“A STUDY ON SALES PROMOTIONS ACTIVITIES IMPLIMINTED

AT BIG BAZAAR ”

Submitted in partial fulfilment for the award of the

Degree of Bachelor of Business Administration 2019-2020

Under the Guidance of : Submitted By:

Chandan Pal Singh KM MANVI

Head Of Department ROLL NO

1705255071030

MANORAMA INSTITUTE OF MANAGEMENT AND TECHNOLOGY,

LADAMDA, FATEHPUR SIKRI ROAD, AGRA

Affiliated to Dr. Bhim Rao kAmbedkar University, Agra

Paliwal par, Agra

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ACKNOWLEDGEMENT

Many People contribute to the successful development of this project, would like to
take the opportunity to acknowledgement their assistance. Their suggestion
constructive criticism and expert guidance helped invaluably in the successful
completion of the project.

I should start thanks with Mr. CHANDAN PAL SINGH (Group Head of the
Dpartment) who defined different milestones for the development of the project and
issued deadline to reach the milestones, which lead to the fruitful completion of the
project in time.

I would like to thank Mis. MONALI SINGH for her expert guidance and constructive
criticism all time during the project, which leads the project to its current shape. She
pacified me during tense moment with her creative ideas reinforcing my interest, for
her valuable guidance to solve critical problems & for her moral support and
encouragement.

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Contents

ACKNOWLEDGEMENT 2

OBJECTIVES OF THE STUDY 4

LIMITATION 5

INTRODUCTION OF THE STUDY 6–7

GROUP MISSION AND VISSION 8

SALES PROMOTIONS ACTIVITIES OF BIG BAZAAR 9 – 16

LITRATURE REVIEW 17 – 19

METHODOLOGY 20

QUESTIONNAIRE 21

DATA ANALYSIS 22 – 28

CONCLUSION 29

RECOMMENDATION 30

BIBLIOGRAPHY 31

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Objectives

 To find out the factors that affect the buyers decision in Big Bazaar

 To evaluate the strength of these factors in buying decision of the customers.

 To understand customer’s level of satisfaction with Big Bazaar outlet.

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Limitations

 The Project is limited primarily to the single outlet of Big Bazaar and hence
does not capture the essence of the entire outlet of Big Bazaar.

 The components of variations in store choice with accordance to profession

have not been studied.

 The project shows a picture of outlet of Big Bazaar only in the Vasant Kunj,
New Delhi.

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Introduction

The Retail Industry in India

India's vast middle class and its almost untapped retail industry are key attractions
for global retail giants wanting to enter newer markets. Driven by changing lifestyles,
strong income growth and favorable demographic patterns, Indian retail is expected
to grow 25 per cent annually.

Modern retail in India could be worth US$ 175-200 billion by 2016. With the economy
booming, competition in the marketplace is fierce. According to 'Retail in India
Getting Organized to Drive Growth', a report by AT Kearney and the Confederation
of Indian Industry, retail is one of India's fastest growing industries with a 5 per cent
compounded annual growth rate and expected revenues of US$ 320 billion in 2007.
Rising incomes, increasing consumerism in urban areas and an upswing in rural
consumption will fuel this growth to around 7-8 per cent. KSA-Technopak, a retail
consulting and research agency, predicts that by 2010, organized retailing in India
will cross the US$ 21.5-billion mark from the current size of US$ 7.5 billion.

Retail space

Retailers in India are the most aggressive in Asia in expanding their businesses, thus
creating a huge demand for real estate. Their preferred means of expansion is to
increase the number of their outlets in a city, and also expand to other regions,
revealed the Jones Lang LaSalle third annual Retailer Sentiment Survey-Asia.

Deutsche Bank's research report on 'Building up India' says India's burgeoning

middle class will drive up nominal retail sales through 2010 by 10 per cent per
annum. The country may have 600 new shopping centers by 2010.

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Food retail

Food dominates the shopping basket in India. The US$ 6.1 billion Indian foods
industry, which forms 44 per cent of the entire FMCG sales, is growing at 9 per cent
and has set the growth agenda for modern trade formats. Since nearly 60 per cent of
the average Indian grocery basket comprises non-branded items, the branded food
industry is homing in on converting Indian consumers to branded food.

