The 18-Day Campaign to

End Violence Against Women

Branding Guide

November 25 to December 12, 2021

This Branding Guide highlights the correct usage of logos,
colors, and other brand assets related to the 2021 18-Day
Campaign to End Violence Agaianst Women (VAW).

It serves as a guide for the consistent use of designs to

increase visibility and promote strong brand recall of the 18-Day
Campaign and the Philippine Commission on Women (PCW)
as the authority on women’s empowerment and gender equality
in the country.

The 18-Day Campaign to End Violence Against Women | Branding Guide 2021
Logo Guidelines

18-Day Campaign to End VAW Logo

To ensure that this logo always appears clearly and unobstructed, it is

important to take note of the following:

• The logo shall not be modified and tampered. No other elements

should be present within the logo itself.
• Provide an area of clear space around it.
• There should be a minimum clear space, which is equal to the
height of "M" as indicated in the figure above, around the logo. No
other object shall appear within the indicated area at any time and
where possible. The clear space can also be increased.
• The logo shall always be legible and must never lose its integrity
when reduced to a smaller size.
• The logo shall appear in print not smaller than 25mm in width.

Logo can be downloaded here.

The 18-Day Campaign to End Violence Against Women | Branding Guide 2021
Logo Guidelines

The PCW Logo

This is the logo of the Philippine Commission on Women. It consists of

the dove symbol and the type “Philippine Commission on Women”.
Both elements must be used together at all times. In most applications,
the logo is placed inside an identity box or band for emphasis and
distinction. The color used for the box or band is purple, which is
globally recognized as the color of women, symbolizing justice and
dignity.

The PCW logo must not be altered or recreated in any way that violates
the integrity of its design. Thus, the relationship of its elements shown
here should always be retained. Neither the icon nor the typography
should be used independently of the other. The only exception
permissible is when used on social media sites and other applications,
but shall be subject for approval.

Logo can be downloaded here.

The 18-Day Campaign to End Violence Against Women | Branding Guide 2021
Logo Guidelines
Acceptable Uses

The PCW logo has been designed as a unit, consisting of the symbol
and the logotype. There are two acceptable full logo variations: white
and royal purple.

White (stand-alone) logo

The dove symbol is outlined in black and the logotype is in black.

Royal purple logo

The dove symbol is not outlined and the logotype is in reverse for
better contrast.

The 18-Day Campaign to End Violence Against Women | Branding Guide 2021
Logo Guidelines
Treatment in reverse and black & white
For instances in which the PCW logo will appear on a black & white
or grayscale publication, the PCW logo should appear 100% black on
white. And when placed on a black background, the logo should
appear 100% white.

Clear space and minimum size

The 18-Day Campaign to End Violence Against Women | Branding Guide 2021
Logo Guidelines

The logo should maintain a minimum clear space equal to the height
of the “P” around the whole logo. No other object should appear
within this area at any time, and where possible, this clear space
should be increased.

The PCW logo should always be legible and must never lose its
integrity when reduced to a small size. To ensure this, the logo should
never appear in print smaller than 25mm in width.

The PCW logo appears in the official campaign streamer with the
phrase "In support of" on top. This indicates that the
participating stakeholders support the PCW-led campaign; it
does not necessarily mean that PCW is endorsing any activity,
project, program, product, or service that any interested group
from the government or the private sector may initiate in line
with the campaign. The use of PCW logo for purposes other than
the templates/designs released by the Commission is not
allowed unless prior approval is secured by writing to the Office
of the Executive Director ([email protected])

The 18-Day Campaign to End Violence Against Women | Branding Guide 2021
2021 Brand Typography

The typography can be downloaded here.

Color Palette
Print materials and other brand assets should be attuned with the given
color guides for consistency.

The 18-Day Campaign to End Violence Against Women | Branding Guide 2021
COLLATERAL MATERIALS

Streamer / Banner
Orientation: Landscape/Horizontal

This is the official design of the 2021 18-Day Campaign to End Violence Against
Women streamer.

Streamer Specifications:

Dimensions: 11 ft length and 4 ft width

Font Color: Black
Agency Name Font Type: Arial Narrow Bold

To ensure the integrity of this IEC material, it is important to take note of the
following:
● The editable file can be downloaded here.
● No other elements should be present within the design itself.
● The tarpaulin may be resized to fit the agency’s posting space as long as
the width-height proportion is maintained.

