A PROJECT REPORT

ON
MARKETING RESEARCH & PRODUCT MARKETING

IN T-EYE GLOBAL SOLUTIONS

A PARTIAL FULLFILLMENT OF MBA DEGREE

2009-2011

Submitted By
VENKAT VIVEK KANDHA

INDIAN INSTITUTE OF PLANNING &MANAGEMENT

BHUBANESWAR

1
CERTIFICATE BY THE ORGANISATION

This is to certify that the summer Project titled “MARKET SURVEY AND
PRODUCT MARKETING” is a bonafide and a sincere work of Mr. VENKAT
VIVEK KANDHA , is original and has been made under my supervision in partial
fulfillment of the requirement for the award of MBA program for the period from
29 march to 29 may. I am pleased to say that his performance during this period
was excellent.

Company Guide

2
STUDENT DECLARATION
I hereby declare that the project work entitled “MARKET SURVEY AND
PRODUCT MARKETING” Submitted in the fulfillment of the post graduate
program in IIPM Bhubaneswar, is a record of an original work done by me under
the guidance of SURJEET BASANTRAY, faculty member, IIPM and this project
work has been performed under the basis of partial fulfillment of MBA DEGREE.

3
PREFACE
Theoretical concepts taught and discussed in the classroom prove useful if they
have to remain relevant. Practice orientation of management student is must
generating competence to deal with issues at grass root level it is for this reason
that one month training project study is prescribed as a part of syllabus for MBA
Degree in Bhubaneswar.
This training is the mode of imparting practical training to
thestudent. The objective is to provide a deep insight into practical aspects of the
functioning of the organization. The train apprises the student to the actual
function, responsibility and problem faced by an organization. It provides him with
the knowledge of the various kind of problem that crop up in the day to day
functioning of the organization .The way they are solved by the departments and
appraisal of the crucial decision taken by the manager at the crucial time.

ACKNOWLEDGEMENT
4
I take this opportunity to express my deep sense of gratitude to all those who have
contributed significantly by sharing their knowledge and experience in the
completion of this project work

My deepest thanks to prof Surrjeet Basantray the Guide of the project for guiding
and correcting various documents of mine with attention and care. He has taken
pain to go through the project and make necessary correction as and when needed.

My deep sense of gratitude to Radha Raman sir ‘MD’ of T-EYE GLOBAL

solutions for his support and guidance. Thanks and appreciation to the helpful
people at t-eye global solutions, for their support.

I would also thank my Institution and my faculty members without whom this
project would have been a distant reality. I also extend my heartfelt thanks to my
family and well wishers.

VENKAT VIVEK KANDHA,

IIPM BHUBANESWAR.

CONTENTS
5
EXECUTIVE SUMMARY

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In today’s rapidly changing business environment, organizations have to respond
quickly to meet the competition. The Financial market has been witnessing growth
which is manifold for last few years. Many private players have entered the
economy thereby increasing the level of competition. In this competitive scenario
it has become a challenge for each company to adopt practices that would help the
organization stand out in the market. The competitiveness of a company of an
organization is measured through the quality of products and services offered to
customers that are unique from others. Thus the best services offered to the
consumers are result of the genius brains working behind them. Marketing and
market research in this regard has become an important function in any
organization.

All practices of HR and finances can be easily emulated by recruiting well

skilled, efficient, talented and capable human resource with having well defined
recruitment policy but the competitiveness in the market cannot be reduced still
each and every organization needs to sustain in this competitive world by knowing
each other’s strategy by conducting a proper market research. It is also important
to develop various methods for marketing and sales of the product to generate
revenue because in today’s scenario the market remained as buyers market but not
the seller’s market.

Like in the case of BPO’s, IT sectors too face the problem of attrition due to
high competitiveness. Thus, marketing of products is an ongoing process carried
throughout the year. The project is based on the study of entrepreneurship as well
as product marketing. The various recommendations suggested have been the

7
result of the study. The idea is to generate ways of dealing with high competition
and making the process of revenue generation manageable and efficient.

INTRODUCTION

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The Information Technology (IT) sector in India holds the distinction of advancing
the country into the new-age economy. The growth momentum attained by the
overall economy since the late 1990s to a great extent can be owed to the IT sector,
well supported by a liberalized policy regime with reduction in telecommunication
cost and import duties on hardware and software. Perceptible is the transformation
since liberalization – India today is the world leader in information technology and
business outsourcing. Correspondingly, the industry’s contribution to India’s GDP
has grown significantly from 1.2% in 1999-2000 to around 4.8% in FY06, and has
been estimated to cross 5% in FY07. The sector has been growing at an annual rate
of 28% per annum since FY01.

Indian IT companies have globally established their superiority in terms of cost

advantage, availability of skilled manpower and the quality of services. They have
been enhancing their global service delivery capabilities through a combination of
organic and inorganic growth initiatives. Global giants like Microsoft, SAP, Oracle
and Lenovo have already established their captive centers in India. These
companies recognize the advantage India offers and the fact that it is among the
fastest growing IT markets in the Asia-Pacific region.

Summarizing some key highlights of the sector in FY06:

 Software and services exports were estimated to have grown by 32% in

dollar terms to exceed US$ 23 bn.
 ITeS-BPO exports were estimated to touch US$ 6.3 bn, a growth of 37%
 IT-ITeS export revenues from engineering and R&D services, offshore
product development and made-in-India software products touched an
estimated US$ 3.9 bn from US$3.1 bn in FY05

9
 Sales of Personal computers crossed 4.7 mn units; a growth of 20%
compared to 3.6 mn units sold in FY05
 As of Dec 06, around 440 Indian companies had acquired quality
certification with 90 companies certified at SEI CMM Level 5, higher than
any other country in the world
 The total number of IT and ITeS-BPO professionals employed in India was
estimated to have grown to 1,293,000 from 1,058,000 in FY05

Industry Structure

The size of the Indian IT industry, according to NASSCOM, has been estimated to
be around US$ 47.8 bn. The Indian IT industry can be broadly divided into two
markets: domestic market and exports market. The exports market constitutes the
largest segment accounting for 75% of the total revenue generated by the Indian
software industry.

The domestic IT market is broadly divided into the following four segments: IT
Services, software segment which includes engineering and Research &
Development (R&D) services, IT-enabled Services and Business Process
Outsourcing (ITeS-BPO), and Hardware. While IT Services accounted for 34% of
the total revenue generated by the domestic market in FY06, the Engineering
Services, R&D and Software Products segments together accounted for 10% of the
revenue. The ITeS-BPO segment, on the other hand, contributed 7%. Hardware is
the dominant segment with a share of about 49%. The domestic IT market grew at
a CAGR of 21.9% during FY02-06 to touch US$ 13.2 bn.

The exports market is dominated by the IT services market holding a share of

56.4% in the software and services exports in FY06, followed by the ITeS-BPO

10
segment with 26.7% share and the software products and engineering services
segment with 16.9% share.

The Indian hardware industry is at present estimated to be in the proportion of 30%

domestic, 1.25% exports and the remaining being imports. The domestic market
itself offers tremendous potential for hardware companies, thus having very few
companies venturing into hardware exports. Imports of IT hardware which form a
large component of the industry are mainly from Taiwan, China and Korea. Lately,
however, MNCs in the hardware segment have been viewing India as a hub for
setting up hardware manufacturing facilities, for instance Dell.

IT Services Exports

Indian IT Services exports grew from US$ 10 bn in FY05 to US$ 13.3 bn in FY06,
registering a growth of 33.4%, and is further expected to reach US$ 18.1 bn in
FY07, posting a growth of 36%. Revenue from ‘projects’ dominated the IT
Services exports with a share of 58%, with outsourcing and support & training
activities accounting for 33% and 9% respectively.

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Source: D&B Research

Within the ITeS-BPO segment, Customer Interaction Services (CIS) account for
nearly India’s IT Exports XIV 45-50% of the total ITeS-BPO services exports
while finance & accounting contributes for the remaining 40-45%. Human
resource and other high-end knowledge-based processes account for 2% and 8-
10% respectively.

The Software product, Engineering services and R&D segment contributes around
17% of the software and services exports. India is well positioned in the
engineering and R&D services segment. Apart from Indian companies offering
these services, several foreign companies (both captive and third party) are also
setting up base in India to provide these services. Overseas companies operating in
sectors like high–tech, telecommunications, automobile, aerospace, heavy
machinery, construction and industrial products are looking at off-shoring their
engineering and R&D related work to India.

