Ent Full Selangor
Ent Full Selangor
FUNDAMENTALS OF ENTREPRENEURSHIP
BUSINESS PLAN
PREPARED BY
NO. NAME UITM ID NO GROUP CODE
1. NURUL AIN SYAFIQAH BINTI SOBRI 2020873626 PHM1152E2
2. FIRRA AMIEDA PUTRI BINTI 2020874414 PHM1152E1
MUSTAPHA
3. AISYA AZUREEN BINTI MOHD YUSRI 2020860822 PHM1152E1
4. NUR ALYA WAFA BINTI MUSTAFFA 2020833434 PHM1152E1
5. NURUL DIANAH BINTI MUSTAFA 2020491472 PHM1152E1
KAMAL
PREPARED FOR
LECTURER’S : INTAN SYAFFINAZZILLA BINTI ZAINE
NAME
SEMESTER : MARCH – AUGUST 2021
SUBMISSION : 16 JULY 2021
DATE
TABLE OF CONTENTS PAGE NO.
EXECUTIVE SUMMARY
CONCLUSION
APPENDICES
PARTNERSHIP AGREEMENT
PROOF FOR PREMISE PRICE
RENTAL PREMISE LOCATION
BUSINESS MODEL CANVAS
CHAPTER 1: AN INTRODUCTION OF THE BUSINESS VENTURE
Business opportunity Mango jam is a unique product that never been made from anyone
else before. In our mango jam, it contains 30% of ‘Lemak Manis’
mango, 30% of ‘Nam Dok Mai’ mango and 40% of water and sugar.
Business prospects To produce various types of flavors such as strawberry, grapes and
blueberry under MISS GURLZ ENTERPRISE.
Location Selangor Darul Ehsan
Business address Jalan Budiman 3/1, Taman Putra Budiman, Balakong 43200
Seri Kembangan, Selangor Darul Ehsan.
Business registration 17 January 2022
date
Business operation date 27 January 2022
2. To understand our potential customer better by classifying the needs and wants of
our target market, which is the people among the age of 10-30 years old who like to
try something different and unique. From our research, people in that particular age
would likely to have their own social media accounts where they love to post about
the new things that they tried. This resulting in expansion of our followers since they
will put hashtags with our social media account in their post.
1.2 PARTNERS BACKGROUND
Company Vision: To become more recognizable within Malaysian people with our own
products.
Company Mission: To present our products by using only high-quality ingredients and sell
it with a reasonable price.
1.4 OBJECTIVES
2. To measure our target sales by bringing more customers to buy our products.
3. To achieve the customer rate by 4.0 stars on Shopee by the end of every month.
4. To increase mango jam production by 5% during weekend on the second year and third year
of operation.
5. To give 5% bonus to our employees every time we reached our target sales every month to
boost their motivation.
7. To increase mango jam production by 10% during public holiday for the second year and
third year of operation.
PRODUCT LOGO
MANGO JAM.
Table 1: Market Segmentation Based on Demographic Data in Selangor for the year of 2020
10-14 471,600
15-19 482,100
20-24 544,300
25-29 600,900
30-34 697,900
Total 2,746,800
Table 2 show our target market in Selangor. We assume 30% of adult want to buy our jam. The
total of our target market in Putrajaya is 34,895. For the age between 10 to 14 years old, their
total target market is 23,580 with the percentage of 5% target market. Meanwhile, for the age
between 15 to 19 years old and 20 to 24 years old, their total target market is 72,315 and
163,290 with the percentage of 15% and 30% respectively. Furthermore, for the age between
25-29 years old, their total target market is 60,090 with the percentage of 10%. Lastly, for the
people who aged 30 to 34 years old, it shows that their total target market is 34,895 with the
percentage of 5%.
Total 354,170.0
Table 3 show market size in Selangor. We assume adult will spend maximum RM 200 in a year
to buy our jam. While teenagers among age 10 to 14 years and 15 to19 years spend RM75 in a
year to buy our jam. For the middle-age group 25 to 29 and 30 to 34, we assume that they
spend RM465 a year in spending to buy our jam. The total of target market for all ages that
listed is RM35,4170.00 in Selangor. Meanwhile, the total potential spending in a year is RM
48,838,425.00.
Table 5 show the market after our business, MISS GURLZ ENTERPRISE enter the market. We
expect to grab 10% from competitors, Lafruta Bake Ingredients and Ace of Bake Ingredients.
