SUMMER TRAINING PROJECT REPORT

ON

“STUDY CONDUCTED TO FIND OUT READING HABBIT OF PEOPLE IN

CHANDIGARH”

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE

BACHELOR DEGREE IN COMMERCE

SUBMITTED TO:

INTERNAL GUIDE EXTERNAL GUIDE

MR. KAWALPREET SINGH MR. RAKESH SUKHIJA
PROFESSOR TIMES OF INDIA
GEHU CHANDIGARH
DEHRADUN

SUBMITTED BY:
UJJWAL KHETERPAL
16501045

GRAPHIC ERA HILL UNIVERSITY, DEHRADUN

BATCH 2016-2019

1
DECLARATION

I hereby declare that this Project Report entitled “Study conducted to find out reading
habit of people in Chandigarh” is a bonafied work done by me for the award of degree of
BACHELOR IN COMMERCE submitted to Graphic Era Hill University. The results
embodied in this thesis have not been submitted to any other University or Institution for the
award of any Degree/Diploma Certificate or Published any time before.

Place:

Date
UJJWAL KHETERPAL
16501045

2
ACKNOWLEDGEMENT

I am thankful to GEHU, Dehradun and especially to COMMERCE, department who

provided us the opportunity for carrying out the study. It is a moment of pleasure for us to
acknowledge the help and support for those people who made us able to present this report for
evaluation of ‘ BACHELOR In COMMERCE’
Further, I extend our earnest thanks and gratefulness to my external Guide MR. RAKESHB
SUKHIJA ( TIMES OF INDIA) and to my internal guide Mr. KAWALPREEET SINGH ,
GRAPHIC ERA HILL UNIVERSITY, Dehradun for precious guidance and mentoring but for
which my report here would not been so rewarding and fruitful.
I am also thankful to those who have helped us intellectually in preparation of this report
directly or indirectly. At last it is my pious duty to record our heartiest gratitude to our parents and
our family who taught first lessons of life and inspired us to face the hardships of life. At last, I
would like to thank all our College friends for their love, faith and support.

UJJWAL KHETERPAL

16501045

3
CERTIFICATE

I have the pleasure in certifying that UJJWAL KHETERPAL is bonafide student of

VI Semester of the B.com (hons) (Batch 2016-2019), of GRAPHIC ERA HILL University,
Dehradun.

Student has completed project work entitled “STUDY CONDUCTED TO FIND OUT
READING HABBIT OF PEOPLE IN CHANDIGARH” under my guidance.

I certify that this is student’s original effort and this project has also not been submitted in any
other Institute / University for the purpose of award of any Degree under my guidance.

This project fulfills the requirement of the curriculum prescribed by this Institute for the said
course. I recommend this project work for evaluation & consideration for the award of Degree to
the students.

Signature : ……………………………………
Name of the Guide : MR. KAWALPREET SINGH
Designation : Professor, GEHU, Dehradun
Date : ……………………………………

4
TABLE OF CONTENTS

INTRODUCTION
REVIEW OF LITERATURE
OBJECTIVES OF THE STUDY
RESEARCH METHODOLOGY
DATA ANALYSIS AND INTERPRETATION
FINDINGS
CONCLUSION
SUGGESTIONS
BIBLIOGRAPHY
ANNEXURE

5
EXECUTIVE SUMMARY

The history of newspapers is an often-dramatic chapter of the human experience going back
some five centuries. In Renaissance Europe handwritten newsletters circulated privately among
merchants, passing along information about everything from wars and economic conditions to
social customs and "human interest" features. The first printed forerunners of the newspaper
appeared in Germany in the late 1400's in the form of news pamphlets or broadsides, often
highly sensationalized in content. Some of the most famous of these report the atrocities against
Germans in Transylvania perpetrated by a sadisticnamed Vlad Tsepes Drakul, who became the
Count Dracula of later folklore.

Times of India is daily English News Paper by over-riding its competitors in all the parameters
of service. It provides good information about the financial matters happening through out the
world and gives high satisfaction to its readers with the knowledge. The paper is also providing
good information related to old history matters. It has been trying to retain the customers for a
longer period.
From the study it is observed that employees, and business persons targets business
professionals. Most of the readers are preferring newspapers because of its content and prices.
But important thing is that the company could go for better quality of news, and quality of news
paper, preference to local news, delivery is an important factor for customer satisfaction.
On the whole, study concluded that Times of India requires much more effective good
supplements delivery important towards customer complaints. And to survive in the market the
company has to continue with the improved style of presentation of articles and marketing
strategies.

6
COMPANY PROFILE

7
THE TIMES OF INDIA

The Times of India (TOI) is an Indian newspaper in English. In 2008, the newspaper reported
that with a print run of over 3.14 million, it had been certified by the Audit Bureau of
Circulations (India) as the world's best-selling newspaper, ranking it as the third newspaper the
most sold in the world. According to the 2012 Indian Readers Survey (IRS), the Times of India
is the most widely read English newspaper in India with a readership of 7.643 million. This ranks
the Times of India as the leading English newspaper in India by readers. It is owned and
published by Bennett, Coleman & Co. Ltd., owned by the Sahu Jain family.

The Times of India, English language newspaper, published in Mumbai, Ahmedabad and Delhi.
It is one of the most influential newspapers in India, and its voice has often coincided with that
of the national government. Originally called The Bombay Times and Journal of Commerce, the
newspaper was founded in 1838 to serve British residents of western India. In 1861 at first it was
published twice a week, the newspaper became daily in 1851 and changed its name to The Times
of India.

