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How To Design Develop SEO Friendly Website

To develop a SEO-friendly website, each page should include title and description tags with keywords describing the content. Page titles should start with primary keyword phrases and avoid frames which can prevent indexing. Interior links and file names should include keywords, and images require alt text for indexing. Heading tags show hierarchy and navigation bars based on keywords boost SEO. Custom 404 pages with calls-to-action prevent bounce. Flash should be avoided, and sites must have clear navigation between relevant, keyword-rich pages compatible across browsers.

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268 views

How To Design Develop SEO Friendly Website

To develop a SEO-friendly website, each page should include title and description tags with keywords describing the content. Page titles should start with primary keyword phrases and avoid frames which can prevent indexing. Interior links and file names should include keywords, and images require alt text for indexing. Heading tags show hierarchy and navigation bars based on keywords boost SEO. Custom 404 pages with calls-to-action prevent bounce. Flash should be avoided, and sites must have clear navigation between relevant, keyword-rich pages compatible across browsers.

Uploaded by

MANUBHOPAL
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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How to Design & Develop a SEO-Friendly Website

 Every page should contain the title and description tags with good keywords to describe the
page content.

 Page Title: use a different descriptive page title for each page. Make sure your primary keyword
phrases for the given page are at the beginning of the page title.

 Avoid using frames. Some search engines cannot spider web pages with frames at all. For the
other search engines that can, they can have problems spidering it and sometimes they too
cannot index the web page.

 Use external Cascading Style Sheets (CSS) and Java Script files to reduce page size and make the
download time much faster. It will allow the spider to index your web page faster and can help
your ranking.

 Interior Linking: when generating your inner site linking it is important to use keywords in the
anchor text (anchor text is the referring text or the stuff in the blue with an underline on most
links). Search engines use incoming anchor text to evaluate what a page is about.

 File & Image Naming (URL structure): name the files & image related to the keywords of
website. Separate the words using a – (dash) not a space or a _ (underscore). This is not an issue
worth changing your current pages or image over for, but is a quick way to add a small boost in
relevancy in some engines.

 Search engine spiders will not index text that is included in images, so it is very important that
your images be text free. It is a better idea to use “alt” tags which serve as descriptive text that
tells the spiders what the image is or represents; Adding alternative text behind images in
improving search engine ranks. 

 Use heading tags to show hierarchy. HTML tags h1 through h6—are heading tags designed to
format headlines with graduated levels of big, bold text. Heading tags are important because
they help identify the importance of information on a page using a clearly defined hierarchy.

 Creating navigation bar based on important keywords also helps in boosting SEO.

 Optimize “404” pages. Use a custom site template and use this space to add call-to-actions. If
the visitor reaches this error page, then they will have a way out to keep navigating through
your site.

 Try not to use Flash when possible. Flash cannot be read by the search engines to date and will
cause slow page loading time and makes people run away.
 Organize sites in a manner so that every page is easily navigated from all the pages of the site.
Navigation to the pages should be simple and clear. The Anchor text should be relevant to the
keywords & link contained underneath.

 Your website must be multi-browser compatible.

 404 Custom Pages.

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