Future Group

Pantaloon Retail is the flagship enterprise of the Future Group, which is positioned to
cater to the entire Indian consumption space. The Future Group operates through six
verticals: Future Retail (encompassing all retail businesses), Future Capital (financial
products and services), and Future Brands (management of all brands owned or
managed by group companies), Future Space (management of retail real estate),
Future Logistics (management of supply chain and distribution) and Future Media
(development and management of retail media). Future Capital Holdings, the group's
financial arm, focuses on asset management and consumer finance. It manages two
real estate investment funds (Horizon and Kshitij) and consumer-related private
equity fund, In division. It also plans to get into insurance, consumer credit and other
consumer-related financial products and services in the near future. Future Group's
vision is to, "Deliver Everything, Everywhere, Every time to Every Indian Consumer
in the most profitable manner." One of the core values at Future Group is, 'Indianess'
and its corporate credo are - Rewrite rules, Retain values

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Group Vision
Future Group shall deliver Everything, Everywhere, Every time for Every Indian
Consumer in the most profitable manner.

Group Mission
We share the vision and belief that our customers and stakeholders shall be
served only by creating and executing future scenarios in the consumption
space leading to economic development.

We will be the trendsetters in evolving delivery formats, creating retail realty, making
consumption affordable for all customer segments – for classes and for masses.

We shall infuse Indian brands with confidence and renewed ambition.

We shall be efficient, cost- conscious and committed to quality in whatever we do.

We shall ensure that our positive attitude, sincerity, humility and united
determination shall be the driving force to make us successful.

Core Values
Indian ness: confidence in ourselves.

Leadership: to be a leader, both in thought and business.

Respect & Humility: to respect every individual and be humble in our conduct.

Introspection: leading to purposeful thinking.

Openness: to be open and receptive to new ideas, knowledge and information.

Valuing and Nurturing Relationships: to build long term relationships.

Simplicity & Positivity: Simplicity and positivity in our thought, business and action.

Adaptability: to be flexible and adaptable, to meet challenges.

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SALES PROMOTION ACTIVITIES OF BIG BAZAAR

Big Bazaar - Isse sasta aur accha kahin nahi

Big Bazaar, one of the biggest retail format of Pantaloon Retail (India) Limited, has
democratized shopping in India and is much more than a hypermarket. Here, one
finds over 170,000 products under one roof that cater to every need of a family,
making Big Bazaar India’s favorite shopping destination. Where Big Bazaar scores
over other stores is its value for money proposition for the Indian customers. Spread
across 45000 sq.ft. With the ever increasing array of private labels, it has opened the
doors into the world of fashion and general merchandise including home furnishings,
utensils, crockery, cutlery, sports goods and much more at surprisingly low prices. In
recent years, Big Bazaar has adopted value pricing in which they win loyal
customers by charging a fairly low price for a high – quality offering. However,
consistent low price for the products is not only the universally desired characteristic;
it is also a surrogate for different offers provided by these stores at different intervals
of time.

For Big Bazaar, Wednesday Bazaar is a concept, which it intends to run on a long-
term basis. For which the aim is to inculcate in the minds of customers that every
Wednesday is a day of greater savings at Big Bazaar. It is therefore, incumbent on
the brand to have the offer grow and create deep impact on the minds of the
customers. It has tried to do this in the following ways:

Below the line activities for Wednesday Bazaar involves:

• Visual merchandizing promoting the offer with the help of danglers, signages,
standees, etc.

• Frequent announcements made by the staff inside the store on a regular basis.
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Above the line activities for Wednesday Bazaar involves:

• TVC on popular entertainment channels like Sony, Star Plus, Set Max, Star One.

• Newspaper ads on Wednesday in the local dailies, Sakal and Times of India.

• Hoardings at Swargate and Pune-Solapur Highway.

Sabse Saste Teen Din (Big days)

“26 Jan Republic Day a National Holiday”Big Bazaar Marketing Department gave a
new thought on this day in 2006 they started a new shopping festival, i.e. Sabse
Saste Teen Din. None of the retail industry was aware about this surprise shopping
festival. Big Bazaar did it in its own way!! They showed this National holiday can be
celebrate in festival mode , while doing shopping Big bazaar throwed up to 65% of
on each & every products in the store for three days. So the promotion was called
Sabse Saste Teen Din.

Promotion

Promotion can be loosely classified as "above the line" and "below the line"
promotion. The promotional activities carried out through mass media like television,
radio, newspaper etc. is above the line promotion.

