yrs. old
1/30/2023 18:24:50 Yes Allen Padua Abala 18 to 28 yrs.old
3/28/2023 22:35:11 Yes merick amora 29 to 39 yrs. old
3/28/2023 22:52:20 Yes John Michael Delos Rey29 to 39 yrs. old
3/28/2023 23:06:31 Yes James Labiana Gonzal 18 to 28 yrs.old
3/28/2023 23:24:48 Yes Rodel Cacao Santos 40 to 50 yrs. old
3/28/2023 23:25:16 Yes Franz V. Limpio 18 to 28 yrs.old
3/29/2023 0:05:11 Yes Mary Stephanie Pedro 18 to 28 yrs.old
3/29/2023 10:16:06 Yes Yzelle G. Gumban 18 to 28 yrs.old
3/29/2023 20:51:53 Yes Ryan De Vera 29 to 39 yrs. old
3/29/2023 21:17:14 Yes Dantes Calitis, Parades40 to 50 yrs. old
3/30/2023 20:55:21 Yes Hanzel Llabore 18 to 28 yrs.old
3/30/2023 22:05:50 Yes Kristel mae galang 29 to 39 yrs. old
3/31/2023 14:04:59 Yes Roland Galoy 29 to 39 yrs. old
3/31/2023 17:00:26 Yes Fama Maluo Lourdes 29 to 39 yrs. old
4/11/2023 20:24:13 Yes j 18 to 28 yrs.old
4/16/2023 16:43:30 Yes Clouie Jan Bultron Bart 18 to 28 yrs.old
4/16/2023 17:05:58 Yes Christine C. Agpalo 18 to 28 yrs.old
4/16/2023 21:06:45 Yes PAUL JUSTIN FINO M 18 to 28 yrs.old
4/16/2023 21:13:20 Yes Sandrei Dominique T. 18 to 28 yrs.old
4/16/2023 22:20:51 Yes Jacob Bryan Laco, Agra18 to 28 yrs.old
4/16/2023 22:53:51 Yes Daniela Gonzales 18 to 28 yrs.old
4/16/2023 22:56:47 Yes Francheska Veron I. To18 to 28 yrs.old
4/16/2023 22:57:32 Yes Jeff Daniel Fino Magadi18 to 28 yrs.old
4/16/2023 23:06:08 Yes Charlotte Airah Ygaña 18 to 28 yrs.old
4/16/2023 23:07:44 Yes Carlo 18 to 28 yrs.old
4/16/2023 23:17:31 Yes Floyd Aron Traquiña Ma18 to 28 yrs.old
4/16/2023 23:23:30 Yes Jerome Floyd Sosa Vill 18 to 28 yrs.old
4/16/2023 23:26:28 Yes REINZI ELLIZE M REY 18 to 28 yrs.old
4/16/2023 23:33:17 Yes Pamela Andrea Acuña S18 to 28 yrs.old
4/16/2023 23:34:21 Yes Rona May M. Española18 to 28 yrs.old
4/16/2023 23:42:58 Yes Kreeztan Rozelle Mhyk 18 to 28 yrs.old
4/17/2023 0:10:20 Yes alyson cal 18 to 28 yrs.old
4/17/2023 0:32:35 Yes Als 18 to 28 yrs.old
4/17/2023 0:47:19 Yes John Rafael A. Flores 18 to 28 yrs.old
4/17/2023 0:58:29 Yes Vincent Flores 18 to 28 yrs.old
4/17/2023 1:13:06 Yes Cedrick Fort, Serrano, 18 to 28 yrs.old
4/17/2023 4:19:13 Yes Arianne Razene Tayag 1 V8 to 28 yrs.old
4/17/2023 6:35:24 Yes Maria Hanna Sofia C. Ba18 to 28 yrs.old
4/22/2023 15:43:15 Yes Karl Ongchanco 29 to 39 yrs. old
4/22/2023 15:51:37 Yes Sheila Mae Paralejas 29 to 39 yrs. old
4/22/2023 16:55:37 Yes Rummel Cabangbang 40 to 50 yrs. old
4/22/2023 17:02:30 Yes Erin Del Rosario 29 to 39 yrs. old
4/22/2023 17:20:59 Yes Edward Allan Paras 40 to 50 yrs. old
4/22/2023 17:31:47 Yes Trinie S. Besinga 40 to 50 yrs. old
Sex: Address: What are the things thatDoes those affect your
Male B25 l29 st.louie talon tr 1.
Food and culture is it easy
Transportation- Yes to
because
commute I won't
backbe sa forth and where to find public
and
2. Budget- how much will you allot for transportation, food, and entrance fee, if t
Female 229 Patola street CAA The things
3. Outfit- is that
yourI outfit
consid Yes, because
matches I won't Photos
the location? be will be perfect if your outfit
Female Kaytitinga 3 Alfonso Cav4. What are the Do's and Yes,
Don't
these
s inthings
the area-
thatare
yo food not allowed? Is there a dr
Female San Pedro Laguna Beautiful scenery and de
Yes because its make
Male Dasma View and Facilities Yes, I prefer to enjoy th
Male Good Ambiance
blk42 lot 7 grand strike affordable of place tocause
good serviceyes relaxation. And
it gives me a
It is very important to know your budget and to plan everything accordingly so th
Female Caloocan City The ambience and foodYes, because the reason
Male Admiral village talon tre Yes.