The 18-Day Campaign to End Violence Against Women | Branding Guide 2021
COLLATERAL MATERIALS

Streamer / Banner
Orientation: Portrait/Vertical

This is the official design of the 2021

18-Day Campaign to End Violence Against
Women streamer.

Streamer Specifications:

Dimensions: 4 ft length and 11 ft width

Font Color: Black
Agency Name Font Type: Arial Narrow Bold

To ensure the integrity of this IEC material,

it is important to take note of the
following:
● The editable file can be downloaded
here.
● No other elements should be
present within the design itself.
● The tarpaulin may be resized to fit
the agency’s posting space as long as
the width-height proportion is
maintained.

The 18-Day Campaign to End Violence Against Women | Branding Guide 2021
Advocacy Shirt
Style: Round Neck

*Note: The PCW does not sell these items.

The designs are provided here for free to
serve as references for agencies and other
stakeholders who wish to produce collaterals
for the campaign.

This is the t-shirt design of this year’s campaign.

Specifications: Round Neck T-Shirt

Color: Orange
Typography Design Color: White (#ffffff), Orange (#f28500), Blue
(#1a428a)
Texture Type: Cotton
Print size: Approx 10” width x 8.90” height
Printing Method: Digital Silkscreen

Design can be downloaded here.

The 18-Day Campaign to End Violence Against Women | Branding Guide 2021
Advocacy Shirt
Style: V-Neck

*Note: The PCW does not sell these items.

The designs are provided here for free to
serve as references for agencies and other
stakeholders who wish to produce collaterals
for the campaign.

This is the t-shirt design of this year’s campaign.

Specifications: V-Neck T-Shirt

Color: Orange
Typography Design Color: White (#ffffff), Orange (#f28500), Blue
(#1a428a)
Texture Type: Cotton
Print size: Approx 10” width x 8.90” height
Printing Method: Digital Silkscreen

Design can be downloaded here.

The 18-Day Campaign to End Violence Against Women | Branding Guide 2021
Advocacy Facemask
Covid-related kit

*Note: The PCW does not sell these items.

The designs are provided here for free to
serve as references for agencies and other
stakeholders who wish to produce collaterals
for the campaign.

Specifications:

Design print size: Approx 2.7inches x 2.7 inches

Material type: Local weave textile suitable for the print design of the
mask
Mask Structure:
* Outer Fabric - Water repellent fabric
* Mid-layer(filter) - Non-woven (Waterproof, blocks water particles
to pass)
* Inner fabric - breathable and non-irritating
With adjustable earloop
With pocket insert for additional filter
Washable/Reusable
Lightweight
Mask Color: Orange
Size: Adult Size
Printing: Full Sublimation

Design can be downloaded here.

The 18-Day Campaign to End Violence Against Women | Branding Guide 2021
Advocacy Spray Bottle
Covid-related kit

*Note: The PCW does not sell these items. The designs are provided here for free to serve as
references for agencies and other stakeholders who wish to produce collaterals for the campaign.

This is the design of the branded 2021 18-Day Campaign to End

VAW spray bottle.

Specifications:

Color: Transparent
Print size: Depends on bottle size
Print type: Transparent Sticker

Design can be downloaded here.

The 18-Day Campaign to End Violence Against Women | Branding Guide 2021
Advocacy Pouch

*Note: The PCW does not sell these items. The designs are provided here for free to serve as references for agencies and other
stakeholders who wish to produce collaterals for the campaign.

Specifications: White pouch with zipper with blue hand strap

Pouch size: Approx 5 inches (h) by 10 inches (w)

Design print size: Approx 8.5 inches width
Material type: Katsa
Color: Orange (#f28500) and Blue (#274681)
Printing: Full Sublimation

Design can be downloaded here.

The 18-Day Campaign to End Violence Against Women | Branding Guide 2021
Advocacy Selfie Ring Light
for home/online schooling

*Note: The PCW does not sell these items. The designs are provided here for free to serve as
references for agencies and other stakeholders who wish to produce collaterals for the campaign.

This is the design of the branded 2021 18-Day Campaign to End

VAW selfie ring light

Specifications: Customized ring light with printed design

Size: Approx 3.5 inches diameter

Design can be downloaded here.