8
REVIEW OF LITERATURE

Stone & Trotter, 1979: Newspapers tend to protect these traffic figures that involve
readers and academics have done little in the region to measure the number of readers. One study
found a reading rate of 58% among those who receive editions of buyers (Stone & Trotter, 1979)
but the results are problematic for our current study for some reasons. First, the study was
conducted at a time when the number of newspaper readers was much higher and, in fact, the
habit of reading newspapers was more pronounced. Much has changed in newspapers and the
media since 1979. Secondly, the data showed that 10% of Stone & Trotter's sample said they
never received the newspapers, yet 8% of this group reported having read the content. The
researchers said it was a sign of a problem circulating in social circles, but they did not justify
this hypothesis.

Terdiman, 2004: "Citizen journalism" is a popular label used to describe a form of media
that involves a moderate participation of the reader. In general, this is a web-based approach, but
one of the long-term strategies is to develop a "best of" print edition that will ultimately serve as
a source of revenue for the media. The Northwest Voice, which is the citizen journalism branch
of The Bakersfield Californian, used web publishing material to reactivate its edition for buyers.
(Terdiman, 2004) The journal's own research has shown that the number of readers of its usual
buyers' edition was low: this information is not pleasant for its advertisers. Mary Lou Fulton,
based on an idea initiated by OhMyNews in South Korea, led the creation of a community
website that was managed solely by presenting stories and photos of the community. As the
content grew, the hardware eventually replaced the obsolete hardware that often stocked the
buyer's editions. The use of citizen journalism has been accredited by turning the Bakersfield
buyer into a provider of new content. (C. Bentley et al., 2005)

Glaser, 2004: Citizen journalism reverses the transceiver process of traditional

journalism. While newspapers, television and the web use the journalist as a tutor in the process

9
of selecting and presenting news, in the form of citizen journalism, the journalist is a "pastor" in
the process (Glaser, 2004). This means that the function of the journalist is to seek the voices of
the community and encourage the presentations; its only editing function is to ensure that the
copy is legible and does not open the publication to legal problems, such as slander or
defamation, then select what is happening in the main pages of the site (C Bentley et al., 2005).

C. Bentley et al., 2005: "Citizen journalism" is just a name for this medium, but it is the
one with the most popular appeal. In its early days, it was called "participatory journalism" or
"open source journalism" (C. Bentley et al., 2005), but it was also called "local journalism" and,
more recently, "user-generated content" ". "(UGC) in the popular press (Gillmor, 2004,
Schweiger & Quiring, 2005) Because the majority of citizen journalism is made online, and in
fact the content of citizen journalism studied in this research is online, it is useful to look at it as
an online phenomenon to understand what the content is and where it comes from.

Gillmor, 2004: Citizen journalism is based in part on the personal nature of blogging. It can be
written in the first person or in the third person. If a person decides to weave an opinion with
facts, this is considered acceptable; the basic premise is that community members are not trained
to think or write about the artificial standard of media objectivity, and therefore are often not
required to adopt this standard (Bentley, C. et al. ., 2005). Citizen journalism is more like a
community blog in the sense that there are several authors, but unlike a typical community blog,
there are no limits to who can send the site (Glaser, 2004). One of the reasons this format works
is the explosion of ownership of a series of economic tools of citizen journalism, such as digital
cameras, mobile phones with cameras, computers and iPods. With these affordable tools and
broadband penetrating more than ever in US homes, citizen journalism is the right time to
impose on communities previously dominated by a single newspaper or television channel
(Gillmor, 2004).

Glaser, 2004: The notion that citizen journalism is moderate is what separates citizen journalism
from a typical community blog, and in fact is what elevates the publication format to a news
format. The publisher who runs the site often determines what is placed on the main page, and
therefore the role of guardian always has a limited degree (Glaser, 2004). Citizen journalism sites

10
are often designed as a news site, not a blog, so there are pages in layers where there is a main
homepage and several categories of topics.

C. Bentley et al., 2005: Even so, the role of gatekeeper is greatly reduced compared to a typical
news site, since the publisher would determine what makes the cover and the stories reach the
site. Unless the stories violate the rules of presentation, citizen journalism sites tend to publish
everything that is sent. These standards are site-specific, but may be less restrictive than typical
news sites. (C. Bentley et al., 2005, C. H. Bentley, 2004). However, the professional publisher is
not the only way to control the quality of the content. Citizen journalism sites are often based on
a variant of the "wiki" concept in which the software allows readers to help edit content but adds
another layer of quality control to the process through programming or human intervention (C.
Bentley et al., 2006, 2005).

11
OBJECTIVE OF STUDY

The objectives of the study are:

1. To analyzereadership habit of people at Chandigarh.

2. To suggest measures and ways in which newspapers could make their coverage better

12
RESEARCH METHODOLOGY

STEPS IN RESEARCH PROCESS

 DEFINE PROBLEM AND RESEARCH OBJECTIVES

 DEVELOPING THE RESEARCH PLAN

 COLLECTION OF DATA

 ANALYSIS

 PRESENTATIONS OF THE FINDINGS

13
DEVELOPING THE RESEARCH PLAN

The second stage of the marketing research process requires the development of the most
effective plan to gather the necessary information. When designing a research plan, we must
make decisions about data sources, research, research tools, sampling, and so on. There are two
map contacts that are:

1. SOURCE OF DATA

There are two types of data sources:

 Primary data

 Secondary data

Primary information:

Personal interviews can collect verbal responses. This is contradictory with structured or even
unstructured models. This helps to obtain bleeding information.

