Data Analysis.1669623881614
Data Analysis.1669623881614
Researchers:
Estrella, Carl Justine
Bartolome, Jariane
Rebollos, Godwin Brian
Rodrigues, Aica Amor
Marfil, Alexa Marie
Santos, Jaime Lou
Tapar, Justine
CHAPTER I
INTRODUCTION
People live in a digital environment today. The internet was once a means for
knowledge sharing, but today, life would be difficult without it. The World Wide Web
connects everything, whether it is business, social engagement, or shopping.
Additionally, due to the transition in people's lifestyles from traditional to digital ways of
doing things, online shopping is becoming more and more popular. Online shopping is
the act of making a direct purchase from a seller without using a middleman, or it is the
practice of buying and selling items over the internet. Customers can choose from a wide
range of items and services through online shopping deals, which allow them to compare
them to offers from other intermediaries (Sivanesan, 2017). The way we shop has been
transformed by the internet. More and more people these days choose internet shopping
over the traditional way of visiting stored because it has so many advantages and
benefits. Online, you may find many things for less money and it can be incredibly easy
to have the item delivered right to your door. However, detractors point out the packing
waste , time, and expenses delays associated with delivery as well as potential issues that
arise when customer are unable to physically examine the product or speak with a retailer
before making a purchase. A list of the relative benefits and drawbacks of this still-
relatively-new phenomenon would be fascinating and helpful, as e-commerce is
increasingly playing a significant role in the lives of many people, and why is it so
popular. We believe that choosing this topic was best especially that we are now in the
Modern Technology World, where we can almost do everything through online such as
shopping in online stores.
BACKGROUND OF THE STUDY
The purpose of this study is to know the advantages and disadvantages of online
shopping that experiencing by the Senior High School students around the City of San
Jose Del Monte, Bulacan.
In this study we will going to discuss about the pros and cons of shopping in online
stores via internet. And how this problems affect the online shoppers. This study set out
to determine whether truly
The customers. This study will be beneficial to customer to become aware on the
possible effects that they will face in shopping online.
The Online seller. In this study online sellers or retailers can adopt various strategies to
persuade those who hesitate to shop online such that retailer need to find those negative
aspects to solve the problems of customers so that non-online shopper or irregular online
consumer may become regular customer. Furthermore, they can adopt marketing
strategies such as user-friendly and secure website, which can enhance customers’
shopping experience and easy product search and proper navigation system on website.
The Researchers. The study will help the future researchers if their study is related to
this topic. The outcome of it can be beneficial for them to give insight to the problem
they working about the advantages and disadvantages of online shopping.
SCOPE AND DELIMITATIONS
The study mainly focuses on finding out the advantages and disadvantages of
shopping online that experienced by the Senior High School Students in the school year
2022-2023 who live around the City of San Jose Del Monte, Bulacan .
The real essence of this study is to know the convenience as well as the drawbacks
of online shopping and how it affects to them.
The study limits (100) Senior High School Students that ages ranging 16-22 years
old and above who shop online around the City of San Jose Del Monte, Bulacan as a
respondents to a given survey.
DEFINITION OF TERMS
CUSTOMER - a person or organization that buys goods or services from a store or business.
DETRACTORS - Someone who is unhappy with your brand, product or service; someone
who finds fault with everything you say or do. In other words – a critic.
MIDDLEMAN - A person who buys goods from producers and sells them to retailers or
consumers.
ONLINE SHOPPING - the action or activity of buying goods or services via the internet.
This study focuses primarily on the benefits and drawbacks of online shopping and
its various circumstances. To gather all the necessary knowledge, information, and data.
The research set out to address the following important questions:
I.a Age
I.b Gender
I.c Status
II.a Convenience
II.d Flexibility
III.d Fraud
QUESTIONNAIRE
Direction: Complete the following demographic information. Please note that all
personal information will be kept completely confidential and none of the responses you
provide will be connected to your name, email address, or other identifying information.
I. Demographic Profile
I.a Age
16-17 20-21
I.b Gender
Male Female
Single Married
In relationship Separated
100-1,000 5,000-10,000
1,000-5,000 10,000 above
Direction: The following items describe statements about the advantages and
disadvantages of online shopping. Indicate your agreement or disagreement with the
following statements by checking your response using this scale:
5- Strongly agree
4- Agree
2- Disagree
1- Strongly disagree
II.a Convenience 5 4 3 2 1
II.d Flexibility 5 4 3 2 1
Most sites have vague return policies that can leave you
with a low-quality product and no way to return it.
