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One Hour Strategy 6M Model

The document describes the 6M model for strategy which includes Magic, Market, Means, Money, Meaning, and Momentum. Magic refers to a company's products and services. Market refers to customers and competitors. Means refers to a company's assets and capabilities. Money refers to revenues, costs, and risks. Meaning refers to a company's most important values and aspirations. Momentum refers to external factors that help or hinder the company. The 6M model is depicted visually with the elements arranged in a circular diagram.

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Abeer Azzyadi
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659 views

One Hour Strategy 6M Model

The document describes the 6M model for strategy which includes Magic, Market, Means, Money, Meaning, and Momentum. Magic refers to a company's products and services. Market refers to customers and competitors. Means refers to a company's assets and capabilities. Money refers to revenues, costs, and risks. Meaning refers to a company's most important values and aspirations. Momentum refers to external factors that help or hinder the company. The 6M model is depicted visually with the elements arranged in a circular diagram.

Uploaded by

Abeer Azzyadi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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THE

Jeroen Kraaijenbrink

ONE-HOUR
S T R AT E GY
RESOURCE PAC K
T WO

THE SIX MS
6M MODEL
T H E S I X M S O F S T R AT E GY
Jeroen Kraaijenbrink

M1: Magic.
The products and ser vices t hat we of fer and
what t hey do for our customers.

M2: Market.
The customers whose needs we ser ve and t he
alterna- tives we compete against.

M3: Means.
The assets and capabilities t hat we and our
par tners can bring to t he table.

M4: Money.
The way and amount of revenues we
generate versus t he costs and risks we have.

M5: Meaning.
The t hings t hat we f ind most impor tant and to
whic h we most aspire.

M6: Momentum.
The factors outside our control t hat help or
hinder us in what we do.
MONEY
Jeroen Kraaijenbrink

THE 6M MODEL

MAGIC MARKET
MEANS

MEANING

MOMENTUM
Jeroen Kraaijenbrink

I AM
JEROEN
KRAAIJENBRINK

My belief is you are the expert


in your line of business. What
I do is listen and engage in
a focused and structured
dialogue where all viewpoints
converge to help you find the
answers.

Learn more on www.jeroenkraaijenbrink.com

Schedule a meeting with me on Calendly

Send me inquiries at [email protected]

Connect with me on Linkedin

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