Scribd
Upload
148 views

Materials: Laptop, Manila Paper, Music, Pentelpen, Art Paper

This lesson plan focuses on teaching students about market research methodologies through conducting a survey. The objectives are to define what a survey is, explain its importance, and have students conduct a survey using a provided form. The lesson begins with an icebreaker activity to introduce the concept of surveys. Students are then taught that a survey is a detailed study used to gather data on opinions, attitudes, and satisfaction levels. The importance of surveys is that they provide reliable and fast feedback. As an application, students complete a survey regarding their leisure time activities. Their understanding is then assessed through a true/false quiz. The lesson concludes by assigning students to identify the 7 P's of marketing.

Uploaded by

Merben Almio
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
148 views

Materials: Laptop, Manila Paper, Music, Pentelpen, Art Paper

This lesson plan focuses on teaching students about market research methodologies through conducting a survey. The objectives are to define what a survey is, explain its importance, and have students conduct a survey using a provided form. The lesson begins with an icebreaker activity to introduce the concept of surveys. Students are then taught that a survey is a detailed study used to gather data on opinions, attitudes, and satisfaction levels. The importance of surveys is that they provide reliable and fast feedback. As an application, students complete a survey regarding their leisure time activities. Their understanding is then assessed through a true/false quiz. The lesson concludes by assigning students to identify the 7 P's of marketing.

Uploaded by

Merben Almio
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

Accountancy, Business and Management

Lesson Plan in Applied Economics


July 25, 2017

CONTENT STANDARD: The learner demonstrates understanding of environment


environment and market in one’s locality town.
LEARNING COMPETENCIES:The learners validate customer-related concerns
through: interview; Focused Group Discussion (FDG) and survey.
CODE: CS_EP11/12ENTREP-0d-g-9

I. OBJECTIVES:
a. Define survey,
b. Give the importance of survey;
c. Conduct a survey using a survey form.

II. SUBJECT MATTER :


Topic: Market Research Methodologies
Sub topic: Survey
References:www.allbusiness.com
Materials: Laptop, Manila Paper, music, pentelpen, art paper.

III. INSTRUCTIONAL PROCEDURE

 Greetings
 Prayer
 Checking of Attendance
 Recap of Previous Topic

A. Activity: The boat is sinking


Instructions:
1. A music will play and when the music stops, a picture will be shown
2. You will choose a product on the picture.
3. If you choose the picture on the right you will group yourselves on the
right side of the room and when you choose the picture on the left
group yourselves on the right side of the room.

B. Analysis
1. How did you find our activity?
2. What do you think I am gathering?
3. What is the basis of your choices?

C. Abstraction
Discuss the meaning of survey and its importance.
Survey
A detailed study of a market or geographical area to gather data on
attitudes, impressions, opinions, satisfaction level, by polling a section of
the population.
IMPORTANCE OF SURVEY
Survey is important because it is the most reliable and fastest method to
get real feedback.
D. Application
The learners will answer a survey regarding LIESURE TIME ACTIVITIES.
Instruction: Check the box on how often you are doing the activities’ listed.

SURVEY ON LEISURE TIME ACTIVITIES

ACTIVITIES FREQUENCY OCCASSIONALLY SELDOM NEVER NOT SURE


1. Watching
television
2. Going on
family outing
3. Reading
books
4. Surfing the
web
5. Swimming

IV. ASSESSMENT
Modified True or False

1. Survey is to collect data for analysis of some aspect of a group or area.


2. Survey helps identify consumer preferences.
3. Survey is the most reliable and slowest method to get real feedback.
4. Survey is not important in presenting new product.
5. Survey is detailed study of market or geographical area to gather data.

V. ASSIGNMENT/AGREEMENT
What are the 7P’s of Marketing?

Prepared by: Jocelyn F. Abella


Subject Teacher Check by:
Virgilina Cabaylo
SHS-Coordinator

You might also like