Female las pinas safety
food ang convince yes because many filipino
Male Las pinas transfortation,budget to follow
Male Rosal st Samata VillageThe traveller are the pe No, because we know w
Male Greatland Village, San Cost of the journey, easYes. I values financial s
Male Ruby st. Platimum Ville Safe, Relaxing, and PeaYes, because those are t
Female Teresa Park SubdivisionThis arethe
Top of thelistThings
wouldi beconsider where
Certainly. a go forand
Proximity vacation or travel
Foods - 7 / 10 were looking forward to improve the costumer serve and the food
Female Ts. Cruz Subd. AlmanzaDestination-
I want the cooler temper
we live The
in the factors
south of why
thats affecting
we came 2 or 3 hours from tagaytay
Male 96, B Marcado St santaView and the weather isYes, Because we plan of
Culture - still part of cavite which still see alot to saint in the place
People - the staff and ate and kuya are friendly very accommodating
Male 841 blacklock way convince
place- theandVillarelaxing
De OrovYes, Cultureplace
is peacefull and attract
for me because of nature view and its
Female Las Pinas the Weather is optional Yes, for meBecause
becausewe when
are in
we say Tagaytay is cold weather
Female Las Pinas city experience and comfortab
food and views not much but depend on
Male 5 crispina ave. pamplona yes because of my facebo
Female Las Pinas City The place and food beca
The accessibility to go t
Male j j j
Female Caloocan City Ambiance, scenery Yes, i’d like to go a pla
Female Carsadang bago, Pacif Ambiance Yes, I'd like to travel
Male B3 L6 BMW STREET Settings and mood Yes, I would like to visi
Female 932 Leyte Del Sur St. Accessibility, Activitie Yes, because I'd like to
Male 698 Salinas 1 Bacoor, Caffordability, travel tim yes, these factors that
Female Santa Rosa, Laguna The number of tourists vi Yes, if there are too man
Female Intramuros,Manila The ambiance and the Yes, I prefer to look mo
Male Blk 4 lot 8 southview h Amenities, weather, costYes, because if you are r
Female VMP Townhouse, Brgy.Ambiance,
1 the location, Yes, because every time
Male Pasig Greenwoods Vill Recommendations from Iothers: don't have
Recommendations
the abilit from friends, family, or trave
Male Progressive 8 Molino 2 Good Facilities and AttrYes, I want to have a go
Male Melrose park Molino 3 The places that can comYes, because we
yes, because I'm are
having
considering the factors that might r
Female Amaya 4, Tanza, Caviteleisure that we can real What can you say about the social media contents on a
Female Pasay City Budget, duration of the tYes, because I travel to
Female Vallejo Place ,Imus CavThe things that I need t Yes, because those thing
Female Ligas 1 bacoor cavite The ambiance of the pl Yes, i don’t want my ex
Male veterans village quezonscenery, activities yes, i need a vacay and
Female Bulacan Price, Convenience, Vi Yes. Money worth
Male Malabon City Ambiance, Scenery, App Yes, I’d like to go to a
Male Blk 11 lot 19 GreenpoinMostly the scenery Yes, I love places with
Male 11-A Santan Potrero MaScenery, Ambiance Yes, I would like to go
Female Bacoor Cavite Scenery, Ambiance Yes, I'd like to go some
Female Bayan luma 1, Imus cavSceneries and ambiencYes, because when it com
Male Pilar Casimiro Village, The scenery, ratings, f Yes, because u can see t
Female Almanza II, Las Piñas CBeautiful place Yes, because it gives m
Male Jubilee masaya bay lagFacilities, Scenery, BudYes, I consider that be
Female Bf homes, Parañaque CiBudget Friendly, ComforYes, because it helps m
Male San Juan Cainta Rizal Food, Facilities Yes, because I go to a v
Female BFRV Las Piñas City Place, Budget, View Yes
What can you say aboutDoes social media conten
Do you frequently consiWhat factors do you alwa
Tagatay is very popular Yes, specially if you ha Yes, because advertisem The reviews/feedback bec
1. Is the location accessible for commuters? - my target
It looks fun and it makesYes, because they give Yes, because it gives mThe 2. Is factors thataesthetic
the place I consi or instagrammable? - it's the ae
As a content creator andSocial
an advocate
media contents
of helping
inSincerely,
local businesses
Ericka's and
advotourism, these social media contents featuring Tagaytay
It helps me to choose wha
Yes sometimes only Nope i mostly prefer w If they ate telling the t
Engaging content. Yes, I always relay on i Yes, for updated informaConsistent in posting.
yes but not much Tagaytay is one of the bBecause i can see the pltagaytay the nearest sin
It was nice content that Yes, I always browse picYes, it is easy to decid I consider the reviews
Tagaytay is one of the m
Yes! Big thanks to socme
Yes as always! To help It always check the spot
tagaytay is one of the t Yes , because filipino yes because its give impposting, reviews, and us
to follow to follow to follow to follow
It's good to see someone
Yes , because seeing ma
Yes, cause why not ? Esp
To enable travelers to
I'm sorry not updated h Sometimes.. You can get
Not really.. I don't trav tourism infrastructure a
Some are attractive but Yes, because most of the Slightly yes, it depends First, those have good
social Media can help
Tagaytay has been alway Absolutely. The power of Yes, of course, whenever Whenever I get to read a
to
nowcreating
a days and
a give
can say
Social Media can
information be powe
Yes, Because of the soci Yes,To
posting promote our beaut
Social mediaorispromotion
recognis is will help the destination to k
yes becausetoon share
our or sharing other information
generation they like always, because it give Social media give and e
posting and sharing
Tagaytay is one of Filipihelp them to connect anreview and feedback to Tagaytay known for cold
and l love cold weather
Tagaytay
because of is summer
cold place wYes, but it defense in r Yes special when someone The factor is the destin
season, depending what really ml see a some fb page orposting and sharing that
Tagaytay is cold place tSocial media is a powersocial media is a platfo review is one of the impo
Tagaytay is a lot of pla Maybe because before w
Of course Posting and sh
Factors is what people e
j j j j
View is nice, restauran Yes, they usually rate t Yes, I check the ratings Ambiance,
a view, food
A beautiful view and sevYes, they frequently givYes, I check the reviewsView, ambiance, food, ar
A beautiful view, wonderYes, they frequently givAbsolutely, I do look at tfood, setting, and atmo
They attract more tourisYes, because of their tr Yes, I'd like to see first The ratings about the pl
some contents definitelyyes, since we use socialsometimes because i finthe distance, reviews, pr
The social media content Yes, social media playsYes, it will be a big hel The accomodation, access