Secondary data

Secondary data can be obtained from various journals and annual reports, referred financial
documents.

2. RESEARCH APPROACH

14
METHOD OF INVESTIGATION: -

The survey is more appropriate for descriptive research firms conducting surveys to learn about
knowledge, preferences, satisfaction, and etc. number of people, to measure this magnitude in the
general population. Observation is the most appropriate for exploratory research, which is not the
case of our study.

3. RESEARCH INSTRUMENT

Questionnaire: A questionnaire is prepared and used to collect the information. Most questions
are closed. The questionnaire is distributed to people to know their preferences, quality, demand,
etc. This is one of the simplest methods for collecting information.

4. SAMPLING PLAN

After choosing the research approach and the instrument, we need to design a sampling plan.
This plan requires three decisions.

a) Sampling unit: Here we define what will be inspected, that is, the target population that will be
taken as a sample. In our case, the public magazine in the cities is included in the sampling unit.

b) Sample size: The large sample provides more reliable results. The study will examine 100
respondents.

15
1. CONTACT METHOD

This decision takes the form in which the object is to be contacted, either by electronic
questionnaires, telephone or interviews. In our research, the personal interview is the most
practical and reliable method.

2. COLLECTION OF INFORMATION

The data collection phase of the market study is the most expensive and the most error-prone
process. There may be an error that some respondents may give a partial or dishonest answer to
the collection of information. The researcher goes personally with the client to collect reliable
data. Here all the knowledge of the researcher on this ground comes to prove the ingenuity of the
investigation.

Here we have had the experience of working professionally and independently on the way that
gives a little flavor to the marketing practice. We also talked a lot about the market. The present
study is descriptive in nature and in this study the questions are used by people with regular
experience in this field.

Limitations of the investigation: -

All studies, even if they are well done, have certain limitations.

Therefore, it does not seem reasonable to use the words "prove" and "disapprove" of the findings
of the investigation. It is always possible that future research will question the validity of any
hypothesis or conclusions of a study.

The investigation was subject to the following limits:

 The survey can not be described as 100% accurate due to lack of time

16
 The lack of candidates from the respondent to answer the questionnaire in some cases may
have reduced the accuracy of the survey to some extent.

 There are more measures to check whether the information provided by the consumer is
correct or not.

17
DATA ANALYSIS

DATA ANALYSIS AND INTERPRETATION

1. How much average time do you devout to Television everyday

Statistics
How much average time
do you devout to
Television everyday
Valid 100
N
Missing 0
Mean 3.2100
Std. Deviation 1.45848

How much average time do you devout to Television everyday

Frequenc Percent Valid Cumulative
y Percent Percent
Less than 1 16 16.0 16.0 16.0
hrs
Less than 2 20 20.0 20.0 36.0
hrs
Less than 3 20 20.0 20.0 56.0
Valid hrs
Less than 4 15 15.0 15.0 71.0
hrs
More than 4 29 29.0 29.0 100.0
hrs
Total 100 100.0 100.0

18
The above pie chart shows how much time people spend on reading newspaper. The pie chart
also shows that 16% people spend nearly less than hour in reading newspaper. The other
20%people spend less than 2 hours in reading newspaper. Grey color denotes that nearly 20%
people spend less than 3 hours in reading newspaper. Following by this 15% people spend less
than 4 hours in reading newspaper and the last nearly 29% people spend less than 4 hours in
reading newspaper.

2. How much average time do you devout to Internet everyday

Statistics
How much average time
do you devout to Internet
everyday
Valid 100
N
Missing 0
Mean 3.4900
Std. Deviation 1.54066

How much average time do you devout to Internet everyday

Frequenc Percent Valid Cumulative
y Percent Percent
Valid Less than 1 16 16.0 16.0 16.0
hrs
Less than 2 15 15.0 15.0 31.0
hrs
Less than 3 15 15.0 15.0 46.0
hrs

19
Less than 4 12 12.0 12.0 58.0
hrs
More than 4 42 42.0 42.0 100.0
hrs
Total 100 100.0 100.0

The above pie chart shows how much time is spent by people on internet and how much
percentage of people spend time on internet. From the above pie chart it can be analyzed that
16%people spend less than 1hour on internet the other 15%people spend nearly 2 hours on
internet followed by this the other15% people spend nearly 3 hours on internet. Large number of
population i.e. nearly 42% spend more than 4 hours on internet.

