Syllabus For I and II Semester B.Des. Degree 2019: Apj Abdul Kalam Technological University
Syllabus For I and II Semester B.Des. Degree 2019: Apj Abdul Kalam Technological University
DS107 Graphics I 9
DS106 Graphics II 19
2
Course Course Name L-T-S-P/D Credits Year of
Code Introduction
DS101 Design Studio I : Fundamentals of Design I 0-0-9-0 9 2019
Course objective:
Syllabus
Explorations using Points, Lines, Planes and Volumes. Understanding basic design principles. An introduction to
colour theory and compositions.
Expected Outcome:
Students will be able understand basic elements and principles and their application in design.
Reference Books:
● Ching, Francis DK. Architecture: Form, space, and order. John Wiley & Sons, 2014.
● Bustanoby, Jacques Henri. "Principles of color and color mixing." (1947).
● Lauer, David A., and Stephen Pentak. Design basics. Cengage Learning, 2011.
● Hannah, Gail Greet. Elements of design: Rowena Reed Kostellow and the structure of visual
relationships. Princeton Architectural Press, 2002.
● Itten, Johannes, and Ernst van Haagen. The Art of color: the subjective experience and objective
rationale of color. Van Nostrand Reinhold, 1991.
Course Plan
Module Contents Hours Marks
3
Course Course Name L-T-S-P/D Credits Year of Introduction
no.
Visual fundamentals 2-0-0-0 2 2019
DS103
Course Objectives
• To introduce, explore and understand the making of general aesthetics of a product consistent.
• To introduce the principles and values that guide and influence the 2 dimensional and 3 dimensional design
compositional aesthetics.
• To promote the visual literacy level and prepare to appreciate the aesthetic components of art and design
Syllabus
Introducing the vocabulary of art and design constituted by elements and principles.
Introduction to the meaning, context, and significance of the elements and outcomes of designs in graphics,
textiles, ceramics, sculpture, painting and printing as related to design. Improvising the ability to understand,
interpret and evaluate visual messages.
Expected Outcome
1. Students will be able to explain the vocabulary of art and design constituted by elements and
principles.
2. Students will be able to explain visual meanings, and understand the relationship of art and design
Reference Books:
• Ching, Francis DK. Architecture: Form, space, and order. John Wiley & Sons, 2014.
• Lauer, David A., and Stephen Pentak. Design basics. Cengage Learning, 2011.
4
Course Plan
Module Contents Hours Sem Exam
Marks
Introduction to design fundamentals – 2D and 3D.
Exposure to various elements and principles of art and design in 2D
and 3D – Point, line, plane, volume. Exploration of basic principles 30%
I of visual compositions and its relationships- balance, rhythm, 8
proportion, Unity etc.
5
Course No Course Name L-T-S-P/D Credits Year of
Introduction
Objective
● To provide a sample experience by placing the student in an unfamiliar environment where s/he may
learn to draw connections between the environment, cultural practices and problem solving by Design.
● They may also learn how communities solve problems in their own way.
Syllabus
An introduction to the evolution of design. Post-industrial changes and prominent designers. Design in Indian
context.
Expected outcome
● Describe the evolution of design as a discipline and its relationship to the environment.
● Appraise different philosophies in design.
● Describe the relation between art, craft and design.
● Appraise the influence of design on society.
Reference Books:
• Raizman, David. History of modern design: Graphics and products since the industrial revolution.
Laurence King Publishing, 2003.
• Cross, Nigel. Design thinking: Understanding how designers think and work. Berg, 2011.
• Whiteley, Nigel. Design for society. Reaktion books, 1997.
• Jain, Jyotindra, ed. India's popular culture: iconic spaces and fluid images. Marg Publ., 2007.
• Basham, Arthur Llewellyn. The Wonder that was India: A Study of the History and Culture of the Indian
Sub-continent Before the Coming of the Muslims. Hawthorn Books, 1963
• Heskett, John. Design: A very short introduction. Vol. 136. Oxford University Press, 2005.
• Ranjan, Aditi, and M. P. Ranjan. "Crafts of India: handmade in India." Council of Handicraft
Development Cooperations: Yeni Delhi (2007).
• John Scales Avery. Science and Society.World Scientific Publishing Company Pte Limited, 2016
• Mazzarella, William. Shoveling smoke: Advertising and globalization in contemporary India. duke
university press, 2003.
• Prakash, Gyan. Another Reason: Science and the Imagination of Modern India. New Delhi: Oxford
University Press, 2000
• Ramanujan, A.K., “Is there an Indian way of thinking? An informal essay”.In India through Hindu
Categories. McKimMariott, ed. Sage Publicaitons, 1990.
