European Journal of Marketing

Sponsorship and the Image of the Sponsor

Colin McDonald
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To cite this document:
Colin McDonald, (1991),"Sponsorship and the Image of the Sponsor", European Journal of Marketing, Vol. 25 Iss 11 pp. 31 -
38
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http://dx.doi.org/10.1108/EUM0000000000630
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Users who downloaded this article also downloaded:
Kevin Gwinner, (1997),"A model of image creation and image transfer in event sponsorship", International Marketing Review,
Vol. 14 Iss 3 pp. 145-158 http://dx.doi.org/10.1108/02651339710170221
Richard R. Dolphin, (2003),"Sponsorship: perspectives on its strategic role", Corporate Communications: An International
Journal, Vol. 8 Iss 3 pp. 173-186 http://dx.doi.org/10.1108/13563280310487630
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John A. Meenaghan, (1983),"Commercial Sponsorship", European Journal of Marketing, Vol. 17 Iss 7 pp. 5-73 http://
dx.doi.org/10.1108/EUM0000000004825

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