Chapter 1

INTRODUCTION

Background of the Study

In 1996, Lupe Hernandez, a registered nurse from Bakersfield, California,

created the first-hand sanitizer. Hernandez discovered that cleaning alcohol may

be supplied via gel so that cleaning can be done without the use of soap and

water when she was training to become a nurse. According to the World Health

Organization (WHO), "an alcohol-containing solution (liquid, gel, or foam)

developed for application to the hands to inactivate bacteria and/or temporarily

restrict their growth." Hand sanitizers first appeared in healthcare settings in 1966

and gained popularity in the early 1990s.

Hand cleaning is as important as eating. It is the best approach to staying

healthy and avoiding numerous diseases. Every day, soap has a crucial role in

removing dust, germs, and lubricants, thereby keeping good health. Soap and

water are more effective than hand sanitizer at removing some bacteria,

pesticides, and other chemical residues that linger on hands. In hospitals, hand

sanitizers are more effective when hands come into touch with pathogens but

are not dirty or oily. Other research suggests that hand sanitizers may be

effective against specific germs on moisturized hands.

Right now, we have between 10,000 and 10 million germs on our hands

(Pidot et al., 2018). The goal is to lower the disease-causing bacteria to levels

where your immune system can handle them, even though most of these germs

do not pose a threat to your health (Mehtar et al., 2018). Poor hand hygiene is

the main cause of the transmission of illnesses, according to research from the

Centers for Disease Control and Prevention (CDC) and World Health

Organization (WHO). When soap and water are not accessible, hand sanitizers

are a great substitute for washing your hands with warm water and soap, which

is still the recommended method for maintaining good hand hygiene (FDA

2019). “Improved adherence to hand hygiene (i.e., hand washing or use of

alcohol-based hand rubs) has been shown to terminate outbreaks in health care

facilities, to reduce transmission of antimicrobial-resistant organisms (e.g.,

methicillin-resistant Staphylococcus aureus) and reduce overall infection rates

(CDC, 2020).

According to The Good Stuff Botanicals, among the fruits we consume,

lemon is the one that has natural healing and relaxing properties that we can put

to use, and what's even more incredible is that we can get these benefits from

the lemon peel as well. Lemon peel, which is typically thrown, actually contains

enzymes, vitamins, and minerals that are vital to human health. The vitamin

content of the lemon peel is five to ten times higher than that of the lemon juice

itself which becomes the primary ingredient of Lemovera. No bad effects have

been related to lemon peel, and the Food and Drug Administration (FDA) says

it's safe (Lang, 2019).

The proponents pursue this study because as a precaution against

COVID-19 in the global health emergency caused by COVID-19, the usage of

hand sanitizers has been mandated by numerous specialists. We want to

produce hand sanitizer made with aloe vera, lemon, and biogenic alcohol with

glycerin. In this pandemic, we also want to contribute to the community by

developing a hand sanitizer that is reasonably priced.

Business Description

Lemovera's goal is to bring moisturizing hand sanitizer to

the market at an affordable price. It is a low-cost product because,

as college students, we recognize the importance of having a

product at a reasonable price. We want customers to be able to

use our product without having to spend too much money while

still receiving a high-quality sanitizer that sanitizes and moisturizes

our hands. We want our prospective customers to enjoy the

positive and healthful benefits of our product, regardless of their

financial situation or whether they are students like us.

Business Mission/Vision

MISSION
●To produce and distribute moisturizing sanitizer that meets quality

standards and is safe and affordable.

●To contribute to economic and employee professional growth.

●To continuously improve and expand the business in the near future.

VISION

We envisions being the most widely used and recognized brand of

moisturizing sanitizer in Tanauan City Batangas, providing a safe

environment for everyone with paramount consideration to investors,

employees, and its stakeholders.

Business Objectives

The following are the required several objectives as listed

below, which reinforce one another and properly organize and

analyze the data to be gathered:

1. To assess the supply and demand for hand sanitizer.

2. To determine which of the accessible local market's

ingredients, supplies, equipment, and other resources will

be required.

3. To determine the most competitive cost and selling price.

4. To create the best suitable business organization for the enterprise.

5. To calculate the proposed business's starting capital and

assess the feasibility of the market.

6. To determine the prospective firm's economic impact on the

country's economy.

Business Name : LEMOVERA

Since lemon peel and aloe vera were the main components of the

product, the term "Lemovera" was created from those two words.

Business Logo

A brand is more than a name or a logo. It is how you

present your product to others in a unique way. It encourages

potential customers to select your product over a competitor's.

This is the Lemovera logo. Typically, it is made of lemon, which

represents one of the main ingredients in this product as well as

the name of the company. This branding will be attached to the

packaging of each bottle. The name "Lemovera '' was derived

from the words "lemon peel" and "aloe vera," which were used as

the product's primary ingredients.

Figure 1.1: Business Logo

Product Description

Hand sanitizer is now available everywhere, including

public restrooms, airports, shopping malls, and offices. Many

people now keep small, portable bottles in their purses or cars.

Although hand sanitizer is effective at eliminating germs, using it

can have negative consequences. Excessive use of hand

sanitizer can cause flaking, redness, and cracked dry skin. Using

pure alcohol is very damaging to our hands, which is why the

researchers came up with the idea of developing a moisturizing

sanitizer that is gentle on our hands and prevents them from

drying out.
Lemovera is a hand sanitizer that can moisturize dry skin

while also killing bacteria when soap and water are not available.

The name "Lemovera '' was derived from the words "lemon peel"

and "aloe vera," which were used as the product's primary

ingredients. The remaining ingredient was biogenic isopropyl

alcohol (70%) containing glycerin.

The ingredients in this product are beneficial for your skin.

● Lemon peel has a fresh smell and a unique freshness. It

can also be used to exfoliate the skin, which removes dirt and

dead skin cells and leaves the skin soft and smooth.

● Since it has calming properties and the ability to instantly

moisturize dry skin, aloe vera gel is frequently used as a

component in sanitizers.

● In addition to its appealing scent and disinfectant

properties, biogenic isopropyl alcohol (70% solution) contains

glycerin, which can hydrate the outer layer of the skin (stratum

corneum), improve skin barrier function, and provide protection

against skin irritants.

● Glycerin is a naturally occurring substance derived from

vegetable oils or animal fats. A humectant is a moisturizing

ingredient that draws water from the air and deeper layers of the

skin into the skin's surface layer. Glycerin is a moisturizer that is

used to treat or prevent dry, rough, scaly, itchy skin, and minor

skin irritations. Emollients are chemicals that soften, moisturize,

and reduce the flaking and irritation of the skin. Glycerin is

beneficial to the skin because it acts as a humectant, which is a

substance that allows the skin to retain moisture. It can improve

skin hydration, relieve dryness, and refresh the skin's surface.

B. Location

Business Location

Lemovera is a home-based manufacturing business

located in #442 Purok 6 Pantay Bata, Tanauan City, Batangas

4232, is a strategic location near Metro Manila and the different

towns of Batangas, Laguna, and Quezon. It is a city with

commercial, industrial, and business developments, making it a

trade and industrial center, which is a perfect place to offer

Lemovera to its target market. Also, it is where the First Philippine

Industrial Park and Light and Industry Science Park III are located.

Therefore, it is near, convenient, and accessible to its customers.

C. Brief Description of the Project

History of the Business

The COVID-19 infection is currently incurable with no drugs

or vaccines, and the global infection rate is rapidly increasing. To

combat and avoid contracting COVID-19, the WHO has only

recommended preventive measures and a healthy lifestyle with a

strong immune system. The World Health Organization

recommends frequently washing your hands with alcohol-based

hand sanitizers, which are mostly made up of ethanol, isopropyl

alcohol, and hydrogen peroxide in various combinations. When

improperly handled, these preparations can be hazardous to both

human health and the environment.

Sanitizers have long been used as disinfectants to improve

hand hygiene around the world. Excessive use of alcohol-based

sanitizers causes the skin to become more sensitive, lose water

and oil, and become rough and irritated. Viruses are more likely to

enter the skin through dry, damaged skin, which can be a source

of many disease-causing microorganisms (Tachikawa, 2020).