There is a lot of touris Yes, social media givesYes because it affects When it comes to feedba
It is quite interesting, In our modern era whichNo, it depends if I wouldThe factors I would like
Their location is really Yes, because somehowYes! the Well I need to checLocation, convenience,
social media can be a va I don't have personal prYes, social media can be Many tourism boards, tra
It is good especially in Yes because it shows otYes The content
I think good. They mightNo, I don't think they in Yes, a hundred percent Nothing
c
they are usually just sh yes since I'm having id yes since we can see the gallery/documentations o
I think it’s a good idea No. But I consider otherYes. I consider the revi The ratings, reviews, an
For me,based in what I'vYes,in social media youNotc all the time some adFor me, if many people
It is very good idea bec Yes to achieve our expec Yes, so other people cathe food is a must also
view are nice and ambiayes, first impression lastyes, to check the rates, food, ambiance, and ser
Content creation can easiYes since we usually che Yes, there might be pr Details, Expectations, Q
The view is very nice a Yes, they usually rate t Yes, i also check the ratAmbiance, Aesthetic ca
The view and the ambian Yes, because without the Yes, like what I said if t The view and the food
It has a nice view, als Yes, they often rate the Yes, I check the feedback View, Ambiance, Food
The view is beautiful, t Yes, they usually rate t Yeah, I'll check the score View, food, ambiance
I can say it can help ot Yes, because people alwa Yes, because i also want The actual photo, the e
They don't have enoughYes, because it may be Yes
a Good quality of content
They are lack of good cYes, because watching Yes
g because it really heClean, nature, scenery
I can say that they mustYes, It helps me chooseYes, because nowadaysFacilities
i
They don't have enoughYes because it is attractYes, because what you Feedbacks
s or reviews
It's good but need moreYes because it's beautifYes because it is catchyFeedback or Ratings
They have good contentYes because I see that itYes because I can imagiThe beautiful place they
What suggestions do you
Proof of visit: Idenfication Card: Signature:
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none. https://drive.google.com/open?id=1CqCYCxETW15cWebVjFpOjlJD50TkSNwq
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have a suggestion part in
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I suggest. Needs more P
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improve social media likhttps://drive.google.com/open?id=1YsAnqBCVR_hb7LvCFpJRFkCnXBzhNUcE
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N/A https://drive.google.com/open?id=1XicKb7qgX4Lcc_lSZnxHvtlMLNXYw8ui
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s https://drive.google.com/open?id=1Mi4gMxBFxZqJQriHxocuIh8N_l_HJrXE
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improve posting and shar
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Be active on social medhttps://drive.google.com/open?id=1HsCdE8102LNT9zZIIRe42tnkpbujLJfO
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improve social media plhttps://drive.google.com/open?id=1EHCRPjArFsJLS368P59XwetG1Jm-5Ket
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keep posting and sharing
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I suggest to the page is https://drive.google.com/open?id=1568-nTn9iDUMQyucEptgzMr9E5aErLC1
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j https://drive.google.com/open?id=15Y6GMEmFBPJV04b6KUeZHKanuPV0efHy
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I suggest that they sho https://drive.google.com/open?id=1f8XgQBhYhg0UneUv4rESudx_MdTJAQ6L
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N/a https://drive.google.com/open?id=1HcmOWZuBfJkXy8b4J7Cl37G3HgV1pIVT
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None https://drive.google.com/open?id=1Ef2Ih34hgc_2Ahv2qYp1_RiKystaSEI5
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High-quality visuals: People
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are often drawn to social
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media content that
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is visually appealing. Make sure to use high-quality ph
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I think the way they pro https://drive.google.com/open?id=1c5fI2h2OfTAaUXlrSRyFrrEcFR039PUD
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to be more realistic and https://drive.google.com/open?id=1PvVouW0MTkPZhNXQKXgsGgqojdKLAkVL
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.google.com/open?id=1Grq0mHWDdH0kbDWkn8Dt4826A9PK-p3R
.google.com/open?id=1bmYMeJYEWA0SRvuMArMsqRSV6yMi_qqy
Participan
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Answer from Question 1
Food and culture
The things
3. Outfit- is that
yourI outfit
consider as a tourist
matches are budget,
the location? thewill
Photos weather and what
be perfect if yourare theisthings
outfit that I want
coordinated withtothe
do.location.
4. What are the Do's and Don't s in the area- are food not allowed? Is there a dress code? Know these things ahead so there w
Beautiful scenery and delicious food
View and Facilities
affordable good services
The ambience and food

safety
food ang convince
transfortation,budget
The traveller are the people who eat the local foods, are always thirsty to see the sights, meet the people and always
Cost of the journey, easy access of attraction or any recreation offered
Safe, Relaxing, and Peaceful place
Top of the list would be the accessibility of the place and the dynamic activities the place offers.
I want the cooler temperature and also very comfortable atmosphere , romantic getaway destinations , I love spend time i
View and the weather is relaxing
convince
place- theand
Villarelaxing
De Orovacation
is peacefull place for me because of nature view and its like my lolas house thats why im feel comfortab
the Weather is optional for me because when we say Tagaytay is cold weather
experience and comfortability
food and views

The place and food because people wants to go vacation to relax and unwind that's why before we go somewhere with m
Ambiance, scenery
Ambiance
Settings and mood
Accessibility, Activities, and Ambiance
affordability, travel time and the overall experience.
The number of tourists visiting the destination, if there are other tourist attractions near the destination and the cost of g
The ambiance and the scenery
Amenities, weather, cost of living, accommodation, culture, and also the emotional state.