Few important characteristics of the Indian IT sector include:

 Export intensive: Ever since the industry’s evolution, exports has been the
major contributor to the industry.
 Concentration on Low-end services: Low-end services such as customised
software services and maintenance have been the key strength of the Indian
IT companies. These companies are now however moving up the value
chain offering end-to-end solutions to clients.
 Labor intensive industry: The very nature of the services offered by the
industry makes human resources a significant driver for the industry.

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 Fragmented industry: D&B’s in-house database has identified over 8,000
companies which operate in the IT space in India, offering a wide range of
software products and services. A large number of these companies are
unorganised players
 Skewed concentration: The revenues of the top four companies, TCS,
Infosys, Wipro and Satyam, including income of their subsidiaries, account
for around 22% of the overall industry.

Emerging Trends in the Indian IT Services Industry

While the global IT players are aggressively scaling up their operations in India,
due to the advantages that the Indian industry offers, the Indian IT companies are
also preparing to tap the global market. The companies are witnessing significant
change with regard to their service offerings and geographical concentration.
Today, companies are expanding their service offerings from application
development and maintenance to high end services like testing, consulting and
engineering designing. The global delivery model has not only facilitated the
companies in delivering quality of work but also helped them to control costs.

New Service Offerings

The Indian IT companies are expanding their service offerings to provide a

complete basket of services to their clients. These new services include IT
consulting, testing, business process management and IT infrastructure services,
which in a way allows the IT companies to de-risk their business from pricing
pressures and enter into newer areas which provide them higher growth and
profitability.
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Larger Deal Size

Indian IT companies have successfully scaled up operations and made a mark in

the global outsourcing market, evident from the large deals bagged by the Indian
IT companies in the past one year, including the British Telecom-Tech Mahindra
deal which was worth US$ 1 bn, the Pearl Insurance-TCS deal (£ 486 mn), the
Skandia-HCL Technologies deal (US$ 200 mn) and the Kimberly-Clark-TCS deal
(US$ 100 mn). Most of the deals bagged by the major companies were in the
Banking and Financial Service space which reiterates the growth in this vertical.
As per the data compiled by Technology Partners International (TPI), the Asia
Pacific region witnessed a significant increase in total deals amounting to US$ 10
bn in 2006 from US$ 6.1 bn in 2005. Indian companies bagged contracts (above
US$ 25 mn) worth US$ 2.7 bn in 2006, with a market share of 25% in the Asia
Pacific region.

Growing presence of MNCs

Cost arbitrage and the availability of a large talent pool has attracted several MNCs
to India. Big players like IBM, Accenture, Capgemini and Oracle among others
have not only increased their headcounts in India but also outperformed their
global performance in terms of revenue growth. Their Indian operations are
witnessing strong growth as compared to their global business. Some of the major
global companies like Intel, IBM and CSC are cutting jobs abroad and shifting
their base to India.

Emerging Markets:

In terms of geographical contribution, the US continues to remain the key market

for Indian IT companies, accounting for 67.2% of the software and services

14
(including BPO) exports from India. However, Europe is also emerging as an
important market for the Indian IT industry, considering the fact that the share of
exports to Europe from India increased from 22.2% in FY03 to 25.1% in FY06.
After the US, Indian companies are looking at the European region as a potential
market for exports and also to expand their global presence. Mergers and
acquisitions has been one of the routes that the Indian companies have adopted to
enhance their presence in European markets

Concerns for the Indian IT Industry

Though demand conditions have been optimistic, the Indian IT sector is exposed to
certain risks which may deter growth. An appreciating rupee, anticipated
slowdown in the US economy, shortage of skilled manpower, limitations in
domestic infrastructure and competition from other global players offering
manpower at low cost like China, Philippines and Vietnam can have a negative
impact on the performance of the Indian IT companies.

Besides, increasing activities of global MNCs in India will make difficult

employee retention for Indian companies. NASSCOM opines that there will be a
shortage of half a million people in the IT and ITeS segments by 2009. With an
industry attrition level hovering around 20-25% (often higher for smaller players),
companies are likely to offer an increase of 10-15% in salaries in the coming years.

On the financial front, wage inflation of 10-15% and forex fluctuation can reduce
the top line as well as the bottom line of the companies. Unless the Government
defers the withdrawal of tax incentives which is due to expire after 2009, IT
companies operating out of the Software Technology Parks of India (STPIs) are

15
likely to witness an increase in their tax liabilities, which may reduce their
profitability further.