The 18-Day Campaign to End Violence Against Women | Branding Guide 2021
Advocacy Whistle with
Flashlight and Keychain
Holder

*Note: The PCW does not sell these items.

The designs are provided here for free to
serve as references for agencies and other
stakeholders who wish to produce collaterals
for the campaign.

This is the design of the branded 2021 18-Day Campaign to End

VAW whistle with flashlight and keychain

Specifications: Whistle with flashlight and keychain holder

Metal split key ring with minimum of 4 chains link
Size: Approx 5 inches height

Design can be downloaded here.

The 18-Day Campaign to End Violence Against Women | Branding Guide 2021
Advocacy Keychain

*Note: The PCW does not sell these items. The designs
are provided here for free to serve as references for
agencies and other stakeholders who wish to produce
collaterals for the campaign.

This is the design of the branded 2021 18-Day Campaign to End

VAW advocacy key chain

Specifications:

Metal split key ring with a minimum of 4 chains link

Brand design size: Approx. 2 inches x 2 inches
Material: Soft PVC
Print Color: Orange, Blue, White

Design can be downloaded here.

The 18-Day Campaign to End Violence Against Women | Branding Guide 2021
Advocacy Bag/
Luggage Tag

*Note: The PCW does not sell these items. The designs are provided here for free to serve as references for agencies and other stakeholders who wish to produce collaterals
for the campaign.

This is the design of the branded 2021 18-Day Campaign to End

VAW bag/luggage tag

Specifications:

Material: PVC Card

ID Card type bag tag with round edges and blue rubber loop
Front and Back Design

Print size: Approx 2.13 inches width x 3.39 inches height

Print type:
Full-Color Digital

Design can be downloaded here.

The 18-Day Campaign to End Violence Against Women | Branding Guide 2021
Advocacy Tumbler

*Note: The PCW does not sell these items. The designs are provided here for
free to serve as references for agencies and other stakeholders who wish to
produce collaterals for the campaign.

This is the design of the branded 2021 18-Day Campaign to End

VAW tumbler

Specifications:

Material: Bamboo Tumbler with print design

Design can be downloaded here.

The 18-Day Campaign to End Violence Against Women | Branding Guide 2021
DIGITAL COLLATERAL
MATERIALS

Facebook Profile Frame

This is the official PCW Facebook

profile frame for the 2021 18-Day
Campaign to End VAW. This frame
will be active and launched on
November 20, 2021

To those agencies who wish to

add their logo and agency name,
you can use this profile frame
design.

Profile frame can be accessed

here.

The 18-Day Campaign to End Violence Against Women | Branding Guide 2021
DIGITAL COLLATERAL
MATERIALS

Digital Banner

This is the official digital banner for the 2021 18-Day Campaign to End
VAW.
You can use this banner for Facebook cover and website banner.

The design can be downloaded here

The 18-Day Campaign to End Violence Against Women | Branding Guide 2021
DIGITAL COLLATERAL
MATERIALS

Virtual Background

Zoom background for online events | Size: 1920 x 1080

Design can be downloaded here

The 18-Day Campaign to End Violence Against Women | Branding Guide 2021
Billboard Design

Billboard design for raising campaign awareness in public spaces.

Size:
40 ft x 40 ft (square size)
50 ft x 30 ft (portrait and landscape)

You may download the designs here

For queries and concerns please email [email protected].

The 18-Day Campaign to End Violence Against Women | Branding Guide 2021
Official Hashtag

Encourage everyone to help build a VAW-free community through your

18-Day Campaign to End VAW activities and showcase these online by
using the hashtag #VAWfreePH. This hashtag encapsulates the theme
VAW-free Community Starts with Me. The theme elevates the campaign
to positive advocacy as it enjoins everyone to pursue the common vision
of a community free from violence against women and girls, and
highlights what can be done to achieve such.

Under this is the sub-theme, “Filipino Marespeto; Safe Spaces, Kasali

Tayo” with the hashtags #FilipinoMarespeto #SafeSpacesKasaliTayo.
Filipino Marespeto highlights the positive Filipino trait of giving respect to
everyone regardless of sex, age, SOGIE, ethnicity, class, physical
appearance, etc.

Safe Spaces, Kasali Tayo links the campaign back to the overall theme
highlighting that creating safe spaces is for everyone’s benefit in as
much as it is for everyone’s responsibility.

The 18-Day Campaign to End Violence Against Women | Branding Guide 2021