• Gandhi, Mohandas K., Swaraj and Swadeshi, in The Penguin Gandhi Reader. Rudrangshu Mukherjee
(editor). Pp. 205-233. Penguin Books. 2010.
• Charles and Ray Eames, The India Report (1958), NID, Ahmedabad, 1997
• Mines, Diane P., and Sarah E. Lamb, eds. Everyday Life in South Asia. Indiana University Press, 2010.
6
Course Plan
Famous designers and their works : Charles and Ray Eames, Philippe
Starck, Dieter Rams, Eva Zeisel, Karim Rashid, Jonanthan Ive, Naoto 8 30%
Fukasawa, Arne Jacobsen etc
III What is ‘Indian’ and how it has been defined over time? Craft as an
expression of Indian tradition. Design in the context of India. A few
10 30%
examples of region specific design. Festivals, rituals and customs. The
interrelationship between the Indian context (social-historical-
political) and design.
IV Design and Social concern: Urban and rural context and needs.
Community, Family and individual. An introduction to Humanities and
6 25%
social sciences.
7
Course No Course Name L-T-S-P/D Credits Year of
Introduction
PS101 Communication skills 0-2-0-0 2 2019
Course Objectives
• To train the students in all forms of communication to standardize the quality of academic exercises
• To prepare students to adapt themselves with ease to the industry environment, thus rendering them
as prospective assets to industries.
Syllabus
Listening Comprehension, Reading Comprehension, Speaking Skills, Resume / Report Preparation / Letter
Writing, Précis writing, Presentation skills and Soft Skills
Expected Outcome
To equip students with the necessary communication skills that would help them in their career
Reference Books:
• Anderson, P.V, Technical Communication, Thomson Wadsworth, Sixth Edition, New Delhi, 2007.
• Evans, D, Decision maker, Cambridge University Press, 1997.
• John Seely, The Oxford Guide to Writing and Speaking, Oxford University Press, New Delhi, 2004.
• Prakash, P, Verbal and Non-Verbal Reasoning, Macmillan India Ltd., Second Edition, New Delhi, 2004.
• Thorpe, E, and Thorpe, S, Objective English, Pearson Education, Second Edition, New Delhi, 2007.
• Turton, N.D and Heaton, J.B, Dictionary of Common Errors, Addision Wesley Longman Ltd., Indian reprint
1998.
Course Plan
Module Contents Hours Sem Exam
Marks
I Listening Comprehension: 7 25%
Listening and typing – Listening and sequencing of sentences – Filling in
the blanks - Listening and answering questions. Reading Comprehension:
Filling in the blanks - Close exercises – Vocabulary building - Reading and
answering questions.
II Speaking: 7 25%
Phonetics: Intonation – Ear training - Correct Pronunciation – Sound
recognition exercises – Common Errors in English.
8
Course no. Course Name L-T-S-P/D Credits Year of
Introduction
Course Objectives
To understand the role of visualization in design and to learn how to externalize the visualizations through
various illustrations and to learn the fundamental skills and knowledge of image representation in order to be
able to represent objects, nature and living beings.
Syllabus
● Inter relationship of visual forms in terms of size scale and over all properties
Expected outcome
Students acquire the basic skills by understanding the basics of the free hand sketching and help in realizing the
final sketches and presentations that equip the student’s ability to express the ideas in a professional method.
Reference books:
● Edwards Betty; New drawing on the right side of the brain. Publisher: Tarcher 2002
● Dalley Terence Ed; the complete guide to illustration & design, Phaidon, Oxford 1980
9
Course Plan
II Natural forms and sketching, natural forms animals, birds, trees, 12 25%
flowers etc, the human body and its parts, human proportions and
proportioning systems.
10
Course no. Course Name L-T-S-P/D Credits Year of
Introduction
PS103 Digital Skills-I 0-0-0-3 1 2019
Course Objectives
• To explore, discover and understand the fundamentals involved in two-dimensional design, its
elements, features and principles.
• Learning the essential skills and knowledge of image representation in order to visualize ideas,
concepts and final representations and being able to transform these for different interpretations and
applications in a digital format.
Syllabus
Expected Outcome
• Students will be able to visualize and ideate their designs with precision and quality.
• Students will understand the different ways of representing their Designs and Sketches.
Reference Books:
• White, Alex W. The elements of graphic design: space, unity, page architecture, and type. Sky horse
Publishing, Inc., 2011.