Returns can be Complicated. Some sellers make the
process breezy, but many make it extra hard for you to
return their merchandise or get a refund.
It's a hassle to return your purchase online because you
are the one who will be Labeling, packaging, shipping,
tracking, and filling out all the proper forms.
Often the procedure is complicated and packaging and
dispatching are at your cost
If you are not satisfied with the product and you want to
return it, it will be so hard to contact the seller.
III.d Fraud 5 4 3 2 1
New methods and information are discovered through study by the researchers.
Every consumer should be aware of the benefits and drawbacks of online purchasing For
better shopping, which is the focus of the study. It is primarily the benefits that motivate
online shopping, as it provide each customers with tremendous advantages.
Online shopping is extremely convenient for all customers who don’t have enough
time to visit physical stores to be able to purchase their necessities at the the current rate
of this research however, consumer should exercise caution, especially when shopping
online, as there are many strangers who pose as online sellers well actually preying on a
suspecting buyers. For many customers, one of the benefits of online shopping is
convenience although some people would consider shopping by a local store easier than
ordering something online and getting it shipped there are a few advantages of unknown
shopping that are simply more convenient shop from the comfort of your home for one.
It doesn’t require you to actually go to the store just to physically go to a store. You
need a way to get there and for most people this is driving not only do you waste gas
driving to the store, but it takes precious time out of your day compare that to the
convenience of online shopping, which on many major sites has become one click at fair
payment details such as credit card information be surely kept is purchasing something
online less expensive than doing so in person? it is frequently the case.
Annual subscription services that provide savings and free shipping for each item
purchased are offered by some online shopping carts and platforms. Even when this is not
the case, internet shoppers can still save money by conveniently comparing rates to get
the best offer. There is a strong motivation to offer the lowest pricing when your rivals
are just a quick away. Price has always been a crucial factor in determining sales, and one
of the advantages of Internet buying is how simple it is to compare prices online
merchants have a significant competitive advantage due to the fact that many online
companies do not charge sales tax depending on the state.
However, what about delivery costs? In many stores you can get free delivery after
making a particular quality of purchases Lacking in variety, what do you need? no issue;
there’s a good chance. You’ll discover it online one advantage of Internet buying is the
availability of specialized goods,hard to find products and nearly anything else
imaginable. This is so that they may avoid having inventory in every place like they
would in a physical store. In fulfillment warehouses, inventory is conveniently situated
close to clients, and can be delivered to online shoppers anywhere. Due to the fact that
they are not required to maintain a physical storefront in order to sell their goods, niche
vendors also find it easier thanks to the Internet.
According to Mbabiz (2019) Online shopping is slowly but surely proving to be the
one trend that almost everyone is adjusting to whether for the large scale or small scale
purchases. It seems quiet uneasy task from the outside: Identify an item on an online
store, pay and have it delivered. Some have gone ahead the name it says “The click look
at the pros and cons of product do you want is always a click away from you.”
According to Miller (2018) the benefit of shopping online is that it saves time
because there isn’t I need to travel to a physical store. The advantages of online shopping.
After all, the availability of extensive online research interviews promotes buyer
confidence. The advantages of online shopping: Convenience, Cheaper deals online, No
crowds, Discreet purchases for a specific item. Sometimes shopping should be done in
private. Online shopping is remarkably better for discreet I don’t like sexy lingerie and
adult toys.
As stated by Mehrotra (2021) The internet has turned the tables on the way we do
shopping. Because of numerous advantages, more and more people prefer buying things
online over the conventional method of going into stores and searching through aisles.
What are the reasons that many people love online shopping, and what are the
disadvantages of it? Here are the advantages of online shopping stated by mehrotra:
Convenience, Affordable Pricing, Low Pressure, Easy Discreet, Purchases, Low Pressure
Here are the advantages of online shopping: Fraud Risk, No Assistance, too much Screen
Time, and Damaging Local Retailers Market.
According to Veldhuizen (2021), Here are the advantages of online shopping: It’s
convenient, Avoidance of criminality, It’s easy to find what you are looking for by
searching, Often it’s cheaper, Saves you time, fuel and effort , A bigger variety of
products, A larger measure of control over what you buy, No pressure from sales staff
who try to convince you , Privacy and anonymity, Electronic record, It’s the ideal way to
buy and send gifts, Online tracking of purchases.
