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Social Media Algorithms

Digital Dnyan is channelize talent who are ambitious in the field of Digital Marketing. We are educating you into digital marketing because we think that you have excellent ability of making it big. www.digitaldnyan.com 9284693861 [email protected]

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Pratiksha Marshelkar
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572 views

Social Media Algorithms

Digital Dnyan is channelize talent who are ambitious in the field of Digital Marketing. We are educating you into digital marketing because we think that you have excellent ability of making it big. www.digitaldnyan.com 9284693861 [email protected]

Uploaded by

Pratiksha Marshelkar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Social Media Algorithms

Digital Dnyan
By: Pratiksha Marshelkar

[email protected]
SOCIAL MEDIA
ALGORITHMS

Instagram & twitter

[email protected] www. digitaldnyan.com


What is Social Media Algorithms

• It is a way to sort posts based on interest in a user fe


ed rather than publishing time.
• Social networks rank the content that a user first sees
in their stream by the likelihood that they will really
want to see it.

[email protected] www. digitaldnyan.com


Why Social Media Algorithms are used?

• There are systems for forcing companies to pay for s


ocial advertising.
• The idea is that if they can not meet their market
organically, brands will instead turn to ads that raise
money for social networks.

[email protected] www. digitaldnyan.com


Instagram Algorithm

• Primary objective is to maximize the amount of time that users spend


on the site.
• Because the user settles longer, they can see more ads and related
posts.

[email protected] www. digitaldnyan.com


Instagram has a top 3 ranking signal:

• Relationship
• Timeless
• Interest
• Frequency of use
• Following count

[email protected] www. digitaldnyan.com


Cracking the Instagram algorithm in
8 simple ways

1. You should post more frequently.


2. Post videos to keep the audience engaged for more time.
3. Post when your audience is looking for.
4. Be personable.
5. Use hashtags appropriately.
6. Run a contest for a quick gain.
7. Encourage people to turn on the notification.
8. Make your posts truly amazing.

[email protected] www. digitaldnyan.com


Twitter Algorithm

• Works behind the scenes to rank and prioritize posts it thinks


people want to see.
• Yes, Twitter brought its chronological timeline back with the
Latest Tweets feed.

[email protected] www. digitaldnyan.com


Twitter Timeline Algorithm

• Ranked tweets
• “In case you missed it”
• Remaining tweets in reverse chronological
order

[email protected] www. digitaldnyan.com


How do I change my algorithm on
twitter?
1. Tap your profile icon within the Twitter app and then pick "Settings and Privacy"
followed by "Content Preferences." Under the "Show me best tweets first" subheading,
uncheck the box next to it to have tweets posted in chronological order instead.
2. To alter yours, tap your profile icon in the Twitter app and then pick "Settings and Priv
acy" followed by "Content Preferences."
3. Under the "Show me best tweets first" subheading, uncheck the box next to it to have t
weets posted in chronological order.

[email protected] www. digitaldnyan.com


Algorithm-based feeds consist of
following the ranking signal:

1. Top tweets
2. Latest trends
3. In case you missed it (ICYMI)
4. Happening Now
5. Trends for you
6. Rich media
7. Engagement

[email protected] www. digitaldnyan.com


Digital Dnyan Academy

Email: [email protected]
Phone: 9284693861
Address: Shop No.4 , Kumar Millenium Beside, Rajashri Shahu
Bank, ShivThirth Nagar, Paud Road, Kothrud, Pune, Maharashtra
411038
Website: www. digitaldnyan.com
[email protected]

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