Fashion Valet Case Study
Fashion Valet Case Study
BA246
INDIVIDUAL ASSIGNMENT
NAME: NUR NADHIRAH BINTI ZULKIFI (2018298768) & SITI NURAZIYAH BINTI MOHD AZMILIN
(2018276604)
GROUP: BA2465B
Based on the case study above, describe two (2) strengths of FashionValet. (8 marks)
The high demand. Fashion Valet aims to penetrate the West Asian market as it sees high
market and consumer demand coming from the region. FashionValet’s product that suit the
local community’s taste also make they have a high demand for community.
The availability of a physical boutique. Fashion Valet have two physical boutique which are in
Bangsar Village and Pavilion Shopping Centre of Kuala Lumpur. It was a great choice and is
seen as the best way for customers who do not like shopping online to broaden product
offerings. It was aimed at improving the role of the brand on both the online and physical store
platforms.
QUESTION 2
Explain any four (4) external factors that influenced FashionValet in competing in the fashion industry.
(12 marks)
Four (4) external factors that influenced FashionValet in competing in the fashion industry are:
Value propositions. It offers consumers a fun shopping experience, simple payment choices
and helpful features of the FashionValet website that make customers and sellers feel
comfortable buying and selling their goods. Thus it make FashionValet different from others
online fashion retailers.
Customer interactions. FashionValet provides a list of reward points where consumers can
claim and exchange the points for items in cash or discount. Customer engagement is very
critical in order to preserve customer’s satisfaction.
Segmentation of consumer. The customer category targeted by FashionValet are all internet
users who love to browse for fashionable apparel, usually college students, women with jobs or
professionals, women or women who love fashion like Vivy Yusof. The average age of
consumers is between 25 and 40 years old.
Channels of distribution. The online shopping platform for the website is provided by
FashionValet. The website facilitates the automated execution of the whole contract, including
the invoice. FashionValet also uses social media to market its goods, such as Facebook,
Twitter, Blogs, and Instagram, as its website. FashionValet has increasingly evolved into
physical networks, where a few channels have been introduced via strategic sites.
QUESTION 3
Describe two (2) Resource-Based Views (RBV) that FashionValet had applied in pursuing a sustainable
competitive advantage. (8 marks)
Two (2) Resource-Based Views (RBV) that FashionValet had applied in pursuing a sustainable
competitive advantage are:
Cost structure. The costs incurred by FashionValet include those related to warehouse and
logistic such as operational cost, staff salaries, online platform development and maintenance,
delivery cost and also for sales and marketing purposes.
Revenue stream. FashionValet gained the revenues based on product sales including their
own brand DUCk such as Duck scarf and Duck cosmetic. Another source of revenue stream is
the listing fees from vendors and designers.
QUESTION 4
Discuss any three (3) business strategies implemented by FashionValet that can reduce competitive
pressures from its competing rivals. (12 marks)
Three (3) business strategies implemented by FashionValet that can reduce competitive pressures
from its competing rivals are: