Think you’ve got your measurement strategy covered? Only 44% of US senior marketing analytics professionals use marketing mix models, attribution solutions, and incrementality experiments together* 🙃 When your 1P data 🤠AI, you can achieve peak performance by: 📊 Analyzing clearer performance insights with Meridian, our open-source, next-gen MMM that uniquely measures the full impact of Search and video with advanced attribution and reach and frequency modeling 🎯 Using attribution solutions to assign proper credit to each critical step that led to a conversion 💡 Running incrementality experiments to understand the real drivers of your campaign performance 👠Connecting your data sources through Data Manager to take control of your data. Advertisers, on average, get up to 11% more signals with Google tag gateway for advertisers, unlocking deeper insights with one click** Learn more about hashtag #GML2025 product announcements here: https://goo.gle/4kTa8Yl Source: *Google/BCG, Global Measurement Survey, US, n=648 senior marketing analytics professionals with an annual ad spend of >$500k. Fielded Jan 27-Feb 15, 2025 **Google Data, Global, Performance, Apr 09, 2025 - Apr 16, 2025 7d trailing median [Uplift is based on Google tag script loads comparing tags not operating Google tag gateway versus tags operating in Google tag gateway]
Google Ads
Advertising Services
Mountain View, California 837,754 followers
The official page for updates, tips, and inspiration from the Google Ads team.
About us
Get started with the Google Ads AI Essentials→ g.co/ads/aiessentials ✅ The official page for updates, tips, and inspiration from the Google Ads team.
- Website
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g.co/ads/aiessentials
External link for Google Ads
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
- Specialties
- Online Advertising
Updates
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AI is giving Google Search ✨superpowers ✨ It’s anticipating customer needs like never before and transforming discovery to decision, faster. Here’s how: ⚡AI Overviews has over 1.5 billion users per month. With the reasoning power of Gemini models, people can ask their most complex questions. That means even when a search doesn't have obvious commercial intent, we can still infer intent to connect the user to a product or business as the most helpful next step 🧠With AI Mode, early testers are asking much longer queries, 2-3x the length of traditional searches, and we’re experimenting with ads below AI Mode as well as integrated into the AI Mode responses themselves 💡 In one click, you can activate AI Max for Search campaigns, a suite of enhancements like keywordless targeting - learning from your landing pages, creatives, and more - to generate headlines customized for searches in real time 🔮 Use Smart Bidding Exploration to find new, high-performing searches you didn’t even know existed, pairing Google AI and flexible ROAS targets to fuel an advanced, personalized algorithm Learn more about #GML2025 product announcements here: https://goo.gle/45DKnqq
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Hilton drove DOUBLE DIGIT growth in incremental revenue last year by rethinking the traditional marketing funnel 🚀 CMO Mark Weinstein shares how their Google Search + YouTube strategy engaged Zillennials by aligning with cultural moments based on individual passions Watch the full story here: https://goo.gle/4joix4H See more #GML2025 highlights here: https://goo.gle/4mFpdhL
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Hear how Rare Beauty drove a 7X ROAS by adding YouTube to their Search strategy. Katie Welch & Mehdi Mehdi share how AI-powered ads connect Real Beauty with customers in more relevant ways, boosting engagement and performance. Watch the full story here: https://goo.gle/43Gpatu See more #GML2025 highlights here: https://goo.gle/4mAQVMA
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Did somebody ask for the latest buzz from #GML2025? Look no further â¬‡ï¸ Hear from leading minds in the industry: Brad Jashinsky, Direct Analyst, Marketing, Gartner Nikki Jackson, Head of Demand Generation, Gusto Brittany Blanchard, EVP, Head of NAMER Performance Media, Monks Andrew Lolk, Founder, savvyrevenue Nidhi Gupta, VP, Growth & Marketing, Etsy Calvin Nichols, Head of Paid Search, Wpromote Yerddy M Lanfranco, Senior Vice President Growth and Partnerships, KINESSO Meredith Spitz, EVP, Head of Paid Search, dentsu Frederick Vallaeys, CEO, Optmyzr Dive into all the updates from GML here: https://goo.gle/43Aqf66
