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Buzzwords

The document discusses various marketing buzzwords and provides definitions for common terms used in marketing. It presents buzzwords related to digital marketing, content marketing, customer experience, and data analytics. Readers are asked to match buzzwords like "customer journey", "content is king", and "big data" to their definitions. Another section provides blank fields for readers to define additional buzzwords across different business functions like sales, services, and social media.

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Magali Belen Dianelli
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82 views

Buzzwords

The document discusses various marketing buzzwords and provides definitions for common terms used in marketing. It presents buzzwords related to digital marketing, content marketing, customer experience, and data analytics. Readers are asked to match buzzwords like "customer journey", "content is king", and "big data" to their definitions. Another section provides blank fields for readers to define additional buzzwords across different business functions like sales, services, and social media.

Uploaded by

Magali Belen Dianelli
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Buzzword

Marketing Buzzwords
Match each term to its meaning. Not all words will be used.

1. intensive, comprehensive engagement with A Advertainment


something

2. make a noticeable difference B Big Data

3. the easiest, most obvious things to accomplish C Content Is King

4. commandeering content for your own D Customer Journey


marketing purposes

5. marketing strategies for businesses with small E Deep Dive


budgets

6. geographically targeting audiences that are F Growth Hacking


local to a product or service

7. advertising that is also entertainment G Hyperlocal

8. the massive amount of data collected from H Low Hanging Fruit


people’s use of technology

9. marketing to people who have already been I —Jacking


exposed to your product but haven’t made a
purchase yet.

10. refers to the importance of publishing quality J Move the Needle


content for your audience in digital marketing

11. the steps your customer takes and the K Retargeting


experiences they have between first becoming
aware of your product or service and actually
making a purchase.

© www.EnglishWorksheetsLand.com
Buzzword

Buzzword
DIRECTIONS: Identify the field where you are most
likely to encounter each buzzword. Define each
term.

sales service social media

Buzzword Field Definition

alignment

customer
lifecycle

clickbait

earned media

quick win

wheelhouse

value add

touchpoint

© www.EnglishWorksheetsLand.com
Buzzword

Business Buzzwords
A buzzword is a word or phrase that is in fashion and frequently used
at the present time. A buzzword is often a word that is ordinarily
considered jargon, but which has become popular. Every field and
industry tends to have buzzwords from time to time.
DIRECTIONS: Define each business buzzword.

Return on investment

Synergy

Impact

Ballpark

Core competency

Visibility

Startup

Sustainability

Pain point

Next generation

© www.EnglishWorksheetsLand.com
Buzzword

Buzzwords
DIRECTIONS: Sort the buzzword into the correct field.

scaling precision medicine infographic

interoperability internet of things brand identity

analytics building empathy flexible seating

makerspaces big data accountable care

video learning micro-credentials conversion

health care education marketing

© www.EnglishWorksheetsLand.com
Buzzword

Common Business Buzzwords


A buzzword is a word or phrase that is in fashion and frequently
used at the present time. A buzzword is often a word that is
ordinarily considered jargon, but which has become popular. Every field and
industry tends to have buzzwords from time to time.

DIRECTIONS: Write the buzzword next to its definition.

an approach to a problem that addresses every part


of the issue and takes all factors into account when
making a decision

the coordination and organization of a project or


event

a simplified free version of a product or service


provided to entice customers to purchase the more
complex paid version

the amount of something that must be accomplished


within a certain time period

to motivate customers or employees to buy a product


or produce quality work

to research every aspect of a subject in detail

to message, alert, or remind someone of something

to find the root cause of the problem

the different aspects of an office environment

the amount of energy or time an employee can


devote to a project

© www.EnglishWorksheetsLand.com

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