SALES & MARKETING ACTIVITIES - BUDGET PROPOSAL ESTIMATION

THE JUNGLE UNIPESSOAL LDA - City 8 (The Jungle MICE & Resto, Eat Street, Al Fresco Restaurant)
SALES ACTIVITY/ACTION DESCRIPTION OBJECTIVE / TARGET Status WHO Week 1 Week 2 Week 3 Week 4 Actual Budget Forecast Monthly Forecast Yearly ACCOUNTS CATEGORY REMARKS ACTIONS
Budget Budget
Corporate 2022 - 2023
Leisure, Business, and Government
Sales Entertaintment
SUBMIT SIDE VISIT SCHEDULE. SALES CALL ENTERTAINMENT (MEETING
Invitation Officer Check Proposed SMM + PR $ 100.00 $ 100.00 $ 100.00 $ 100.00 $ 400.00 $ 600.00 $ 7,200.00 Marketing Expenses House Visit + Sales Call LUNCH OR DINNER)
Officer Check Proposed SMM + PR $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 200.00 $ 600.00 $ 7,200.00 Marketing Expenses House Visit + Sales Call
Client Appreciations Gathering Proposed S&M Team $ 5,000.00 Marketing Expenses 1 time a year

Transportation
Transportation Kits (Car) Proposed S&M Team Only $ 6,000.00 Operational 1 Time Purchase WITH ADDITIONAL DRIVER, THE REQUIREMENT CAN BE COVERED.
GPS & THE FUEL COST WILL CALCULATED BY JL TRANSPORT. SUBMIT
Transportation for sales call Proposed Sales Team + PR $ 25.00 $ 25.00 $ 25.00 $ 25.00 $ 100.00 $ 100.00 $ 1,200.00 Operational Gasoline Refill DAILY THE TRANSPORTATION REQUEST BASED ON THE PROCEDURE
Property's sales for sales call Proposed Sales Team + PR $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 200.00 $ 200.00 $ 2,400.00 Marketing Expenses Compro & Flyers

Public Relation Communication

property's sales phone allowance Done Sales Team + PR $ 75.00 $ 75.00 $ 75.00 $ 900.00 Operational 3 Handphone
property's Telemarketing use Done Sales Team + PR $ - $ - Operational Office Land Line
FOR MICE EVENT BACK UP AND ALSO FOR TELEMARKETING AND SOCIAL
Internet Proposed Sales Team $ 150.00 $ 150.00 $ 150.00 $ 1,800.00 Operational 3 wi fi Router MEDIA CAN START PROGRESSING (Proposed for TPLink 502 Router)

SMM + PR +
Sales Trip Trip To Bali For Consideration $ 5,000.00 Marketing Expenses Expo 2 times a year LOCAL MARKET ON PROGRESS + NO TOURIST DURING PANDEMIC
Marcomm

Expo In House & Out Side (Timor Leste) Proposed SMM + PR + $ 6,000.00 Marketing Expenses Expo 3 times a year WILL PREPARE PROPOSAL WITH DETAILS WITH LIST OF TARGET
Marcomm

SMM + PR +
Trip To Kupang For Consideration $ 3,500.00 Marketing Expenses Expo 2 times a year LOCAL MARKET ON PROGRESS + NO TOURIST DURING PANDEMIC
Marcomm

Content Plan Proof Reading & Copy Writter Proposed Marcom + PR $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 200.00 $ 200.00 $ 2,400.00 Marketing Expenses Brand Awareness WILL SUBMIT THE PROPOSAL DETAILS
Marketing Collaterals / Artwork Production Street Signage / Billboard Proposed Marcom + PR $ 600.00 $ 7,200.00 Marketing Expenses Brand Awareness PREPARING PROPOSAL OF QUOTATION
Standing Banners Banner 60 x 120 Proposed Operational $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 200.00 $ 600.00 $ 7,200.00 Operational Product Knowledge

F&B Outlets
Social Media Campaign Facebook (pay per click & Booster) Marcom + PR $ 60.00 $ 60.00 $ 60.00 $ 720.00 Marketing Expenses Brand Awareness WILL SUBMIT THE PROPOSAL SCHEDULE
Instagram (Booster) Marcom + PR $ 60.00 $ 60.00 $ 60.00 $ 720.00 Marketing Expenses Brand Awareness WILL SUBMIT THE PROPOSAL SCHEDULE
Cap Cut Video Editor Set Up & Proposed Marcom + PR $ 60.00 $ 60.00 $ 60.00 $ 720.00 Marketing Expenses Video Editors
Poster My Wall Marcom + PR $ 60.00 $ 60.00 $ 60.00 $ 720.00 Marketing Expenses Photo Editors
Tik Tok Marcom + PR $ 60.00 $ 60.00 $ 60.00 $ 720.00 Marketing Expenses Brand Awareness WILL DO TRIAL & FOR TIK TOK COMPETIONS

