Journal - Vikri Alif P
Journal - Vikri Alif P
id, and
Jatengprov.go.id) Using White Hat SEO and Black Hat SEO Method
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Vikri Alif Putrananda, 2Dr. Dewi Agushinta R., SKom., MSc
Abstract
Websites for each province is one of the ways the government strategically takes to
push the development in the E-government area through a measured and realistic approach.
By definition E-government is a government initiative with the goal of interconnecting
government members with the related parties. Three websites ranked at the top of the Google
search engine results using “website daerah” as the keyword they are Jawa Barat, Jawa
Tengah and Jakarta. The purpose of this research is to determine what makes the three
websites above ranked above the other websites using six Meta Tag variables in SEO White
Hat. This study also analyzed the usage of Black Hat SEO to find out whether the websites
mentioned uses illegal methods to increase their ranking in the search engine. Based on the
research results, Jakarta.go.id outclass the other two ranked at 3.305 worldwide, and ranked
at 72 amongst other websites in Indonesia. In the SEO White Hat category they do not use
Meta Description as one of the method to increase their ranking; therefore they have an
imperfect score 25/30. Meanwhile, based on the research Jakarta.go.id did not use any of SEO
Black Hat’s methods to illegally increase their search engine ranking.
Keyword: E-government, Government Website Analysis, SEO Black Hat, SEO White Hat.
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their ranking in the search engine that is Fig 1. Research Scheme
Keyword Stuffing, Paid Backlink,
Comment Section Spamming, Link The research method used to
Farming, Private Blog Network, and poor- accomplish this thesis is as follows:
quality content. The result of this study 1. Data Gathering. Data gathered through
hopefully can be useful information to various literature forms such as books,
develop the other government websites. domestic scientific journals as well as
international.
RESEARCH PURPOSES 2. Determining Tools. Tools that can
The purpose of this research is to helped analyze the data in this study’s,
analyze the three government websites they are: similarweb.com,
mentioned above using the White Hat SEO website.grader.com, and
and Black Hat SEO method, to find out smallseotools.com.
their traffic system using tools provided by 3. Determining Website to Analyze. The
similarweb.com. Also to determine what three government websites used in this
makes the three websites above ranked study is determined by the top three
above the other websites using six Meta websites ranked in Google result with
Tag variables in SEO White Hat. This the keyword “website daerah” and they
study also analyzed the usage of Black Hat are West Java, Jakarta. And Central
SEO to find out whether the websites Java.
mentioned uses illegal methods to increase 4. Data Processing. This step processes
their ranking in the search engine the data gather by tools mentioned
above based on the six variables of
RESEARCH METHOD White Hat and Black Hat.
5. Testing and Data Analysis. The White
Hat and Black Hat data that had been
processed and gathered then tested and
analyzed by comparing said data
between the three government websites
to produce useful information.
Data Gathering
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Data gathered through various the third President Instruction
literature forms such as books, domestic conducted in 2003. It concluded that
scientific journals as well as international Indonesia has accomplished the second
to support the theories used in this step which is creating a website for
research. Data gathered through literature each region with 341 government
is directly related to the problem presented websites.
in this research. The following are few 3. “Analisis Perbandingan 10 Website
journal used in this research: Dari Kabupaten/ Kota Terbaik di
1. “Analisis Website Berita Online Provinsi Jawa Timur Menggunakan
Detik.com, Liputan6.com, dan Metode Acuan 6 Variabel (SEO White
Beritamerdekaonline.com Dengan Hat) Dan Pendekatan Perspektif
Menggunakan Metode SEO White Content”, by Siti Kardiyanti in 2018.
Hat”, by Farhan El Barhaz in 2021. This research analyzes 10 websites in
The result of this research stated that the East Java city and its district. This
the Dettik.com website ranked above research showed that Surabaya ranked
the other two websites because it has above 10 other website based on White
an advantage in the usage of White Hat Hat SEO score, yet it still imperfect
SEO category followed by Liputan score because Meta Description, and
6.com and lastly Heading Tag is nowhere to be found
Beritamerdekaonline.com because inside the website. Meanwhile in the
Liputan6.com only excel in the meta Perspective Content analysis, Surabaya
tag section but lack in other categories, ranked the lowest amongst the other 10
therefore they ranked below Detik.com in terms of range. This plummet is
website. caused by Surabaya’s website lacks the
2. “Kondisi Terkini Perkembangan amount of information in the primary
Pelaksanaan E-Government Di commodity category (only provides
Indonesia: Analisis Website”, by Novi information about palm oils, forestry
Prisma Yunita in 2018. The study and plantation) meanwhile the G2B
mentioned above only answered what (Government to Business) only covers
is the condition of Indonesia’s e- information about recreation and
government initiative and the industries around Eastern Java.
development of said initiative
regarding the implementation based on
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Determining Tools Tools Description
Can be seen in table 1 the description in
detail.
considered tools to analyze each websites
Chosen. Providing
traffic system and website rankings. the rest meta tags
Meanwhile in table 2 is a few tools that not included in
website.grader.om,
considered to help analyze White Hat and smallseotools.com
also provides a
Black Hat. tools to analyze
Black Hat SEO
Table 1. Tools for analyzing Website usage.
