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Cuy Móvil: Case Study

Cuy Móvil needed a fast and cost-effective way to register SIM cards using biometrics without expensive overhead like stores or staff. They used 4 Fingers TouchlessID which allows contactless fingerprint capture with smartphones, saving costs while improving the customer experience of self-registration.

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47 views

Cuy Móvil: Case Study

Cuy Móvil needed a fast and cost-effective way to register SIM cards using biometrics without expensive overhead like stores or staff. They used 4 Fingers TouchlessID which allows contactless fingerprint capture with smartphones, saving costs while improving the customer experience of self-registration.

Uploaded by

MarkosNeko
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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TELECOMMUNICATION

Case Study: Cuy Móvil

OVERVIEW
Cuy Móvil is a Peruvian mobile network operator that needed a
fast and cost-effective way for customers to register their SIM cards
USE CASE using biometrics. The Peruvian government, which maintains a
• Customer authentication database of biometric data, requires SIM card registration to combat
fraud. People can register their SIM card using either their national
INDUSTRY ID number or fingerprints.
• Telecommunication
CHALLENGE
Cuy Móvil considered selling SIM cards in stores and hiring staff who
PRODUCT
would use fingerprint scanners to capture customers’ fingerprints and
• 4 Fingers TouchlessID
register their SIM cards. But the costs associated with operating in
stores, hiring and training staff and purchasing fingerprint scanners
CHALLENGES were prohibitive.
• Register customers’ SIM cards
without expensive overhead “Having that infrastructure makes scaling complicated,” said Victor
• Provide customers with a Rokkedal Dyrnes, CMO and co-founder of Cuy Móvil. “It takes five to
better user experience around 10 minutes per customer to activate a SIM card. When you’re selling
registering SIM cards thousands of SIM card per month, that’s a large staffing cost.”

• Find a product that works Cuy Móvil needed to activate customers’ SIM cards in a way that easily
with a range of smartphones scaled with its business and didn’t require expensive overhead.
and captures high-quality
fingerprint images THE SOLUTION
Cuy Móvil used Veridium’s 4 Fingers TouchlessID to authenticate
OUTCOMES their customers. This contactless biometric authentication system uses
• Scaled the business without a smartphone’s rear camera to capture a person’s four fingerprints
hiring additional staff, simultaneously. No additional hardware is required. 4F TouchlessID
purchasing scanners or captures prints that are equal to ones captured using traditional
operating stores flatbed scanners.
• Improved efficiency around With 4F TouchlessID, Cuy Móvil customers can register their SIM cards
SIM card distribution without visiting a store. After the SIM card is delivered, customers scan a
• Increased customer QR code on the card and download the Cuy Móvil mobile app, which
satisfaction includes the 4F TouchlessID contactless biometric authentication system.
The customers then authenticates and, if the process is successful, they
scan a barcode on the SIM card and their subscription information is
downloaded to the card.
Since not all of Cuy Móvil’s customers have the latest smartphones, the
operator needed a product that worked with a range of phones, including
ones that lacked biometric sensors. The company also needed a product
that captured detailed fingerprint images.
“At first we were skeptical that Veridium could capture fingerprints that
could match against the government database so we needed documents
to confirm this. We were also concerned that the software wouldn’t work
with all the smartphones our customers use. But we ran some tests and as
long as the phone has a five megapixel camera, it worked well and matched
against the data in the government database,” Dyrnes said.

Case Study I 1
TELECOMMUNICATION

Case Study: Cuy Móvil

HOW 4 FINGERS THE OUTCOME


TOUCHLESSID WORKS Cuy Móvil immediately saved substantial amounts of money by reducing
the need to purchase fingerprint scanners, hire employees and find
physical locations to sell SIM cards. Not having this overhead let Cuy Móvil
make e-commerce its main sales channel.
“The biggest upside for us is that we can scale online. Previously, we
thought we needed to hire a sales force and have places where people
could buy SIM cards. Now we’re cutting back those channels to the bare
minimum and focusing on online sales because of Veridium,” Dyrnes said.
1 2 3
Additionally, 4 lets Cuy Móvil operate a more efficient
4F TouchlessID
Place your hand The rear camera Place them within All four fingerprints
behind your phone detects your fingers distribution process.
the guide and hold Traditionally,
are capturedPeruvian
at once vendors tie SIM cards to users
and preload them with a customer’s phone plan details. Cuy Móvil doesn’t
your hand steady
have to preload a SIM card with a customer’s information since that’s
downloaded after a customer authenticates using Cuy Móvil’s mobile app.
“This means we don’t have to have a warehouse where people are
spending time matching up cards to subscribers. We can get the SIM cards
to our customers faster,” he said.
Customers are pleased that they can register and authenticate the card
3 4 themselves and avoid visiting a store. “They’re amazed that they can just
ra Place them within All four fingerprints
ngers the guide and hold are captured at once
take a picture of their finger and the registration process is complete.
your hand steady Veridium has been a game changer,” Dyrnes said.

Customers are pleased that they can register and


authenticate the card themselves and avoid visiting
a store. “They’re amazed that they can just take a
picture of their finger and the registration process
is complete. Veridium has been a game changer.”
Victor Rokkedal Dyrnes, CMO and co-founder, Cuy Móvil

London
Boston
New York
www.VeridiumID.com Oxford © 2019 Veridium IP Ltd.
[email protected] Bucharest All Rights Reserved Case Study I 2

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