After we enter the market, the market share of Lafruta Bake Ingredients and Ace of Bake
Ingredients experienced market loss of 5% for each of them. This led to the decreasing of
market share for both competitors to 75% for Lafruta Bake Ingredients and 15% for Ace of Bake
Ingredients. Therefore, the total market share for our business in a year is RM 48,838,425.00.
Table 6 show the sale forecast for MISS GURLZ ENTERPRISE. For the first year of our
operation, we produce a fixed quantity of jam for every month. Hence, our sales collection
each month will also be the same throughout the year which is, RM406,986.88 making
the total sales collection of the first year become RM4,883,842.50. For the second year,
we expect to get RM4,981,519.35 after the increasement of 2% being made. Lastly, for
the third year, we think that we can increase our sales again by 3% and achieve total
sales collection of RM5,130,964.93.
Table 7 show the cash collections for our sales. As we just started our business, we did not let
any of our customer to owe us. Hence, we collect 100% of cash from our customer during
payment is being made.
Product Quality/Design We are using high grade mangoes such as ‘Nam Dok Mai’
& ‘Lemak Manis’.
Packaging, protection, We are using glass jars to bottle up the mango jam which
ease of use has high heat resistant and not fragile. To use our mango
jam, customer will need to just scoop out the mango jam
and enjoy it with various companions like cake, bread and
crepe.
Product differentiation Unlike the other seller, we are using superior mangoes like
‘Nam Dok Mai’ & ‘Lemak Manis’ for our jam.
Labeling We stated useful information such as nutrition facts,
expired date and instructions on our every mango jam’s
jar.
Delivery services We wrapped our product in a parcle with bubble wrap for
safety and post it to the customers using the delivery
services such as DHL, J&T and Pos Laju. Moreover, we
also provide the COD service for the customer who lives
nearby to our shop.
After sales service (if We always check our ratings in Shopee and read all the
appropriate) reviews made by the customers to ensure whether our
product met their satisfaction or not. Additionally, we also
want to know if there is anything for us to improve our
product.
We are selling our product through various social media and online shopping platforms
such as Shopee, Instagram and Facebook due to Movement Control Order whereby we cannot
do direct selling. On Shoppe, we make it easier for our customer to purchase our jam by only
clicking the “Buy now” symbol and they can pay through Shoppe pay and online banking. By
doing that, the system will automatically notify us with the order made by the customer, and we
will immediately prepare the order. In contrast, for customers that came from Instagram and
Facebook, we will take the orders through direct message and the payment will be made by
online banking. For the posting part, we wrapped our product in a parcel with bubble wrap for
safety and post it to the customers using the delivery services such as DHL, J&T and Pos Laju.
Moreover, we also provide the COD service for the customer who lives nearby our shop and
one of our employees will deliver to them.
1. Public relations
Promotion strategy that we use to promote our mango jam product is by public
relations. We were thinking that if we paid someone from the internet to promote our jam, more
people will know about our product and buy it. We have paid Azfar Heri to promote our mango
jam. Azfar Heri is one of the most famous public figures in Malaysia. We paid to Azfar Heri to
make a review about our product on Instagram. We paid RM100 for him to make a video and
post it on his wall and Instagram story. By doing this, our product can get more attention from
people all over Malaysia especially among the teenagers that love baking. Also, our Instagram
followers’ number will increase rapidly, and more people will buy our jam.
Other than that, we also use social media platforms like Instagram, Facebook, and
Twitter to promote more about our business so that we can reach a wider audience. Hence, we
need to pay about RM50 per month for the data to keep posting about our jam hoping that we
can gain new customers each month.
Public Relations Medium Ads Schedule and Cost Total Expenses
2. Facebook RM50/month 50
3. Twitter
Total 150
Table below shows our marketing budget. There are fixed assets, working capital, and
pre-operations. Fixed assets expenses for furniture and fittings in our office is RM5,000. After
that, for working capital, we need to pay RM250 for our office supplies and for promotion we
need to allocate our budget for RM100. Next is the pre-operations which we need to pay
amount of RM150 for stationeries as we need to always top up our stationeries. Hence, we will
get the total of fixed assets expenses is RM5000, monthly expenses are RM250, and other
expenses is RM250. Finally, when we sum it up, we get a total of RM5,500 for our marketing
budget.