Ambiance, the location, their food
Recommendations from others: Recommendations from friends, family, or travel websites can also influence your choice of des
Good Facilities and Attractions
The places that can come to like sceneries and landmarks.
leisure that we can really relax to make sure time and money are well-spent
Budget, duration of the trip, and my travel bucket list
The things that I need to consider as a traveler is my safety,budget,transportation,weather and a companion.
The ambiance of the place
scenery, activities
Price, Convenience, Vibe
Ambiance, Scenery, Approachable staff
Mostly the scenery
Scenery, Ambiance
Scenery, Ambiance
Sceneries and ambience
The scenery, ratings, feedbacks
Beautiful place
Facilities, Scenery, Budget
Budget Friendly, Comfortable, Scenery
Food, Facilities
Place, Budget, View
PRELIMINARY CODES THEME PRELIMINARY CODES
FOOD FOOD Yes because I won FOOD
BUDGET AFFORDABILITY Yes, because I w BUDGET
TRANSPORTATION ACCESSIBILITY Yes, these things TRANSPORTATION
BEATIFUL SCENERY SCENERY Yes because it SCENERY
VIEW SCENERY Yes, I prefer to SCENERY
AFFORDABLE SERVICES AFFORDABILITY yes cause it giv AFFORDABLE SERVICES
AMBIANCE SCENERY Yes, because the AMBIANCE
AMBIANCE SCENERY Yes. AMBIANCE
SAFETY SAFETY yes because many SCENERY
FOOD FOOD to follow FOOD
FOOD FOOD No, because wePERCEPTION OF THE PLACE
BUDGET AFFORDABILITY Yes. I values finBUDGET
SAFETY SAFETY Yes, because tho SAFETY
ACCESSIBILITY ACCESSIBILITY Certainly. Proxim ACCESSIBILITY
COMFORTABILITY OF THECOMFORTABILITY The factors of a CULTURE
VIEW SCENERY Yes, Because we SCENERY
CONVENIENCE ACCESSIBILITY Yes, Culture andCULTURE
FOOD FOOD Yes, Because we FOOD
COMFORTABILITY OF THECOMFORTABILITY not much but dePERCEPTION OF THE PLACE
FOOD FOOD yes because of m INFLUENCED BY SOCIAL MEDIA
PLACE SCENERY The accessibilityACCESSIBILITY
AMBIANCE SCENERY Yes, i’d like to AMBIANCE
AMBIANCE SCENERY Yes, I'd like to AMBIANCE
SETTINGS SCENERY Yes, I would likeSETTINGS
ACCESSIBILITY ACCESSIBILITY Yes, because I'dPLACE
AFFORDABLE SERVICES AFFORDABILITY yes, these factoAFFORDABLE SERVICES
NUMBER OF TOURIST TOURIST ARRIVAL Yes, if there areNUMBER OF TOURIST
AMBIANCE SCENERY Yes, I prefer to AMBIANCE
AMENITIES AMENITIES Yes, because if A y MENITIES
AMBIANCE SCENERY Yes, because eve AMBIANCE
INTEREST AND HOBBIES CULTURE I don't have th CULTURE
FACILITIES AMENITIES Yes, I want to h FACILITIES
PLACE SCENERY Yes, because we
yes, because I'm
PLACE
are considering the factors that might ruin the trip in genera
ACTIVITIES TO DO ACTIVITIES What can you say ACTIVITIES TO DOmedia contents on a particular
about the social
BUDGET AFFORDABILITY Yes, because I trBUDGET
SAFETY SAFETY Yes, because tho SAFETY
AMBIANCE SCENERY Yes, i don’t wanAMBIANCE
AMBIANCE SCENERY yes, i need a vaACTIVITIES TO DO
PRICE AFFORDABILITY Yes. Money worPRICE
AMBIANCE SCENERY Yes, I’d like to AMBIANCE
SCENERY SCENERY Yes, I love placeSCENERY
SCENERY SCENERY Yes, I would likeSCENERY
SCENERY SCENERY Yes, I'd like to SCENERY
SCENERY SCENERY Yes, because whe SCENERY
SCENERY SCENERY Yes, because u SCENERY
c
PLACE SCENERY Yes, because it PLACE
FACILITIES AMENITIES Yes, I consider COMFORT
BUDGET AFFORDABILITY Yes, because it BUDGET
FOOD FOOD Yes, because I gFOOD
PLACE SCENERY Yes PLACE
THEME
FOOD FOOD PRELIMINARY CODES
AFFORDABILITY AFFORDABILITY AFFORDABILITY
ACCESSIBILITY ACCESSIBILITY SCENERY
SCENERY SCENERY FOOD
SCENERY SCENERY ACCESSIBILITY
AFFORDABILITY AFFORDABILITY SAFETY
SCENERY SCENERY COMFORTABILITY
SCENERY SCENERY TOURIST ARRIVAL
SCENERY SCENERY AMENITIES
FOOD FOOD CULTURE
PERCEPTION FOOD ACTIVITIES
AFFORDABILITY AFFORDABILITY INFLUENCE
SAFETY SAFETY
ACCESSIBILITY ACCESSIBILITY
CULTURE CULTURE TOTAL
SCENERY SCENERY
CULTURE CULTURE
FOOD FOOD
PERCEPTION COMFORTABILITY
INFLUENCE FROM OTHER PEOPLE INFLUENCE
ACCESSIBILITY ACCESSIBILITY
SCENERY SCENERY
SCENERY SCENERY
4%2% BUDGET
14% CONCIOUS
SCENERY SCENERY 6% TRAVELLERS
SCENERY SCENERY 4%
2% THE FOODIE
AFFORDABILITY AFFORDABILITY 4% SECURED TOURIST
TOURIST ARRIVAL TOURIST ARRIVAL 4%
SCENERY SCENERY SOLO ARTIST
AMENITIES AMENITIES 6%
CULTURE VULTURE
SCENERY SCENERY 44%
10%
CULTURE CULTURE FEEBLE TRAVELLERS
AMENITIES AMENITIES
SCENERY SCENERY
ACTIVITIES ACTIVITIES
AFFORDABILITY AFFORDABILITY
