Ob Group 26 - 06
Ob Group 26 - 06
GROUP ASSIGNMENT
Subject:
IEMBA SBF.08
Group : 8.3
Intake : 8
Subject :
Lecture :
Members : Nguyễn Tường Nam
Phạm Thị Thanh Bình
Bạch Thị Lan Hương
TOPIC:
Group Assignment Subject:
TABLE OF CONTENTS
Contents
CHAPTER 1: OVERVIEW OF COMPANY....................................................................5
2.4. How can OB concepts be applied and extended to solve the problem?.................17
2.5. What specific action steps should the organization take to solve the problem?.....17
2.5 What specific action steps should the organization take to solve the problem?. .17
2.6. What are the potential barriers and obstacles to following your recommendations?
..................................................................................................................................... 26
Group Assignment Subject:
- Too Many ideas problem: The size of the team can sometimes affect its ability to
function effectively, especially when all ideas are listend and considered. This
complexity can mean that decisions must take into account greater amounts of
information, meetings are more challenging to schedule, and tasks can take longer to
complete. Outcomes can suffer if team members value conflict avoidance and
consensus over making the best decisions. People can feel uncomfortable
challenging the group’s direction or otherwise speaking up for fear of breaking a
team norm. This situation can limit creativity, lead to poor choices, or result in
mistakes that might otherwise have been avoidable.................................................31
2.7. What are the risks and possible unintended consequences of following your
recommendations?........................................................................................................32
2.8. How will you communicate your findings to your clients and overcome potential
resistance?.................................................................................................................... 32
Group Assignment Subject:
INTRODUCTION
Organizations in the present day face several challenges in their business
activities. In addition, many issues arise throughout a company's operations, particularly
those involving people, because the organization's people are a tangle of complexities. As
a result, we must ensure that we find a solution to boost the company's business success.
Furthermore, developed firms frequently enter new international markets to grow output
and capitalize on potential when investing. The following report is based on expertise and
real-world experience in helping Vietnamese firms overcome difficulties.
TH True Milk company has achieved many achievements in the company's
business, especially in the dairy field. The company has succeeded in dominating the
Vietnamese dairy market with many strategic products such as pasteurized milk and
yogurt. In addition, the company is also developing many other products, such as tea and
ice cream to diversify products. However, the company faced many difficulties in product
development and deployment.
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Vietnam is one of the most populous and fastest-growing consumer goods markets in
Southeast Asia.
When compared to other major economies in the region, Vietnam's growth in all F&B
segments was extremely significant.
Figure 1.1. Retail sales of food and beverages in Vietnam from 2016 to 2020 with forecasts
until 2023(in billion U.S. dollars)
percent between 2020 and 2023. Dairy and meat were the two biggest revenue generators
in the packaged foods industry, each accounting for more than 40% of total sales.
production, such as New Zealand, Uruguay, and Canada, have been brought to Vietnam
to ensure the highest quality milk.
1.2.2. The vision and mission of TH True Milk company
Vision
TH Group aspires to become the leading manufacturer in Vietnam in the field of clean
food derived from nature. With serious and long-term investment combined with the
world's most modern technology, we are determined to become a world-class food brand
trusted by everyone, loved by everyone and proud of the nation.
Mission
With the spirit of being close to nature, TH Group always tries its best to nourish
Vietnamese body and soul by providing food products derived from nature - clean, safe,
fresh delicious and nutritious.
1.2.3. The organization of TH True Milk company
Human is a precious capital, a social subject, and at the same time, the leading resource
that determines the development of the country and the society. The process of building a
company is no exception to this truth. TH Group believes that investing in people is the
most core investment. Therefore, the company constantly strives to create a professional
working environment and a world-class team of many domestic experts.