• Edwards, Betty; New Drawing on the Right Side of the Brain, Publisher: Tarcher; 2002
• Dalley Terence ed.; The complete guide to illustration & design, Phaidon, Oxford, 1980
• T. C. Wang; Pencil Sketching, John Wiley & Sons,1997
• Pogany, Willy ; The Art of Drawing, Publisher: Madison Books, 1996
• R. Kasprin; Design Media – Techniques for water colour, pen and ink, pastel and coloured markers,
John Wiley & Sons,1999
• Porter, Tom; Design Drawing techniques for architects, graphic designers and artists, Oxford;
Architectural Press,1991
• Dalley Terence ed.; The complete guide to illustration & design, Phaidon, Oxford, 1980
11
Course Plan
Module Contents Hours Sem Exam
Marks
Learning the fundamental skills and knowledge of image in
the context of elements of Design.
• 2D representation skills with the help of design
platform
I
• Study of Elements of Design through a Design Platform
12 25%
• Students will be able to understand the different ways
of representation done with the help of a design
software.
Form generation
• Study of form generations and its relation with the
elements of nature.
II • Evolution of form in nature. 12 25%
• Students will be able to able to gain a certain level of
proficiency in application and contextual use of form
and colour
12
Course Course Name L-T-S-P/D Credits Year of
Code Introduction
Course objective:
Syllabus
Expected Outcome:
Reference Books:
● Ching, Francis DK. Architecture: Form, space, and order. John Wiley & Sons, 2014.
● Bustanoby, Jacques Henri. "Principles of color and color mixing." (1947).
● Lauer, David A., and Stephen Pentak. Design basics. Cengage Learning, 2011.
● Hannah, Gail Greet. Elements of design: Rowena Reed Kostellow and the structure of visual
relationships. Princeton Architectural Press, 2002.
● Itten, Johannes, and Ernst van Haagen. The Art of color: the subjective experience and objective
rationale of color. Van Nostrand Reinhold, 1991.
● Elam, Kimberly. Geometry of design: studies in proportion and composition. Princeton Architectural
Press, 2001.
● Murphy, Pat, William Neill, and Diane Ackerman. By nature's design. San Francisco, CA: Chronicle
Books, 1993.
13
Course Plan
Colour in 3 dimensions.
14
Course No Course Name L-T-S-P/D Credits Year of
Introduction
EH102 Designerly Thinking 2-0-0-0 2 2019
Objective
1. The objective of the course would be to provide the student with a clear understanding of the
discipline of design.
2. They will be able to be much more articulate on the nature of design activity, design behavior and
design cognition.
3. To empower the students to think in a clear, logical, reasoned and reflective manner.
4. To identify critical design issues, solve design problems through rational decision making.
Syllabus
1. An introduction to thinking patterns, drawing information from datasets, removing vagueness and
ambiguity from design premises.
2. Relevance of concise and precise statement preparations and correlate critical thinking to design
decisions
Expected Outcome
The students will be able to understand the different method of knowing and be aware of the nature of design
ability such as ill-defined problems, adopting solution-focused cognitive strategies, employing appositional
thinking and using non-verbal modeling media. They will also learn how to identify and mould their creative
thinking to develop novel ideas and design solutions.
Reference Books:
- Cross, Nigel (2007). Designerly Ways of Knowing (1st edition).
- Cross, Nigel (2011). Design Thinking: Understanding How Designers Think and Work.
- Kelley, Tom & Littman, Jonathan (2001). The Art of Innovation: Lessons in Creativity from IDEO,
America’s Leading Design Firm (1st edition).
- Lawson, Bryan. (2006). How Designers Think (4th edition).
- Stickdorn, Marc (2012). This is Service Design Thinking: Basics, Tools, Cases.
- Brown, Tim (2009). Change By Design: How Design Thinking transforms Organizations and inspires
Innovation.
- Piotrowski C M (2011), Problem Solving and Critical Thinking for Designers; Wiley Books April 2011
- Lipman, M. (1991). Thinking in education. Cambridge: Cambridge University Press, 205-241
15
Course Plan
Module Contents Hours Sem Exam
Marks
I Introduction to human mind, the process of thinking. Introduction to
Philosophical & Psychological foundations of thinking process and 10 20%
knowledge acquisition. Process of critical thinking- Identify, Evaluate,
Analyse, Describe, Interpret. Converge and divergent thinking. Critical
thinking vs Creative thinking. Areas of application of critical thinking skills
to professional practice.
Claims, arguments, Premise, Conclusion. Good and bad arguments.
