Assignment On Golden Harvest Field Trip
Assignment On Golden Harvest Field Trip
A Report on
Field Trip in Golden Harvest Agro Industries,
Gazipur.
Date of Submission:
12 June 2022
Submitted To:
Dr. Shakila Salam
Associate Professor
Institute of Agribusiness and Development Studies
Bangladesh Agricultural University, Mymensingh.
Submitted By:
Name: Nishat Tasnia
Roll Number: 22180102, Reg. Number: 53988
Session: 2022-2023
Institute of Agribusiness and Development Studies.
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Table of Content
Introduction-------------------------------------- ----------------------------------------------------3
Trip Objective------------------------------------ ----------------------------------------------------3
Methodology------------------------------------- ----------------------------------------------------3
About Golden Harvest-------------------------- -------------------------------------------------3-4
Golden Harvest Companies-------------------- ----------------------------------------------------4
Field Observation-------------------------------- ----------------------------------------------------4
Golden Harvest Ice-Cream Ltd.------------ -------------------------------------------------5-8
Golden Harvest Agro Industries Ltd.------ ------------------------------------------------8-11
Other companies of Golden Harvest---------- ----------------------------------------------11-14
Conclusion---------------------------------------- --------------------------------------------------14
References---------------------------------------- --------------------------------------------------14
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Introduction
Golden Harvest is Bangladesh’s one of the leading business groups with diversified interests
in Food, Dairy, Commodity, Information Technology, Logistics, Real Estate, Aviation,
Infrastructure Development and Insurance.
On 18th May 2022, all students with three teachers and staffs of Institute of Agribusiness and
Development Studies (IADS), Bangladesh Agricultural University went for a day long trip to
Gazipur with an aim to visit Golden Harvest Ice-Cream Ltd and Golden Harvest Agro
Industries Ltd.
The purpose of the field trip was to look at existing conditions and facilities available at supply
chain management system of Golden Harvest Ice-Cream and Agro Industries Ltd. which being
upgraded each year to fulfill their requirements. We were able to connect what we learned in
class with actual activities conducted at the industry.
Trip Objective
The objectives of the trip was to get to know the agro industry in more details in terms of the
raw material and out sourcing, production line, marketing chain, management and operational
system etc. to get exposure on products.
Specific objectives were as follows:
To familiarize the practical work and evaluate our understanding of applying the theory
To get information how ice-cream and agro industry works in developing country like
ours
To identify techniques and method used for agro industry in production
Using our knowledge to find out supply chain day to day activities of agro industry
Methodology
This report is an academic work and based on the visit to Golden Harvest Agro Industry Ltd.
Some data of this report are sorted from Golden Harvest website and internet site.
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o Mission
Consistently deliver international standard innovative products & services for improved
lifestyle
o Vision
To be the most trusted and preferred brand to every household in Bangladesh
Field Observation
On that day trip, we visited Golden Harvest Ice-Cream Ltd. and Golden Harvest Agro
Industries Ltd. to observe practically their supply chain management. We were guided by
general manager, senior manager and assistant manager as host who explained in details about
the product line. During the tour, we jotted down some notes and interviewed the host about
how the raw materials could be processed and distributed. The question and answers session
between us and the host took about half an hour with good experience. The conduciveness of
the environment of the industry helped us learn more on product branding which could help
students to apply in future especially for those who are interested in agro business.
The following are providing the description of ice- cream and frozen food production line and
supply chain.
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1. Golden Harvest Ice-Cream Ltd.
Golden Harvest Ice-Cream Ltd. is the new entrant in the Bangladesh ice-cream industry with
the brand BLOOP. The ice-cream industry in Bangladesh is growing steadily at around 12%
every year and has been estimated at BDT 10 billion in the fiscal year 2014-15. Golden Harvest
has set up a brand new plant from Tetra Pack Sweden and is being operated under the
supervision of a highly experienced Danish production manager. The brand offers around 40
various variants including sticks, cups, cones, calippo, sorbets, tubs, cakes and many more.
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Fat
Milk Powder
Sugar/ Non-sugar sweetener
Stabilizers
Flavours
Colours
Other ingredients
A wide range of flavourings are used in ice cream. The most popular flavours are vanilla,
chocolate and strawberry. Natural or artificial colours are added to the mix to give the ice cream
an attractive appearance. Dry ingredients are either added through an ingredient dozer or as top
decoration matter on cones, cups and bars Flavourings include natural and artificial flavours,
fruit, nuts, and bulky inclusions such as chocolate chunks and candies.
1.2. Production Process
The following discussion provides a general outline of the steps required for making ice cream
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The milk fat source, nonfat solids, stabilizers and emulsifiers are blended to ensure complete
mixing of liquid and dry ingredients. Ice cream mix is pasteurized at 155°F (68.3°C) for 30
minutes or 175°F (79.4C) for 25 sec. Liquid flavors and colors may be added to the mix before
freezing. Only ingredients that are liquid can be added before the freezing, to make sure the
mix flows properly through the freezing equipment. Ice cream mix can be frozen in batch or
continuous freezers and the conditions used will depend on the type of freezer. Batch freezers
consist of a rotating barrel that is usually filled one-third to one-half full with ice cream mix.