Group Assignment Subject:
TH COMPANY
Figure 1.6. The organization chart of TH True Milk company in the Milk sector
Group Assignment Subject:
delaying and insufficient is the company spends a tremendous amount of time developing
16%
Research new
product
54% Development
new product
30%
Improve new
product
longer relate to each other. As a result, products are often abandoned and do not continue
to improve. In addition, most project members are frequently rotated to other departments
to develop the following products. Therefore, old products often fall into a difficult
situation to create and improve to become the company's mainstream product in the long
run.
The ineffective linkage between departments
Second, the linkage between departments is still ineffective, especially between the
directors of the departments. Most departments of the company often compete with each
other to achieve the best KPI results and improve business results. However, many
controversies between departments make business difficult, especially in developing and
maintaining products. Because it wants to launch many products, the product
development department continuously uses resources to build as many products as
possible. However, this leaves many departments unable to meet demand, such as
production, distribution, and marketing. Many products are distributed to the market but
are poorly promoted or promoted ineffectively. In addition, the quality of the product is
still at an average level that has not yet differentiated itself from other competitive
products in the market. Therefore, the business results of new products are often not
highly effective and cause departments not to achieve work efficiency. As a result, a
series of controversies occurred, causing many of the company's products to be
ineffective when launched and quickly replaced by new developments.
The unbalanced workload
Third, the workload between the company's departments lacks fairness and is
disproportionate. According to qualitative research of TH True Milk company, when
asked about pressure at work, some departments in the company, such as the product
quality department, product production department, research department, etc. Product
research is often a considerable amount of work. However, some departments, such as
customer care, and product creation, often have a disproportionate volume, especially
creating results available for other departments to use. Many individuals in the surveyed
Group Assignment Subject:
departments said that their workload is often tremendous, and many days of the week
must work overtime. Even some key members of the department have to make decisions
overnight to keep up with the work schedule. Some employees think that broadcasting
many new products makes it extremely difficult to perfect and improve the product.
Therefore, this is one reason many parts of the business work inefficiently, creating
products that are difficult to compete in the market.
14 12.4
12 10.2 10.9
10
7.6
8
6
4
2
Hour
0
t t t t
en en en en
rtm rtm rtm rtm
e pa e pa epa e pa
d d d rd
on h
ng rc he
eti cti a Ot
rk od
u Re
a
M Pr
The average hour work per day in each department of TH True Milk
Figure 2.11. The average hour work per day in each department of TH True Milk
the working environment of TH True Milk in a short time. From there, causing a lack of
motivation to work, working hours are too high, but the salary is low, etc. As a result, the
turnover rate at TH company increased, and many employees who are participating in the
project also quit at the end of the project or in the middle. Many projects are severely
short of human resources while the turnover rate of new employees is increasing.
Therefore, this is also why the company's product development is stalled, not improved,
and inefficient.
The power gaps
Fifth, the power gap between new and old employees and leaders and employees is
enormous. Many surveyed employees believe that employees' opinions are often not
taken seriously and that the management levels will make all majority decisions without
consulting the employees. Many potential ideas of employees, especially new employees,
are often not considered. Generational differences can also generate groundbreaking
ideas. However, these ideas are often not considered, making many company projects
ineffective, and not fully exploiting new and unique ideas.
Yes No Other
Low competency
Sixth, the lack of skills, knowledge, and experience of the manager will show through the
poor engagement with employees. It is because the supervisors do not have enough skills.
Group Assignment Subject:
Therefore, they can't help themselves and their employees. The power gap between new
and old employees and leaders and employees is enormous. Many surveyed employees
believe that employees' opinions are often not taken seriously and that the management
levels will make all majority decisions without consulting the employees. Many potential
ideas of employees, especially new employees, are often not considered. Generational
differences can also generate groundbreaking ideas. However, these ideas are often not
considered, making many company projects ineffective, and not fully exploiting new and
unique ideas.
2.4. How can OB concepts be applied and extended to solve the problem?
2.5. What specific action steps should the organization take to solve the problem?
2.5 What specific action steps should the organization take to solve the
problem?