3. How much average time do you devout to Newspapers everyday

Statistics
How much average time
do you devout to
Newspapers everyday
Valid 100
N
Missing 0
Mean 3.6600
Std. Deviation 1.47860

b
How much average time do you devout to Newspapers
everyday

20
Frequenc Percent Valid Cumulative
y Percent Percent
Less than 1 12 12.0 12.0 12.0
hrs
Less than 2 15 15.0 15.0 27.0
hrs
Less than 3 14 14.0 14.0 41.0
Valid hrs
Less than 4 13 13.0 13.0 54.0
hrs
More than 4 46 46.0 46.0 100.0
hrs
Total 100 100.0 100.0

The above pie chart shows how much time people devote in reading newspaper and what the
percentage is. Nearly 12%people spend less than 1 hour in reading newspaper due to some print
problem or news coverage problem and moreover youngsters prefer spending time on reading e-
paper.. The other 15%people spend less than 2 hours in reading newspaper. The pie chart shows
14%people spend less than 3 hours in reading newspaper. 13%people spend less than 4 hours on
reading newspaper. Maximum percentage of people i.e. 46% spend more than 4 hours on reading
newspaper this percentage generally includes old age people.

21
4. How much average time do you devout to Magazines everyday

Statistics
How much average time
do you devout to
Magazines everyday
Valid 100
N
Missing 0
Mean 3.6900
Std. Deviation 1.46815

How much average time do you devout to Magazines everyday

Frequenc Percent Valid Cumulative
y Percent Percent
Less than 1 12 12.0 12.0 12.0
hrs
Less than 2 15 15.0 15.0 27.0
hrs
Less than 3 10 10.0 10.0 37.0
Valid hrs
Less than 4 18 18.0 18.0 55.0
hrs
More than 4 45 45.0 45.0 100.0
hrs
Total 100 100.0 100.0

22
The above pie chart shows the average time spent by people on magazines. From the above pie
chart analysis it is concluded and analyzed that the maximum percentage of magazines are
preferred by interior designers or salons.12%of the sample size spend less than 1 hour. The other
15%of the sample spends less than 2 hours in reading magazines. Only 10%of people spend less
than 3 hours in reading magazines. Maximum 45% people devote more than 4 hours on
magazines as they are generally the interior designers and they prefer going for the magazine
HOME DÉCOR

5) Which is your favorite channeL

Statistics
Which is your favourite
channel
Valid 100
N
Missing 0
Mean 4.3600
Std. Deviation 2.70995

Which is your favourite channel

Frequenc Percent Valid Cumulative
y Percent Percent
Times Now 24 24.0 24.0 24.0
Headlines 10 10.0 10.0 34.0
Today
NDTV 24x7 8 8.0 8.0 42.0
CNN IBN 10 10.0 10.0 52.0
Valid AAJ TAK 10 10.0 10.0 62.0
India TV 12 12.0 12.0 74.0
ABP News 10 10.0 10.0 84.0
NDTV India 8 8.0 8.0 92.0
Others 8 8.0 8.0 100.0
Total 100 100.0 100.0

23
There are many news channels yet people have different taste towards each news channel which
I analyzed in my above analysis which showed that maximum percentage of people (24%)prefer
watching NDTV 24x7 while the minimum of my sample prefer watching NDTV India. Others
have different taste towards different news channel.

5. Which is your favourite Newspaper

Statistics
Which is your favourite
Newspaper
Valid 100
N
Missing 0
Mean 3.5100
Std. Deviation 2.95930

Which is your favourite Newspaper

Frequenc Percent Valid Cumulative
y Percent Percent
Valid The Times of 50 50.0 50.0 50.0
India
Hindustan 5 5.0 5.0 55.0
Times

24
Tribune 2 2.0 2.0 57.0
Economic Times 5 5.0 5.0 62.0
Business 9 9.0 9.0 71.0
Standard
Financial 7 7.0 7.0 78.0
Express
Punjab Kesri 6 6.0 6.0 84.0
Amar Ujala 8 8.0 8.0 92.0
Dainik Bhaskar 8 8.0 8.0 100.0
Total 100 100.0 100.0

25
The above pie chart shows taste of people towards different
newspapers( TOI,HT,TRIBUNE,ET,BUSINESS STANDARD,FINANCIAL
EXPRESS,PUNJAB KESARI,AMAR UJALA,DAINIK BHASKAR) the maximum of
50%people prefer the times of India because of the editorial page and its print quality
also the advertisements in it. Only 2% people of my sample prefer reading Amar ujala
because major of my sample population is working but In this 2%it holds the people who
don’t know reading English.

6. Which Newspaper do you currently subscribe to at your home/ office

Statistics
Which Newspaper do you
currently subscribe to at
your home/ office
Valid 100
N
Missing 0
Mean 3.5300
Std. Deviation 2.85493

Which Newspaper do you currently subscribe to at your home/

office
Frequenc Percent Valid Cumulative
y Percent Percent
The Times of 35 35.0 35.0 35.0
India
Hindustan 25 25.0 25.0 60.0
Times
Tribune 1 1.0 1.0 61.0
Economic Times 4 4.0 4.0 65.0
Business 7 7.0 7.0 72.0
Valid Standard
Financial 6 6.0 6.0 78.0
Express
Punjab Kesri 6 6.0 6.0 84.0
Amar Ujala 8 8.0 8.0 92.0
Dainik Bhaskar 8 8.0 8.0 100.0
Total 100 100.0 100.0

26
Majorly 35% of my sample population had subscribed the times of India in their offices or home
some because of the offer of rs 365 , some because of the benefits given to them and some
already had been running with the times of India from long.

