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Positioning of Price

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Abhishek Chowdhury

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 ESTABLISHING RATES

https://setupmyhotel.com/train-my-hotel-staff/front-office-training/178-types-of-room-rates-
used-in-hotels.html

 PRICING OF ROOM/POSITIONING OF PRICE APPROACH

Approaches SKIM MATCH SURROUND UNDERCUT PENETRATE

$99
$89 $89 $89
COMPETITORS $79 $79
PRICE ($79)
$69 $69 $69
$59

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 ESTABLISHING RATES

 PRICING OF ROOM/POSITIONING OF PRICE APPROACH

Approaches SKIM MATCH SURROUND UNDERCUT PENETRATE

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