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4. Link Farming, a set of poor-quality Website jabarpro jakart jatengpro
secondary website created for the main Aspect v.go.id a.go.id v.go.id
website’s backlink. Pages per
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provides the newest information about (jatengprov.go.id) by a longshot. This
their region with 80.%, website analysis conducted using tools provided by
appeared on top of the search engine similarweb.com, website.grader.com,
result with 83.3%, and lastly website smallseotools.com and to find out each
runs well and has no problems with website’s usability score, a questionnaire is
84%. published to 30 respondents which then
2. Jakarta obtained the highest score calculated by a Likert scale. Jakarta’s
amongst the two with the average website ranked 3.305th globally and 72nd
score of 85.46% with this score they Indonesia way above the other two, the
rated superb by the respondents. The traffic website is reached up to 10.27
highest aspect scored by Jakarta’s million visitors and has the smallest
website is in the good interface, bounce rate compared to the other two
attractive design, and provide the websites which are 43.64%. Jakarta did not
latest information about the city with obtain the maximum score on White Hat
each scored 88%. SEO ranking only scored 25/30, this
3. Lastly, Central Java obtained the happens because they do not use Meta
second highest score below Jakarta Description on their website, other than
with 78.22% rated good. They also that the Jakarta’s website got an optimal
have 3 highest aspect scored, they are: score in each categories. Jakarta also had
latest information about the region proven not to use any of the Black Hat
with 84.7%, appeared on top of the SEO’s illegal method to increase their
search engine result with 86%, and ranking in the search engine result page.
website runs well and has no problems Meanwhile on the other side of the
with 84.7% spectrum, website with the worst rating in
almost every category is West Java’s
CONCLUSION AND SUGGESTION
website (jabarprov.go.id). In the White Hat
Conclusion SEO category there are three suboptimal
aspects, which are the usage of Meta
Based on the analysis that
Description, Meta Keyword and Heading
conducted with White hat SEO and Black
Tag. West Java’s website also proven to
hat SEO shows Jakarta’s website
have uses two illegal methods of Black Hat
(Jakarta.go.id) outclassed the other two
SEO to increase the ranking on the search
government websites in this case West
engine result page, two of them are
Java (jabarprov.go.id) and Central Java
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Comment Section Spamming and Link [2] R.-W. Bello and F. N. Otobo,
“Conversion of Website Users to
Farming. Central Java’s website
Customers-The Black Hat SEO
(jatengprov.go.id) also proven to use one Technique,” Int. J. Adv. Res.
Comput. Sci. Softw. Eng., vol. 8,
of the illegal methods, that is Link
no. 6, p. 29, Jun. 2018, doi:
Farming. In the questionnaire section, 10.23956/ijarcsse.v8i6.714.
[3] R. A. Malaga, “Search Engine
Jakarta’s website also obtained the highest
Optimization—Black and White
average score based on Usability aspect Hat Approaches,” in Advances in
Computers, vol. 78, Elsevier, 2010,
that assessed website’s View, Efficiency,
pp. 1–39. doi: 10.1016/S0065-
and Satisfaction published to 30 2458(10)78001-3.
[4] “Novi Prisma Yunita, KONDISI
respondents with average score of 85.46%
TERKINI PERKEMBANGAN
followed by Central Java with 78.22% and PELAKSANAAN E-
GOVERNMENT DI
the lowest one is West Java with 75.94%
INDONESIA : ANALISIS
out of 100%. WEBSITE, 2018, ISSN: 2089-
9815.”
[5] “(Rahman Su, 2016))Buku Pintar
Suggestion SEO. Su Rahman PENERBIT PT
ELEX MEDIA
In the next study can implement the
KOMPUTINDO.pdf.”
other SEO method, Grey Hat SEO. A
method that did not violate any rules but
also not recommended by the search
engine, if proven the website that uses it
did not get any penalty. Another
suggestion would be a deeper research on
each government website’s backlink, this
study only analyzed the top backlinks with
high domain.
BIBLIOGRAPHY
[1] W. Nurjaya Wk, “ANALISIS DAN
PENERAPAN SEARCH ENGINE
OPTIMIZATION PADA
WEBSITE MENGGUNAKAN
METODE WHITE HAT SEO
(STUDI KASUS DI
PT.SURYAPUTRA
ADIPRADANA),” p. 6, May 2018.
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