COMPANY PROFILE

OF

T-EYE GLOBAL SOLUTIONS

T-eye Global Solutions is a proactive software organization dealing with a wide
array of technologies for IT products with customizable capabilities, IT Services
and consulting. The Enterprise Collaboration Business is the unique and ultimate
way based on full collaboration between our teams. T-eye global Solutions helps
and deliver success to the client's transformation projects with a motto that client’s
success is the company success.

Since its inception T-eye Global has implemented and executed projects of various
scale, including small-medium size enterprise and State Government projects with
Web development and a few service station management software and invoicing
software’s products, which are very popular in local market.

Technology focus is Microsoft .NET, PHP, Python, J2EE/J2ME, Oracle, SQL,

Mobile technologies: Simian. Most of the recent projects are implemented based
on open standards and web services technology. T-eye Global has advanced
competency in Data Management solutions Mobile and Embedded applications as
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well as financial and telecom domain areas. It has its own testing teams and
provides a full range of Quality Assurance and Testing Services ensuring the client
to get the best quality of service and product.

Software’s offered

We take up application development projects using latest free and frameworks.

That means, you get quality dynamic applications which can adapt to clients
evolving requirements rapidly, without spending anything on software licenses.
We also offer some readymade customizable solutions off the shelf. We maintain
the applications developed by the company as per the requirement.

In short, it takes care of all application needs.

Uniqueness and Specialty of our products

 Light weight on resources.

 Configurable for Local and English language.
 Faster and optimized products without compromising the quality.
 Providing technical expertise and fast response times to help increase
Client and customer satisfied.

TEG V 2.2 Biller is invoicing software, which is a very popular in small-scale

industries and firms in the state. It has been well accepted and appreciated by the
customers because of its user-friendly features, unique look and feel capability and

17
multilingual support. This software is also designed for preparing the new order
report and sending the end of day selling report for sharing information on the web.

TEG V 2.1 Rice Milling is a complete windows based application and very much
popular in various rice milling industries in the state. It has been well accepted by
the client because of its distinct features, unique look and feel as well as better and
faster way of keeping track of each and every facets of rice mill. We also can say
that it’s almost an ERP solution to the miller. This software is designed to keep
track of it’s in coming and out-going inventory, purchase and sale, all expenses
starting from daily expenses to huge annual and monthly expenses not only that it
is capable of producing report based on order to get a better look at the entire
process which helps the client in decision making.

TEG V 2.0 School Soft is a windows application and an unique product designed
for various schools present in the state. This application is popular because of the
fact that it minimizes day to day paper work of each institution. In every school
student’s number is pretty much huge and it’s difficult to keep track of each
information of all the students correctly and also accessing that information hassle
freely. Keeping this need of the customer this application is being designed to
minimize the effort of associates and give a better result. This application keeps
track of all accounts information of each student as well as entire student data base
which helps in faster result retrieval and better solution.

TEG V 2.0 School Wizard is unique application in its field in the market as well
as a completely new product to be launched in the market. Various dynamic
features of this product make it one stop solution to every problem for the students,
parents as well as teacher. This is a complete web based application designed to
bring out a revolution in the field of education. This application is designed for

18
minimizing the class effort of students as well as teachers like keeping everything
online. By this application a virtual class room can be designed at any place of
your choice and interest. This application helps parents to know the real class room
environment and how their children are performing in the course. This also helps
the teachers as well as the parents to interact directly for any issues or concerns.
This application gives a real scenario of every student for each and every subject
he or she is studying, performing and not performing. Their attendance, report
card, assignments, teacher feed-back, accounts information, hostel accommodation
attendance. We can say that it’s a complete ERP solution to whole school.

TEG V 2.1 Retail Shop is a specific application designed mostly for computer
store, grocery store, electronics store, electrical store etc. This application help the
owner in prepare a stock report in various methods i.e. item wise, group wise,
vendor wise, customer wise etc. each and every details on stock can be obtained in
the form of stock report and specific decision can be taken to improve the
performance. Apart from that it also helps the owner of the shop to prepare a clear
balance sheet, profit and loss statement to take appropriate decision as required.
This application is now widely used in the local market to minimize and keep a
track of each and every leakage in the process. Which in turn increase credibility of
the owner.