MARKETING BUDGET
Fixed
Assets Monthly Other Total
Expenses Expenses Expenses
Particulars (RM) (RM) (RM) (RM)
Fixed Assets
Office: Furniture and fittings 5,000 5,000
Working Capital
Office supplies 250 250
Promotion 100 100
Pre-Operations
Stationeries 150 150
Total 5,000 250 250 5,500
Layout based on product – suitable for business that has product focus on continuous flow
production such as food processing factory.
Table 1 shows bill of materials to produce mango jam for 2 pounds of jam. Two pounds can
produce 4 jars of mango jam when using a piece of Lemak Manis and a piece of Nam Dok Mai.
Table 2 shows the purchase projection schedule for production of mango jam per month.
Table below shown a cash payment for purchases monthly. Percentage of cash in the month of
purchase is 100% while there is none for 1 month and 2 months after purchases.
Table 5 below show the ending stock of finished goods. End of the year 1 which amounted
RM27,216.00 and year 2 which amounted RM27,760.32, the ending stock of finished goods is
7%. For the end of year 3 which amounted RM40,847.30, the ending stock of finished goods is
5%.
Total 1,834.22
3.5 OVERHEADS REQUIREMENT
Table overheads requirement below shown monthly expenses and other expenses for items that
is needed in MISS GURLZ ENTERPRISE
If 1 worker can produce 104 jars of mango jam in 60 minutes, thus the worker’s standard production
time is:
= 0.63 minutes/jar
= 1044 jars
Friday: Off
The operation schedule for production of mango jam, restock raw materials and cleaning is: Monday
Wednesday: Off
OPERATIONS BUDGET
Particulars Fixed Monthly Other Total
Assets Expenses Expenses
Expenses (RM) (RM) (RM)
(RM)
Fixed Assets
Operations equipment 1,834.22 1,834.22
Working Capital
Raw material 2,686.90 2,686.90
Other Expenditure
Pre-Operations
Dish cleaning soap, floor cleaner, 89.94 89.94
kitchen tissues, Brushes, hand
sanitizer, hand wash soap
General Manager
Nurul Ain Shafiqah binti Sobri
Marketing Manager Operation Manager Administrative Manager Financial Manager
Nur Alya Wafa binti Aisya Azureen binti Nurul Dianah binti Firra Amieda Putri binti
Mustaffa Mohd Yusri Mustafa Kamal Mustapha
Figure 4.2 shows the Organizational structure of Miss Gurlz Enterprise based on the function of each
manager. Firstly, we have General Manager as our leader named Nurul Ain Shafiqah binti Sobri whereby
she is the one who set effective strategies in achieving company’s goals and guided all of us to achieve
high work productivity. Next in the line is Nur Alya Wafa binti Mustaffa as our Marketing Manager who is
responsible in making sure that she can attract more customer to achieve the target sales. Then, we have
Aisya Azureen binti Mohd Yusri as our Operation Manager, who oversees the production of our product
through effective performance and right practices across the organization. Afterwards, Nurul Dianah binti
Mustafa Kamal serves our company as an Administrative Manager whereby she supervises administrative
personnel by interfacing job expectations and keeping all valuable documents of the company. Lastly, our
Financial Manager, Firra Amieda Putri binti Mustapha is the one who is responsible for the financial status
of the business whereby she needs to produce financial reports and help management making financial
decisions.
The number of wages for the month is from RM1,800.01 to RM1,820.00. Rate of contribution by the
employer is RM 237.00 and rate of contribution by the employee is RM 164.00. The total of all the
contribution is RM401.00.
Two types of schemes which is occupational disaster schemes and disability schemes and worker’s
disaster schemes. If the salary is above RM 1,700 but under RM 1,800, the employer share and the
employee share are RM30.65 and RM 8.75. The total of contributions is Rm39.40. Then, the total of
contributions for employer only is RM 21.90.