7. Is your newspaper on monthly billing or annual subscription

Statistics
Is your newspaper on
monthly billing or annual
subscription
Valid 100
N
Missing 0
Mean 1.8900
Std. Deviation .86334

Is your newspaper on monthly billing or annual subscription

Frequenc Percent Valid Cumulative
y Percent Percent
Monthly Billing 43 43.0 43.0 43.0
Annual 25 25.0 25.0 68.0
Valid Subscription
Others 32 32.0 32.0 100.0
Total 100 100.0 100.0

27
43% of my population is running with times on India on monthly subscription as they were not
aware of the scheme running by times of India . The other 25%of my population is running on
annual subscription i.e. the offer on which there is one time payment along with the benefits
provided to the customers.

8. Habit binds you most to your current Newspaper

Statistics
Habit binds you most to
your current Newspaper
Valid 100
N
Missing 0
Mean 3.0000
Std. Deviation 1.51757

Habit binds you most to your current Newspaper

Frequenc Percent Valid Cumulative
y Percent Percent
Valid Strongly Disagree 24 24.0 24.0 24.0
Disagree 18 18.0 18.0 42.0
Neither Agree nor 16 16.0 16.0 58.0
Disagree
Agree 18 18.0 18.0 76.0

28
Strongly Agree 24 24.0 24.0 100.0
Total 100 100.0 100.0

24%people prefer saying that they don’t prefer reading newspaper just because they have a habit
of reading newspaper but due to some other factors they prefer buying newspaper. Other 36% of
people agree that they have a habit of reading newspaper and that is the reason they have
subscribed the newspaper also because they have a good taste towards time of India.

9) News content binds you most to your current Newspaper

Statistics
News content binds you
most to your current
Newspaper
Valid 100
N
Missing 0
Mean 3.0000
Std. Deviation 1.51757

News content binds you most to your current Newspaper

Frequenc Percent Valid Cumulative
y Percent Percent
Valid Strongly Disagree 24 24.0 24.0 24.0
Disagree 18 18.0 18.0 42.0
Neither Agree nor 16 16.0 16.0 58.0
Disagree
Agree 18 18.0 18.0 76.0
Strongly Agree 24 24.0 24.0 100.0

29
Total 100 100.0 100.0

30
48% of my sample population states that they don’t run with newspaper because of the news
content which a time of India holds with but the other 36%people agree that they run with the
newspaper because of the news content which times of India holds on in itself.

9. Authenticity binds you most to your current Newspaper

Statistics
Authenticity binds you
most to your current
Newspaper
Valid 99
N
Missing 1
Mean 3.2020
Std. Deviation 1.51846

Authenticity binds you most to your current Newspaper

Frequenc Percent Valid Cumulative
y Percent Percent
Strongly Disagree 19 19.0 19.2 19.2
Disagree 18 18.0 18.2 37.4
Neither Agree nor 16 16.0 16.2 53.5
Valid Disagree
Agree 16 16.0 16.2 69.7
Strongly Agree 30 30.0 30.3 100.0
Total 99 99.0 100.0
Missing System 1 1.0
Total 100 100.0

31
Maximum percentage of people agrees that they prefer times of India because of its authenticity.
Authenticity refers to being genuine i.e. 30% people feel that the times of india newspaper has
genuine news and this is the reason they prefer the times of India.

10)Pagination binds you most to your current Newspaper

Statistics
Pagination binds you
most to your current
Newspaper
Valid 100
N
Missing 0
Mean 3.1000
Std. Deviation 1.56670

Pagination binds you most to your current Newspaper

Frequenc Percent Valid Cumulative
y Percent Percent
Strongly Disagree 23 23.0 23.0 23.0
Disagree 18 18.0 18.0 41.0
Neither Agree nor 15 15.0 15.0 56.0
Valid Disagree
Agree 14 14.0 14.0 70.0
Strongly Agree 30 30.0 30.0 100.0
Total 100 100.0 100.0

32
30%of my sample prefers reading times of India because of the pagination which binds them
with the newspaper.

10)Supplements binds you most to your current Newspaper

Statistics
Supplements binds you
most to your current
Newspaper
Valid 100
N
Missing 0
Mean 3.1400
Std. Deviation 1.58286

Supplements binds you most to your current Newspaper

Frequenc Percent Valid Cumulative
y Percent Percent
Strongly Disagree 24 24.0 24.0 24.0
Disagree 15 15.0 15.0 39.0
Neither Agree nor 15 15.0 15.0 54.0
Valid Disagree
Agree 15 15.0 15.0 69.0
Strongly Agree 31 31.0 31.0 100.0
Total 100 100.0 100.0

33
31% of my sample prefers that the supplements bind them the most to their current newspaper.
Supplements of the times of India are CHANDIGARH TIMES AND E-TIMES

11) Pricing binds you most to your current Newspaper

Statistics
Pricing binds you most to
your current Newspaper
Valid 100
N
Missing 0
Mean 3.1400
Std. Deviation 1.58286

Pricing binds you most to your current Newspaper

Frequenc Percent Valid Cumulative
y Percent Percent
Strongly Disagree 24 24.0 24.0 24.0
Disagree 15 15.0 15.0 39.0
Neither Agree nor 15 15.0 15.0 54.0
Valid Disagree
Agree 15 15.0 15.0 69.0
Strongly Agree 31 31.0 31.0 100.0
Total 100 100.0 100.0

34
31% people of my sample prefers reading the times of India because of the scheme
which is run by the times of India (Rs 365 per year along with some beneficial coupons
and gift vouchers)

10. Would you be interested in trying other newspaper options with attractive
subscription offers

Statistics
Would you be interested
in trying other newspaper
options with attractive
subscription offers
Valid 100
N
Missing 0
Mean 3.2600
Std. Deviation 1.55453

Would you be interested in trying other newspaper options with

attractive subscription offers
Frequenc Percent Valid Cumulative
y Percent Percent
Valid Strongly Disagree 22 22.0 22.0 22.0
Disagree 12 12.0 12.0 34.0
Neither Agree nor 16 16.0 16.0 50.0
Disagree

35
Agree 18 18.0 18.0 68.0
Strongly Agree 32 32.0 32.0 100.0
Total 100 100.0 100.0

The abovepie chart helps in analyzing that 32% people agree in saying that if they get such an
Interesting offer they will surely go with the offer and 22% sample strongly disagrees and says
they will not prefer going with the offer.