Nature or Kind of Industry

The healthcare sector produces hand sanitizers. Businesses that offer

medical services, produce medical supplies or medications, offer medical

insurance, or in any other way help patients receive healthcare make up the
healthcare industry. With healthcare accounting for 18% of the nation's GDP in

2020, it is one of the biggest and most complicated economic sectors in the

country.

In 1966, hand sanitizers made their debut in medical environments including

hospitals and healthcare centers. The early 1990s saw the product become more

well-known. In the majority of healthcare settings, alcohol-based hand sanitizer is

more practical than washing hands with soap and water. It is often more efficient

and well-tolerated for hand antisepsis among healthcare professionals than soap

and water.

D. Statement of the Problem

You will only think of a product not when you least expect it, but when you

are eager to get it because you need it. In this moment of time, where it is very

crucial to stay healthy and hydrated, people are very much likely to grab products

that will benefit their body health, especially alcohol, and that of a hand sanitizer.

Covid-19 is an unwelcome guest that paid a visit, that the world didn’t expect, nor

the people. It has beb en living in this land for three years and killing millions of

people around the world, lowering their immune system and targeting their

crucial organs. Vaccines and different medicines, especially vitamins are being

distributed in order to prevent the disease from spreading. Moreover, the

government implemented strict health protocols, social distancing, and even

lockdowns in order to hinder the virus from mutating more. However, despite
these efforts, the dilemma that every country is facing are not yet solved.

Scientists and medical practitioners did their job in order to find solution to this

monstrous virus that the mankind couldn’t see and they all led to one conclusion-

it all lays to proper hygiene and taking care of oneself. Alcohol disinfectant and

sanitizers continue to play its role in this generation, now that the health is at

stake it even did its job beyond what people expected. Thus, providing a hand

sanitizer that people could bring whenever they go out and whatever the

circumstances, they have will indeed save people’s lives.

Specifically, this paper aims to provide answer to the following;

MARKET STUDY

A. Who will be the target market of Lemovera Hand Sanitizer?

C. What are the strengths, weaknesses, opportunities and threats of the

business?

D. What will be the strategies for Lemovera Hand Sanitizer?

MANAGEMENT STUDY

A. What type of business organization shall establish for this business?

B. What are the policies of Lemovera Hand Sanitizer?

C. What are the permits and licenses needed to establish the business?

D. How many people are involved in the Lemovera Hand Sanitizer?

E. What are the manpower requirements?

F. How many persons are needed in the operation? What are their duties and

responsibilities?
TECHNICAL STUDY

A. Where is the proposed market location of Lemovera Hand Sanitizer?

B. What is the store layout of Lemovera Hand Sanitizer?

C. What are the labor requirements of Lemovera Hand Sanitizer?

D. What are the tools, and equipment needed in the business?

E. How does the business answer customer inquiries and services

FINANCIAL STUDY

A. How much is the capital needed to operate the business?

B. What are the source of capital of the proposed business

C. What is the total cost of Lemovera Hand Sanitizer?

D. What is the projected income statement of Lemovera Hand Sanitizer?

SOCIO-ECONOMIC STUDY

A. How will society benefit from the business?

B. How do the government and economy benefit from the business?

E. Significance of the Study

This study contributes to clarifying the feasibility of moisturizing

hand sanitizer as well as its social relevance and contributions to

nation-building, the existing body of knowledge, and the

continuous improvement of the business.

TO THE STUDENTS OF TANAUAN INSTITUTE, the

details and information included in this study will be the students

of Tanauan Institute, Inc. Especially to those who are taking up

the same field and serve as their guide.

Promotion of Value and Social Relevance. This study

contributes to the value of existing hand sanitizers. Companies

will place considerable emphasis on the importance of making

moisturizing hand sanitizer, which will ideally increase recognition

of the benefits of using such a product.

Contribution to the Nation Building. Through the

development of Lemovera as a moisturizing hand sanitizer, this

study will make a direct contribution to the improvement of society

by lowering the risk of disease transmission and promoting

healthy skin.

Contribution to the Existing Body of Knowledge. This

study will contribute to future entrepreneurs by providing

information about moisturizing hand sanitizers and their

marketability, as well as introducing the potential of using lemon

peel as a competitive advantage in their products.

Continuous Improvement of the Business. The

concepts presented may serve as a basis for future research or as

a means of validating the accuracy of related findings made in the

past. This study will also work as a reference, giving them basic

information or an outline of a moisturizing hand sanitizer.

F. Scopes and Limitations

The study's geographic area includes Tanauan City, Batangas. The study

focuses on the consumer, who is looking for an organic hand sanitizer that

individuals can bring everywhere they go, regardless of the situation.

When the company can accept additional customers and is prepared to pursue

long-term objectives, nearby places within the given geographic area will be

recognized.

The researcher encounters some difficulties conducting surveys with their

respondents, who are inhabitants of Tanauan City, Batangas, due to the limits of

the still-active epidemic and limited access to an internet connection, which

constitutes one of the drawbacks of the research.

G. Definition of Terms

To provide thorough understanding, the following terms have been defined

throughout the study both theoretically and practically.

H. Methods and Procedure (Research Methodology and Procedure)

To meet the objectives of the study, the proponents used a researcher's

made-survey questionnaire as the main instrument in gathering the data, which

were validated by their adviser and the form and content validators. The

questionnaire was divided into four parts. The first part of the questionnaire

determined the profile of the respondents, which included age, gender, civil

status, and monthly income. The second part of the questionnaire is the

psychographic profile, which clarifies the respondent's views, habits, and

interests in further detail. In the third part of the questionnaires, you will see the

factors that will be used to assess the new product plan, which includes the 4Ps

of the marketing mix. The market acceptability would be the final component of

the questionnaire, which would be assessed at the product launch to decide if it

is a failure or a success.

In identifying the number of respondents, the researchers used the

Slovin’s Formula which resulted for them to get a total of 399 respondents.

Slovin's formula is used to calculate the minimum sample sized needed to

estimate a statistic based on an acceptable margin of error. It is computed as n =

N / (1+Ne2). Moreover, the study used probability sampling as the sampling

design in this study. Simple random Sampling is a type of probability sampling in

a type of probability sampling in which the researcher randomly selects a subset

of participants from a population that may meet the study objectives. Since the

total population of Tanauan City is quite vast, it is suggested to use the Simple

random sampling.

The subjects of the study are random people, particularly citizens of

Tanauan City, Batangas. The researchers will utilize simple random sampling to

gather the appropriate number of respondents due to the large number of

individuals who are most likely to use hand sanitizers. With this, the proponents

will target a total of 399 respondents who will participate in order for the study to

be successful.

The researchers-made survey questionnaire will be utilized in this study,

which covers questions about the profile of the respondents and the factors that

will be used to assess the Lemovera Hand Sanitizer. The draft of the

questionnaire will be sent to the adviser for feedback and comments. The

researchers will use Microsoft google form to finalize the questionnaire after

receiving a series of corrections, comments, and recommendations from the

adviser. After the adviser have approved the questionnaire, it will then be

distributed to the subject of study using google form. The researchers will

guarantee that the information acquired will be kept private and used solely for

academic purposes. The information gathered will be tallied and statistically

treated, with a statistician assisting in the interpretation of the survey results.

I. Research Design
The proponents will be dealing with survey research, one of the most

popular ways to collect data, especially for this sort of study. This study defined

the descriptive kind of research using the descriptive research methodology. Due

to the flexible nature of this method, further research may be done if significant

new problems or questions come up during the process of the study. The

researchers utilized a descriptive survey design in conducting the study.

J. Respondents of the Study including Demographic and Psychographic

Distribution

A target market is a specific group of people who you have

determined is desirable as customers. The way you define that

group will differ depending on the products and services you

provide and where you provide them, so looking at examples of

target markets can be a useful exercise. Once you've determined

which factors apply to your specific situation, you can move on to

developing a marketing strategy. (2019, Root III).