TEG V 2.5 Restaurant is a windows application meant for A-Z functionality of

the restaurant. The credibility of this application is it helps the owner keep track of
its day to day losses and make proper arrangement so that every day waste of
material and prepared foods can be minimized. The given system will take raw
materials and ingredients as per the specification and desired number of plates of
prepared foods will be produced as per the specification by the system so that the
owner can cross check the daily, monthly, annual report of number of plates of out-

19
put produced. This simplifies the headache of the owner to keep track of number of
item produced and need not be dependent on supervisor or the workers working in
the restaurant.

In Web development and internet-based solutions space T-eye Global has

completed many web projects, which includes portraits, dynamic websites,
multimedia rich interactive websites with Flash and Internet based solutions for
Business Automation. The company has also catered the state government with the
website development for the Post Offices connectivity which is rich in graphics
content.

Corporate Family

Organization has young and talented workforce who are valued on their honesty,
ability and desire to improve and grow with the organization. All those who work
at T-eye Global solutions share the common goal of revolution and expansion,
incorporating the concept of innovation and progress into their daily activities.

T-Eye Global’s family is headed by Mr. Prabhu B. Mallick. He has earlier

worked with IBM with a rich experience in web tools and storage domain. He is
holding the MCA Degree. He is a certified professional on SQT (Manual &
Automation), SIX-SIGMA, and Q-PACE.

20
Co-founder Mr. Umesh Ku. Agrawal the Head of Pre-sale and solutions for
new business works closely with the development and delivery teams. He has prior
experience in Java and internet-based applications and holding a MCA Degree.

Mr. Vivekananda Goyal who is Business Development Manager has proven his
skills by studying the market and client requirements and adding our esteemed
clients to the organization. He holds a B.Tech Degree in Electrical Engineering.

Research and Algorithm group is headed by Mr. Sandeep Ku. Sahoo in

T-eyeGlobal Solutions. He is mainly responsible for overseeing T-eyeGlobal’s

implementation for different products and solutions. He has a rich experience in
mobile and embedded technologies. Sandeep has earlier worked with internet
companies like JATAAYU and NOKIA. He is holding a B.Tech degree in IT.

These are dynamic and enthusiastic workforces who are ready to work with
Agility. We work following the agile way of work culture for which we are very
flexible to the change of system and client requirements. With the members from
diverse field of experience T-eye Global is committed to provide its best quality
and value added solutions to its customer.

Future Plan and Vision

Managed by a professional team with sound technical background the organization

is committed to growth and believe in adapting to the latest technologies. As an
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organization already working in various verticals like Web and Desktop world, it
would like to see itself as one of the best company in this field which can only be
possible by meeting the expectations of software and IT services needs of the
customers and investing in and nurturing new technologies.

Resources

We have a separate team for all technologies in which we are dealing with. All of
them are having more than 3 years of experience in their respective areas. They are
fully dedicated at their work in which they assigned. The Project management
team, delivery team long with the development team are highly qualified and
expertise in their domain. They are playing a very good role in the team. Some of
the developers are technology flexible. They can work in any platform as well as in
any time. About the testing team: they are playing the vital role along with the
development team.

Project Management Structure

The below mentioned diagram shows the project management structure

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PROJECT OBJECTIVES

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 Marketing To start up a new spoken English institute by preparing an
institute model by conducting a market survey which further divided into
two modules.
A. . The first module was to do a market survey in different spoken
English institutes by preparing a proper questionnaire (the whole
module will be described below)
B. The second module was to visit different colleges of MBA, MCA,
BBA, BCA, colleges and to know the perception of different students

 To create leads of the software’s developed by T-EYE GLOBAL by using

appropriate skills

SWOT ANALYSIS

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The SWOT analysis can serve as an interpretative filter to reduce the information
to a manageable quantity of key issues. The SWOT analysis classifies the internal
aspects of the company as strengths or weaknesses and the external situational
factors as opportunities or threats. By understanding these four aspects of its
situation, a firm can better leverage its strengths, correct its weaknesses, capitalize
on golden opportunities, and deter potentially devastating threats.

STRENGTHS

The strength of the company would be the innovation and the high quality
products. Because of these the company is able to survive in the market and still
earning a good market share comparing to its competitors

USER FRIENDLY SOFTWARES

T EYE GLOBAL is one small-scale industry in the state. It has been well accepted
and appreciated by the customers because of its user-friendly features, unique look
and feel capability and multilingual support. software’s also designed for
preparing the new order report and sending the end of day selling report for sharing
information on the web. The company also produces software’s according to the
needs and requirements of its client’s. That is these software’s can be produced or
upgraded according to customers’ needs and wants

LOW CREDIT SALES

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Due to local brands these software’s sales are continuously increasing. T-eye has
highly profitable sales with minimum credits especially in Bhubaneswar.