Reputation Mgt/ Agency/Vendors Website Development Proposed SMM & Fajar $ 500.00 $ 6,000.00 Marketing Expenses Brand Awareness PROPOSING FOR WEB & DESIGN DEVELOPER
Promotion & Event Regular Event every weeks 3 days Proposed Event Team $ 450.00 $ 450.00 $ 450.00 $ 450.00 $ 1,800.00 $ 3,000.00 $ 36,000.00 Marketing Expenses Brand Awareness SUBMIT FULL DETAIL OF PROPOSAL & CONCEPT
Talent for Event Event Consumption every weeks 3 days Proposed Event Team $ 49.50 $ 49.50 $ 49.50 $ 49.50 $ 198.00
Photography Documentations Proposed PR + Sales $ 400.00 $ 4,800.00 Marketing Expenses Brand Awareness QUOTATION FOR VIDEO EDITING COST DONE
Video/ Virtual Tour Documentations & Website Update Proposed PR + Sales $ 200.00 $ 2,400.00 Marketing Expenses Brand Awareness WILL USING 360 VIRTUAL TOUR
Printing Sales Collateral Sales Kits Sales Team + PR $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 200.00 $ 200.00 $ 2,400.00 Marketing Expenses Brand Awareness WILL SUBMIT QUOTATION & DESIGN
Brochure Proposed Sales Team + PR $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 200.00 $ 200.00 $ 2,400.00 Marketing Expenses Brand Awareness WILL SUBMIT QUOTATION & DESIGN
Fact Sheet Beginning of the Sales Team + PR $ 50.00 $ 50.00 $ 50.00 $ 50.00 $ 200.00 $ 150.00 $ 1,800.00 Marketing Expenses Brand Awareness WILL SUBMIT QUOTATION & DESIGN
Sales Folder Week Sales Team + PR $ 150.00 $ 1,800.00 Marketing Expenses Brand Awareness WILL SUBMIT QUOTATION & DESIGN
Business Card Sales Team + PR $ 30.00 $ 30.00 $ 80.00 $ 960.00 Marketing Expenses Brand Awareness WILL SUBMIT QUOTATION & DESIGN
SUB TOTAL SALES & MARKETING BUDGET $ 1,304.50 $ 974.50 $ 974.50 $ 1,199.50 $ 4,453.00 $ 8,305.00 $ 125,160.00
SM BUDGET
BREAKDOWN CALCULATIONS

Direct Sales travel allowance 1

- Office 1
- Internet 3
- Transport ??? 1

Entertainment
Monthly budget maximum (consider hosting agent lunch outside or hosting
30
inside property / individu or group)

Transportation
Marketing Car : Gasolin/weeks 4

Communication / telephone
Sales Phone allowance (mobile)
3 sales x @ $ 25 3
CSMM/Month ??? 1
Office Phone use total $ 250/month 9
Internet 1

PR / Communication plan
Monthly distribution through : 1
???
???
???

Press Releases
monthly press release for hotel or copy writer 1

PR Events
June: City 8 partner welcoming year party.(inviting agent (offline & online),
150
media. Total 150 persons
July: Wedding organizer gathering 40
Aug: corporate gathering (top twenty supporter) 40
Aug: Expat Community gathering 50
Sep: Australian Embassy Gathering 30
Sep: Media Gathering 30
Oct: Supplier Gathering 40
Oct: Bank gathering 50
Nov: Embassy Gathering 30
Nov:Otomotif gathering 50
December: Appreciation night for top account, OTA,Partners, Media total
200
account 50
TOTAL

Newletters
Poster & ADD promotion poster (total 18 pcs)
1
spot (Chinese Restaurant,Al Fresco, Eat Street, And Garden Mart)

Direct Mailing
Monthly (all related to sales event) ??? 1

DataBase Mgt

Media placements news / mag / Radio / TV / Live Streaming

??? 1
??? 1
??? 1
??? 2
??? 1
??? 1
??? 1
??? 2
??? 1
National Advertising Campaign : Jan - Dec (covered in PO Budget for March 1
only)
Total

Total

Production Costs
Billboard's production
2x in 6 months, 2 billboard 2
E Commerce - SEM
Coverred in pre-opening budget 1
SEO WHIP- covered in opening budget 1

Social Media Campaign

Facebook (pay per click) 1
Facebook (promote page) 2
Instagram(Promote Page) 1
Telkomsel (sms blast) 1
Telemor (sms blast ) 1

Total

Reputation Mgt / Agency

??? 1
??? 1
??? 1

Give Aways
??? 1

Promotion & Events

Promotion/ Event
??? 1
??? 2

Listing venue rest guides (July-Dec)