SAFETY SAFETY
SCENERY SCENERY
ACTIVITIES ACTIVITIES
AFFORDABILITY AFFORDABILITY
SCENERY SCENERY
SCENERY SCENERY
SCENERY SCENERY
SCENERY SCENERY
SCENERY SCENERY
SCENERY SCENERY
SCENERY SCENERY
COMFORTABILITY COMFORTABILITY
AFFORDABILITY AFFORDABILITY
FOOD FOOD
SCENERY SCENERY
THEME f % FOOD 4 8% FOOD
BUDGET CONCIOUS TRAVELLERS 7 14% BUDGET 3 6% AFFORDAB
THE PHOTOGRAPHERS 22 44% TRANSPOR 3 6% ACCESSIBI
THE FOODIE 5 10% SCENERY 3 6% SCENERY
ACCESSIBLE TOURIST 3 6% AFFORDAB 3 6% PERCEPTI
SECURED TOURIST 2 4% AMBIANCE 3 6% SAFETY
CHILL- OUT AND RECHARGE RETREATERS
2 4% PERCEPTI 3 6% CULTURE
SOLO ARTIST 1 2% BUDGET 3 6% INFLUENC
THE REJUVINATOR 2 4% SAFETY 3 6% TOURIST
CULTURE VULTURE 3 6% ACCESSIBI 3 6% AMENITIE
BACKPACKERS AND ADVENTURE TRAVELLERS
2 4% CULTURE 2 4% ACTIVITIE
FEEBLE TRAVELLERS 1 2% INFLUENC 2 4% COMFORTA
SETTINGS 2 4%
PLACE 2 4%
50 100% AFFORDAB 2 4%
NUMBER O 2 4%
AMENITIE 2 4%
FACILITIE 2 4%
ACTIVITIE 1 2%
PRICE 1 2%
COMFORT 1 2%
50 100%
4%2% BUDGET
14% CONCIOUS THE PHOTOGRAPHERS
% TRAVELLERS
THE FOODIE ACCESSIBLE TOURIST
SECURED TOURIST CHILL- OUT AND
RECHARGE RETREATERS
SOLO ARTIST THE REJUVINATOR
CULTURE VULTURE BACKPACKERS AND
ADVENTURE TRAV-
44%
FEEBLE TRAVELLERS ELLERS
4
7
3
22
2
2
3
1
1
2
2
1
50
participantanswer from question 3PRELIMINARY CODES THEME
Tagatay is very popular forPOPULAR
being tourist destination Yes,
because
speciaREVIEW
of social media it helps to promote tagaytay
2 It looks fun and it makesFUN me want to visit that certain Yes, place.
becaus NICE CONTENT
3 As a content creator andHELPFUL
an advocate of helping local Socialbusinesses
mediHELPFUL and tourism, these social media contents featuring
4 It helps me to choose what’s
HELPFUL best to visit. Yes sometiHELPFUL
5 Engaging content. ENGAGING CONTENT Yes, I alwaENGAGING CONTENT
6 yes but not much LACK OF CONTENTS Tagaytay isLACK OF CONTENTS
7 It was nice content that’sNICEwhy ICONTENT
attracted and decided Yes,toI booked
alwaNICE a stay.
CONTENT
8 Tagaytay is one of the mostBEAUTIFUL
BeautifulVIEW
places in theYes!south Bigbecause
thINFLUENCIAL
of its outstanding scenery. It overlooks The beaut
9 tagaytay is one of the tourist
HELPFUL destination in metro manilaYes , becau
because
HELPFUL
of the weather and also the foods, and social med
10 to follow / to follow /
11 It's good to see someone's PROMOTING
promoting one of the coldest Yes , becau
placesPROMOTING
in our country.
12 / Sometimes.. HELPFUL
13 Some are attractive but notATTRACTIVE
at all. Other social media Yes, contents
becaus ATTRACTIVE
are dissapointing many people because we expecting
14 Tagaytay has been always ONE that
STOP
one-stop
OUTLET outlet of Absolutely.PROMOTING
people who wants to have that quick escape from the hustle and b
15 Social Media can be powerful
POWERFUL place. Customers
PLACE may Yes, make
Becausstrong
ENGAGING
trip arrangements
CONTENT and confirm their travel dates w
16 social Media can help toHELPFUL
creating and give information always,to share
becHELPFUL
17 Tagaytay is one of Filipi COLD PLACE help them tHELPFUL
18 Tagaytay is cold place where
POSTING people AND
likes
SHARING
and most Yes,of the
but time
it PROMOTING
many people for go for travel and unwind that's why
19 now a days a can say yes POSTING
becauseAND on ourSHARING
generation
depending
they like PROMOTING
w posting and sharing
20 Tagaytay is cold place t COLD PLACE Social mediENGAGING CONTENT
21 Tagaytay is a lot of placeENGAGING
where you can CONTENT
go like skyranch,
Maybe beca peoples
ENGAGINGparks andCONTENT
other places so a can say social media
22 / j
23 View is nice, restaurantsNICEhas great
CONTENTambiance and Yes, delicious
theyfood,
uNICEsomeCONTENT
restaurants and cafes are aesthetic
24 A beautiful view and several
BEAUTIFUL
ambiance VIEW
pleasing restaurants
Yes, they fREVIEW
are all there
25 A beautiful view, wonderfulBEAUTIFUL
food, and VIEWseveral aesthetically
Yes, theypleasing
fREVIEW cafes and restaurants are all there.
26 They attract more touristENGAGING
in Tagaytay CONTENT
because withYes, theirbecaus
contents
ENGAGING
they show CONTENT
that there are a lot of new restaurants, c
27 some contents definitelyENGAGING
draw my attentionCONTENT but mostyes,of since
them ENGAGING
doesn't reallyCONTENT
stand out.