36
Findings

In my above analysis of each questionnaire I found different results for the newspaper and
consumer taste. The findings from each questionnaire are as follows:

 How much time people spend on reading newspaper.:

The pie chart also shows that 16% people spend nearly less than hour in reading
newspaper. The other 20%people spend less than 2 hours in reading newspaper. Grey
color denotes that nearly 20% people spend less than 3 hours in reading newspaper.
Following by this 15% people spend less than 4 hours in reading newspaper and the last
nearly 29% people spend less than 4 hours in reading newspaper.
 How much time is spent by people on internet:

And how much percentage of people spend time on internet. From the above pie chart it
can be analyzed that 16%people spend less than 1hour on internet the other 15%people
spend nearly 2 hours on internet followed by this the other15% people spend nearly 3
hours on internet. Large number of population i.e. nearly 42% spend more than 4 hours
on internet.
 How much time people devote in reading newspaper and what the percentage is.

Nearly 12%people spend less than 1 hour in reading newspaper due to some print
problem or news coverage problem and moreover youngsters prefer spending time on
reading e-paper.. The other 15%people spend less than 2 hours in reading newspaper.
The pie chart shows 14%people spend less than 3 hours in reading newspaper.
13%people spend less than 4 hours on reading newspaper. Maximum percentage of
people i.e. 46% spend more than 4 hours on reading newspaper this percentage generally
includes old age people
 The average time spent by people on magazines.

It is concluded and analyzed that the maximum percentage of magazines are preferred by
interior designers or salons.12%of the sample size spend less than 1 hour. The other
15%of the sample spends less than 2 hours in reading magazines. Only 10%of people
spend less than 3 hours in reading magazines. Maximum 45% people devote more than 4
hours on magazines as they are generally the interior designers and they prefer going for
the magazine HOME DÉCOR.

 There are many news channels yet people have different taste towards each news channel
which I analyzed in my above analysis which showed that maximum percentage of
people (24%)prefer watching NDTV 24x7 while the minimum of my sample prefer
watching NDTV India. Others have different taste towards different news channel.

 Taste of people towards different newspapers( TOI,HT,TRIBUNE,ET,BUSINESS

STANDARD,FINANCIAL EXPRESS,PUNJAB KESARI,AMAR UJALA,DAINIK
BHASKAR) the maximum of 50%people prefer the times of India because of the

37
editorial page and its print quality also the advertisements in it. Only 2% people
of my sample prefer reading Amar ujala because major of my sample population
is working but In this 2%it holds the people who don’t know reading English

 Majorly 35% of my sample population had subscribed the times of India in their offices
or home some because of the offer of rs 365 , some because of the benefits given to them
and some already had been running with the times of India from long.

43% of my population is running with times on India on monthly subscription as they
were not aware of the scheme running by times of India . The other 25%of my population
is running on annual subscription i.e. the offer on which there is one time payment along
with the benefits provided to the customers.

 24%people prefer saying that they don’t prefer reading newspaper just because they have
a habit of reading newspaper but due to some other factors they prefer buying newspaper.
Other 36% of people agree that they have a habit of reading newspaper and that is the
reason they have subscribed the newspaper also because they have a good taste towards
time of India.

 48% of my sample population states that they don’t run with newspaper because of the
news content which a time of India holds with but the other 36%people agree that they
run with the newspaper because of the news content which times of India holds on in
itself.

 Maximum percentage of people agrees that they prefer times of India because of its
authenticity. Authenticity refers to being genuine i.e. 30% people feel that the times of
india newspaper has genuine news and this is the reason they prefer the times of India.

 30%of my sample prefers reading times of India because of the pagination which binds
them with the newspaper.

 31% of my sample prefers that the supplements bind them the most to their current
newspaper. Supplements of the times of India are CHANDIGARH TIMES AND E-
TIMES

 31% people of my sample prefers reading the times of India because of the
scheme which is run by the times of India (Rs 365 per year along with some
beneficial coupons and gift vouchers)

 The analyses also shows that 32% people agree in saying that if they get such an
Interesting offer they will surely go with the offer and 22% sample strongly disagrees
and says they will not prefer going with the offer.

38
 How much time people spend on reading newspaper.
The pie chart also shows that 16% people spend nearly less than hour in reading
newspaper. The other 20%people spend less than 2 hours in reading newspaper. Grey
color denotes that nearly 20% people spend less than 3 hours in reading newspaper.
Following by this 15% people spend less than 4 hours in reading newspaper and the last
nearly 29% people spend less than 4 hours in reading newspaper.