(RM) (RM)
Laptop 2 sets 3,141.70 6,283.40
Total 7,643.81
(RM) (RM)
Total 2,480.24
ADMINISTRATIVE BUDGET
Particulars Fixed Assets Monthly Other Total
Expenses Expenses (RM) Expenses
(RM) (RM) (RM)
Fixed Assets
Administration office: Furniture 2,480.24 - - 2,480.24
and fittings
Administration office: 7,643.81 - - 7,643.81
Equipment
Premise’s renovation 650 - - 650
Working Capital
Remuneration - 10,046 - 10,046
Utilities - 1,500 - 1,500
Premise’s rental - 2,000 - 2,000
Travelling expenses - - - -
Stationaries - 150 - 150
Other Expenditure
Course attended - -
Medical allowances
Pre-Operations
Deposit (rent, utilities, internet) 4,150 4,150
Business registration & 60 60
licenses
Total 10,774.05 13,696 4,210 28,680.05
CASH INFLOW
Capital (Cash) 17,383 0 0 0 0 0 0 0 0 0 0 0 17,383 0 0
Loan 15,973 0 0 0 0 0 0 0 0 0 0 0 15,973 0 0
Cash Sales 406,987 406,987 406,987 406,987 406,987 406,987 406,987 406,987 406,987 406,987 406,987 406,987 4,883,843 4,981,519 5,130,965
Collection of Accounts Receivable 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
TOTAL CASH INFLOW 33,356 406,987 406,987 406,987 406,987 406,987 406,987 406,987 406,987 406,987 406,987 406,987 406,987 4,917,199 4,981,519 5,130,965
CASH OUTFLOW
Adm inistrative Expenditure
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Remuneration 10,046 10,046 10,046 10,046 10,046 10,046 10,046 10,046 10,046 10,046 10,046 10,046 120,552 126,580 132,909
Utilities 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 18,000 18,900 19,845
Premise Rental 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 24,000 25,200 26,460
Stationaries 150 150 150 150 150 150 150 150 150 150 150 150 1,800 1,890 1,985
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Marketing Expenditure
Off ice Supplies 250 250 250 250 250 250 250 250 250 250 250 250 3,000 3,150 3,308
Promotion 100 100 100 100 100 100 100 100 100 100 100 100 1,200 1,260 1,323
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Operations Expenditure
Cash Purchase 8,943 8,943 8,943 8,943 8,943 8,943 8,943 8,943 8,943 8,943 8,943 8,943 107,320 1,640,795 1,690,018
Payment of Account Payable 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Carriage Inw ard & Duty 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Salaries, EPF & SOCSO 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Other Expenditure 0 0 0 0
Pre-Operations
Deposit (rent, utilities, etc.) 4,150 0 0 0 0 0 0 0 0 0 0 0 4,150 0 0
Business Registration & Licences 60 0 0 0 0 0 0 0 0 0 0 0 60
Insurance & Road Tax for Motor Vehicle 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Other Pre-Operations Expenditure 240 0 0 0 0 0 0 0 0 0 0 0 240
Fixed Assets
Purchase of Fixed Assets - Land & Building 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Purchase of Fixed Assets - Others 8,294 0 0 0 0 0 0 0 0 0 0 0 8,294 0 0
Hire-Purchase Dow n Payment 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Hire-Purchase Repaym ent:
Principal 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Interest 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Loan Repaym ent:
Principal 133 133 133 133 133 133 133 133 133 133 133 133 1,597 1,597 1,597
Interest 53 53 53 53 53 53 53 53 53 53 53 53 639 639 639
Tax Payable 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
TOTAL CASH OUTFLOW 12,744 23,176 23,176 23,176 23,176 23,176 23,176 23,176 23,176 23,176 23,176 23,176 23,176 290,852 1,820,010 1,878,083
CASH SURPLUS (DEFICIT) 20,612 383,811 383,811 383,811 383,811 383,811 383,811 383,811 383,811 383,811 383,811 383,811 383,811 4,626,346 3,161,509 3,252,882
BEGINNING CASH BALANCE 20,612 404,423 788,234 1,172,046 1,555,857 1,939,668 2,323,479 2,707,290 3,091,102 3,474,913 3,858,724 4,242,535 0 4,626,346 7,787,855
ENDING CASH BALANCE 20,612 404,423 788,234 1,172,046 1,555,857 1,939,668 2,323,479 2,707,290 3,091,102 3,474,913 3,858,724 4,242,535 4,626,346 4,626,346 7,787,855 11,040,737
Less: Enpenditure
Administrative Expenditure 164,352 172,570 181,198
Marketing Expenditure 4,200 4,410 4,631
Other Expenditure 0 0 0
Business Registration & Licences 60
Insurance & Road Tax for Motor Vehicle 0 0 0
Other Pre-Operations Expenditure 240 0 0
Interest on Hire-Purchase 0 0 0
Interest on Loan 639 639 639
Depreciation of Fixed Assets 3,155 3,155 3,155
Owners' Equity
Capital 26,697 26,697 26,697
Accumulated Profit 3,556,680 6,725,354 10,194,848
3,583,377 6,752,051 10,221,545
Long Term Liabilities
Loan Balance 14,376 12,778 11,181
Hire-Purchase Balance 0 0 0
14,376 12,778 11,181
Current Liabilities
Accounts Payable 0 0 0
The second graph that we referred to is Return on Equity which means what our business has
earned on the owner's investment in the business. For the first year, our return on equity is amounted to
100% and it reduced to 48% on the second year. For the next year, the percentage then increased to
36%.