28 The social media contents ENGAGING
about different
CONTENTTagaytay Yes,
tourism
socialENGAGING
attractions attracts
CONTENT
more tourists which will boost and he
29 There is a lot of tourists spots
BEAUTIFUL in Tagaytay
VIEWas well Yes,as thesocialFEEDBACKS
view and the restaurantsOF CUSTOMER
30 It is quite interesting, because
ENGAGING you knowCONTENT
that the tourism
In our mode
in every
ENGAGING
part of theCONTENT
philippines is growing. And I am happy
31 Their location is really LOCATION Yes, becaus ENGAGING CONTENT
32 social media can be a valuable
VALUABLE resource
RESOURCE
for travelers
I don't
to learn
hav ENGAGING
more about CONTENT
a destination, as many people share their
33 It is good especially in promoting
PROMOTING their attractions Yes because HELPFUL
34 I think good. They might CATCH
catch the THEattention
ATTENTION
the citizen
No, Iwhodon'tuseENGAGING
social media. CONTENT
35 they are usually just showing
PROMOTINGthe destination to promoteyes since andIPROMOTING
not showing the bad side of it. they tend to promote and
36 I think it’s a good idea that
TOthey’re
REACH using
MORE social
TRAVNo.
media as Buta Iplatform
c PEOPLE to reach
REVIEWS
more travelers
37 For me,based in what I'vNICE CONTENT Yes,in sociINFORMATIONS
38 It is very good idea because
NICEit CONTENT
easier to think where Yesyou’re
to achi
going
NICE toCONTENT
39 view are nice and ambiance NICEasCONTENT
well yes, first i NICE CONTENT
40 Content creation can easilyENGAGING
attract people
CONTENTsince visualization
Yes since w NICE
is more CONTENT
in these days. It level sets the expectation of th
41 The view is very nice and NICEthe restaurants
CONTENT has a delicious Yes, they foods
uPROMOTING
and great ambiance
42 The view and the ambiance BEAUTIFUL
are nice so VIEWare the coffee
Yes,places.
becaus NICE
The foods
CONTENT are great as well.
43 It has a nice view, also restaurants
BEAUTIFUL have
VIEW great ambiance
Yes, they andoREVIEW
delicious food along with some restaurants and cafes h
44 The view is beautiful, theBEAUTIFUL
restaurants VIEW have a greatYes, atmosphere
they uINFLUENCIAL
and delicious food, some restaurants and cafes are a
45 I can say it can help otherHELPFUL
people to know the beauty Yes,ofbecaus
tagaytay
HELPFUL
46 They don't have enoughLACK c OF CONTENTS Yes, becaus NICE CONTENT
47 They are lack of good contents
LACK OF CONTENTS Yes, becauNICE CONTENT
48 I can say that they must LACK OF CONTENTS Yes, It hel HELPFUL
49 They don't have enoughLACK contents OF CONTENTS Yes because NICE CONTENT
50 It's good but need more LACK OF CONTENTS Yes because BEAUTIFUL VIEW
51 They have good contents
NICE CONTENT Yes because
BEAUTIFUL VIEW
THEME
REVIEW REVIEWS Column1
NICE CONTENT NICE CONTENT
HELPFUL HELPFUL HELPFUL INFORMATION
HELPFUL ENGAGING CONTENT NICE CONTENT
ENGAGING CONTENT LACK OF CONTENTS WITH ENOUGH PROMOTIONAL
LACK OF CONTENTS INFLUENTIAL WITH ENOUGH REVIEWS
NICE CONTENT PROMOTING LACK OF CONTENTS
INFLUENTIAL BEAUTIFUL VIEW INFLUENTIAL CONTENT
HELPFUL LOCATION WITH VALUABLE INFORMATION
/ VALUABLE RESOURCE WITH LOCATION INFORMATION
PROMOTING TO REACH MORE TRAVELERS INFORMATION TO WIDEN THE
HELPFUL INCLUDES BEAUTIFUL SCENER
REVIEW ENGAGING CONTENT
PROMOTING
ENGAGING CONTENT
HELPFUL
HELPFUL What is the perception of the participants on the social media content of the sele
PROMOTING
PROMOTING
ENGAGING CONTENT
ENGAGING CONTENT
/
NICE CONTENT
REVIEW
REVIEW
ENGAGING CONTENT
ENGAGING CONTENT 14%
ENGAGING CONTENT 24%
REVIEW
ENGAGING CONTENT 14%
LOCATION 2%
2%
VALUABLE RESOURCE 2%
2%
PROMOTING 4% 12%
ENGAGING CONTENT
12%
PROMOTING 12%
TO REACH MORE TRAVELERS
ENGAGING CONTENT
NICE CONTENT
NICE CONTENT
ENGAGING CONTENT
NICE CONTENT
BEAUTIFUL VIEW
REVIEW
INFLUENTIAL
HELPFUL
LACK OF CONTENTS
LACK OF CONTENTS
LACK OF CONTENTS
LACK OF CONTENTS
LACK OF CONTENTS
NICE CONTENT
Column2 Column3 Column4 Column5 POPULAR 1 REVIEW
FUN 1 NICE CON
ELPFUL INFORMATION 7 14% HELPFUL 5 HELPFUL
ICE CONTENT 7 14% ENGAGING 7 ENGAGING
WITH ENOUGH PROMOTIONAL ADS 6 12% LACK OF 6 LACK OF
WITH ENOUGH REVIEWS 6 12% NICE CON 7 INFLUENC
ACK OF CONTENTS 6 12% BEAUTIFUL 7 PROMOTIN
NFLUENTIAL CONTENT 2 4% PROMOTIN 2 ATTRACTI