WEAKNESS

The authorities of T-EYE mentioned no major weaknesses but its intense

competition as our analysis is one of their weaknesses as to stay alive against a
giant as INFOSYS.

CENTRALIZATION MANAGEMENT

In T-EYE it is experienced that there is centralization of decisions. Due to which

efficiency and functionality is disturbed. T-EYE will have to change its highly
concentrated culture, in order to be more flexible.

TECHNOLOGICAL BACKWARDNESS

Above point can be described in this aspect that due to less equity it is backward in
adopting new technology.

OPPORTUNITIES

One of the greatest opportunities is that t-eye has its huge market, which is
increasing as the population of the software users are also increasing day by day

26
Many firms institutions and small organizations like rice mills, shop keepers are
also using these software’s to keep their data base safe and secure.

This means that presently there is a considerable opportunity for the growth of
software’s industry.

EXPORTS

Indian IT Services exports grew from US$ 10 bn in FY05 to US$ 13.3 bn in FY06,
registering a growth of 33.4%, and is further expected to reach US$ 18.1 bn in
FY07, posting a growth of 36%. Revenue from ‘projects’ dominated the IT
Services exports with a share of 58%, with outsourcing and support & training
activities accounting for 33% and 9% respectively.

THREATS

Though demand conditions have been optimistic, the Indian IT sector is exposed to
certain risks which may deter growth. An appreciating rupee, anticipated
slowdown in the US economy, shortage of skilled manpower, limitations in

27
domestic infrastructure and competition from other global players offering
manpower at low cost like China, Philippines and Vietnam can have a negative
impact on the performance of the Indian IT companies.

Besides, increasing activities of global MNCs in India will make difficult

employee retention for Indian companies. NASSCOM opines that there will be a
shortage of half a million people in the IT and ITeS segments by 2009. With an
industry attrition level hovering around 20-25% (often higher for smaller players),
companies are likely to offer an increase of 10-15% in salaries in the coming years.

On the financial front, wage inflation of 10-15% and forex fluctuation can reduce
the top line as well as the bottom line of the companies. Unless the Government
defers the withdrawal of tax incentives which is due to expire after 2009, IT
companies operating out of the Software Technology Parks of India (STPIs) are
likely to witness an increase in their tax liabilities, which may reduce their
profitability further.

LEARNING AS AN INTERNEE
28
During the period in t-eye global solution was a great opportunity to practically
understand the field of market research and marketing.

I also express my deep sense of gratitude to T EYE GLOBAL SOLUTION for

giving me this opportunity.

This was my first experience to do work in any organization and I have no idea
about the kind of work environment in any industry.

I remember the day when I was called for interview and it was the time to put my
all theoretical knowledge in practical life.

I would also like to mention that 70% of my work done in organization does not
belong to IT but this 70% of work definitely developed my entrepreneurship
skills .the rest of 30% was based on product marketing that is promoting and
marketing of software’s developed by T-EYE GLOBAL SOLUTION

The day I joined the company I was put in two different types of jobs

1. Market survey to start up a new institute for spoken English and BPO
training which was further divided into two modules
C. The first module was to do a market survey in different spoken
English institutes by preparing a proper questionnaire (the whole
module will be described below)
D. The second module was to visit different colleges of MBA, MCA,
BBA, BCA, colleges and to know the perception of different students

29
2. The second job was product marketing in which we have to visit different
schools ,, rice mills and to convince the head of institution/organization for
the purchase of the software’s.
This software’s are originally developed by T- EYE GLOBAL
SOLUTIONS. And most of these software’s are used to maintain their
database which helps in quick calculation

THE FIRST TYPE

As mentioned above the first type was to do market survey which was further
divided into two modules . during my first module was to visit different spoken
english institutes and and to know the details such as cource curriculum ,fees , etc.
the details are as mentioned below and the second module was to visit different
colleages .