Lemovera's target market will be people aged 14 and up

who use hand sanitizer as a hand rub to remove common

pathogens (disease-causing organisms) and who are willing to

switch to a moisturizing hand sanitizer. Individuals who are most

likely to be exposed to viruses, such as those who work onsite,

drivers and vendors, students, and others, must constantly

sanitize their hands. If you don't have soap and water, this

product works well as a substitute disinfectant. The number of

respondents is computed through Slovin's formula. There will be

a total of 399 respondents, which are residents from the said City.

Demographic Segmentation

Knowing the age and gender of the respondents can help a

lot in figuring out which target market has the most money to

spend on the product.

Figure 1.2 Demographic Segmentation

Geographic Segmentation

Geographic segmentation is a straightforward and efficient

approach to targeted marketing that can provide useful

approaches to potential customers. Additionally, it contributes to

improving the effectiveness of advertising by running targeted

advertisements and building stronger connections by providing

pertinent products that enhance the user experience.

Figure 1.3. Geographic Segmentation

In this study, the proponents focused on the students and

working individuals in Tanauan City, Batangas. Due to the area's

dense urbanization, it is an objective market that is excellent for

starting a business.

Psychographic Segmentation

In psychographic segmentation, customers are divided into

groups according to how they interact with a specific business or

website. Businesses must assess how customers are reacting to

their products. Finding the most engaged users will help the
company improve its positioning and marketing strategy. What's

more, it enables companies to attain extraordinary levels of

retention and satisfaction, which leads to brand loyalty.

Customers with low involvement or who are not interested are the target

customers of the business.

Figure 1.4. Psychographic Segmentation

Due to the large number of people who may potentially become

customers, the researchers in Tanauan City, Batangas, obtained at least 399

responses from the 48 barangays. In order to calculate the number of

questionnaires that were distributed based on the complete population of

Tanauan City for the year 2020, the proponents used Slovin's approach to

generate the sample unit.

Table 1.1: Systematic Distribution of the Sample

City Of No. of Margi Sample No. of Percenta

Tanauan Populati Responde

on n nts ge

Barangay

2.9934875

Altura Bata 1,455 0.05 42 3 0

Altura 1.2426573

Matanda 604 0.05 72 1 0

Altura 1.6068135

South 781 0.05 88 2 0

14.897486

Ambulong 7,241 0.05 8 15 4

10.447374

Bañadero 5,078 0.05 39 10 3

7.5197230

Bagbag 3,655 0.05 01 8 2

Bagumbay 15.753356

an 7,657 0.05 78 16 4

20.563510

Balele 9,995 0.05 64 21 5

7.1637963

Banjo East 3,482 0.05 04 7 2

Banjo 2,158 0.05 4.4398255 4 1

Laurel 09
(Banjo

West)

11.251809

Bilogbilog 5,469 0.05 88 11 3

13.383255

Boot 6,505 0.05 3 13 3

8.1287074

Cale 3,951 0.05 09 8 2

49.350368

Darasa 23,987 0.05 16 49 12

4.2114563

Gonzales 2,047 0.05 57 4 1

2.3783309

Hidalgo 1,156 0.05 96 2 1

Janopol 5.8388437

Occidental 2,838 0.05 42 6 1

Janopol 7.0012633

Oriental 3,403 0.05 03 7 2

3.1148729

Laurel 1,514 0.05 48 3 1

3.6929966

Luyos 1,795 0.05 59 4 1

5.5302367

Mabini 2,688 0.05 79 6 1

Malaking 8.7171180

Pulo 4,237 0.05 18 9 2

6.1577376

Maria Paz 2,993 0.05 04 6 2

4.8019243

Maugat 2,334 0.05 46 5 1

Montaña 3.5345784

(Ik-ik) 1,718 0.05 18 4 1

11.912228

Natatas 5,790 0.05 78 12 3

12.058302

Pagaspas 5,861 0.05 74 12 3

Pantay 11.432859

Matanda 5,557 0.05 29 11 3

Pantay 5.9561143

Bata 2,895 0.05 88 6 1

Barangay 4.0633250

1 1,975 0.05 14 4 1

Barangay 2.1273306

2 1,034 0.05 66 2 1
Barangay 10.558472

3 5,132 0.05 9 11 3

Barangay 10.768325

4 5,234 0.05 63 11 3

Barangay 2.9687989

5 1,443 0.05 85 3 1

Barangay 7.3016407

6 3,549 0.05 47 7 2

Barangay 10.743637

7 5,222 0.05 08 11 3

5.2257445

Sala 2,540 0.05 76 5 1

9.1471103

Sambat 4,446 0.05 87 9 2

2.5058885

San Jose 1,218 0.05 41 3 1

Santol

(Doña

Jacoba 1.2508868

Garcia) 608 0.05 91 1 0

10.467948

Santor 5,088 0.05 19 10 3

4.2217432

Sulpoc 2,052 0.05 56 4 1

2.9873154

Suplang 1,452 0.05 03 3 1

11.521326

Talaga 5,600 0.05 62 12 3

12.490352

Tinurik 6,071 0.05 49 12 3

16.133972

Trapiche 7,842 0.05 03 16 4

5.8409011

Ulango 2,839 0.05 22 6 1

3.5942424

Wawa 1,747 0.05 3 4 1

TOTAL 193,936 399 399 100

Slovin’s Formula

The formula for the computation of the distribution of questionnaires is as follow:

Where: n = number of needed respondent

N = Target number of population of Tanauan City

e= Margin error

Using the above formula:

Given:
N=193,936

e= .05

193,936 = Total population of Tanauan City Batangas

Solution

n = 193,936 / 1 +(193,936) (.05)2

n = 193,936 / 1 + 484.84

n = 193,936 485.84

N = 399. 18 Respondents / 399 Respondents

Using the historical data, Slovin's formula was used and after the

computation the proponents get total of 399 respondents.

K. RESEARCH INSTRUMENT

The research instrument used in this study is a researchers-made survey

questionnaire, which covers questions about the profile of the respondents and

the factors that will be used to assess the Lemovera Hand Sanitizer. The

research instrument was constructed base on the dependent and independent

variables in the statement of the problem. The research instrument was validated

after it was sent to the adviser for feedbacks and comments. After the response

of the adviser, the instrument was finalized.

L. Validity of the Questionnaire

In this study, the Lemovera questionnaire is validated by Mr. Andrew

Rimas, an MBA college instructor from Tanauan Institute Inc.; Mrs. Rhowena

Jimenez, an Elementary Instructor; and Mr. Isidro Enriquez, a Senior High

School Principal from Tanauan Institute Inc. The survey questionnaire has been

checked and validated by the feasibility adviser for further revisions and

improvements. Then, after being checked and having suggested revisions by

Mrs. Rhowena Jimenez, she suggested one round of revisions. Lastly, the survey

questionnaire had been validated and approved by Mr. Isidro Enriquez and Mr.

Andrew Rimas upon checking the revised questionnaire of the first validator.

M. Data Gathering Process

The primary data collection tool utilized by the proponents to achieve the study's

goals was a researcher-made survey questionnaire, which was evaluated by

their advisor before being accepted and then validated by panelists or form and

content validators. One validator made a few suggestions for modifications, and

two other validators later accepted the improved version. The study professors

have stated that the researchers ask participants for their consent in order to

collect data on the consumer population. Following the data collection, the

researchers utilized a proportional stratified random sampling procedure to pick

respondents that best reflected the target market in light of the study's goals and

features. The research adviser has authorized an informed consent form, which

will be present. The purpose of the study and the participants are described in

this document. Where it will guarantee the privacy of specific data pertaining to
the respondents and their replies. The respondents were given instructions on

how the data will be acquired during the data collection process, although they

have the ability to decline to participate in the survey. The distribution of the

survey questionnaire will begin after the respondents have given their permission

to participate. A reliability test will be conducted after a pretest with a total of 10

respondents to see how consistently a technique measures something. The

questionnaire includes demographic questions about the respondents'

backgrounds as well as essential questions that were grouped for clarity and

addressed the major goals of the study. The researchers will quickly count and

encode the data after collection. Prior to that, a table will be used to decode the

encoded data and understand it to quickly ascertain the variable's value. And, the

researchers conducted a dry run on 15 representatives in City of Sto. Tomas,

Batangas; the type of questions is closed-ended; the researchers use the Likert

scale; therefore, a reliability test is applied.