As the barrel turns, the air in the barrel is incorporated into the ice cream mix. Ice cream
freezers designed for home use are batch freezers. Continuous freezers consist of a fixed barrel
that has a blade inside that constantly scrapes the surface of freezing barrel. The ice cream mix
is pumped from a bulk tank to the freezing barrel and the air is incorporated with another pump
just before it enters the freezing barrel. The continuous freezing process is much faster than the
batch freezing process.
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Fig: Finished product at cold storage and freezer van.
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Fig: Flow diagram of supply chain of frozen food.
2.1.Reception and Storage of Raw Materials
All of the required raw materials such as vegetables, spices, flours etc are collected from local
suppliers and chicken are supplied from CP day by day. Every elements are stored in secured
and well temperature controlled place. Maintaining hygiene is their first priority to making
food. For frozen food cooling system should be highly maintained in storage. The company’s
supply process is linked with over 100,000 Bangladeshi agricultural partners who supply 95%
of the company’s raw materials.
The ingredients commonly used in Frozen Food production are:
Flour
Chicken
Salt
Spices
Oil
Vegetables
Other ingredients
On that day, we have seen making of parata, samosa, singara, sausage, nuggets and French
fries in the production floor.
2.2.Cutting and Kitchen Unit
In cutting zone all raw ingredients for example potatoes, onion, zinger, garlic, vegetables are
cut manually by labors. There is a kitchen zone for cooking the filler or staffing of samosa,
singara, spring roll. After cutting all raw ingredients, these are shifted to kitchen for cooking
by chefs. Cooked fillers are served in treys and moved to production unit.
2.3.Mixing and Production process
All flour materials with others ingredients according to their recipe for pastry sheet are mixed
by automatic machine with exact ratio. Food value and nutrition is properly maintained by lab
technicians.
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Fig: Mixing and processing auto machine
Frozen Parata is made by auto machine completely including forming, molding, packing,
freezing.
Fig: Flow diagram of frozen samosa, singara and spring roll making.
2.4.Packaging and Distribution
The packaging and labeling pattern are well designed and strictly checked by labors from
various levels. After packaging of ice cream in different size of packet case Storage at -35°C
will help to stabilize the pastry sheets with staffing and maintain product quality. All finished
products are at distribution unit waiting to load freezer van. These loaded van distributes to all
over the country every day.
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Fig: Packaging of sausages.
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Fig: Dairy Milk Product
The farm currently has 7+ acres of high land with indoor herd management facilities. The
project is in continuous expansion and involves a herd with a size of more than 700 high
yielding cows directly and indirectly. The cows and calves are kept in a hygienic and
comfortable environment with full time supervision. Good quality feeds and fodder, round the
clock veterinarian support and routine vaccination program ensure good health of the herd and
great milk from the cows. More than 6 acres of land is being cultivated with high breed grasses
to ensure continuous green grass supply.
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the building industry. It was a humble beginning with vast experience and in-depth study of
the industry that GHDL started its constructions activity in the city of Dhaka.
Golden Harvest InfoTech Ltd
Golden Harvest InfoTech Ltd (GHIT) is a multi-disciplinary outsourcing service provider
established in 2000. GHIT specializes in digitizing data from handwritten documents and
manuscripts with our team of professionals. Golden Harvest InfoTech works with clientele in
the USA, UK, France, Germany and more. It is a Bangladesh based service provider of
digitization and hosting services. GHIT has over 15 years of experience in the document
digitization industry and is constantly improving our process to maintain a leading edge in both
technology and customer satisfaction.
Fatehpur Estate Ltd.
Fatehpur Estate expands over 180 acres of land privately owned by Golden Harvest Group.
Fatehpur itself is an attractive town, home to an expanding population and commercial sector,
offering excellent retail and recreational facilities. Therefore the town provides a first class
combination of good communications, comprehensive local services and a high quality
environment. The Estate is now in the process of building a private Industrial park. This world
class industrial park will feature modern design and infrastructure. The centralized facilities
will include its own power generator, water treatment plant and ETP.
Nippon Express Bangladesh Ltd.
Nippon Express Bangladesh Ltd. is a joint venture company between Nippon Express and
Golden Harvest. Nippon Express is one of the top transportation and Logistics Company in the
world having offices in 38 countries, 217 cities at 406 locations around the globe.
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Golden Harvest Express
An express solution to all the Golden Harvest products. Golden Harvest express is a concept
store with the dream of facilitating all of Golden Harvest’s product directly via an outlet to
general population.
Conclusion
It can be concluded that the trip was successful and we believed that our objective was
achieved. We learned something new and beneficial for our academic work. There is a
tremendous possibility for agro food industries in our country and Golden Harvest Company
is one of the most beneficial companies of the country. It was a well recommended trip
especially for Agribusiness students in order to help to improve agro industry products to reach
the same standard of overseas products in the future.
References
Golden harvest group website from https://www.goldenharvestbd.com.
Golden harvest group from Wikipedia: https://en.wikipedia.org/wiki/Golden_Harvest_Group.
Golden harvest Facebook page from https://www.facebook.com/GoldenHarvestBD.
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