30
THE FIRST MODULE (MARKET SURVEY)

The first module I was not allowed to disclose the information that I was doing a
market survey as it was confidential for the organization . I was asked to to visit
them as a student to know the details the details are as below

1) INSTITUTE MODEL
1) Spoken English institute :IMS

2) Address :NAYAPALLY

3) Contact no : 9861243301

4) Course fee :2000

5) Class duration :2H 30M 3 MONTHS

6) Faculty details :NO

7) Location :MARKET PLACE

8) No of branches :3

a) Location :MASTER CANTEEN AND CUTTACK

9) Placements : NO

10 )Study material :NO

11) Infrastructure :AC, CHAIR WITH ATTACHED BENCH

12) Batch per day :5

2) INSTITUTE MODEL
1) Spoken English institute :PLANET VIDYA

2) Address :SAHID NAGAR B-19 RUPALI SQUARE

3) Contact no : 9861945905

4) Course fee :1550

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5) Class duration :1H 30M 3 MONTHS

6) Faculty details :NO

7) Location :MARKET AREA

8) No of branches :2

a) Location :SAHID NAGAR

9) Placements : NO

10) Study material :YES

11) Infrastructure :SIMPLE

12) Batch per day : 2

3) INSTITUTE MODEL
1) English and beyond institute :YOUSUCCEED

2) Address :NAYAPALLY NEAR INDRA MAIDAN

3) Contact no : 0674-2560014

4) Course fee :3500

5) Class duration :1H 30M 3 MONTHS

6) Faculty details :SWERLIN RAI-9337553209

7) Location :RESIDENCIAL

8) No of branches :ONE

a) Location :

9) Placements : NO

10) Study material :NO

11) Infrastructure :AC, SIMPLE BENCH AND CHAIR

12) Batch per day : ONE

4) INSTITUTE MODEL
1) Spoken English institute :ISBT

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2) Address :ACHARYA VIHAR

3) Contact no : 9337506507

4) Course fee :3000

5) Class duration :2H 30M 3 MONTHS

6) Faculty details :NO

7) Location :RESIDENTIAL

8) No of branches :ONE

a) Location :

9) Placements :NO

10) Study material :YES

11) Infrastructure :SIMPLE

12) Batch per day : ONE

5) INSTITUTE MODEL
1) Spoken English institute :ENGLISH HOUSE

2) Address :H.B COLONY, CS PUR BBSR

3) Contact no : 933873686

4) Course fee :1500

5) Class duration :1H 30M 3 MONTHS

6) Faculty details :NO

7) Location :RESIDENTIAL AREA

8) No of branches :ONE

a) Location :
b) Address :

9) Placements : NO

10) Study material :YES

11) Infrastructure :SIMPLE

12) Batch per day : ONE

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6) INSTITUTE MODEL
1) Spoken English institute :IMS

2) Address :ASHOK NAGAR

3) Contact no : 0674-2536053

4) Course fee :2000

5) Class duration :2H 3 MONTHS

6) Faculty details :NO

7) Location :MARKET

8) No of branches :2

a) Location :NAYAPALLY

9) Placements : NO

10) Study material :YES

11) Infrastructure :GOOD INTERIOR FURNISHED WITH GLASS ,

12) Batch per day : 2 BATCHES

7) INSTITUTE MODEL
1) Spoken English institute :PLANET VIDYA

2) Address :ACHARYA VIHAR

3) Contact no : 9937234389

4) Course fee :1550

5) Class duration :1H 30M 3 MONTHS

6) Faculty details :NO

7) Location :RECIDENTIAL

8) No of branches :2

a) Location :SAHID NAGAR

9) Placements : NO

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10) Study material :YES

11) Infrastructure :SIMPLE

12) Batch per day : TWO

8) INSTITUTE MODEL
1) Spoken English institute :ARIFIN

2) Address :ACHARYA VIHAR

3) Contact no : 0674 -6534110

4) Course fee :2000

5) Class duration :1H 30M 3 MONTHS

6) Faculty details :AMIT-9437167049 ,9778656772

7) Location :RECIDENTIAL

8) No of branches :2

a) Location :RAVI TALKIES SQUARE

b) Address :

9) Placements : NO

10) Study material :YES

11) Infrastructure :GOOD

12) Batch per day :ONE

9) INSTITUTE MODEL
1) Spoken English institute :KEN SOFT

2) Address :SAHID NAGAR

3) Contact no : 9238945751

4) Course fee :888

5) Class duration :1H 30M 3 MONTHS

6) Faculty details :M SRIKANTH-9338895682

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7) Location :MARKET AREA

8) No of branches :ONE

a) Location :