The last graph that we referred to is Return on Investment where it is a performance measure used
to evaluate the efficiency or profitability of our investment on the business. In the year one of the
operation, the percentage of the return on investment of our business is 70%. Then, for the second year,
the percentage decreased to 39% and lastly it then increased back to 30%.
Hence, we can confidently say that our business plan shows positive results from year to year. In
conclusion, we believe that we can proceed with our business in the future.
PARTNERSHIP AGREEMENT
This Partnership Agreement is made on 17 January 2022 between Nurul Ain Shafiqah Binti Sobri, Nur
Alya Wafa Binti Mustaffa, Aisya Azureen Binti Mohd. Yusri, Nurul Dianah Binti Mustafa Kamal, and Firra
Amieda Putri Binti Mustapha.
The parties hereby form a partnership under the name of MISS GURLZ ENTERPRISE to produce
Mango Jam. The location of the business shall be at Jalan Diplomatik Presint 15, 62000
Putrajaya, Wilayah Persekutuan Putrajaya.
2. Term
The partnership shall begin on 17 January 2022 and shall continue until every partner agreed to
terminate this partnership agreement.
3. Capital
The capital of the partnership shall be contributed in cash by the partners as follows:
(RM) (%)
General 5,339.40 20%
NURUL AIN SHAFIQAH
Manager
BINTI SOBRI
The net profit of the partnership shall be divided equally between the partners and the
net losses shall be borne equally by them. A separate income account shall be
maintained for each partner. Partnership profits and losses shall be charged or
credited to the separate income account of each partner. If a partner has no credit
balance in their income account, losses shall be charged to their capital account.
Partners shall receive any salary for services rendered to the partnership. Each partner
may, from time to time, withdraw the credit balance in their income account.
6. Interest
No interest shall be paid on the initial contributions to the capital of the partnership or
on any subsequent contributions of capital.
The partners shall have equal rights in the management of the partnership business,
and each partner shall devote their entire time to the conduct of the business. Without
the consent of the other partner neither partner shall on behalf of the partnership
borrow or lend money, or make, deliver, or accept any commercial paper, or execute
any mortgage, security agreement, bond, or lease, or purchase or contract to
purchase, or sell or contract to sell any property for or of the partnership other than the
type of property bought and sold in the regular course of its business.
8. Banking
All funds of the partnership shall be deposited in its name in such checking account or
accounts as shall be designated by the partners. All withdrawals therefrom are to be
made upon checks signed by either partner.
9. Books
The partnership books shall be maintained at the principal office of the partnership,
and each partner shall at all times have access to the books. The books shall be kept
on a fiscal year basis, and shall be closed and balanced at the end of each fiscal year.
An audit shall be made as of the closing date.
The partnership may be dissolved at any time by agreement of the partners, in which
event the partners shall proceed with reasonable promptness to liquidate the business
of the partnership.
11. Death
Upon the death of either partner, the surviving partner shall have the right either to
purchase the interest of the decedent in the partnership or to terminate and liquidate
the partnership business.
12. Arbitration
Any controversy or claim arising out of or relating to this Agreement, or the breach
hereof, shall be settled by arbitration in accordance with the rules. In witness whereof
the parties have signed this Agreement.
Executed this on 27 January 2022 in Presint 15, Putrajaya, each partner agreed and signed
this agreement to show their commitment to this partnership.
Ain
(GENERAL MANAGER)
Alya
(MARKETING MANAGER)
Azureen
(OPERATIONS MANAGER)
NAME: AISYA AZUREEN BINTI
MOHD. YUSRI
IC NO: 021121- 02-0896
Dianah
(ADMINISTRATION MANAGER)
NAME: NURUL DIANAH BINTI
MUSTAFA KAMAL
IC NO: 020816-14-0638
Firra
(FINANCIAL MANAGER)
NAME: FIRRA AMIEDA
PUTRI BINTI MUSTAPHA
IC NO: 021006-05-0344
Witnessed by:
NAME
IC NO