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Type of Buying Decision Behavior

This document describes different types of consumer buying behavior: 1) Complex buying behavior involves carefully studying differences between expensive, infrequently purchased products that are highly valued. 2) Variety-seeking behavior occurs for low-cost, daily-use products where many brands exist. Consumers often change brands looking for variety. 3) Dissonance-reducing behavior happens for expensive, risky purchases where brand differences are small. Build trust through product testing, marketing, and customer care.

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33. Nguyễn Huyền Thanh
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52 views

Type of Buying Decision Behavior

This document describes different types of consumer buying behavior: 1) Complex buying behavior involves carefully studying differences between expensive, infrequently purchased products that are highly valued. 2) Variety-seeking behavior occurs for low-cost, daily-use products where many brands exist. Consumers often change brands looking for variety. 3) Dissonance-reducing behavior happens for expensive, risky purchases where brand differences are small. Build trust through product testing, marketing, and customer care.

Uploaded by

33. Nguyễn Huyền Thanh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Types of buying

decision behavior
Complex
Buying
Behavior
DEFINITION

It is a form of consumer behavior that often occurs


for expensive products that birng high value, but
buy infrequently and are highly invested
This consumer often studies very carefully the difference
between brands, understand the advantages and
disavantages of each type of product

With the desire to be able to choose the most suitable


product
Solution

Consulting
Highlighting the differences,
The easiest example to the superiority of the
imagine is buying real estate
or buying a car
product

In the process of buying real


estate, customers have to
gather a lot of information
such as area, location,
utilities, legal papers, fees,...
After that, customers have to
come to the project to
consult, observe and then
make a decision.
Variety-
seeking
buying
behavior
DEFINITION

This buying behavior often occurs when consumers


buy low-value products, daily consumption but on
the market there are many brands in the same
product category
In this case, consumers often change the brand
=)) Look for variety, not because they are unhappy
with the previously purchased product
Solution and
Example
Solution Example

Increase the presence For deodorant sprays,


of products in the brands can completely
market distribute many product
Product samples with different
diversification smells. Like there is a
Advertise gentle smell,
aromatherapy, strong,
salty smell.
Dissonance-
reducing buying
behavior

Definition

This behavior occurs for expensive, risky


products and infrequent purchases but the
differences between brands in the market are
not great
Solution

Increase trust (for product testing


Focus on marketing, promotion and
customer care
Example

Using insurance service, the majority of buyers


are passive, not enjoying the type of product in
advance
=)) To handle this factor, sellers need to reinforce
the buyer's confidence in the type of product
Habitual
Buying
Behavior
DEFINITION

For this type of purchase, buyers do not have to


spend too much time spending and choosing new
types of products and services
Consumer will often buy products that they have used
contantly, essentially that they are used to
Solution and
Example
Solution Example

When buying seasoning


Use promotions seeds, buyer will choose
Advertising Knorr's only seasoning
without paying attention to
Wedan, Maggi
Do you have
any question
for me ?

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