9) Placements :NO

10) Study material :NO

11) Infrastructure :SIMPLE

12) Batch per day :TWO

10)INSTITUTE MODEL
1) Spoken English institute :ATTITUDE

2) Address :RUPALI SQUARE

3) Contact no :

4) Course fee :3500

5) Class duration :2H 3 MONTHS

6) Faculty details :NO

7) Location :

8) No of branches :ONE

a) Location :

9) Placements : NO

10) Study material : YES

11) Infrastructure : GOOD

12) Batch per day : TWO

THE SECOND MODULE (MARKET SURVEY)

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The second module was to visit different colleges of MBA, MCA, BBA, BCA,
colleges and to know the perception of different students .As I have visited
different students of various numbers these are some examples of some students

STUDENT NO 1
1. NAME :K NIKHILESH
2. COLLEGE/ SCHOOL :KENDRIYA VIDYALAYA
3. CONTACT NO :
4. KNOWN SPOKEN ENGLISH INSTITUTES : ARIFIN,ENGLISH HOUSE
5. WHETHER HE/SHE INTERESTED TO JOIN OUR SE INSTITUTE :YES
6. FACILITIES EXPECTED :GOOD LEARNING

STUDENT NO 2
1. NAME :R GOVIND
2. COLLEGE/ SCHOOL :MAHARISHI COLLEGE
3. CONTACT NO :
4. KNOWN SPOKEN ENGLISH INSTITUTES :ARIFIN,IMS,PLANET VIDYA
5. WHETHER HE/SHE INTERESTED TO JOIN OUR SE INSTITUTE :YES
6. FACILITIES EXPECTED :NORMAL

THE SECOND TYPE

The second job was product marketing in which we have to visit different schools,
rice mills and to convince the head of institution/organization for the purchase of
the software’s
T-EYE GLOBAL SOLUTIONS developed many software’s like TEG V 2.2
Biller, TEG V 2.1 Rice Milling, TEG V 2.0 School Soft .And these software’s
were needed to marketed by me the task was to visit different schools rice mills etc
and to convince the concerned authority of that school/rice mill, for the action of
purchase by explaining of those different types of software’s with features and
later the technical people will give the demonstration before purchase

The below mentioned list are different schools I was asked to visit

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1. Mc Guffey International
School
2. Orleance Public School
3. Maharishi Public School
4. Sainik School
5. Shri Shri Ravishankar
Vidyamandir
6. Venkateswar English
Medium School- Cspur
7. DAV PUBLIC SCHOOL
Pokhariput
8. Mothers public school
9. St. Antony School
10.St. Anne's Convent School
11.Kerala Public School
12.De Paul School
13.Kishor Suryawanshi
International School

Apart from these schools I also visited schools out of Bhubaneswar in Dhenkenal
like st. xaviours, Sri maa aurobindo institute of intigral edu, Montfort by creating
leads sucessfully

PROBLEMS ENCOUNTERED
This was my first experience to do work in any organization and I have no idea
about the T- EYE so in start I was very confused and faced a difficulty in adjusting
the environment of T- EYE but with the passage of time I gain confidence and start
enjoying my internship. Marketing job is a tuff job but with the help of my
colleagues. I learned much more form MR. radha raman sir and Vivekananda
goyal He helped me on every stage of my work. Also provide me much knowledge
about marketing.

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HOW EXPERIENCE IMPACT MY CAREER

Working in T-EYE for eight weeks as an intern was very informative experience
for me. I got the chance to work in practical environment during the time I learnt
very important practical things about marketing these learning’s are going to help
me in professional life and as well as in my remaining courses of MBA because I
want to pursue a career in marketing.

CONCLUSION
T EYE GLOBAL SOLUTION though is not a very big brand, but it is a very good
place to work and I can also see in future the company emerging as one of a market
leader as par with other reputed companies.

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The company is working consistently on improving its quality and pursuing brand
building exercises. T- EYE GLOBAL SOLUTION provided me with a good
opportunity to make my skills stronger in marketing and marketing research. And I
am also very thankful to Mr. Vivekananda goyal and Radha raman sir my project
guide for providing me this opportunity and giving me this useful guidelines.

While doing this project I have talked with many people and came to know about
the market and I learnt that how the companies’ works and what they have to do
for retaining their position in the market. Reliance Communications has trained me
to face the challenges whatever in the market.

BIBLIOGRAPHY

WWW.GOOGLE .COM

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