As stated by kotamraju (2022), Online stores do not have space constraints and a
wide variety of products can be displayed on websites. It helps the analytical buyers to
purchase a product after a good search. Customers can purchase items from the comfort
of their own homes or workplace. Shopping is made easier and convenient for the
customer through the internet. It is also easy to cancel the transactions. Here are the
advantages of shopping online as stated by kotamraju: Saves time and efforts. The
convenience of shopping at home. Wide variety/range of products are available. Good
discounts / lower prices. Get detailed information about the product. We can compare
various models/brands. Ease of use is the prime reason that drives the success of e-
commerce. Though the internet provides a quick and easy way to purchase a product,
some people prefer to use this technology only in a limited way. Some people also fear
that they might get addicted to online shopping. The major disadvantages of online
shopping are as follows. Delay in delivery, Lack of significant discounts in online shops,
Missing the shopping experience and Frauds in online shopping.
As stated by Jain (2022), The internet has revolutionized the way we shop. Because of
the numerous advantages and benefits, more and more people these days prefer buying
things online over the conventional method of going into stores. What are some reasons
many people love online shopping, and why is it so popular? Shopping online has many
benefits. Here are ten of the most important advantages according to Jain: Convenience,
Better Prices, More Variety, More Control, You Can Send Gifts More Easily, No
Crowds, No Pressure, Easy Price Comparisons, You Can Buy Used or Damaged Items at
Lower Prices and Discreet Purchases Are Easier. Online shopping also comes with
disadvantages;
Disadvantages
The disadvantage of shopping online according to Miller (2018) you cannot see the
physical product being purchased or meet for service provider in person. One most trust
that the description of the goods or service accurate to a person needs can be met. The
disadvantage of shopping online according to Miller products can’t be tried before they
are purchased, there may be shipping costs, or delays there is no guarantee of delivery,
shipping charges can be higher than the product cost.
The major disadvantages of online shopping are as follows. Delay in delivery, Lack
of significant discount in online shops, Missing the shopping experience and frauds in
online shopping. Negative environmental impact of packaging and gas, Shipping
problems, and Delays spending too much time online less contact with the community
risk of fraud, You don’t know exactly what you’re getting, Returns can be complicated.
No support for local retailers, No sales assistant and unfriendly, Scammy or complicated
websites. Delays in delivery, loss or damaged of goods, Cyber crime inadequacy of
information, Lack of opportunity to bargain, Lack of experience, and Increase Internet
time. This include fraud, Delayed delivery of goods and Damage of goods during
shipping. Those who wish to purchase goods or pay for services. There are tons all online
shopping sites where you can buy everything. While shopping online is fun, there are
some disadvantages. Some of the disadvantages of online shopping are listed below:
Security delivery, Difficult to return, Satisfaction and bargaining.
As stated by Srivastrda (2018), For some people, it is a boon while some still
fear shopping online. Some of the disadvantages of online shopping are listed below:
Security, Delivery, Difficult to return, Satisfaction and bargaining. In conclusion, Today
the number of people who shop online is comparatively high. The growing trend of
online shopping has turned many people towards purchasing things online. However,
many still prefer to go to physical shops to buy things. Among online shopping and
offline shopping, people can choose the way that suits them better.
Here are the cons of Online shopping according to TNVRSTAR (2019).Delay in
receiving the items, Inferior Products, Shipping charges, Delivery issues, Excess
shopping, Scam risk, Some items need real life trial,Difficult to return defective product,
Warranty dilemma, Environmental issue, Less Business for Local Retailers.
CHAPTER III
RESEARCH METHODOLOGY
This chapter presents the methodological procedures that the researchers used in
conducting the present study. This study used quantitative method of research. The goal
of this research was to determine the advantages and disadvantages of online shopping
and to to contribute to the understanding of of online shoppers on what are the impacts of
online shopping. This research targeted on Seniors High School Students. A total of 100
Senior High School Students around the City of San Jose Del Monte, Bulacan were
purposely selected for the survey. The technique that we used in this study is purposive
sampling because before we take their time to answer our survey-questionnaire we ask
them first if they are shopping through online which is our target respondents. The
survey-questionnaire method was the research instrument used for data gathering. 80 out
of 100 total survey was conducted through the outreach of social media platform like
messenger, the said platform could be answered easily by clicking the link and
responding comfortably by including their demographic profile as a part of our study.
Then the other 20 was conducted in person where in we give them a hard copy of our
questionnaire. After data gathering, we analyzed each respondents answer. This study
used the percentile formula to find the percentage of respondents in every statement.