Definition of Critical thinking, Applications of critical thinking.. Critical
thinking and use of language. Clarity of statements
16
Course No Course Name L-T-S-P/D Credits Year of
Introduction
Objective
Syllabus
An introduction to the evolution of design. Influential concepts in design. Milestones and development in
design.
Expected outcomes:
● Describe the evolution of design as a discipline and its relationship to the environment.
● Appraise different philosophies in design.
● Describe the relation between art, craft and design.
● Appraise the influence of design on society.
Reference Books:
• Raizman, David. History of modern design: Graphics and products since the industrial revolution.
Laurence King Publishing, 2003.
• Whiteley, Nigel. Design for society. Reaktion books, 1997.
• Heskett, John. Design: A very short introduction. Vol. 136. Oxford University Press, 2005
• Charles and Ray Eames, The India Report (1958), NID, Ahmedabad, 1997
• Karasová, Daniela. HMFD: The History of Modern Furniture Design. Museum of Decorative Arts in
Prague, 2012.
17
Course Plan
II Legacy of reforms: Art Modern before and after world war I. Machine
age in Europe. Fordism. Dynamism and Classism. De Stijl, Bauhaus and
beyond. Design scenarios in the US. Case studies in American
Industrial Design. 12 30%
18
Course No Course Name L-T-S-P/D Credits Year of
Introduction
Course objectives
To introduce students to the fundamental techniques of technical drawing, with an introduction to typography
and role of geometry in typography.
Syllabus
● Use and application of Scales. Orthographic projection of points, lines, planes, solids and combinations
placed in different positions.
● Section of solids, Intersection of surfaces, Development of Surfaces, Isometric projections, Perspective
projections – One point, two point and Three point
● typography and lettering systems
Expected Outcome
Upon completion of the course, students will develop the necessary skills to analyze and solve basic problems
involving solids and its variations and its representation in 3d formats in geometrically correct drawing and type
for representation applications
Reference books:
● Baines, Phil, and Andrew Haslam. Type & typography. Laurence King Publishing, 2005.
● Rabinowitz, Tova. Exploring typography. Cengage Learning, 2015.
● Clair, Kate, and Cynthia Busic-Snyder. A typographic workbook: A primer to history, techniques, and
artistry. John Wiley & Sons, 2012.
● Svensen, Carl Lars, and William Ezra Street. Engineering graphics. Van Nostrand, 1962.
● Bhatt, N. D. "Engineering Drawing." Charotar Publishing House Pvt. Ltd (1980)
● Rajaraman,S., Practical Solid Geometry.
● Varghese, P. I., Engineering Graphics, V.I.P Publishers.
● Venugopal, K., Engineering Drawing and Graphics, New Age International Publishers
Course Plan
19
and their combinations placed in different positions. Section of
solids: Section of simple solids by planes inclined. True shape of
sections.
20
Course no. Course Name L-T-S-P/D Credits Year of
Introduction
PS102 Digital Skills-II 0-0-0-3 1 2019
Course Objectives
• To explore, discover and understand the fundamentals involved in 3-dimensional CAD - its elements,
features and principles.
• To develop skills to use CAD from concept development to specification framework for production
Syllabus
Expected Outcome
• Students will be able to conceive advanced level of design interpretation using advanced 3d modelling
and Rendering Software
Reference Books:
• White, Alex W. The elements of graphic design: space, unity, page architecture, and type. Sky
horse Publishing, Inc., 2011.
• Edwards, Betty; New Drawing on the Right Side of the Brain, Publisher: Tarcher; 2002
• Dalley Terence ed.; The complete guide to illustration & design, Phaidon, Oxford, 1980
• T. C. Wang; Pencil Sketching, John Wiley & Sons,1997
• Pogany, Willy ; The Art of Drawing, Publisher: Madison Books, 1996
• R. Kasprin; Design Media – Techniques for water colour, pen and ink, pastel and coloured
markers, John Wiley & Sons,1999
• Porter, Tom; Design Drawing techniques for architects, graphic designers and artists, Oxford;
Architectural Press,1991
• Dalley Terence ed.; The complete guide to illustration & design, Phaidon, Oxford, 1980
21
Course Plan
Module Contents Hours Sem Exam
Marks
Introduction of basic form generation and form transition
in 3D software
• Migration of forms and Image manipulation
• Metamorphosis through form, color and structure
I
• Students should be able to understand three-
12 25%
dimensional forms and its composition through a
digital platform.
Introduction to UI/UX
• Various theories and phase related to Interface
II design 9 25%
• Students should be able to Design, Develop and test
an interface prototype
22