The terms 'below-the-line' promotion or communications, refers to forms of non-

media communication, even non-media advertising. Below-the-line promotions are
becoming increasingly important within the communications mix of many companies,
not only those involved in fmcg products, but also for industrial goods.
Some of the ways by which companies do BTL (below the line) promotions are by
exhibitions, sponsorship activities, public relations and sales promotions like giving

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freebies with goods, trade discounts given to dealers and customers, reduced price
offers on products, giving coupons which can be redeemed later etc.

BELOW THE LINE SALES PROMOTION

Below the line sales promotions are short-term incentives, largely aimed at
consumers. With the increasing pressure on the marketing team to achieve
communication objectives more efficiently in a limited budget, there has been a need
to find out more effective and cost efficient ways to communicate with the target
markets. This has led to a shift from the regular media based advertising.

A definition of below-the-line sales promotion given by Hugh Davidson:

'An immediate or delayed incentive to purchase, expressed in cash or in kind, and

having only a short term or temporary duration'.

Methods of below the line sales promotion

1. Price promotions

Price promotions are also commonly known as" price discounting". These can be
done in two ways:

 A discount to the normal selling price of a product, or

 More of the product at the normal price.
Price promotions however can also have a negative effect by spoiling the brand
reputation or just a temporary sales boost (during the discounts) followed by a lull
when the discount would be called off.

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2. Coupons

Coupons are another, very versatile, way of offering a discount. Consider the
following examples of the use of coupons:

-On a pack to encourage repeat purchase

- In coupon books sent out in newspapers allowing customers to redeem the coupon
at a retailer

- A cut-out coupon as part of an advert

- On the back of till receipts

The key objective with a coupon promotion is to maximize the redemption rate – this
is the proportion of customers actually using the coupon.

It must be ensured when a company uses coupons that the retailers must hold
sufficient stock to avoid customer disappointment.

Use of coupon promotions is often best for new products or perhaps to encourage
sales of existing products that are slowing down.

3. Gift with purchase

The "gift with purchase" is a very common promotional technique. In this scheme,
the customer gets something extra along with the normal good purchased. It works
best for

- Subscription-based products (e.g. magazines)

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- Consumer luxuries (e.g. perfumes)

4. Competitions and prizes

This is an important tool to increase brand awareness amongst the target consumer.
It can be used to boost up sales for temporary period and ensure usage amongst
first time users.

5. Money refunds

Here, a customer receives a money refund after submitting a proof of purchase to

the manufacturer.

Customers often view these schemes with some suspicion – particularly if the
method of obtaining a refund looks unusual or onerous.

6. Frequent user / loyalty incentives

Repeat purchases may be stimulated by frequent user incentives. Perhaps the best
examples of this are the many frequent flyer or user schemes used by airlines, train
companies, car hire companies etc.

7. Point-of-sale displays

Shopping habits are changing for the people living in metropolitan cities. People
prefer big retail outlets like Big Bazaar to local kirana stores. Most of the decisions of
buying are taken by the virtue of point-of-sale displays in these retail outlets.

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SOME INTERSTING EXAMPLES OF BTL PROMOTION
Most of the big brands are following the suit of BTL promotion because of rising
prices of media based promotion, advertising clutter and increased impulse
purchasing.

Some of the interesting examples are:

Most of the educational institutes like career launcher, Time and PT are holding
informative workshops and free tests for students which give a direct interaction of
these institutes with the target customer and hence a suitable platform to sell
themselves.

Ring tones and music videos on cell phones are helping the entertainment industry
to promote for a music video or a movie for dirt-cheap rate as compared to media
promotion.

Various companies sponsor sport events to promote their brand, but nowadays
media companies like Hindustan Times are holding weekly events through out the
country in which companies can put up their stalls, display banners and posters and
arrange for some fun activities. These events give the companies a platform at very
low price to promote their brand and increase visibility among target consumer.
These companies also give discount coupons to winners in the games, which in turn
boost the sales of the products and ensure that first time users try these products as
well.

Pepsi organized an inter school cricket event for 425 schools across 14 cities which
did wonders for the company by promoting the brand amongst the right target
customer for almost no cost.

Most of the pharmacy companies do BTL promotion by getting shelf space through
doctors to display their products or by giving away free calcium tablets again through

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doctors, knowing that for a patient a personal advise from a doctor would hold more
value as compared to a commercial advertisement.

Another interesting BTL promotion was by NIKE, an athlete dressed up in Nike

sportswear could be seen jogging on an elevated treadmill for the whole day on
National Highway 8, Delhi.