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Get it done with Google AI. Well… most of it. With new agentic capabilities in Google Ads and Analytics, and upgraded AI-powered video creation tools in Merchant Center, marketers can move faster from insight to action. Learn more about how marketers can generate compelling creative, decode complex data, and optimize campaigns—all with Google AI - here: https://goo.gle/4jqMhhB #GML2025
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Next gen AI-powered ad solutions are here to maximize your ROI. So move over Power Pair, 📣 the Power Pack is here 📣 to help you Rock ‘n’ ROAS, featuring: 🚀 Performance Max: 90+ new improvements that increased conversions – and conversion value – by more than 10%.* New features include channel-level reporting and campaign level negative keywords 🔮 AI Max for Search campaigns: a new campaign type, built to understand consumer intent, that sees 27% more conversions at a similar CPA/ROAS compared to campaigns that mostly use exact/phrase match keywords** 🎬 Demand Gen with product feed: 60+ improvements that are seeing, on average, 2x YoY increase in conversions per dollar spent*** - including channel controls Learn more about #GML2025 product announcements here: https://goo.gle/3Zow4lG Source: *Google Internal Data, 2024 **Google Internal Data, 2025 ***Google Internal Data, Global, Q4 2023 vs. Q4 2024
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Top #GML2025 product questions, distilled into must-watch Q&A, featuring Ginny Marvin and more, unpacking some of the 30+ announcements here âž¡ï¸ https://bit.ly/3SNiyV0 Host Maya Shankar gets you the answers you need from: ✅ Ginny Marvin on the top product updates ✅ Michael C. Foroobar on how to build a modern measurement game plan ✅ Cecilia Wong on the future of Search & AI-powered ads ✅ Pallavi Naresh on how to unlock creativity at scale with generative AI See for yourself âž¡ï¸ https://bit.ly/3SNiyV0
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We wrapped #GML2025 and answered hundreds of questions. Check out answers to some of the top, below: 🔠ð–ð¡ðšð’ð¬ ðð¡ðž ð¢ð§ððžð§ððžð ð®ð¬ðž ðŸð¨ð« ðð¡ðž ð§ðžð° ððŒðšð± ðœð¡ðšð§ð§ðžð¥ ð©ðžð«ðŸð¨ð«ð¦ðšð§ðœðž ð«ðžð©ð¨ð«ðð¢ð§ð ðšð§ð ð¡ð¨ð° ðð¨ ðˆ ð¬ð¢ð ð§ ð®ð©? Channel performance reporting allows you to understand your results and access diagnostics to help you uncover new ways to optimize your campaigns (like adding more video creative if you see strong YouTube performance). To sign up for the open beta, reach out to your account team. If you don’t have an account team, stay tuned for updates around general availability later this year 🔠ð‡ð¨ð° ðð¨ ðˆ ðžð§ðšð›ð¥ðž ð€ðˆ ðŒðšð± ðŸð¨ð« ð’ðžðšð«ðœð¡ ðœðšð¦ð©ðšð¢ð ð§ð¬ ðšð§ð ðð¨ðžð¬ ðð®ð«ð§ð¢ð§ð ð¢ð ð¨ð§ ð£ð®ð¬ð ðšð¥ð¥ð¨ð° ðð¡ðž ðšð¥ð ð¨ ðð¨ ð ð¨ ðšðŸððžð« ð›ð«ð¨ðšð ð¦ðšððœð¡ ð¤ðžð²ð°ð¨ð«ðð¬? AI Max is a one-click toggle at the campaign level settings in your Search campaigns. Turning on AI Max does not replace your existing keyword targeting, but uses broad match and keywordless technology to expand your reach to new queries. Additionally, keyword prioritization will work the same as it does today, even with AI Max turned on 🔠ð‡ð¨ð° ðœðšð§ ðˆ ðžð¯ðšð¥ð®ðšððž ð¢ð§ðœð«ðžð¦ðžð§ððšð¥ ðªð®ðžð«ð¢ðžð¬ ð°ð¢ðð¡ ð€ðˆ ðŒðšð±? Using the search terms report default view and adding the columns for “Source†and “Match Type†will surface queries that you were able to reach because of the broad match and keywordless technology in AI Max for Search campaigns 🔠ð‡ð¨ð° ð¢ð¬ ð’ð¦ðšð«ð ðð¢ððð¢ð§ð ð„ð±ð©ð¥ð¨ð«ðšðð¢ð¨ð§ ðð¢ðŸðŸðžð«ðžð§ð ðŸð«ð¨ð¦ ð¬ð¢ð¦ð©ð¥ð² ð«ðžðð®ðœð¢ð§ð ð²ð¨ð®ð« ðžð±ð¢ð¬ðð¢ð§ð ð‘ðŽð€ð’ ððšð«ð ðžðð¬? While both can boost conversions, Smart Bidding Exploration uses AI to strategically bid higher on valuable traffic sources you may have been eligible for historically, but rarely competed in. The result is more conversion volume from a broader variety of queries. Customers who have beta tested this have found it expands their customer base and scales performance 🔠ð–ð¢ð¥ð¥ ð’ð¦ðšð«ð ðð¢ððð¢ð§ð ð„ð±ð©ð¥ð¨ð«ðšðð¢ð¨ð§ ð›ðž ðšð¯ðšð¢ð¥ðšð›ð¥ðž ðŸð¨ð« ð©ð¨ð«ððŸð¨ð¥ð¢ð¨ ð›ð¢ð ð¬ðð«ðšððžð ð¢ðžð¬? Yes! Smart Bidding Exploration is available for portfolio strategies as a gradual open beta rollout that began this week
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Who's ready to Rock n' ROAS?🤘 Check out the highlights from yesterday's #GML2025 – including 30+ new ads innovations – and watch the full keynote here âž¡ï¸ https://goo.gle/3H5abl2