WITH VALUABLE INFORMATION 1 2% ATTRACTI 1 FEEDBACK
WITH LOCATION INFORMATION 1 2% ONE STOP 1 PEOPLE R
NFORMATION TO WIDEN THE REACH 1 2% POWERFUL 1 INFORMAT
NCLUDES BEAUTIFUL SCENERIES 1 2% COLD PLA 2 BEAUTIFUL
NGAGING CONTENT 12 24% POSTING 2
50 100% LOCATION 1
VALUABLE 1
CATCH TH 1
social media content of the selected travel destination in Tagaytay? TO REACH 1
47

HELPFUL INFORMATION
NICE CONTENT
WITH ENOUGH PRO-
MOTIONAL ADS

14% WITH ENOUGH REVIEWS

24%
LACK OF CONTENTS

14% INFLUENTIAL CONTENT

2% WITH VALUABLE IN-
2%
2% FORMATION
2%
4% 12% WITH LOCATION INFOR-
MATION
12%
12% INFORMATION TO WIDEN
THE REACH
INCLUDES BEAUTIFUL
SCENERIES
ENGAGING CONTENT
4
10
9
11
1
2
5
1
1
1
1
2
48
answetheme What factortheme
1 Yes, bADVERTISEMENT The reviews REVIEW
2 Yes, bIDEA The factorsLOCATION
2. Is the place aesthetic or instagrammable? - it's the aesthetic generation toda
3 SincerHELP LOCAL BUSINESS LOCATION
4 Nope IiNFLUENCE If they ate THRUTHFULNESS
5 Yes, fINFORMATION Consistent CONSISTENCY
6 Becaus HELPFUL tagaytay thLOCATION
7 Yes, iHELPFUL I consider REVIEW
8 Yes asHELPFUL I always chREVIEW
9 yes beLOCATION posting, re REVIEW
10 to fol / to follow /
11 Yes, c/ To enable tINFORMATION
12 Not re/ tourism inf LOCATION
13 Slight/ First, thos REVIEW
14 Yes, oTREND Whenever IINFORMATION
15 posting
Yes,To PROMOTING
or sharing other information orSocial mediINFORMATION
promotion is will help the destination to know more the location
16 POSTING Social mediINFORMATION
17 reviewREVIEW Tagaytay kn LOCATION
18 Yes spINFLUENCE The factor LOCATION
19 l see INFLUENCE posting andPOSTING
20 socialPOSTING review is onREVIEW
21 Of couPOSTING Factors is REVIEW
22 j / j /
23 Yes, IREVIEW Ambiance, LOCATION
24 Yes, IREVIEW View, ambia LOCATION
25 AbsolutREVIEW food, setti FOOD
26 Yes, IREVIEW The ratingsREVIEW
27 sometiINTERESTING the distancLOCATION
28 Yes, iHELPFUL The accomod ACCOMODATION
29 Yes be AFFECTS DECISION MAKINGWhen it com REVIEW
30 No, it INFLUENCE The factorsBUDGET
31 Yes! W LEGITIMACY Location, cLOCATION
32 Yes, sINFORMATION Many tourisINFORMATION
33 Yes YES The contentCONTENTS
34 Yes, aINFORMATION Nothing HELPFUL
35 yes siINFORMATION gallery/docINFORMATION
36 Yes. IREVIEW The ratingsRATINGS
37 Not alREVIEW For me, if REVIEW
38 Yes, sINFORMATION the food is FOOD
39 yes, t INFORMATION food, ambiaFOOD
40 Yes, tPROMOTING Details, ExINFORMATION
41 Yes, iREVIEW Ambiance, LOCATION
42 Yes, lREVIEW The view aLOCATION
43 Yes, IREVIEW View, AmbiLOCATION
44 Yeah,REVIEW
I View, food LOCATION
45 Yes, bLOCATION The actual INFORMATION
46 Yes YES Good qualitCONTENTS
47 Yes be HELPFUL Clean, natuLOCATION
48 Yes, bINFORMATION Facilities FACILITIES
49 Yes, bPROMOTING FeedbacksREVIEW
50 Yes be CATCHING Feedback oREVIEW
51 Yes be
CATCHING The beautifLOCATION
THEME
ADVERTISEMENT ADVERTISEMENT ENCOURAGE TRAVE 1
LOCATION LOCATION LOCATION 13
LOCATION TRUTHFULNESS TRUTHFULNESS 1
TRUTHFULNESS CONSISTENCY CONSISTENCY 1
CONSISTENCY REVIEWS REVIEWS 17
LOCATION INFORMATION INFORMATION 11
REVIEWS NONE NONE 1
REVIEWS ACCOMODATION ACCOMODATION 1
REVIEWS BUDGET BUDGET 1
NONE FOOD FOOD AND BEVERAGES 2
INFORMATION INFLUENCE INFLUENCE 1
LOCATION
REVIEWS 50
INFORMATION
INFORMATION
INFORMATION
REVIEWS What are the impacts of social media content in the travel decision-making of the participants?
LOCATION
INFLUENCE
REVIEWS
REVIEWS
NONE
REVIEWS
ENCOURAGE
REVIEWS TRAVELLERS
REVIEWS
LOCATION
REVIEWS
2%
2% TRUTHFULNESS
LOCATION 2%4%
2%
ACCOMODATION 2%
CONSISTENCY
REVIEWS 26%
REVIEWS
BUDGET
LOCATION 22% INFORMATION
INFORMATION NONE
2%
INFORMATION 2%
ACCOMODATION
INFORMATION
INFORMATION BUDGET
REVIEWS 34%
FOOD AND BEVERAGES
REVIEWS
INFLUENCE
FOOD
FOOD
INFORMATION
REVIEWS
LOCATION
LOCATION
LOCATION
LOCATION
INFORMATION
LOCATION
INFORMATION
REVIEWS
REVIEWS
LOCATION
%
2% ADVERTIS 1 REVIEW 12
26% IDEA 1 LOCATION 16
2% HELP LOC 1 THRUTHFU 1
2% INFLUENC 3 CONSISTE 1
34% INFORMAT 7 INFORMAT 8
22% HELPFUL 5 POSTING 1
2% LOCATION 2 FOOD 1
2% TREND 1 ACCOMODA 1
2% PROMOTIN 3 BUDGET 1
4% POSTING 3 CONTENTS 2
2% REVIEW 11 HELPFUL 1
INTEREST 1 RATINGS 1
100% AFFECTS 1 FACILITIES 1
LEGITIMA 1 47
CATCHING 2
43
cision-making of the participants?

ENCOURAGE
TRAVELLERS
LOCATION
TRUTHFULNESS
CONSISTENCY
REVIEWS
INFORMATION
NONE
ACCOMODATION
BUDGET
FOOD AND BEVERAGES
INFLUENCE
Answer from Question 7
1 Always use advertisement and promotions
2 none.
3 Think before posting anything. Make sure that if you're trying to build a page on your o
4 Better post the customer’s feedback than paying influencers.
5 Focus on brand color, engage with customers.
6 have a suggestion part in their social media pages and allow visitors to site, the negativ
7 Their page is already good, informative and have good posts.
8 I suggest. Needs more Promotion and Advertisements. Presentable Social Media page
9 improve social media like fb,intagram and add more social media platfrom to promote th
10 to follow
11 Updating Designs to Current Standards.
12 hmm..
13 I suggest only one thing, Be Truth on things they put with their page that gives the
14 Content about the destination has always been significant, but for people like me who l
15 N/A
16 Now a days posting and share is very helpful to us and get info make sure this truth
17 improve posting and share pic specially the Active in Villa De Oro
18 Be active on social media because now a days many of us are more on posting and shar
19 improve social media platfom
20 keep posting and sharing this will can help to advertise the place
21 I suggest to the page is always keep posting about the place, update about the place bec
22 j
23 More promotion for the place
24 More marketing strategies
25 Additional marketing for the location is needed so that it can quickly become popular an
26 I suggest that they should post more content about Tagaytay.
27 N/a
28 None
29 More advertisements and promotions
30 Always be polite and kind to your customers. Be attentive and give the best service that
31 More promotion please.
32 High-quality visuals: People are often drawn to social media content that is visually appealing. Make sure to use high
33 Continue using the social media in promoting
34 I think the way they promote.
35 to be more realistic and not just showing the good side of everything but also what is ac
36 More promotion on different platforms
37 Make realistic ads and promotions
38 More promotions
39 user friendly
40 Easy navigation and secured online payments
41 Give more informations and promotions
42 Gather more influencer to promote
43 More promotion for the place
44 Place more advertising
45 Make their videos unique to others
46 I suggest that they focus more on making contents for them to have more guests.
47 Make more contents or improve since the place is beautiful
48 Make more contents about the place
49 Improve the contents
50 They must make more contents
51 N/A
THEME
ADVERTISEMENT ADVERTISEMENT ADVERTISEMENT 3 6%
NONE NONE NONE 9 18%
POSTING CUSTOMER FEEDBACK CUSTOMER FEEDBA 2 4%
CUSTOMER FEEDBACK FOCUS ON BRAND FOCUS ON BRANDIN 1 2%
FOCUS ON BRAND PROMOTIONS PROMOTIONS 9 18%
CUSTOMER FEEDBACK IMPROVE REALISTIC 3 6%
NONE UPDATES CONTENTS 6 12%
PROMOTIONS REALISTIC MARKETING 2 4%
IMPROVE CONTENTS GOOD SERVICE 1 2%
NONE MARKETING IMPROVE 2 4%
UPDATES GOOD SERVICE CONSISTENCY 1 2%
NONE CONSISTENCY USER FRIENDLY 1 2%
REALISTIC USER FRIENDLY EASY ACCESS 1 2%
CONTENTS EASY ACCESS INFORMATIVE 1 2%
NONE INFORMATIVE UPDATES 1 2%
POSTING POSTING 7 14%
IMPROVE
POSTING 50 100%
IMPROVE
POSTING
POSTING
NONE Based on the results of the study, what digital marketing strategy to improve the social media c
PROMOTIONS
MARKETING
MARKETING
POSTING
NONE
NONE
ADVERTISEMENT
GOOD SERVICE
PROMOTION
CONSISTENCY
Chart Title
PROMOTIONS
PROMOTIONS
REALISTIC
PROMOTIONS ADVERTISEMENT
REALISTIC NONE
PROMOTIONS
CUSTOMER FEEDBACK
USER FRIENDLY
FOCUS ON BRANDING
EASY ACCESS
PROMOTIONS
INFORMATIVE 14% 6%
PROMOTIONS 2% 18% REALISTIC
2%
2%
PROMOTIONS 2% CONTENTS
ADVERTISEMENT 2%
4% 4% MARKETING
POSTING 2% 2%
4% GOOD SERVICE
CONTENTS
12% 18% IMPROVE
CONTENTS 6% CONSISTENCY
CONTENTS
CONTENTS USER FRIENDLY
CONTENTS EASY ACCESS
INFORMATIVE
UPDATES
POSTING
12% 18% IMPROVE
6% CONSISTENCY
USER FRIENDLY
EASY ACCESS
NONE INFORMATIVE
UPDATES
POSTING
mprove the social media content of the selected travel destination in Tagaytay?

ADVERTISEMENT
NONE
CUSTOMER FEEDBACK
FOCUS ON BRANDING
PROMOTIONS
REALISTIC
CONTENTS
MARKETING
GOOD SERVICE
IMPROVE
CONSISTENCY
USER FRIENDLY
EASY ACCESS
INFORMATIVE
UPDATES
POSTING
IMPROVE
CONSISTENCY
USER FRIENDLY
EASY ACCESS
INFORMATIVE
UPDATES
POSTING