BTL promotions are gaining popularity among all big companies nowadays
considering their effectiveness because of the "individual customer promotion" at a
price, which is much lesser than the normal media promotions.

• Low prices on Wednesday Low prices on Wednesday

• Concept of Big Day Concept of Big Day

• Promotional offers

School Jao Khushi Khushi

Khushi Ki Barsaat

Happy Father’s Day

Big Bazaar's `junk' swap offer

Big Bazaar is launching a promotional offer from Saturday, with the slogan, "Bring
anything old and take something new".

A press release issued by the company says the customer can bring anything old,
such as newspaper, and get coupons issued in exchange of the junk. The customer
can redeem the coupons before the due date on the condition that he/she shops four
times the value of the coupon.

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The prices fixed by Big Bazaar are: clothes (Rs 200 per kg), newspaper (Rs 25 per
kg), plastics/utensils/leather goods (Rs. 75 per kg), footwear/luggage (Rs. 100 per
kg), Pet/beer bottles (Rs 15 per kg), tyres (Rs 50 per kg), furniture (Rs 75 per kg)
and others (Rs 20 per kg).

"This offer will help the housewife clean out the junk while getting a good value for
it," says Mr Sanjeev Agarwal, President (Marketing), Pantaloon Retail (India) Ltd.

News related big bazaar

Future Group to hive off Big Bazaar

Kishore Biyani-led Future Group is considering hiving-off its hypermarket format Big
Bazaar into a separate company. “Managing a $1 billion business already is a
challenge”, Biyani said speaking to the reporters on Friday, referring to the big
Bazaar format, which is expected to generate revenue of $1 billion in the fiscal 2007-
08. Big Bazaar is a hypermarket format of the Pantaloon Retail (India) Ltd.
The Group expects to increase its revenues to $7-8 billion by 2011, of which Big
Bazaar is expected to contribute a large chunk of around $4 billion. It has emerged
as the largest retail format of Future Group's retail division. Biyani said that the
proposal is at a very initial stage and has to be taken to the board. “Currently we
have more than 80 Big Bazaars and we are planning to scale it up to 160 by the year
end”, he said. Highlighting that the company was going to go very aggressive in
rolling out the Big Bazaar format, he said that the total floor area by 2011 would
scale up to 30 million square feet from the present figure of 10 million square feet.
Speaking on the other formats, Biyani said that the group was expecting a revenue
of Rs 1,300 crore from the Home Town stores which the company launched last
year.

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Review of Literature

When countries grow, more people buy more things. More products become
available. They need more shelf space. The result: a retail revolution. That’s what’s
happening in India today. A new generation of retail outlets is emerging, which will
change the landscape of the country’s cities.

Introduction
“There is so much fish in the sea. The organized retail will see more segmentation in
the years to come and this will happen as Indians get more and more exposure to
the outside world.”
Kishore Biyani

“The need basket of an average Indian has changed sharply.”

Arvind Singhal
“ To change to the tune of the times one must have the entrepreneurial xing and
think new”
Ayaz Motiwala

Retailing has been defined as business activities involved in selling goods and
services to consumers for their personal, family or household use (Berman and
Evans, 2001).

Although retailing has been around for millennia, the 20 th century witnessed a lot of
change in the retail sector, especially in the developed countries. Modern formats
such as department stores, discount stores, supermarkets, convenience stores, fast
food outlets, specialty stores, warehouse retailers and hypermarkets have emerged.

Retailing has become more organized and chain stores have been growing at the
expense of independent shops. The chains are utilizing sophisticated information
technology and communication to manage their operations and ha ve grown rapidly
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not only within their home countries like US, UK, France, Germany and Holland but
to other developed countries. Walmart Stores, the US retailer, was recognized as the
largest firm in terms of sales in 2002 in fortune magazine’s list of 500 largest global
firms. Modern retail formats have also spread beyond developed countries and are
becoming more important in the NICs and developing countries.

There was a study conducted by “Sales & Customer Service Department” of “Texas
Agricultural Extension Service Texas A&M University System College Station,
Texas”. According to this study the researchers find the tips to increase the impulsive
sales of the flowers. The findings of the study were:

Tips for Boosting Impulse Sales:

Creating variety in the department with frequent changes of display and movement
of regularly sold merchandise also entices customers. Recognizing items that
typically make a minimal contribution to sales and replacing them with items that
create "sales appeal" increases the likelihood of impulse sales. Displays that tie in
with a national slogan or storewide theme.

Generate interest, as do displays that highlight special products and services.