 How much time is spent by people on internet and how much percentage of people spend
time on internet. From the above pie chart it can be analyzed that 16%people spend less
than 1hour on internet the other 15%people spend nearly 2 hours on internet followed by
this the other15% people spend nearly 3 hours on internet. Large number of population
i.e. nearly 42% spend more than 4 hours on internet.

 How much time people devote in reading newspaper and what the percentage is. Nearly
12%people spend less than 1 hour in reading newspaper due to some print problem or
news coverage problem and moreover youngsters prefer spending time on reading e-
paper.. The other 15%people spend less than 2 hours in reading newspaper. The pie chart
shows 14%people spend less than 3 hours in reading newspaper. 13%people spend less
than 4 hours on reading newspaper. Maximum percentage of people i.e. 46% spend more
than 4 hours on reading newspaper this percentage generally includes old age people

 The average time spent by people on magazines. From the pie chart analysis it is
concluded and analyzed that the maximum percentage of magazines are preferred by
interior designers or salons.12%of the sample size spend less than 1 hour. The other
15%of the sample spends less than 2 hours in reading magazines. Only 10%of people
spend less than 3 hours in reading magazines. Maximum 45% people devote more than 4
hours on magazines as they are generally the interior designers and they prefer going for
the magazine HOME DÉCOR.

 There are many news channels yet people have different taste towards each news channel
which I analyzed in my above analysis which showed that maximum percentage of
people (24%)prefer watching NDTV 24x7 while the minimum of my sample prefer
watching NDTV India. Others have different taste towards different news channel.

 The pie chart shows taste of people towards different

newspapers( TOI,HT,TRIBUNE,ET,BUSINESS STANDARD,FINANCIAL
EXPRESS,PUNJAB KESARI,AMAR UJALA,DAINIK BHASKAR) the maximum of
50%people prefer the times of India because of the editorial page and its print
quality also the advertisements in it. Only 2% people of my sample prefer reading
Amar ujala because major of my sample population is working but In this 2%it
holds the people who don’t know reading English

39
 Majorly 35% of my sample population had subscribed the times of India in their offices
or home some because of the offer of rs 365 , some because of the benefits given to them
and some already had been running with the times of India from long.

 43% of my population is running with times on India on monthly subscription as they

were not aware of the scheme running by times of India . The other 25%of my population
is running on annual subscription i.e. the offer on which there is one time payment along
with the benefits provided to the customers.

 24%people prefer saying that they don’t prefer reading newspaper just because they have
a habit of reading newspaper but due to some other factors they prefer buying newspaper.
Other 36% of people agree that they have a habit of reading newspaper and that is the
reason they have subscribed the newspaper also because they have a good taste towards
time of India.

 48% of my sample population states that they don’t run with newspaper because of the
news content which a time of India holds with but the other 36%people agree that they
run with the newspaper because of the news content which times of India holds on in
itself.

 Maximum percentage of people agrees that they prefer times of India because of its
authenticity. Authenticity refers to being genuine i.e. 30% people feel that the times of
india newspaper has genuine news and this is the reason they prefer the times of India.

 30%of my sample prefers reading times of India because of the pagination which binds
them with the newspaper.

 31% of my sample prefers that the supplements bind them the most to their current
newspaper. Supplements of the times of India are CHANDIGARH TIMES AND E-
TIMES

 31% people of my sample prefers reading the times of India because of the
scheme which is run by the times of India (Rs 365 per year along with some
beneficial coupons and gift vouchers).

 The above pie chart helps in analyzing that 32% people agree in saying that if they get
such an Interesting offer they will surely go with the offer and 22% sample strongly
disagrees and says they will not prefer going with the offer.

40
Times of India is an English daily newspaper that crushes its competitors in all service settings.
It provides good information on financial issues that occur around the world and gives great
satisfaction to your readers with knowledge. The document also provides good information on
ancient historical issues. He tried to retain clients for a longer period.
The study shows that employees and business people are referred to professionals. Most readers
prefer newspapers because of their content and their prices.
It is also analyzed that the overall, times of India is capturing its market share at a very good
percentage. Youngsters or the school going students prefer reading newspaper and on the other
hand magazines are proffered mostly by salons and the interior designers.
In some of the sectors and areas we also got to know that the times of India is not preferred
because of its print quality and the lot of advertisements which it gives.
Also the consumers said there is delay in delivery of newspaper.
Besides all these times of India is capturing a good market share in Chandigarh
Times of India newspaper consist of the editorial part which also consist of the SPEAKING
TREE and the CITIZEN REPORTER because of which newspaper holds a good market share.

41
SUGGESTIONS

 The company can fetch better news quality, and the quality of the newspaper, the
preference for local news, delivery is an important factor for customer satisfaction In
general, the study concluded that Times of India requires much more efficient delivery of
good supplements, important for customer complaints. And to survive in the market, the
business must continue with the improved style of article presentation and marketing
strategies.

Finally, the company must focus on quality and friendly staff. As these are the basic
requirements that must be met to retain customers.
It has also been analyzed that people's reading habits in Chandigarh are decreasing, but after the
introduction of electronic journals, many people started reading news on their electronic devices.

Company should also focus on the vendors for delivering the newspapers and the complaints of
the customers should be solved on the priority basis as they are the only people with whom the
market prevails. Company should stick to the promises made by them to the customers which in
turn effects the relationship of the company with the customers.