Bali & Beyond E-blast 1
Bali Kwikfind 1
DestinAsian homepage web banner 1
Bali Plus listing 1
Other onlines Portal (Detik.com, Kompasiana, Antara news, etc.) 2
The Bali Bible @ USD 739 net /month 1
Total

Association dues / memberships

??? 1
??? 1
??? 1

Photography
Photo Shot All Area & FB (Aug, Oct, Dec) 3

Video / Virtual tour

HD Video Hired 3rd Party (Sep) 1

Printing Sales Collateral

Sales kit
City 8 Brochure 3000
Fact Sheet 1000
Meeting Facsheet 1000
Wedding Brochure 1000
Digital Brochure (CD, Sticker CD, Cover) 1000
Tent Card for table 30
Standing Banner (roll up banner) 2
Sales folder 1500
Spunbond bag 200
Business Card 60
Total
City 8 Directory
??? 1

Sales Trips travel

??? 1
??? 1
??? 1
1
Total

Trade Fairs
Oct : ??? Expo 1
Nov : ??? (expenses only, booth covered in opening marketing budget) 1
Nov : ??? Wedding Expo 1
Nov : ??? Table Top 1
Dec : ??? Table Top 1
Dec : ??? Table Top 1

Channel Mgt
E-connect or Scope.com 12

Marketing Fees 5%
Miscellaneous 1
Sep: ??? Table top (Dili, Timor Leste) 1
Oct: ??? Table top (mix sales call to Dili, Kpg, Jkt, Bali, ) 1
Total

Trade Fairs
??? 1
??? 1

Channel Mgt
??? (Channel Manager/yearly based) 12

Marketing Fees 5%
Miscellaneous
??? 1
??? 1
??? 1
cost months

Year
Year
month
year

Person/month

weeks

sales
person
phone line
month

month (6 months program)

$30 per submitted
Provided free to Comprehensive pricing plan @$35 per release
Advanced Package $150 per news release

month (12 months program)

persons

persons
persons
persons
persons
persons
persons
persons
persons
persons
persons

18 spots/ month (12 months program)

month (6 months program)

months
Year/12 issue
Month
months
Year
month
Month
Year
Year
month (12 months program)

month/ 2 billboards

month (12 months program)

month (12 months program)

month (6 months program)

month (6 months program)
month (6 months program)
month (6 months program)
month (6 months program)

time payment
time payment
time payment

month (6 months program)

month (6 months program)

months

month (6 months program)

month (6 months program)
month (6 months program)
month (6 months program)
month (6 months program)
month (6 months program)

month (12 months program)

month (12 months program)
month (12 months program)

months (3 time project)

Month

pieces/6 months
pieces/6 months
pieces/6 months
pieces/6 months
pieces/6 months
pieces/6 months
pieces/6 months
pieces/6 months
pieces/month
Boxes
years

time
time
time
time

time
time
time
time
time
time

months (Jan-Dec'23)

month (6 months program)

time
time

time
time

months (Jan-Dec'23)

month (12 months program)

time
time
time
year 12
-
OPERATING STATEMENT - SALES & MARKETING
(ALL INPUT, Payroll link with Manning Plan)

SALES & MARKETING JAN % FEB

PAYROLL AND RELATED EXPENSES

Salaries & Wages 0.0%
Vacation Paid 0.0%
Employees Extras - 0.0% -
Social & Health Ins. 0.0%
Employees Meals 0.0%
0.0%
TOTAL PAYROLL AND RELATED EXPENSES - 0.0% -

OTHER EXPENSES
Direct Sales travel allowance 0.0%
Entertainment 0.0%
Transportation 0.0%
Communication / telephone 0.0%
PR / Communication plan 0.0%
Press releases 0.0%
PR Events 0.0%
Newletters 0.0%
Direct Mailing 0.0%
DataBase Mgt 0.0%
Media placements news / mag 0.0%
Social Media Campaign 0.0%
Give Aways 0.0%
Promotion & Events 0.0%
Photography 0.0%
Video / Virtual tour 0.0%
Printing Sales Collateral 0.0%
Miscellaneous 0.0%

TOTAL EXPENSES - 0.0% -

TOTAL SALES AND MARKETING EXPENSES - 0.0% -
% TO REVENUE 0.00% 0.00%

TOTAL EXPENSES - SALES & MARKETING

(FROM DEPARTMENTAL P & L STATEMENT)
% MARCH % APR % MAY %

0.0% 0.0% 0.0% 0.0%

0.0% 0.0% 0.0% 0.0%
0.0% - 0.0% - 0.0% - 0.0%
0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0%
0.0% - 0.0% - 0.0% - 0.0%

0.0% 0.0% 0.0% 0.0%

0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0%
0.0% 0.0% 0.0% 0.0%

0.0% - 0.0% - 0.0% - 0.0%

0.0% - 0.0% - 0.0% - 0.0%
0.00% 0.00% 0.00%
BUDGET 2015
JUN % JUL % AUG %

0.0% 0.0% 0.0%

0.0% 0.0% 0.0%
- 0.0% - 0.0% - 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
- 0.0% - 0.0% - 0.0%