CHAPTER 2

MARKET STUDY

This chapter contains information about the logical and methodological

data of the study. This includes a general market study, target market,

competitive analysis, direct and indirect competitors, project description,

demand-supply, market share,areas geographical coverage, demand , supply ,

competitor's marketing, project's marketing program, projected sales and

contribution to the economy. The supply-demand analysis will determine whether

there is a gap that can be filled in the current market. This portion provides the

information needed to identify the potential profit margin of the business including

its pricing, advertising, and marketing strategies.

A. Market Description

The marketing section of this feasibility study will assess

the general demand for the product, the supply situation, the type

of product, and the price. These are the main things that affect

demand and the best way to market the product.

During the pandemic, market growth is expected to be

driven by increased awareness of hygiene precautions and the

need for enhanced self-protection against the COVID-19 infection

chain. Lifting lockdown restrictions, like letting offices and

businesses reopen, helps the market grow even more because

hand sanitizers are an easy and cheap way to stop the spread of

viruses through everyday contact.

A market is a gathering place for buyers and sellers to exchange products

and services. A corporation may establish a successful marketing plan by

identifying its target market. The establishment of the Lemovera Hand Sanitizer
Organization will be at #442 Purok 6 Pantay Bata, Tanauan City, Batangas 4232.

Despite the fact that it's a home-based manufacturing company, the site was

picked since there are lots of surrounding businesses that we can leverage to our

advantage. When parents pick up their kids from school, for instance, they will

see our company and be persuaded to purchase the product. Additionally, a

large number of employees from the nearby FPIP firm have been staying in the

vicinity.

Areas Geographical Coverage

Tanauan City, Batangas Province, will be the geographic area that our

company targets. According to the May 2020 census, there are 193,936 people

living in the area, which will serve as our survey's core market.

Methods of Transportation and Existing Rate of Transportation

The business is located at #442 Purok 6 Pantay Bata, Tanauan City,

Batangas. . You have to take a tricycle headed to Barangay Pantay Bata from

Tanauan Public Market. Facing the other entrance of Tanauan Victory Mall is

where you'll find the tricycle terminal. Only 27 pesos per person need to be spent

to get from Tanauan Tricycle Terminal to Barangay Pantay Bata.

Channels of Distribution and General Trade Practices

Lemovera Hand Sanitizer Company will use a direct channel to market

directly to consumers. When everything is prepared, we will begin selling our

items online. Lemovera will interact with a number of social media platforms,
such as Facebook, Instagram, and Tiktok, which are all essentially free and

accessible to everyone. It is simple to contact potential consumers from

anywhere in Tanauan, Batangas, or the entire world. Customers may visit and

shop at Lemovera's production facility in Tanauan City, Batangas, at 442 Purok

6, Pantay Bata. A person will spread the word about a product if they are happy

with it. As a result, they'll spread the word about your product, bringing in more

customers.

B. Demand

Demand Analysis

Demand analysis is the process of analyzing a customer's

demand for a good or service. Demand analysis is used by most

businesses to figure out how to enter a market successfully and

how much profit they will need to grow.

1. Past Consumption

A forecast for the future is formed by analyzing previous consumption data

and taking into consideration projected future demands. The proponents

employed a survey questionnaire that was given to 399 samples from various

Barangays in Tanauan City, Batangas.

Computation of Frequency of Agreement

How often do you buy hand sanitizer?

Table 1 FOA

Category Number of Percentage

Respondents

Daily 3 1%

Weekly 386 97%

Monthly 10 3%%

total 399 100 %

Computation of the frequency of agreement

It is based on the survey results conducted by distributing questionnaires

to the target market with the question, "How often?"

Computation of Market Acceptability

Table 2 Market Acceptability

Number of

Category Respondents Percentage

Yes 383 96%

No 16 4%

Total 399 100%

Computation of Market Acceptability

It is based on the survey results conducted by distributing questionnaires

to the target market with the question, "Are you willing to try Lemovera Hand

Sanitizer?"

Past Annual Demand

YEAR POPULATION FOA

MARKET HISTORICAL
ACCEPTABILITY DEMAND

2018 184,666 96% 48 8,509,409

2019 189,301 96% 48 8,722,990

2020 193,936 96% 48 8,936,571

2021 198,571 96% 48 9,150,152

2022 203,206 96% 48 9,363,732

The table above shows the historical demand for the proponent's target

market, which is Tanauan City,Batangas. The table shows the historical demand

data from 2018–2022. The market acceptability is 96% and is gathered through

the respondents answers to the proponents survey questionnaire. The frequency

of agreement was obtained from the questionnaire, with the highest percentage

obtained from the answer to the question about how often.

Proponents used this formula to get the historical demand for Lemovera

Hand Sanitizer.

Formula for computing Past Annual Demand

Historical Demand = Population*Market Acceptability*FOA

2. Major Consumers of the Products

DEMOGRAPHIC PROFILE

Table 4 Demographic Profile

Age Number of Percentag

Respondents e

20 AND BELOW 95 24%

21-30 279 70%

31 AND ABOVE 22 6%

Total 399 100%

Number of Percentag

Gender Respondents e

Male 173 43%

Female 226 57%

Total 399 100%

Number of Percentag

Monthly Income Respondents e

LESS THAN 10,000 138 35%

10,001-20,000 232 58%

MORE THAN 20,000 29 7%

Total 399 100%

Number of Percentag

Status Respondents e

SINGLE 367 92%

MARRIED 32 8%

Widow/Widower 0 0%
Total 399 100%

According to a survey done by the proponents, the majority of our

product's consumers are between the ages of 21 and 30. The majority of them

responded 10,001-20,000 as their monthly income, and the majority of the

customers are female, with a total of 226, or 57% of the respondents, and 367

are single.

3. Projected Consumption

The process of anticipating future sales by analyzing previous sales data

to make informed business decisions about anything from inventory planning to

executing flash deals is known as projected annual demand.

Table 5 Projected Annual Demand

Projected

MARKET Annual

YEAR POPULATION ACCEPTABILITY FOA DEMAND

2023 207,841 96% 48 9,575,313

2024 212,476 96% 48 9,790,894

2025 217,111 96% 48 10,004,475

2026 221,746 96% 48 10,218,056

2027 226,381 96% 48 10,431,636

Table 5 shows the projected annual demand of Lemovera Hand

Sanitizer from the year 2023 to 2027. In 2023 the supply was 2,394,328

and it was constantly increasing.

C. Supply

The current supply of a goods is looked at in a supply

analysis to see if it is enough to meet the demand for that good.

1. Past Supply

Table 6 Past Annual Supply

Percentage

of HISTORICAL

YEAR POPULATION Purchase FOA Supply

2018 184,666 48% 48 4,254,701

2019 189,301 48% 48 4,361,495

2020 193,936 48% 48 4,468,285

2021 198,571 48% 48 4,575,076

2022 203,206 48% 48 4,681,866

Table 6 shows the past supply of Lemovera Hand Sanitizer from the year

2018 to 2022 in 2018 the supply was 4,254,70 and it was constantly increasing.

Proponents used this formula to get the past annual supply for Lemovera Hand

Sanitizer.

Formula for computing Past Annual Supply

Past Annual Supply = Percentage of Purchase * Population * Frequency of

Agreement
2. Projected Annual Supply

Table 7 Projected Annual Supply

YEA Percentage of Projected Annual

R POPULATION Purchase FOA Supply

2023 207,841 48% 48 4,788,657

2024 212,476 48% 48 4,895,447

2025 217,111 48% 48 5,002,237

2026 221,746 48% 48 5,109,028

2027 226,381 48% 48 5,215,818

Table 7 shows the projected annual supply of Lemovera Hand Sanitizer

from the year 2023 to 2027. In 2023 the projected supply was 4,788,657 and it

was constantly increasing. Proponents used this formula to get the historical

demand for Lemovera Hand Sanitizer.