Tip 1: use color to create original, eye-catching displays.

Tip 2: use themes to create interest in unusual products and renew interest in
everyday items.

Tip 3: keep undecorated plants available to attract consumers who are buying for
themselves.

Tip 4: create displays that emphasize special products or services.

Tip 5: change stock and displays often so consumers are drawn into the department
each week.

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Tip 6: be flexible enough to change an item or arrangement that isn¹t selling.

Tip 7: have a person on hand to provide information and assistance at all times.

Tip 8: create a friendly, comfortable atmosphere with accessible displays that

encourage browsing.

Tip 9: offer only quality plants and floral arrangements.

Tip 10: situate the department so that customers know where it is and can see it
from most areas of the store.

Since the origin of organized retail itself is very ne win India, there is not enough
literature, which studies the factors that govern consumer choice of retail outlets and
their relative positions. However, studies in the west have found out that though
consumers buy products from the same supermarket in multiple occasions, they are
not 100% loyal i.e., they buy similar products form other outlets in different occasions
(Keng and Ehrenberg, 1984). Although most literature has found out that consumer
choice of retail outlets follow a non-hierarchical process, there are studies
(Fotheringham, 1988) which show that consumer choice may follow a hierarchical
model at times. Most studies have focused on the relation between store choice and
price formats.

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Methodology

A structured questionnaire was used to collect primary data. Convenient random

sample of 33 respondents were asked to fill the questionnaire consisting of closed
ended questions. Respondents were randomly intercepted in the Big Bazaar. Five
point Likert scale was used to record and measure the satisfaction level. Secondary
data has been collected from journals, magazines, internet and other documented
material. Primary data was analyzed using simple percentages, and inferences were
drawn.

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QUESTIONNAIRE
Respected Sir/Madam,
We are the student of Sri SIIM, Vasant Kunj, New Delhi doing a survey on customer services
provided by Big Bazaar, Shanti Kunj, New Delhi.
This Questionnaire is a part of a survey being conducted to understand the services provided by
Big Bazaar to their customers.

Name : Age :
Gender : Male Female
Marital Status : Married Single

Strongly Somewhat Neutral Somewhat

Strongly
Disagree Disagree Agree
Agree
1. This store has modern-looking equipment
and fixtures.

2. Materials associated with this store's

service (such as shopping bags, catalogs,
or statements) are visually appealing.

3. The store layout at this store makes it easy

for customers to find what they need.

4. The store layout at this store makes it easy

for customers to move around the store.

5. This store provides plenty of convenient

parking for customers.

6. Employees in this store have the knowledge

to answer customers' questions.

7. The behavior of employees in this store

instills confidence in customers.

8. Customers feel safe in their transactions

with this store.

9. Employees in this store give prompt

service to customers.

10. When a customer has a problem, this store

shows a sincere interest in solving it.

11. This store gives customers individual

attention.

12. Employees in this store are consistently

courteous with customers.

13. Employees of this store are able to

handle customer complaints directly
and immediately.

14. This store offers high quality merchandise.

15. This store accepts most major credit cards.

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Data Analysis

2. Materials associated with this store's

service (such as shopping bags, catalogs,
or statements) are visually appealing.
Cumulative
  Percentage
Percentage
Strongly
0 0
Disagree
Somewhat
3.03 3.03
Disagree
Neutral 33.33 36.36
Somewhat
39.4 75.76
Agree
Strongly Agree 24.24 100
  100

Interpretation:

This pie chart shows that more than 3/5 th part of the respondent are strongly agree or
somewhat agree that material associated with this store’s service (such as shopping
bags, catalogs, or statements) are visually appealing. And 2/5 th part of the
respondent has neutral or negative thought.
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4 The store layout at this store makes it easy
for customers to move around the store.

Cumulative
  Percentage
Percentage
Strongly
3.03 3.03
Disagree
Somewhat
9.09 12.12
Disagree
Neutral 3.03 15.15
Somewhat
63.64 78.79
Agree
Strongly Agree 21.21 100
  100

Interpretation:

According to above pie chart this is clear that maximum no. of customers who find
proper space in this store to move around but not so much. But some of them find
that the particular outlet has enough space to move around and they can find every
product easily.

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6. Employees in this store have the knowledge
to answer customers' questions.