0.0% 0.0% 0.0%

0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%

- 0.0% - 0.0% - 0.0%

- 0.0% - 0.0% - 0.0%
0.00% 0.00% 0.00%
SEP % OCT % NOV %

0.0% 0.0% 0.0%

0.0% 0.0% 0.0%
- 0.0% - 0.0% - 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
- 0.0% - 0.0% - 0.0%

0.0% 0.0% 0.0%

0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%
0.0% 0.0% 0.0%

- 0.0% - 0.0% - 0.0%

- 0.0% - 0.0% - 0.0%
0.00% 0.00% 0.00%
YEAR END
DEC % FULLYEAR %

0.0% 0 0.0%
0.0% 0 0.0%
- 0.0% 0 0.0%
0.0% 0 0.0%
0.0% 0 0.0%
0.0% 0 0.0%
- 0.0% 0 0.0%

0.0% 0 0.0%
0.0% 0 0.0%
0.0% 0 0.0%
0.0% 0 0.0%
0.0% 0 0.0%
0.0% 0 0.0%
0.0% 0 0.0%
0.0% 0 0.0%
0.0% 0 0.0%
0.0% 0 0.0%
0.0% 0 0.0%
0.0% 0 0.0%
0.0% 0 0.0%
0.0% 0 0.0%
0.0% 0 0.0%
0.0% 0 0.0%
0.0% 0 0.0%
0.0% 0 0.0%
0
- 0.0% 0 0.0%
- 0.0% 0 0.0% 7%
0.00% 0.00%
Major Competitors
Taru Bali Universe (Proposed Price)
Kutus Kutus Oil Varas Oil

Taru Bali Herbal Oil Taru Bali Herbal Soap

Major Competitors
CITY 8(Proposed Price)
TIMOR PLAZA TIMOR HOTEL
Half Day Room Rental Full Day Room Rental
Half Day Room Rental Full Day Room Rental Half Day Room Rental Full Day Room Rental
WEDDING PACKAGE @ USD 30.00 nett / Person
NO DESCRIPTION # NUMBER AMOUNT TOTAL
1 3 Dishes Dessert Buffet Menus 30% $ 7.50 $ 2,250.00
2 Food Testing for 4 pax 4 $ 7.50 $ 30.00
3 Welcome drink Testing for 4 pax 4 $ 0.80 $ 3.20
4 Changing room 1 $ 50.00 $ 50.00
5 Audio visual 0 $ 50.00 $ -
6 Free Flow Ice Water 300 $ 0.20 $ 30.00
7 Welcome Beverages 300 $ 0.80 $ 240.00
8 Soft drink 300 $ 0.24 $ 216.00
9 Linen - Napkin 300 $ 0.25 $ 75.00
10 Linen - Table Cover 30 $ 3.00 $ 90.00
11 Linen - Chair Cover 300 $ 0.25 $ 75.00
12 Labour Cost 6% $ 1.50 $ 450.00
13 Tax + Service Charge 11% $ 12.60 $ 126.00
14 Electricity 805 $ 0.24 $ 193.20
15 Breakage 1% $ 0.25 $ 37.50
Sub Total $ 3,865.90
Total Revenue 300 $ 25.00 $ 7,500.00
Variance $ 3,634.10
% GOP 48%
Deluxe Package

WEDDING PACKAGE @ USD 40.00 nett / Person

NO DESCRIPTION # NUMBER AMOUNT TOTAL
1 6 Dishes Main Buffet Menus 30% $ 12.00 $ 3,600.00
2 2 Dishes Dessert Buffet Menus 5% $ 2.00 $ 600.00
3 Food Testing for 4 pax 4 $ 12.00 $ 48.00
4 Welcome drink Testing for 4 pax 4 $ 0.80 $ 3.20
5 Changing room 1 $ 50.00 $ 50.00
6 Audio visual 1 $ 50.00 $ 50.00
7 Free Flow Ice Water 300 $ 0.20 $ 30.00
8 Welcome Beverages 300 $ 0.80 $ 240.00
9 Private Room 4 $ 250.00 1,000
10 Soft drink 300 $ 0.24 $ 216.00
11 Linen - Napkin 300 $ 0.25 $ 75.00
12 Linen - Table Cover 30 $ 3.00 $ 90.00
13 Linen - Chair Cover 300 $ 0.25 $ 75.00
14 Labour Cost 6% $ 2.40 $ 720.00
15 Tax + Service Charge 11% $ 12.60 $ 126.00
16 Electricity 805 $ 0.24 $ 193.20
17 Breakage 1% $ 0.40 $ 60.00
Sub Total $ 7,176.40
Total Revenue 300 $ 40.00 $ 12,000.00
Variance $ 4,823.60
% GOP 40%
Exclusive Package
WEDDING PACKAGE @ USD 35.00 nett / Person
NO DESCRIPTION # NUMBER AMOUNT TOTAL
1 5 Dishes Asian Buffet Menus 30% $ 9.00 $ 1,350.00
2 2 Dishes Dessert Buffet Menus 7% $ 2.10 $ 315.00
3 Food Testing for 4 pax 4 $ 9.00 $ 36.00
4 Welcome drink Testing for 4 pax 4 $ 0.80 $ 3.20
5 Changing room 1 $ 50.00 $ 50.00
6 Audio visual 0 $ 50.00 $ -
7 Free Flow Ice Water 150 $ 0.20 $ 15.00
8 Welcome Beverages 150 $ 0.80 $ 120.00
9 Linen - Napkin 150 $ 0.25 $ 37.50
10 Linen - Table Cover 15 $ 3.00 $ 45.00
11 Linen - Chair Cover 150 $ 0.25 $ 37.50
12 Labour Cost 6% $ 1.80 $ 270.00
13 Tax + Service Charge 11% $ 12.60 $ 126.00
14 Electricity 805 $ 0.24 $ 193.20
15 Breakage 1% $ 0.30 $ 45.00
Sub Total $ 2,643.40
Total Revenue 150 $ 30.00 $ 4,500.00
Variance $ 1,856.60
% GOP 41%
Deluxe Premium Package

WEDDING PACKAGE @ USD 65.00 nett / Person

NO DESCRIPTION # NUMBER AMOUNT TOTAL
1 7 Dishes Main Buffet Menus 30% $ 19.50 $ 7,800.00
2 3 Dishes Dessert Buffet Menus 12% $ 7.80 $ 3,120.00
3 Food Testing for 8 pax 8 $ 19.50 $ 156.00
4 Welcome drink Testing for 8 pax 8 $ 0.80 $ 6.40
5 Changing room 1 $ 100.00 $ 100.00
6 Audio visual 1 $ 100.00 $ 100.00
7 Free Flow Ice Water 400 $ 0.20 $ 40.00
8 Welcome Beverages 400 $ 0.80 $ 320.00
9 Private Room 4 $ 250.00 1,000
10 Soft drink 400 $ 0.24 $ 288.00
11 Juices 400 $ 0.24 $ 192.00
12 Linen - Napkin 400 $ 0.25 $ 100.00
13 Linen - Table Cover 40 $ 3.00 $ 120.00
14 Linen - Chair Cover 400 $ 0.25 $ 100.00
15 Labour Cost 6% $ 3.90 $ 1,560.00
16 Tax + Service Charge 11% $ 12.60 $ 126.00
17 Breakage 1% $ 0.65 $ 97.50
Sub Total $ 15,225.90
Total Revenue 400 $ 65.00 $ 26,000.00
Variance $ 10,774.10
% GOP 41%
VIP Package
No MEDIA Size Cost Insertion Total Cost

Billboard &
1 $ 50.00
2 $ 50.00
3 $ 50.00
4
5

INFLUENCER & MEDIA SOCIAL

Paid Agreement +
Voucher 20
6

Paid Agreement +
Voucher 20
7

Paid Agreement +
Voucher 20
8

Paid Agreement +
Voucher 20
9

Paid Agreement +
Voucher 20
10
Total $ -

No MEDIA Size Cost Insertion Total Cost

NEWS / TABLOID/RADIO

Nasional TV Paid Agreement +

12 3 Months / Year
& Radio Voucher 60

13 Local Radio 60 Voucher 3 Months / Year

14 Local Radio 60 Voucher 3 Months / Year

15 Local Radio 60 Voucher 3 Months / Year

Paid Agreement +
19 Local TV 6 Months / Year
Voucher 60

Live Paid Agreement +

19 6 Months / Year
Streaming Voucher 60
MONTH

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT
X X X X
X X X
X X X

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT

X X X X

X X X X

X X X X

X X X

X X

MONTH

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT

X x x

x X x
x x

X X

X X X X X X

X X X X
Total
COST / Month
COST
NOV DEC
50 200
X 50 200
X 50 200

Total
COST / Month
NOV DEC COST

Base on
Products Proposed
Traffic

Base on
Products Proposed
Traffic

Base on
Products Proposed
Traffic

Base on
X Products Proposed
Traffic

Base on
X X Products Proposed
Traffic

Total
COST / Month Remarks Progress
COST
NOV DEC

Barter with
Base on
SPOT/ADLIBS 60
Products Proposed
also their online Voucher
Traffic
exposure

Barter with Base on

60
Online and Products Proposed
Voucher
Offline exposure Traffic
Barter with Base on
60
x Online and Products Proposed
Voucher
Offline exposure Traffic