2.5.1 The lack of connection and engagement between members of the team
The solution for connecting and engaging team members is for the organization to budget
for teambuilding programs such as Gala dinners and outing camps. The leader should be
the main match between members; he or she should attend and raise up the peace and
supportive environment. The weekly meeting at work is for checking process, efficiency,
and KPIs for the period, discussing issues, and finding solutions to any problems that
arise. However, quarterly gala dinners or teambuilding trips will strengthen relationships
between members.
The training programs demonstrate the importance of teamwork, and teamwork is one of
the KPIs for members, particularly leaders, supervisors, or managers. Conflict at work
cannot be avoided, but members should focus on the organization's values, and after the
discussion is clear, nothing affected their mood, and the member knows how to control
the mood.
The connection between team members is not only at the membership level, but also at
the cross-level. The firm has three levels: Board of Directors, Manager, Supervisor, and
Officer/Staff. We can devise the following strategy:
Group Assignment Subject:
and social behavior analysis. They will provide direction, guidance, and product
improvements or new product development based on the above analysis of
customer behavior. After the product has been marketed, they listen to customer
feedback, satisfaction, and improvement points, and take quick action to the next
improvement if necessary.
- - Production department: 02 technical assistants who will consider technician and
n issues and improve machines as needed to meet customer requirements. They
also have plans for machinery improvements or investments, as well as other
technician-related issues.
- - QC department: 01 QC member for determining the product type, size,
standards, packaging, and dimensions, vvv
- Procurement department: Check with suppliers about available raw materials or develop
new materials for new products.
The process of R&D should be as below progress:
Group Assignment Subject:
unable to complete their work. In this case, the rest of the team members must pick up
extra work to meet the department's goals. While this may appear to be an imbalance, it
eventually balances out. Take the time to explain to team members that if they go on
vacation or become ill, their colleagues will pick up where they left off.
Consider professional commitments in addition to personal changes in availability. A
team member, for example, may be pulled into a different project in another department
based on specific knowledge or skills. Similarly, they may be asked to serve on a
committee that requires time away from work. Consider how these professional
commitments affect the availability of the team when assigning tasks.
Work With Leadership to Achieve an Equal Distribution of Workload
When dividing work equally among team members, it is critical to involve company
leadership so that they are aware of the organization’s goal. Businesses do not want
stressed-out or burned-out employees, or those who believe they have far too much
responsibility for their role. Organizations want employees who are happy, engaged, and
enthusiastic about their jobs. This increases company loyalty while decreasing turnover
and attrition, both of which can be costly.
Make leadership aware of the current imbalanced workload so that they can participate in
developing company policy to prevent it from spreading to other parts of the
organization. If one department is dealing with unbalanced workloads, it's possible that
others are as well. Everyone in the organization benefits from a top-down directive that
ensures all team members have a balanced set of tasks.
Ensure Expectations and Roles Are Clear
Because not all employees work at the same pace, we recommend focusing on outcomes
rather than hours worked. A task may take two hours for one employee to complete and a
full day for another. This does not imply that the workload is unbalanced. When dividing
the workload in some situations, you must consider the outcome rather than the time it
takes to achieve that outcome. Employees should also understand what is expected of
them and how it relates to the outcomes they are expected to deliver.
Group Assignment Subject:
Working in a team requires each employee to fully understand their role as well as the
roles of their colleagues. Create detailed job descriptions that outline each team member's
responsibilities in terms of tasks and outcomes. Employees who understand their team
members' roles can self-assign specific tasks that fall under their purview.
Communicate With Each Team Member
When dividing up the workload in the team, communicate directives to each team
member one-on-one whenever possible so that the leader can speak to their specific work
habits. Some employees on the team, for example, may not know how to say no to tasks
and will take whatever is given to them, resulting in overwork. The leader should ask
them if they want to let go of specific tasks on their plate in order to take on new ones.
Tell them they don't have to be in charge of everything.
Determine the source of the problem for employees who are struggling with their
workload. Do they have the necessary skills and knowledge for the role, or will they need
additional training? Employees who are unmotivated or lack initiative may need to be
reminded of how their performance is evaluated. They may need to be told that they are
not meeting the minimum standards. This will force them to take on more work in order
to make up for the unbalanced workload.