42
Bibliography

 American Educational Research Association. (2006).

 Standards for reporting on empirical social science research in AERA publications.
Educational Researcher, 35(6), 33–40. Boote, D. N., & Beile, P. (2005).
 Scholars before researchers: On the centrality of the dissertation literature review in
research preparation. Educational Researcher, 34(6), 3-15.
doi:10.3102/0013189X034006003 Casagrande, J. B., & Hale, K. L. (1967).
 Semantic relationships in Papago folkdefinitions. In D. Hymes & W. E. Bittle (Eds.),
Studies in southwestern ethnolinguistics (pp. 165-196).
 The Hague, Netherlands: Mouton. Combs, J. P., Bustamante, R. M., & Onwuegbuzie, A.
J. (2010).
 A mixed methods approach to conducting literature reviews for stress and coping
researchers: An interactive literature review process framework. In G. S. Gates, W. H.
Gmelch, & M. Wolverton (Series Eds.) & K. M. T. Collins, A. J. Onwuegbuzie, & Q. G.
Jiao (Vol. Eds.), Toward a broader understanding of stress and coping: Mixed methods
approaches (pp. 213-241).
 The Research on Stress and Coping in Education Series (Vol. 5). Charlotte, NC:
Information Age. Dellinger, A., & Leech, N. L. (2007). A validity framework: A unified
approach to evaluating validity of empirical research.

Websites:
 www.danikjagran.com
 www.hindustan.com
 www.amarujala.com
 www.pti.com
 Magazines
 Marketing Text Book (Kilter & Keller)

43
Newspapers:

 danikjagran
 hindustan
 amarujala

44
ANNEXURE

1) How much average time do you devout to Television everyday

Frequenc Percent Valid Cumulative

y Percent Percent

Less than 1
hrs

Less than 2
hrs

Less than 3
Valid hrs
Less than 4
hrs

More than 4
hrs

Total

2) How much average time do you devout to Internet everyday

Frequenc Percent Valid Cumulative

y Percent Percent

Valid Less than 1

hrs

Less than 2
hrs

45
Less than 3
hrs

Less than 4
hrs

More than 4
hrs

Total

3) How much average time do you devout to Newspapers everyday

Frequenc Percent Valid Cumulative

y Percent Percent

Less than 1
hrs

Less than 2
hrs

Less than 3
Valid hrs
Less than 4
hrs

More than 4
hrs

Total

46
4) How much average time do you devout to Mazagines everyday

Frequenc Percent Valid Cumulative

y Percent Percent

Less than 1
hrs

Less than 2
hrs

Less than 3
Valid hrs
Less than 4
hrs

More than 4
hrs

Total

5) Which is your favourite channel

Frequenc Percent Valid Cumulative

y Percent Percent

Valid Times Now

Headlines
Today

NDTV 24x7

CNN IBN

AAJ TAK

India TV

ABP News

47
NDTV India

Others

Total

6) Which is your favourite Newspaper

Frequenc Percent Valid Cumulative

y Percent Percent

The Times of
India

Hindustan
Times

Tribune

Economic Times

Business
Valid Standard

Financial
Express

Punjab Kesri

Amar Ujala

Dainik Bhaskar

Total

48
7) Which Newspaper do you currently subscribe to at your home/ office

Frequenc Percent Valid Cumulative

y Percent Percent

The Times of
India

Hindustan
Times

Tribune

Economic Times

Business
Valid Standard

Financial
Express

Punjab Kesri

Amar Ujala

Dainik Bhaskar

Total

49
8) Is your newspaper on monthly billing or annual subscription

Frequenc Percent Valid Cumulative

y Percent Percent

Monthly Billing

Annual
Valid Subscription
Others

Total

9) Habit binds you most to your current Newspaper

Habit binds you most to your current Newspaper

Frequenc Percent Valid Cumulative

y Percent Percent

Valid Strongly Disagree

Disagree

Neither Agree nor

Disagree

Agree

Strongly Agree

50
Total

10)News content binds you most to your current Newspaper

Frequenc Percent Valid Cumulative

y Percent Percent

Strongly Disagree

Disagree

Neither Agree nor

Valid Disagree
Agree

Strongly Agree

Total

11)Authenticity binds you most to your current Newspaper

Frequenc Percent Valid Cumulative

y Percent Percent

Strongly Disagree

Disagree

Neither Agree nor

Disagree
Valid
Agree

Strongly Agree

Total

51
Missin
System
g
Total

12)Pagination binds you most to your current Newspaper

Frequenc Percent Valid Cumulative

y Percent Percent

Strongly Disagree

Disagree

Neither Agree nor

Valid Disagree
Agree

Strongly Agree

Total

13)Supplements binds you most to your current Newspaper

Frequenc Percent Valid Cumulative

y Percent Percent

Valid Strongly Disagree

Disagree

52
Neither Agree nor
Disagree

Agree

Strongly Agree

Total

14)Pricing binds you most to your current Newspaper

Frequenc Percent Valid Cumulative

y Percent Percent

Strongly Disagree

Disagree

Neither Agree nor

Valid Disagree
Agree

Strongly Agree

Total

15)Would you be interested in trying other newspaper options with

attractive subscription offers

Frequenc Percent Valid Cumulative

y Percent Percent

53
Strongly Disagree

Disagree

Neither Agree nor

Valid Disagree
Agree

Strongly Agree

Total

54