Barter with Base on

60
x Online and Products Proposed
Voucher
Offline exposure Traffic

Barter with Base on

60
Online and Products Proposed
Voucher
Offline exposure Traffic

Barter with Base on

60
X X Online and Products Proposed
Voucher
Offline exposure Traffic
TARU BALI UNIVERSE WORLD WIDE CONTRIB

USA Market
NO AGENT NAME VALIDITY TOTAL

Australian Market
NO AGENT NAME VALIDITY TOTAL

East Asian Market

NO AGENT NAME VALIDITY TOTAL

West Asian Market

NO AGENT NAME VALIDITY TOTAL
South East Asian Market
NO AGENT NAME VALIDITY TOTAL

Europe Market
NO AGENT NAME VALIDITY TOTAL

Middle East Market

NO AGENT NAME VALIDITY TOTAL

Domestic Market (Indonesia)

NO AGENT NAME VALIDITY TOTAL
E WORLD WIDE CONTRIBUTIONS LIST 2023 - 2024

REMARK APPROVED BY

REMARK APPROVED BY

REMARK APPROVED BY

REMARK APPROVED BY
REMARK APPROVED BY

REMARK APPROVED BY

REMARK APPROVED BY

REMARK APPROVED BY
WEAKNESS City 8

NO Marketing Communication to the public previously

1. NO Routine Social Media (schedule posting)
2. NO Products information (photo, Video)
3. NO Services & Facilities information (photo, Video, fact sheet)
4. NO Offline Marketing (Radio, Banner, TV)

NO signage Awarness
1. NO Outlets’ Signage Board
2. NO Group Promotion Banner
3. NO Digital Menu board

MICE
1. NO Direct Sales
2. NO Telemarketing
3. NO Appreciation program or event for previous clients
4. NO Data Based continuation contact system
5. NO Distribution (Sales Kits & Fact Sheet)
6. NO Prices Flexibility and Authorization
7. NO Portfolio

NO PROMOTION
1. NO Routine Event
2. NO Middle class above Event
NO CROSS MARKETING
1. NO sharing Data Based
2. NO sharing Info
3. NO sharing promotion or event info

POSITIONING
1. NO city center area
2. NO signed mark thet promoted City 8
3. NO brand Awareness to public
8
Strategy - Focus in Market Segment (Independent, Business, Corporate, and Government)

Leisure Individual
·         More active on road shows to maximize contact among travel agent to introduce more our property.
·         Maximize and Maintain our Internet booking (booking engine reservation system ) and other B2C online booking (B
·         To give a reasonable incentive to stimulate the front liner to sell the hotel more interactive.
·         To maintain good relationship with best supporter and potential travel agents, corporate which handle overseas ma
·         Improve the efficiency of City 8 reservation system.
·         Inviting inspection the City 8 reservation from Travel agent and Familiarization trips for travel agents
·         Work together some travel agent to joint their sales visit or road trip.
·         Participating on the selected national and international travel trade such as Table TOP, Pasar Wisata, ATF, TIME, ITB

Leisure Group
·         Regular submit hotel information forecast to TOP Supporter travel agent.
·         Regular sales activities on daily basis
·         Quarterly sales visit to big agent or wholesaler outside Dili, especially in Timor Leste Distric, Kupang and Bali
·         Provide GIT Ad-Hoc rate during low season to wholesaler and top 10 best supporter
·         Complimentary policy for group for within minimum paying event
·         specialize in MICE, provide them with our meeting and group package
·         To maximize the network through travel agent that attending some local and overseas exhibitions that we can’t att
max

Business Individual
·         More interactive for sales activity program to market and working plat forms in order to expand to buying platform
·         Reactive sleepy account by introduce product with direct sales email Blast and Newsletter.
·         To maximize Sales Blitz and Sales Trip to the following cities:
1. Dili and Timor Leste Distric as bigger supporter.
2.          Bali for International Market
3.          Bali & Kupang due direct flight to Dili from Aero Dili, Qantas Airline, Air Asia Indonesia, City Link and Garuda I
3.          To have Sales Action and trip to gain more market from there through Kementrian (the Minister), Specially to
·         Maintain a relationship to TOP 20 best supporter
·         To do more telemarketing to corporate clientele’s, Embassy, NGO etc.
·         Held annual/monthly/quaterly travel agent and corporate gathering to appreciate the City 8’s TOP Supporters.
·         To optimize our website on the search engine by connecting more link and keywords

Business Group
·         Create and promote a variety of meeting package which is among City 8 – Customer – City 8 – Management.
·         Sales visit to corporate companies outside Dili, likes in Jakarta and Bali, which are having Regular meeting or trainin
·         To implement the reasonable price for group and the benefit of group.
·         Concentrating to corporate and government (Timor Leste) by giving them easy bureaucracy and special treatment (
·         To be more involve grabbing business on residential and MICE segment after the meeting rooms.
·         To joint with some EO catalogue for grab more MICE market after the meeting rooms.
·         To work with Exhibition provider to identify their 2023 Calendar of Events