CHAPTER IV
DATA ANALYSIS
This chapter of the paper presents the data gathered through the research
instrument we used from the 100 Senior High School students around City of San Jose
Del Monte, Bulacan who served as the respondents of this research. The following
analysis and interpretations were presented according to the order of the questions laid
down in the questionnaire.
I. Demographic profile
I.a Gender
Gender Numbers Percentage Rank
Table I.a shows that the number of female respondents which is 68 (68%) is very far
from the number of the male respondents which is 32 (32%). Based on the table, the
dominated gender among the respondents is female.
I.b Age
Age Numbers Percentage Rank
16-17 51 51.0% 1st
18-19 20 20.0% 2nd
20-21 13 13.0% 4th
22 and above 16 16.0% 3rd
Table I.b demographic profile in terms of age
It shows in the table I.b that 51 (51%) out of 100 respondents were aged 16 - 17 years
old, 20 (20%) were 18 -19 years old, 13 (13%) of the respondents are 20 - 21 years old
while 16 (16%) respondents for the aged 22 - above. Most of the respondents ages 16-17
years old.
Table II.a 1 displays the vast majority of the respondents where is 51 (51%) answering
strongly agree, and 32 (32%) answering agree. Overall, most of the senior high school
students who online shopping are strongly agreeing that online shopping is very
advisable because they can purchase products even when they are in their home.
3.Online shops also engage in flash sales. All these give Numbers Percentage Rank
online shoppers have the chance to buy products and
services at the best prices.
5-Strongly Agree 52 52.0% 1st
4-Agree 31 31.0% 2nd
3-Neither Agree or Disagree 11 11.0% 3rd
2-Disagree 3 3.0% 4th
1-Strongly Disagree 3 3.0% 4th
Table II.b 3
As stated in table II.b 3 in the statement “Online shops also engage in flash sales. All
these give online shoppers have the chance to buy products and services at the best
prices.” Out of 100 respondents, majority of the respondents which is 52 (52%) answered
strongly agree and this also follows the other respondents which is 31 (31%) answered
agree. Because of this, the majority of respondents strongly support flash deals being
used by online stores. The ability to purchase goods and services at the lowest prices is
made possible by all of this for internet shoppers.
5.Often the latest products are available online long Numbers Percentage Rank
before being available locally.
5-Strongly Agree 29 29.0% 2nd
4-Agree 38 38.0% 1st
3-Neither Agree or Disagree 21 21.0% 3rd
2-Disagree 7 7.0% 4th
1-Strongly Disagree 5 5.0% 5th
Table II.c 5
As stated in table II. c 5 in the statement "Often the latest products are available online
long before being available locally." Out of 100 respondents 29 (29%) respondents
answered strongly agree, 38 (38%) respondents answered agree, 21 (21%) respondents
answered neither agree or disagree. Data reveals that the majority of respondents agreed
that the newest products are frequently available online before they are locally.
II.d Flexibility
1.Shoppers from any part of the world can access online
stores and pay for any product or service without Numbers Percentage Rank
limitations of any kind.
5-Strongly Agree 41 41.0% 1st
4-Agree 34 34.0% 2nd
3-Neither Agree or Disagree 21 21.0% 3rd
2-Disagree 1 1.0% 5th
1-Strongly Disagree 3 3.0% 4th
Table II.d 1
Table II. d 1 shows that in the statement "shoppers from any part of the world can
access online stores and pay for any product or service without limitations of any kind".
Out of a 100 respondents, 41 (41%) respondents answered strongly agree, 34 (34%)
respondents answered agree and 21 (21%) were neither agree or disagree. The majority of
respondents strongly agreed that consumers from all over the world can access online
businesses and make payments for any good or service without any restrictions.
2.In online shopping, shoppers can pay for their Numbers Percentage Rank
purchase using different mobile payment apps.
5-Strongly Agree 46 46.0% 1st
4-Agree 36 36.0% 2nd
3-Neither Agree or Disagree 11 11.0% 3rd
2-Disagree 4 4.0% 4th
1-Strongly Disagree 3 3.0% 5th
Table II.d 2
Table II. d 2 shows that 46 (46%) out of a 100 respondents answered strongly agree,
36 (36%) respondents answered agree to the statement that "In online shopping, shoppers
can pay for their purchase using different mobile payment apps. Because of this, the
majority of respondents strongly agree that consumers can use a variety of mobile
payment apps to complete their online purchases.