Formula for computing Projected Annual Supply

Projected Annual Supply = Market Acceptability * Population * Frequency of

Agreement

Demand And Supply Gap Analysis

Table 8 Demand – Supply Gap Analysis

YEA Projected Annual Projected Annual Demand and Supply

R Demand Supply gap

2023 9,575,313 4,788,657 4,786,656

2024 9,790,894 4,895,447 4,895,447

2025 10,004,475 5,002,237 5,002,238

2026 10,218,056 5,109,028 5,109,028

2027 10,431,636 5,215,818 5,215,818

Demand and supply analysis is a financial method used to

determine the quality of the product that the proponents would generate.

Table 8 illustrates the difference between predicted yearly demand and

estimated annual supply after  subtracting  them.

Market Share

Market share is the percentage of a product's market share. It is thought to

be a significant indication of market competitiveness, or how well a company

performs in comparison to its competitors. A company's market share is the

percentage of a market that it controls. From 2023 to 2027, the table shows a

50% gain in market share. Here’s how to get the percentage of market share:

Market Share = Gap / Current Demand*100

Table 9 Market Share

Demand and Supply Projected Annual % of Market

Year
gap Demand Shares
2023 4,786,656 9,575,313 50%

2024 4,895,447 9,790,894 50%

2025 5,002,238 10,004,475 50%

2026 5,109,028 10,218,056 50%

2027 5,215,818 10,431,636 50%

D. Competitors’ Marketing

"A competitor study focuses on identifying market

competitors positioned to expand on your opportunity and

separates each participant's operational strengths, substantive

weaknesses, product offers, market dominance, and missed

opportunities," said David Taffet, CEO of Petal.

The goal of competition analysis is to understand your

competitors' weaknesses and strengths in comparison to your

own and identify a market gap. A competition analysis is vital

since it will assist you in determining how to improve your

business strategy.

Table 2.1 Competitor’s Product, Price, Strength, Weaknesses and Strategy

Competitors Product Price Strength Weaknesses Strategy

Arden and Moisturizing 98 The products The hand It has an inspired

Sage Hand have good sanitizer is a perfume scent. It

Sanitizer packaging. new product is available

from a brand through online

that isn't very stores.

well known.

Klean It has many It is sticky to It is available

Moisturizing
good online the hands. through online
Hand 60
reviews. and physical
Sanitizer
stores.

Mama’s The product is The product is Their

Choice Moisturizing high quality not affordable. formulations are

270
Hand Gel and organic. organic and safe

for the children.

BYD The product is The brand is They produce

Moisturizing not sticky. not well known non-sticky hand

Hand 30 to rural areas. sanitizer to

Sanitizer lessen the skin

irritation.

Pure The company The product They used

Protect distributes the contains natural

product methanol ingredients to

Sanitizer
75
through malls which is gain the trust of
Alcohol
and online dangerous or the

stores. injurious to customers.

health.
Alcogel The product is Other users The company
Antibacterial
not sticky and experience distributes the
Hand 39
affordable. dryness in the product
Sanitizer
skin. nationwide.

Lysol It’s a well- The hand They have a paid

known brand sanitizer advertisement

Antibacterial
when it irritates skin and consistent
Hand 65
comes to since it is on posting
Sanitizer
disinfectant. sticky. advertisements

on social media.

Direct Competitors

Direct competitors are those in your industry who provide

the same product or service as you and possibly target a similar

audience. The competition, however, does not stop with attracting

the most customers. It also keeps them around. (Memon 2021).

Two online stores compete with Lemovera right now.

These two stores sell moisturizing hand sanitizer, which

customers can buy by going to their websites and online stores on

different online platforms.

Table 2.3 Direct Competitor

Product Name Type of Product Classification

Arden and Sage Moisturizing Hand Sanitizer Online Store

Klean Moisturizing Hand Sanitizer Online Store

Mama’s Choice Moisturizing Hand Gel Online Store

BYD Moisturizing Hand Sanitizer Online Store

Indirect Competitor

The indirect competition includes competitors in your

industry that don’t necessarily provide the same service/product

as yours but can satisfy the same need (Memon 2021).

Lemovera's indirect competitors are businesses that sell alcohol-

based hand antiseptics that mostly contain isopropanol, ethanol,

n-propanol, or a mixture of these as their active ingredients. In

contrast, they offer different products, but their sanitizing

standards and capacities are the same. With that, it’s essential

that you study both direct and indirect competitors.

Table 2.4 Indirect Competitor

Product Name Type of Product Classification

Pure Protect Sanitizer Alcohol Mall

Alcogel Antibacterial hand sanitizer Mall and Store

Lysol Hand Sanitizer Mall and Store

Strengths and Weaknesses

Lemovera has a competitive advantage because it offers

high-quality products at a low price. When compared to other

sanitizer products, it will have a lower retail price. It is non-sticky

and gives off a silky feeling while keeping your hands sanitized

because it contains moisturizing and antibacterial ingredients.

Because Lemovera is new to the market, one of its flaws is that it

only comes in one size which is 50 ml and one lemon variety.

Furthermore, Lemovera lacks a strong reputation in comparison to

its competitors, who have already established themselves.

E. Project’s Marketing Program

Product
Figure 2.1. Physical Evidence- Product (Prototype)

Actual Product Appearance

Lemovera is a hand sanitizer that has a strong scent and can

also moisturize dry skin. It can also help get rid of bacteria when soap

and water are not available.

Price

According to the survey results, Lemovera bottles start at

₱19, but the price will vary depending on the cost of Lemovera

production as well as the cost of delivery. Any changes to

Lemovera's prices will be looked at to see how much customers

can spend on the product without hurting the company's bottom

line.

Pricing Strategy

The techniques and procedures used by businesses to choose

the prices they will charge for their goods and services are known as

pricing strategies. Lemovera Hand Sanitizer company will use the

competitive-based pricing strategy. The pricing of products and services

is determined by what the rivals are charging, which is known as

competition-based pricing. The phrase can be used broadly to refer to

any form of competitive strategy, including decisions on product design

and marketing, such as focusing on markets with less competition or

developing a new product specifically to compete with certain rivals.

Channels of Distribution

In order to sell directly to customers, Lemovera Hand Sanitizer

Company will utilize the direct channel. As soon as we have everything

ready, we'll start selling our products online. Lemovera will engage with

a variety of social media sites, including Facebook, Instagram, and

Tiktok, all of which are practically cost-free and open to everyone. No

matter where you are in Tanauan, Batangas, or the world, it is easy to

reach out to potential customers. Lemovera's manufacturing plant is

located at 442 Purok 6, Pantay Bata, Tanauan City, Batangas, where

customers may visit and make purchases. If a person has a good

experience with a product, they will tell about it. They'll therefore tell

others about your offering, which will attract additional customers.

Figure 2.2. Direct Distribution Channel

Promotion

Promotion includes all methods of informing potential and existing

customers about the product you offer, as well as methods of advertising

and selling to them. Small changes in the way a company markets and

sells its products can have a big impact on the outcome.

● Sales promotion: The customers can avail of the

following sale scheme for the whole opening day:

❖ Package 1 includes a 5% discount when you buy three (3)

Lemoveras.

❖ Package 2 includes a 10% discount when you buy five (5)

Lemoveras.

● Online promotion: It will be distributed via social media

platforms such as Facebook, Instagram, and Tiktok. The

marketing and advertising budget will be allocated 10,000 to cover

the costs of posting advertisements on various social media

platforms.

FIgure 2.3 Lemovera’s Social Media

Figure 2.4 Lemovera’s Tarpaulin for Applicants

Figure 2.5 Lemovera’s Advertisement Tarpaulin

Packaging

Package includes 1 Borderless card type pocket sanitizer spray bottle and

Jelly case.