Governments Group
·         Create and promote a variety of meeting package which is among City 8 – Government – City 8 – Management.
·         Sales visit to Government Office outside Dili, likes in Timor Leste 13 District, which are having Regular meeting or tr
·         To implement the reasonable price for Government and the benefit of group.
·         Concentrating to governmment by giving them easy bureaucracy and special treatment ( reasonable price and % of
·         To joint with some government catalogue for grab more MICE market after the meeting rooms 75 % done..
·         To work with Government Exhibition provider to identify their 2022 - 2023 Calendar of Events
nd Government)

property.
her B2C online booking (Booking.com, Agoda.com, traveloka, Group on, Deals.com etc)
.
hich handle overseas market and Domestic market

vel agents

ar Wisata, ATF, TIME, ITB, MATTA and NATAS, etc

Kupang and Bali

bitions that we can’t attend by provide special rate with booking period during the event until 10 days after the event

pand to buying platform (Sales blitz, Media Visit etc etc)

a, City Link and Garuda Indonesia.

he Minister), Specially to Jakarta Indonesia.

8’s TOP Supporters.

8 – Management.
egular meeting or training schedule in Dili.

y and special treatment (reasonable price and % of incentive)

ooms.

ity 8 – Management.
ng Regular meeting or training schedule in Dili.
easonable price and % of incentive)
oms 75 % done..
nts
Strategy - Focus in Operationals

1 Create A Refined Traveler Experience and Build a customization offer for uniqueness

Discerning travelers that rent luxury villas or vacation rentals demand a refined experience. This means ensuring that th
spaces are to a five-star standard. What's above five-star standard? First, guests demand something relatively new. Don
property that seems dated or hasn't been renovated, and expect the guests to be happy. People that enjoy luxury trave
details. Scuffs on the walls or used-and-abused furniture, and things of that nature, just won't fly.
Simply put, imagine yourself renting or consume this city 8. How would you feel after a long trip or had a long hard day,
something that might not have been accurately depicted in photos or videos of the space? Take the time to dot all your
Develop high-end interiors and exteriors with beautiful furnishings and ensure that the property is renovated and up to
cable package and the highest-speed internet service. People take notice. Luxury was once hand-made by craftsmen to
specifications, and was so expensive it was the preserve of only the super-wealthy. and serves a good services and have
respected to other person including to working colleagues, the leaders, and guest. And Staff should known the Product
english language.

2 Create A High-Quality Guest's Manual For Your Property

Ensure that you have a so-called user's guide for your property (Public Relations). You might know how to use the remo
and entertainment center, but you can't expect others to know how to do that. Take photos of the remotes and highlig
what. Outline everything in a step-by-step fashion. Let them know about things like the internet access code, the days t
so on. You also want to let your guests know about the area and nearby activities, attractions and so on. What are your
nearby? What are some local tips that most travelers aren't aware of? It's the little touches that really resonate with pe
they don't pay attention to those things, guests do take notice. Be sure to capitalize on this by building a detailed guest

3 Take High-End 360 Photos, Video And Drone Videos

Hiring a photographer should be your priority once everything else is in order. Not only do you need quality photos, but
well. An interior walk-through will help give people an accurate sense of the space, much more so that standard photos
learned not to trust photos by themselves, so you'll need to have some kind of walkthrough that will depict how the sp
nicely Photoshopped pictures of the best angles.
If you can, add some drone videos to the mix. Hire a drone operator to capture the exterior surrounding area of the hom
better sense of the area and everything around it. This speaks volumes and is much more effective than Google's Street
Spending money here is important. Don't try to cut corners and do this on the cheap as you'll most certainly get what y

4 Ensure Everything Is In Proper Operational

·        Define A Service Level To Include Daily Housekeeping, Maintenance, Support And Services
·         Build A Dedicated Website With Real-Time Availability
·         Market Our Property Online Through Various Channels
·         Heighten the senses to create an emotional connections
·         Look at your category differently
·         Immerse customers in your brand ethos
·         Make it special
. This means ensuring that the interior and exterior
omething relatively new. Don't try to market an new
eople that enjoy luxury travel will notice the small
on't fly.
g trip or had a long hard day, coming in to see
Take the time to dot all your i's and cross all your it's.
operty is renovated and up to date. Opt for the best
hand-made by craftsmen to the customer’s
ves a good services and have a good attitude and
ff should known the Product knowledge and a proper

ht know how to use the remotes that control your media

os of the remotes and highlight the buttons that control
ernet access code, the days that trash is picked up and
ns and so on. What are your favorite restaurants
s that really resonate with people. As much as you think
by building a detailed guest's manual for your property.

