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Long-Quiz.. 1

This document contains a quiz on business marketing concepts. The quiz has multiple choice and true/false questions covering topics like relationship marketing, customer experience management, marketing concepts, and marketing strategies. It asks students to choose the best answer that completes statements or identifies marketing terms and concepts. The document also includes an essay question asking how a soon-to-be graduate would market themselves and their value to potential employers in a job application. Finally, it provides a performance task that asks students to work in groups to create a poster and slogan for a marketing campaign to promote COVID-19 vaccines.

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Jtm Garcia
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166 views

Long-Quiz.. 1

This document contains a quiz on business marketing concepts. The quiz has multiple choice and true/false questions covering topics like relationship marketing, customer experience management, marketing concepts, and marketing strategies. It asks students to choose the best answer that completes statements or identifies marketing terms and concepts. The document also includes an essay question asking how a soon-to-be graduate would market themselves and their value to potential employers in a job application. Finally, it provides a performance task that asks students to work in groups to create a poster and slogan for a marketing campaign to promote COVID-19 vaccines.

Uploaded by

Jtm Garcia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Name: _______________________________________ Section: _______________

BUSINESS MARKETING
Long Quiz # 1

I. TRUE OR FALSE. Directions: Write True if the statement is correct and False if it is incorrect.

1. Communicating to your client is a one-way process, you only have to tell them the benefits and
usefulness of your product.
2. The best way to achieve an on-going relationship with clients is to understand customer experience
management.
3. Relationship marketing provide each customer with a smooth, timely and enjoyable business
transaction.
4. Relationship marketing will improve the company’s reputation for overall customer service
experience.
5. Customers often make choices between parity products and services based on the perceived
"customer experience”.
6.To build a relationship to your customers, communicate to them only when there is new product.
7. Marketing activities are planned by management, and their executions are monitored through
managerial functions.
8. The economy has no direct impact on the way marketers push their products to consumers.
9. Marketing is a branch within management concerned specifically with meeting consumer demands
and relates directly to consumers.
10. Relationship marketing strategy creates strong customer bonds that lead to ongoing business with
this customer, free word of mouth promotion and lead generation.

II. Multiple Choice. Choose the letter of the best answer.

11. Company are selling products and/or services by first promoting its benefit that is environmentally friendly or produced in an
environmentally friendly way.
A. Green Marketing C. Marketing Research
B. Innovative marketing D. None of the above
12. It views that organizations must satisfy the needs of consumers in a manner that gives for society’s benefit.
A. Marketing Concept C. Sales Concept
B. Production Concept D. Traditional Concept
13. Higher-level human needs appeal more to the emotions. These are the social needs for recognition and the development of
higher social satisfaction which is
A. Drives C. Needs
B. Desires D. Wants
14. It is a marketing strategy a company uses to determine if it can produce a viable product consumer want or need, whether
the company can produce enough products to fill the need, and the marketing method by which the need can be filled.
A. Marketing Concept C. Sales Concept
B. New concept in Marketing D. Tradition Concept in Marketing
15. It is a type of marketing where an individual or customer pleased with the results gotten from a product refers the product to
another person. It's a very subtle form of marketing that can provide great results especially when the person referring is an
Influencer in that industry.
A. Affiliate Marketing C. Referral Marketing
B. Green Marketing D. Video Marketing
16. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for
managing customer relationships in ways that benefit the organization and its stakeholders.
A. Marketing C. Production
B. Marketing Research D. Sales
17. It is a very powerful contemporary marketing strategy that focuses on different tactics to draw consumers in and convince
them to buy goods.
A. Affiliate Marketing C. Inbound Marketing
B. Green Marketing D. Referral Marketing

18. The process must conform to standards in terms of product quality.


A. Marketing Process C. Production Process
B. Operational Process D. Sales Process
19. It is a prominent type of internet marketing where a third party promotes a product and earns commission, or a piece of the
profit gotten from every sale made through that referral.
A. Affiliate Marketing C. Inbound Marketing
B. Green Marketing D. Referral Marketing
20. It views that organizations must satisfy the needs of consumers in a manner that gives for society’s benefit.
A. Marketing Concept C. Societal Marketing Concept
B. Sales Concept D. Tradition Concept in Marketing

III. Essay:
1. Assume you are about to graduate. How would you apply marketing principles to your job search? In what ways would you be
able to market yourself and impress the human resource specialists create, communicate, and deliver value as a potential
employee, and what would that value be, exactly? How would you prove that you can deliver that value?

Name: ____________________________________ Section: _______________


BUSINESS MARKETING

Performance Task 1

It has been more than a year since our government first implemented locked down due to
COVID-19 pandemic. Discoveries of various COVID-19 vaccines have given hope to finally end
the pandemic. However, issues as to the effectiveness and safety arosewhich made most of us
hesitant to get vaccinated against COVID-19.

Directions: Conceptualize a marketing campaign to promote COVID-19 Vaccines by making a


poster-slogan. The aim of the campaign to convince people to get vaccinated. Work as a group.
Groupings will be sent to your FB Messenger.

Rubrics for Poster-slogan

Elements of Slogan:
1. Simplicity 3. Memorable
2. Different 4. Convey a benefit

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