In the table III.a 1 stated that out of 100 respondents 34 (34%) answered strongly
agree following with 39 (39%) answered agree. As a result, most of the respondents are
agree with the statement that in online shopping, what is advertised isn't what the
consumer get after purchase. You could get a lower quality product than the one
advertised. Sometimes the description or photograph of the product might be of
something slightly different. As a result,you might end up with an inferior quality item.
3.Some items are better to buy from the real store: For
example, it's best not to buy clothing products online
because you won't be able to know whether they will look Numbers Percentage Rank
good on you without first trying them on. You can't feel
the material, see how it fits around your waist, or notice
how it's made.
5-Strongly Agree 47 47.0% 1st
4-Agree 23 23.0% 3rd
3-Neither Agree or Disagree 26 26.0% 2nd
2-Disagree 4 4.0% 4th
1-Strongly Disagree 0 0% 5th
Table III.a 3
As indicated from table III.a 3, it shows that out of the 100 respondents 47 (47%)
answered strongly agree following with 23 (23%) who answered agree, and 26 (26%)
answered neither agree or disagree. This show that in the statement “Some items are
better to buy from the real store: for example, its best not to buy clothing products online
because you won't be able to know whether they will look good on you without first
trying them on. You can't feel the material,see how it fits around your waist,or notice
how it's made.” majority answered strongly agree.
4.Reviews are not always reliable and all the research Numbers Percentage Rank
can't assure you of a product's quality.
5-Strongly Agree 31 31.0% 2nd
4-Agree 34 34.0% 1st
3-Neither Agree or Disagree 27 27.0% 3th
2-Disagree 6 6.0% 4th
1-Strongly Disagree 2 2.0% 5th
Table III.a 4
In the table III.a 4 reveals that out of 100 respondents 31 (31%)answered strongly
agree, 34 (34%) answered agree, 27 (27%) answered neither agree or disagree. This
shows that majority of the respondents are strongly agree in the statement that in online
shopping, reviews are not always reliable and all the research can't assure you of a
product's quality.
3.It's a hassle to return your purchase online because Numbers Percentage Rank
you are the one who will be Labeling, packaging,
shipping, tracking, and filling out all the proper
forms.
5-Strongly Agree 39 39.0% 1st
4-Agree 36 36.0% 2nd
3-Neither Agree or Disagree 18 18.0% 3rd
2-Disagree 5 5.0% 4th
1-Strongly Disagree 2 2.0% 5th
Table III.b 3
As stated on table III.b 3, out of 100 respondents 39 (39%) answered strongly agree,
36 (36%) answered agree, 18 (18%) answered neither agree or disagree. Consequently,
most of the senior high school students that the respondents of this study are strongly
agreeing that It's a hassle to return your purchase online because you are the one who will
be Labeling, packaging, shipping, tracking, and filling out all the proper forms.
As indicated in the table III.b 4, 29 (29%) out of 100 respondents answered strongly
agree . 38 (38%) of the respondent answered agree. The vast majority of the respondents
agreeing that in online shopping often the procedure is complicated and packaging and
dispatching are at your cost.
5. If you are not satisfied with the product and you Numbers Percentage Rank
want to return it, it will be so hard to contact the seller.
5-Strongly Agree 36 36.0% 1st
4-Agree 33 33.0% 2nd
3-Neither Agree or Disagree 25 25.0% 3rd
2-Disagree 5 5.0% 4th
1-Strongly Disagree 1 1.0% 5th
Table III.b 5
According to Table III.b 5, 36 (36%) out of 100 answered strongly agree, 33 (3%)
answered agree, 25 (25%) answered neither agree or disagree. This shows that the online
shoppers that serves as the respondents of this research are strongly agree in the statement
" If you are not satisfied with the product and you want to return it, it will be so hard to
contact the seller.”
III.d Fraud
1. Some online stores are not legitimate. Numbers Percentage Rank
5-Strongly Agree 41 41.0% 1st
4-Agree 27 27.0% 2nd
3-Neither Agree or Disagree 21 21.0% 3rd
2-Disagree 7 7.0% 4th
1-Strongly Disagree 4 4.0% 5th
Table III. d 1
Based on table III.d 1 displays the vast majority of the respondents in the statement
"Some online stores are not legitimate ." Where is 41 or 41% answered strongly agree, 27
or 27% answered agree, 21 or 21% answered neither agree or disagree. Consequently,
most of the senior high school students who online shop are strongly agreeing that some
online stores are not legitimate.