you need quality photos, but you also need videos as

more so that standard photos on their own. People have
h that will depict how the space looks aside from those

r surrounding area of the home, lifting up to convey a

effective than Google's Street View and 360 Virtual Tour.
u'll most certainly get what you pay for here.

ices
Target Market Nationality

Revenue Estimated
Nationality Ytd 2021 Revenue
2022 - 2023
1 China TBA 4576
2 Expatriates vs Domestic TBA 2798
ASEAN (Indonesia, Malay, Sing, Pinoy,
3 Thai)
TBA 7229

4 ASIA (INDIA, KOREA, JAPAN) TBA 2979

5 Other TBA 4982
22564

Note :
Total Seats 300
Total Seats per year 109500
Total Seats sold/Paid per year 22,564 20.61%
Total Average Consume sold per day 21 Pax Per Outlet

Average Sales Revenue $ 144.24

Total Revenue $ 3,254,738.51
Other Revenue 10% $ 325,473.85
MICE REV 30 % $ 976,421.55
Total Rev $ 4,556,633.92

Outlet Revenue Target $ 90,409.40

Other Revenue 10% $ 27,122.82
MICE REV 30% $ 81,368.46
Total Rev $ 379,719.49

GOP 30% $ 1,366,990.18

$ 113,915.85

$ 7.00
$ 5.91
Conclusions $ 13,774.52
$ 39.36
$ 13.12
Target %
Breakdown
2022 - 2023
20.28%
12.40%

32.04%

13.20%
22.08%
100%

Net
Per year
Per year
Per year
Per year

Per month
Per month
Per month
Per month

per year
Per month

Rata rata harga jual per pax gross

Rata rata harga jual per pax gross after Labour Cost, Tax and service
Total target pax per month
total day with 62 pax/day
total event with 30 days length of event
Target Market Segment

Revenue Estimated
Groups Ytd 2021 Revenue
2022 - 2023
1 Leisure Group TBA 4376
2 Business Group TBA 5645
3 Leisure Individual TBA 2918
4 Business Indivdual TBA 4238
5 Government TBA 6982
24159

Note :
Total Seats 400
Total Seats per year 146000
Total Seats sold/Paid per year 24,159 16.55%
Total Average Consume sold per day 22 Pax Per Outlet

Average Sales Revenue $ 154.44

Total Revenue $ 3,731,142.44
Other Revenue 10% $ 373,114.24
MICE REV 30 % $ 1,119,342.73
Total Rev $ 5,223,599.41

Outlet Revenue Target $ 103,642.85

Other Revenue 10% $ 31,092.85
MICE REV 30% $ 93,278.56
Total Rev $ 435,299.95

GOP 30% $ 1,567,079.82

$ 130,589.99

$ 5.00
$ 4.22
Conclusions $ 22,107.02
$ 63.16
$ 21.05
Target %
Breakdown
2022 - 2023
18.11%
23.37%
12.08%
17.54%
28.90%
100%

Net
Per year
Per year
Per year
Per year

Per month
Per month
Per month
Per month

per year
Per month

Rata rata harga jual per pax gross

Rata rata harga jual per pax gross after Labour Cost, Tax and service
Total target pax per month
total day with 69 pax/day
total event with 30 days length of event
Distribution Chanel

Revenue Estimated Target %

Agents & Vendors Ytd 2021 Revenue Breakdown
2022 - 2023 2022 - 2023
1 Offline Agent TBA 3921 16%
2 OTA + Own Web TBA 0 0%
3 MICE TBA 8972 37%
4 Corp, Government TBA 6649 28%
5 Other 4412 18%
23954 100%

Note :
Total Seats 300
Total Seats per year 109500
Total Seats sold/Paid per year 23,954 21.88%
Total Average Consume sold per day 22 Pax Per Outlet

Average Sales Revenue $ 153.13 Net

Total Revenue $ 3,668,090.24 Per year
Other Revenue 10% $ 366,809.02 Per year
MICE REV 30 % $ 1,100,427.07 Per year
Total Rev $ 5,135,326.33 Per year

Outlet Revenue Target $ 101,891.40 Per month

Other Revenue 10% $ 30,567.42 Per month
MICE REV 30% $ 91,702.26 Per month
Total Rev $ 427,943.86 Per month

GOP 30% $ 1,540,597.90 per year

$ 128,383.16 Per month

$ 7.00 Rata rata harga jual per pax gross

$ 5.91 Rata rata harga jual per pax gross a
Conclusions $ 15,523.88 Total target pax per month
$ 44.35 total day with 62 pax/day
$ 14.78 total event with 30 days length of e
arga jual per pax gross
arga jual per pax gross after Labour Cost, Tax and service
t pax per month
ith 62 pax/day
with 30 days length of event