2.5.4 The unsuitable training programs
TH true milk should improve the training programs, they can coach employees and
develop more effective training programs for employees or groups of employees.
Recommendation for below schedule and programs:
Group Assignment Subject:
The manager should encourage employees to talk about their detailed work, difficulties,
and mistakes. Managers will gain a better understanding of the needed improvements in
this manner.
2.5.6 Low competency
Recruit experienced employees to organizations: these skilled workers will also help train
other workers to improve their performance. However, skilled employees require higher
salaries and benefits, so True Milk should devise a strategy to maintain a percentage and
number of skilled employees in each department. These key people will contribute to the
organization's success not only through their performance but also by propelling the core
team forward.
Training based on job levels and needs: Training programs should be based on employee
expectations, but they can also be based on the organization's need for skilled workers.
Accountants, for example, should learn about tax regulations and mistakes early in their
careers, and salespeople should learn about customer service to develop a service
mindset.
2.6. What are the potential barriers and obstacles to following your
recommendations?
Problems Recommendations Barriers/obstacles
/solutions
1 The lack of - Teambuilding - Costs (requires) a lot of time and
connection programs: money.
and + Gala dinners
engagement + Outing camps
between + Party & meeting
teams’ + Teambuilding trips
members - Teamwork skills - Teamwork takes work. People have
training courses different points of views, skills, and
Group Assignment Subject:
2.7. What are the risks and possible unintended consequences of following your
recommendations?
Group Assignment Subject:
2.8. How will you communicate your findings to your clients and overcome
potential resistance?
Group Assignment Subject:
CONCLUSION
In conclusion, the human component is the most important aspect of every company's
survival, as it is also the most pressing issue in organizational behavior. As a result,
persons in positions of leadership, as well as those in human resource, play a key role in
training, orienting, guiding, and motivating employees.
While being a huge global corporation, TH True Milk faces challenges in training new
staff, improving employee performance, and motivating employees. There are unique
remedies for each of the aforementioned areas to enhance the situation and eliminate
obstacles. Employees must be compelled to comply with training laws, for example, and
leaders must develop and support peer training for employees to overcome constraints.
Furthermore, in order to boost employee performance and engagement, solutions must be
implemented by both managers and employees. Furthermore, encouraging staff is critical.
Effective communication from leadership, as well as trust, camaraderie, and respect, are
required for employees to always feel motivated and recognized for their efforts.
Group Assignment Subject:
BIBLOGRAPHY
MINH NGOC NGUYEN. 2022. Retail sales of food and beverages in Vietnam from
2016 to 2020 with forecasts until 2023 [Online]. Available:
https://www.statista.com/statistics/1231739/vietnam-food-and-beverage-retail-
sales/ [Accessed].
TH TRUE MILK. 2022a. The organization chart of TH True Milk company [Online].
Available: https://thgroupglobal.com/page/group-structure [Accessed].
TH TRUE MILK. 2022b. The product of TH True Milk [Online]. Available:
https://www.thmilk.vn/en/home-2/ [Accessed].
TH TRUE MILK INTERVIEW 2022. The working experiece survey in TH True Milk
company In: UYEN, H. T. (ed.).
YCP SOLIDIANCE RESEARCH AND ANALYSIS. 2019. F&B Sector Growth in
ASEAN [Online]. Available: https://www.euromonitor.com/ [Accessed].
- https://cmoe.com/blog/learning-development-challenges/
- https://www.techtarget.com/whatis/feature/15-advantages-and-
disadvantages-of-remote-work
- https://www.visuerlab.com/2021/08/15/the-top-problems-with-corporate-
training-and-how-you-can-fix-it/
- https://courses.lumenlearning.com/suny-esc-educationalplanning/chapter/
dealing-with-difficult-team-members/
- https://www.uopeople.edu/blog/how-to-improve-teamwork-skills/