Figure 2.6 Physical Evidence- Lemovera Packaging

F. Projected Sales

Table 2.5 Projected Sales

2023 2024 2025 2026 2027

Units Produced 23,296 29,120 34,944 40,768 46,592

Selling Price 75 75 75 75 75

Unit Sold 23,296 29,120 34,944 40,768 46,592

2,184,00

Sales 1,747,200 0 2,620,800 3,057,600 3,494,400

G. Contribution to the Economy

Lemovera creates jobs since it needs staff to manufacture

and advertise its products to customers. Through its operations,

Lemovera aims to promote economic expansion and generate job

opportunities. One of the local economic system's greatest

positive effects on people is the growth of jobs in the region. More

companies in a neighborhood may boost tax collections for local

governments, generating more money for infrastructure

improvements, school construction, and other public services that

support economic development.

Chapter 3

Management Study

This chapter will discuss the production and operation of

the product which includes Form of business ownership,

organization chart and their qualifications production schedule,

number of operating and non- operating days, and business

policies.

A. Type of Organization/ Form of Business Ownership

Forms of Business

Lemovera is in the form of a partnership. A partnership is a

type of business where two or more persons jointly own the

company and are accountable for overseeing it and for any profits

or losses it makes.

The proponents decided to run the business as partners due to the

following reasons:

● It is relatively easy to set up and maintain over time. Also, Fast decision

making
● Partners may pool their resources to fund the company start-up.

● Combination of different skills that can relatively add to the success of

the business.

B. Organizational Structure/Chart

People

Businesses cannot function without employees. And, to be

successful, it considers who will handle each task and duty.

Figure 1. Organizational Structure

C. Officers of the Business and their Qualifications

Job Analysis

Manpower Requirements

Table 1 Man Power

Position Job Duties/ Compensation

qualification Responsibilities Package

Production High schoolare responsible for: Daily rate ₱ 400.00

workers graduate the production of13th month pay ₱

On-site JobLemovera by3,470.00 Christmas

Training carefully utilizing thebonus ₱ 1,500.00

tools and equipment.

packaging the

finished product.

meeting the

deadlines of

individual production

tasks during shifts.

Production Highschool is responsible for: Daily rate ₱ 400.00

Officer graduate inspecting the13th month pay ₱

On-site Jobfinished product. 3,470.00 Christmas

Training checking/tracking bonus ₱ 1,500.00

inventory.

ensuring output

meets quality

standards

Accounting College is responsible for: Daily rate ₱ 600.00

Officer graduate processing invoices. 13th month pay ₱

Bachelor's preparing financial5,200.00 Christmas

degree inreports. bonus ₱ 3,000.00

Accountancy orpreparing payroll.

Financial

management

Computer
Business Policies and Regulation

Lemovera's Company has established business policies, rules, and

regulations. All Lemovera’s employees must follow the company's rules

and regulations.

A. Cash Receipt and Disbursement Policies

● Any checks, cash, or credit card receipts must be kept in a

safe or lockbox until they are deposited. Access must be

restricted to authorized individuals to maintain a secure

location for processing and safeguarding received

payments.

● All receipts must include the following information, but are

not limited to: the date received, the peso amount, a receipt

number, the name of the person paying for the transaction,

a description of the service or product, the name of the

department or area collecting the funds, and the cashier's

signature.

● Every day, all the cash, checks, and credit card payments

must be matched up with the department's records of how

much money was collected.

● Make sure that cash is only spent on business-related

things after getting permission from the accounting officer.

● Every cash, check, credit or debit card, electronic fund

transfer, and other expenditure must be documented in the

accounting records.

B. Receivable and Payable Management

● With the help of an accounting officer, make a binding

contract or engagement letter that spells out the payment

terms.

● Always be aware of which accounts are past-due and for

how long. Set up alerts to notify you when a customer is

late or about to be late on a payment, allowing for more

effective follow-up.

● All invoices must be checked to make sure that the right

vendor gets paid the right amount for the right goods and

services.

● All payments should be processed before or on the bill's

due date unless otherwise agreed between a vendor and

Lemovera's Company. The necessary documents must be

prepared and verified.

C. Inventory Management
● The production officer must conduct monthly stock counts

to resolve any discrepancies between real stock and stock

records on the store inventory system.

D. Profit Sharing Policies

● The profits and losses of Lemovera will be divided and

distributed proportionally based on the capital contributions

of each partner.

E. Management Policies

The management policies of the Lemovera Company cover

the following topics: quality, code of conduct, absenteeism,

health, and safety.

1. Working hours and condition

Operating Hours and Work Schedule

The office is open from 8 a.m. to 5 p.m. The timetable

specifies a 15-minute break in the morning and afternoon, as well

as a 1-hour lunch break. Their working days are only Tuesday and

Friday.

Table 2 Operating Hours

Time  Activity  Time Elapsed

8:00 – 8:15  Preparation/Sanitation 15 minutes

8:16 – 12:00  Printing of the waybill and order slip 3 hours and 15

minutes

12:01 – 1:00  Lunch Break  1 hour

1:01 – 3:00  Packing and inspecting the order to 2 hours

ensure it is complete and secure

3:01 – 3:15  PM Break 15 minutes

3:16 – 4:45  Sorting and schedule of pickup by 1 hour and 30

riders minutes

4:46 – 5:00  Cleaning period/closing time 15 minutes

● Lemovera Company should strive to provide high-quality

goods and services to its customers. Products should meet

or exceed the expectations of customers. Quality services

and products will aid in the development of a successful

business.

2.Salaries

Table 3 Salaries

Position Compensation Package

Production Daily rate ₱ 400.00

workers 13th month pay ₱ 3,470.00 Christmas bonus ₱

1,500.00

Production officer Daily rate ₱ 400.00

13th month pay ₱ 3,470.00 Christmas bonus ₱

1,500.00

Accounting Daily rate ₱ 600.00

Officer 13th month pay ₱ 5,200.00 Christmas bonus ₱

3,000.00

2. Benefits and Incentives

Table 4 Employee Benefits

Type ofNo. of13th Month Pay Other Benefits

Employee Employees

Overtime Christmas

Pay Bonus

Direct Labor: 2 ₱ 6,940.00 ₱ 125/hour ₱ 3,000

Production

worker

Indirect Labor:

Production 1 ₱ 3,470.00 ₱ 62.50/hour ₱ 1,500

Officer

General and
Administrative:

Accounting 1 ₱ 5,200.00 ₱ 93.75/hour ₱ 3,000

Officer

TOTAL 4 ₱ 15,610.00 ₱ ₱ 7,500

281.25/hour

4.Absenteeism

Excused absence occurs when all the following conditions are met:

● The employee gives his or her supervisor at least 48 hours'

notice of his or her absence.

● The employee's supervisor gives their approval in advance of the

absence request.

When any of the aforementioned conditions are not met,

unexplained absence occurs. If it is necessary for an employee to

be absent or late for work because of an illness or an emergency,

the employee must notify his or her supervisor no later than the

employee's scheduled starting time on that same day. If the

employee is unable to call, he or she must have someone else

make the call.

● An unexcused absence counts as one occurrence for

discipline under this policy.

● Employees with three or more consecutive days of excused

absences because of illness or injury must give Lemovera

a proof of a physician's care and fitness for duty release

before returning to work.

Disciplinary Action

Excessive absenteeism is defined as two or more

occurrences of unexcused absence in 30 days and will result in

disciplinary action. Eight occurrences of unexcused absence in 12

months are considered grounds for termination.

Termination

The dismissal of an employee from their job duties may be

categorized as voluntary or involuntary. Voluntary dismissal may

include the following:

Resignation

The employee must give the immediate supervisor an

official written resignation letter. The employee is expected to

provide notice following the minimum notice requirement so that

the company can arrange alternatives for handling the position's

remaining workload. The resignation letter must be copied and

delivered to Human Resources.

Retirement
● Failure to show for a specified number of days without

notice of Contract expiration or completion.

Involuntary dismissal may include the following:

In the case of an involuntary firing, the supervisor must give

the human resources department an employee termination

document on or before the date of the separation.

● Discharge for cause warrants immediate suspension until

all necessary documentation for termination is gathered. A

termination meeting with the employee, supervisor and

human resources officer may be scheduled in some cases.