Cumulative
  Percentage
Percentage
Strongly
6.06 6.06
Disagree
Somewhat
6.06 12.12
Disagree
Neutral 24.24 36.36
Somewhat
54.55 90.91
Agree
Strongly Agree 9.09 100
  100

Interpretation:

This graph shows that there are more than 60% respondent who are agree that
employees in this store have knowledge to give answer to the customer’s questions.
And about 1/3rd of the respondent are disagree or has neutral thought.

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8. Customers feel safe in their transactions
with this store.
Cumulative
  Percentage
Percentage
Strongly
3.03 3.03
Disagree
Somewhat
3.03 6.06
Disagree
Neutral 3.03 9.09
Somewhat
27.27 36.36
Agree
Strongly Agree 63.64 100
  100

Interpretation:

According to the above pie chart it is very clear that the customers who visit the store
they feel safe in transaction. There are some customers who feel safe but
sometimes they don’t feel safe. Thus the customer who are approaching this
particular are satisfied with the financial transactions which the people coming out to
this particular store feels comfortable.

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10. When a customer has a problem, this store
shows a sincere interest in solving it.
Cumulative
  Percentage
Percentage
Strongly
0 0
Disagree
Somewhat
30.3 30.3
Disagree
Neutral 12.12 42.42
Somewhat
36.37 78.79
Agree
Strongly Agree 21.21 100
  100  

Interpretation:

This pie chart shows that many of the customers get the answers of their problems
quickly but sometimes they don’t get the answers properly as the employees don’t
show high interest in solving their problems due to more no. of customers. There are
also some customers who are not often satisfied with their problem’s solutions.

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12. Employees in this store are consistently
courteous with customers.
Cumulative
  Percentage
Percentage
Strongly
0 0
Disagree
Somewhat
18.18 18.18
Disagree
Neutral 12.12 30.3
Somewhat
54.55 84.85
Agree
Strongly Agree 15.15 100
  100

Interpretation:

The above pie chart shows that most of the customers feel that the employees in this
store are consistently involved with them but not much. Some customers are not
satisfied to some extent but there are some customers who visit the store whenever
they find that the employees are not courteous with them and they are not satisfied
with the employees of the store. Thus we can say that the employees in this store
are courteous as required in the store to prosper.

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14. This store offers high quality merchandise.

Cumulative
  Percentage
Percentage
Strongly
0 0
Disagree
Somewhat
9.09 9.09
Disagree
Neutral 6.06 15.15
Somewhat
30.3 45.45
Agree
Strongly Agree 54.55 100
  100

Interpretation:

The above pie chart shows that maximum no. of customer are satisfied with the
merchandising of the particular store as they find every product of every brand
offering a high end quality merchandise. The effect of this merchandise had created
a important impact on the stores efficiency.

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CONCLUSION

 There are many who are satisfied with the modern looking equipments and
fixtures but there are 1/4th customers who are not much satisfied .There are
many customers who agree with the materials provided by outlet.
 There are 2/4th customers who don’t find everything in the particular outlet
always but more than 1/4th customers always find everything in the store.
 There are many customers who find the proper space in the outlet to move
and most of the customers are satisfied with the parking facility.
 There are many customers who are satisfied with the answers of the
employees regarding their problems and there are not much satisfied with the
behavior of employees.
 There are maximum customers who are highly satisfied with their transaction
in the store but sometimes they find some faults. There are customers who
agree that employees in the store give prompt services but there are many
customers who are not happy with the services provided by the store.
 There are many customers who find the individual attention of the employees
but sometimes they are not satisfied with the services and the behavior of the
employees in the store.
 There are maximum customers who are satisfied with the merchandising of
the store and they find every product of brand every b in each category and
shelf according to their choices.

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RECOMMENDATIONS
 The materials like shopping bags, catalogues etc. are appealing to attract
the customers but some others materials as new offers ,free samples of
new products should be added this series to attract the customers.
 The store should increase its product line and for this it should contact to
many distributors so they can provide a huge amount of products so that
they can find every product according to their need.
 The space should be increased in the store for the customers to move to
find every products of their choice. The employees should be trained in
this way so that they can answer the questions of the customers regarding
their problems in services efficiently.

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BIBLIOGRAPHY

http://www.managementparadise.com/forum/index1.php/t-42178.html

http://www.managementparadise.com/forums/archive/index.php/t-25624.html

http://www.scribd.com/doc/5994975/consumer-behaviour-on-impulse-buying?
autodown=pdf

http://www.scribd.com/doc/4905033/A-project-on-Store-Operation-of-Big-Bazaar?
autodown=pdf

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