● In discharge without cause, the employer is required to

officially notify the employee of the termination a certain

amount of time in advance. When severance pay is

necessary, it will be stated in writing.

5.Code of Conduct

● Every employee should respect their coworkers. We will not

tolerate any form of discrimination, harassment, or

victimization. Employees must follow our equal opportunity

policy in all aspects of their work, including recruitment,

performance evaluation, and interpersonal relationships.

6. Regular Holidays

Table 5 Regular Holidays

REGULAR HOLIDAYS

Events Date

New Year’s Day January 01

Araw ng April 10

Kagitingan

Maundy Thursday April 6

Good Friday April 7

Labor Day May 01

Independence June 12

Day

National Heroes August 28

Day

Bonifacio Day November

27

Christmas Day December

25

Rizal Day December

30

Number of Operating and Non-Operating Days

Lemovera is open 104 days a year, with Saturdays and

Sundays dedicated to production and Tuesdays and Fridays

dedicated to packing and shipping out orders. The remaining days

will be non-operational, including 10 regular holidays. The

products that will be produced are determined by the product's

demand and the trend among its users. Overtime and additional

days can be implemented if the product is in high demand.

● All employees are required to adhere to our dress code and

personal appearance guidelines.

7. Compensation Scheme

Labor Requirements

The applicable wage rate is used to calculate the total

compensation for each worker or staff member.

Table 6 Employee Rates

Type of Employee Operation Number ofPer Day RateAnnual

Days Employees (per Basic

employee) Pay

Direct Labor:

Production worker 104 2 ₱ 400.00 ₱ 83,200.00

Indirect Labor:

Production Officer 104 1 ₱ 400.00 ₱ 41,600.00

General and
1 ₱ 500.00 ₱ 52,000.00
Administrative:

Accounting Officer

TOTAL 208 4 ₱ 1,300.00 ₱176,800.00

The above table illustrates the standard operating days and rates

required by Lemovera to maintain its business.

Chapter 4

TECHNICAL STUDY

This chapter will discuss the production and operation of the product

which includes product description, legal feasibility, production schedule, number

of operating and non- operating days, physical, plant, and equipment, production

process, waste management, and supply management.

A. Product

In addition to public facilities, airports, shopping centers, retail

establishments, and businesses, hand sanitizer is now accessible everywhere.

Nowadays, a lot of individuals keep little, portable bottles in their automobiles or

handbags. Though a hand sanitizer is good at getting rid of germs, using it might

be harmful. Use of hand sanitizer in excess might result in skin peeling, redness,

and cracked dryness. The researchers came up with the concept of creating a

moisturizing sanitizer that is kind to our hands and keeps them from drying out

because using pure alcohol is really harmful to them.

The ingredients in this product are beneficial for your skin.

● Lemon peel has a fresh smell and a unique freshness. It

can also be used to exfoliate the skin, which removes dirt and

dead skin cells and leaves the skin soft and smooth.

● Since it has calming properties and the ability to instantly

moisturize dry skin, aloe vera gel is frequently used as a

component in sanitizers.

● In addition to its appealing scent and disinfectant

properties, biogenic isopropyl alcohol (70% solution) contains

glycerin, which can hydrate the outer layer of the skin (stratum

corneum), improve skin barrier function, and provide protection

against skin irritants.

● Glycerin is a naturally occurring substance derived from

vegetable oils or animal fats. A humectant is a moisturizing

ingredient that draws water from the air and deeper layers of the

skin into the skin's surface layer. Glycerin is a moisturizer that is

used to treat or prevent dry, rough, scaly, itchy skin, and minor

skin irritations. Emollients are chemicals that soften, moisturize,

and reduce the flaking and irritation of the skin. Glycerin is

beneficial to the skin because it acts as a humectant, which is a

substance that allows the skin to retain moisture. It can improve

skin hydration, relieve dryness, and refresh the skin's surface.

B. Manufacturing Process

Process

Figure 1 Process Flow

C. Plant size and Production schedule

Table 1 Production Schedule

Time Activity Time elapsed

8:00-8:30 Assembling all necessary ingredients and materials. 30 minutes

8:31- Grate the skin of the lemon to get the zest. 2 hours

10:30

10:31- Scrape the gel inside the aloe vera leaves. 1 hour and

12:00 30 minutes

12:01- Lunch break 1 hour

1:00

1:01-3:00 Scrape the gel inside the aloe vera leaves. 2 hours

3:01-3:15 PM Break 15 minutes

3:16-4:45 Transfer the finished product to a clean container 1 hour and

and label it. Put the finished product on the shelves. 30 minutes

4:46-5:00 Cleaning period/closing time 15 minutes

Table 2 Annual and Daily capacity per shift operating days per year

NO. OF OPERATING DAYS IN

Year Daily Monthly (17) Annually (12)
A YEAR

2023 104 224 3,808 23,296

2024 104 280 4,760 29,120

2025 104 336 5,712 34,944

2026 104 392 6,664 40,768

2027 104 448 7,616 46,592

Throughout the first year of Lemovera, only 224 units per day are expected to

be produced on average. As a result of comparing Lemovera's total annual

production to total anticipated demand.

D. Machineries and Equipment

Manufacturing Equipment

Table 3 Manufacturing Equipment

Item Quantity Main Supplier Alternative Supplier

Description

Name of Unit Total Name of Unit

Supplier Cost Cost Supplier Cost

Blender 1 Hanabishi 1,370 1,370 Philips 1,420

Electric fan 2 Hanabishi 1,740 3,480 Asahi 1,940

Office Equipment

Table 4 Office Equipment

Item Quantit Main Supplier Alternative Supplier

Description y

Name of Unit Total Name of Unit Total

Supplier Cost Cost Supplier Cost Cost

Computer 2 AIODIY 13,699 27,39 PC Express 17,59935,198

(set) 8

Printer 1 L&C 3,695 3,695 CD 4,895 4,895

Mall Philippines

Air 1 Everest 8,099 8,099 Fujidenzo 9,648 9,648

conditioner
Manufacturing Furniture and Fixtures

Table 5 Manufacturing Furniture and Fixtures

Item Quantit Main Supplier Alternative Supplier

Description y

Name ofUnit Total Name ofUnit Total

Supplier Cost Cost Supplier Cost Cost

Shelves 2 Wakawak 899 1,798 4 Corners1,160 2,330

a Homes PH

Production 3 Wakawak 849 12,54 4 Corners978 2,934

Table a Homes 7 PH

Production 3 Amaia 394 788 Alvin 435 870

Chair Furniture House

Office Furniture and Fixtures

Table 6 Office Furniture and Fixtures

Item Quantit Main Supplier Alternative Supplier

Description y

Name ofUnit Total Name ofUnit Total

Supplier Cost Cost Supplier Cost Cost

Office table 2 Super 8495 990 AIODIY 1,499 5,996

Shop

Office chair 2 Super 8449 898 AIODIY 839 2,517

Shop

Shelves 2 Wakawaka899 1,7984 Corners1,160 2,330

Homes Ph

E. Plant Location

Lemovera is a home-based manufacturing business located in

Tanauan City, Batangas 4232, at an ideal location adjacent to Metro Manila

and the several municipalities of Batangas, Laguna, and Quezon. It is a city

with business, commercial, and industrial developments, making it a center for

trade and business and the perfect place to promote Lemovera to its target

market.

Figure 2 Plant Location

F. Plant Lay Out

Lemovera's office and factory floor plans are shown in this figure, which

was made using the Sketch-up program.

Figure 3 Office and Production Lay-out of Lemovera

G. Building Facilities

Figure 4 Physical Evidence of Plant

Figure 5 Physical Evidence of Plant

H. Raw materials

The materials and supplies required to manufacture

Lemovera moisturizing hand sanitizer are listed below. The

company will order a week's worth of materials and supplies

from its suppliers regularly for convenience. By the end of the

week, all materials and supplies received for the week are

expected to be consumed and converted into finished goods.

Furthermore, to account for suppliers and delivery, the

company will need to order a week's worth of supplies before

the manufacturing day. This ensures that supplies arrive on

time and that production does not suffer.

Raw Materials

Table 7 Raw Materials

Items Quantity Main Supplier Alternative Supplier

Description

Name of Unit Total Name of Unit Total

Supplier Cost Cost Supplier Cost Cost

Lemon 70 Coquilla 10 700 Aling Fe 10 700

Fruits Fruit Stand

Aloe Vera 5 (pot) Dulay’s 100 500 Fajardo’s 150 750

Garden Garden

Biogenic 3 Gallon Cosmetique 620 1,860 Customer 620 1,860

Isopropyl Asia Official Care Shop

Alcohol 70% Store

3 In 1 Card 400 Shopee 19 7600 Pinky Lady 10 4,000

Type Pocket

Sanitizer Spray

Bottle

Sticker Paper 2 Rim Carol’s Shop 166 332 Sinopack 179 358

(Packaging)

Table 8 Manufacturing Tools

Item Description Quantity Main Supplier Alternative Supplier

Name of Unit Total Name of Unit Total

Supplier Cost Cost Supplier Cost Cost

Mixing bowl 2 Pete’s 158 316 JC Baking 200 400

(Big) Shop Supplies

Mixing bowl 4 Pete’s 148 592 JC Baking 170 680

(Small) Shop Supplies

Measuring 1 Pete’s 55 55 JC Baking 68 68

cups and Shop Supplies

spoons

Grater 1 Pete’s 49 49 Browns 69 69

Shop

Mixing Spoon 1 Coconet 75 75 Fengwu 114 114

(Big)

Cloth Strainer 2 Easybuy 89 178 QC Mart 99 198

Mall

Table 9 Office Supplies

Item Quantity Main Supplier Alternative

Description Supplier

Name of Unit Total Name of Unit Total

Supplier Cost Cost Supplier Cost Cost

Ink 4 L&C Mall 205 820 CD PH 265 1,060

Bond paper 2 rim Art City 205 410 TJ PH 228 456

Ballpen 2 box Pandayan 55 110 National 125 250

Bookstore Bookstore

Scissors 2 pairs Pandayan 45 90 National 60 120

Bookstore Bookstore
Stapler 2 Pandayan 98 196 National 150 300

Bookstore Bookstore

Staple Wire 2 box Pandayan 27 54 National 35 70

Bookstore Bookstore

Record Book 3 Pandayan 50 150 National 65 195

Bookstore Bookstore

Folder 10 Pandayan 5 50 National 7.5 70

Bookstore Bookstore

Envelop 10 Pandayan 6 60 National 8 80

Bookstore Bookstore

Time Card 1 pack Pandayan 95 95 National 135 135

Bookstore Bookstore

Binder Clip 1 box Pandayan 35 35 National 45 45

Bookstore Bookstore

Calculator 2 Pandayan 125 250 National 170 340

Bookstore Bookstore

Pencil 1 box Pandayan 80 80 National 100 100

Bookstore Bookstore

I. Utilities

Table 10 Utilities

ITEM AMOUNT EST. UNITS THAT CAN BE COST PER

DESCRIPTION PRODUCED UNIT

Electricity 900 1,792 0.5

Water 240 1,792 0.13

Rent 3000 1,792 1.67

Cost Per Unit 2.27

Table 11 Cleaning Supplies

Item Quantity Quantity Main Supplier Alternative Supplier

Description

Name of Unit Total Name of Unit Total

Supplier Cost Cost Supplier Cost Cost

Dishwashing 1 Gallon Accuclean 99 99 Astron 130 130

Liquid

Sponge 3 SKS Shop 10 30 YKY 14 42

Supercenter

Rug 1 set of Luk Shop 49 49 Angbon 55 55

Broom and 2 sets AZ Shop 140 280 Starwynn 180 360

Dustpan

J. Waste Disposal

Lemovera strives to be gentle on our skin as well as the environment.

Lemovera's employees will be trained in proper waste disposal. This is to

teach them how to properly segregate waste to protect the environment from

the toxic effects of inorganic and biodegradable elements found in waste. The

majority of the waste generated by the business is biodegradable, such as

lemon and aloe vera residues, and recyclable, such as containers of the

alcohol used in the production. Every Saturday, the waste management

division of Barangay Pantay Matanda, Tanauan City, Batangas, will collect the

garbage that the business produces, which will be divided into biodegradable

and non-biodegradable materials.

K. Labor Requirements

Labor Requirements

The applicable wage rate is used to calculate the total

compensation for each worker or staff member.

Table 12 Costing Per Unit Based on Direct Labor

EMPLOYEE NO. OF DAILY AMOUNT EST. UNITS COST

EMPLOYEE/S RATE THAT CAN BE PER

PRODUCED UNIT

Production 2 400 800 224 3.57

Worker

COST PER UNIT 3.57

Table 13 Costing Per Unit Based on Indirect Labor

EMPLOYEE NO. OF DAILY AMOUN EST. UNITS COST

EMPLOYEE/S RATE T THAT CAN BE PER

PRODUCED UNIT

Production 1 400 400 224 1.79

Officer

COST PER UNIT 1.79

Table 14 Employee Rates

Type ofOperation Days Number ofPer Day RateAnnual

Employee Employees (per Basic

employee) Pay

Direct Labor:

Production 104 2 ₱ 400.00 ₱ 83,200.00

worker

Indirect Labor:

Production 104 1 ₱ 400.00 ₱ 41,600.00

Officer

1 ₱ 600.00 ₱ 62,400.00
General and

Administrative:

Accounting

Officer

TOTAL 208 4 ₱ 1,400.00 ₱ 187,200.00

The above table illustrates the standard operating days

and rates required by Lemovera to maintain its business.

Table 15 Employee Benefits

Type of Employee No. of13th MonthOther Benefits

Employees Pay

Overtime Christmas

Pay Bonus

Direct Labor: 2 ₱ 6,940.00 ₱ 125/hour ₱ 3,000

Production worker

Indirect Labor:

Production Officer 1 ₱ 3,470.00 ₱ 62.50/hour ₱ 1,500

General and

Administrative:

Accounting Officer 1 ₱ 5,200.00 ₱ 93.75/hour ₱ 3,000

TOTAL 4 ₱ 9,364.00 ₱ 281.25 ₱ 7,500

L. Production Costs

All of the direct and indirect expenses firms incur when producing a

good or rendering a service are referred to as production costs.

Table 16 Costing Per Unit Based on Individual Indirect Materials

ITEM QUANTITY COST AMOUNT EST. UNITS THAT COST

DESCRIPTION PER CAN BE PER

UNIT PRODUCED UNIT

Ink 4 205 820 20,000 0.04

Sticker Paper 2 rim 166 332 3,000 0.11

Packaging 224 2.5 560 224 2.5

Cost Per Unit 2.65

Table 17 Costing Per Unit Based in Direct Labor

EMPLOYEE NO. OF DAILY AMOUNT EST. UNITS COST

EMPLOYEE/S RATE THAT CAN BE PER

PRODUCED UNIT

Production 2 400 800 224 3.57

Worker

COST PER UNIT 3.57

Table 18 Costing Per Unit Based on Indirect Labor

EMPLOYEE NO. OF DAILY AMOUN EST. UNITS COST

EMPLOYEE/S RATE T THAT CAN BE PER

PRODUCED UNIT

Production 1 400 400 224 1.79

Officer

COST PER UNIT 1.79

Table 19 Costing Per Unit Based on Manufacturing Overhead

ITEM AMOUNT EST. UNITS THAT CAN BE COST PER

DESCRIPTION PRODUCED UNIT

Electricity 900 1,792 0.5

Water 240 1,792 0.13

Rent 3000 1,792 1.67

Cost Per Unit 2.27

Table 20 Costing Per Unit Based on Individual Direct Materials

ITEM QUANTITY COST AMOUNT EST. UNITS THAT COST

DESCRIPTION PER CAN BE PER

UNIT PRODUCED UNIT

Lemon 48 10 480 448 1.07

Alcohol 2 620 1,240 420 2.95

Aloe vera 3 100 300 300 1

Bottle 224 19 4,256 224 19

COST PER UNIT 24.02