Video games are a billion-dollar business and have been for many years. In 2019, the video game market in the United States was valued at 19.72 billion U.S. dollars. What is important is that the first generation of gamers is now grown up with significant spending power. Despite high penetration rates among kids, video games can no longer be considered solely child’s play. In fact, it was found that video gaming is gaining popularity among the seniors in the United States. Fun and mental agility are among the main reasons cited by the older gamers as to why they choose this pastime.
Among the many prosperous representatives of the video game industry are the three major players that have been in the game for decades and remain in the leadership positions as of 2017. Those three are: Sony , Microsoft, and Nintendo. Sony’s PlayStation 4 is the bestseller among current generation consoles. In 2019, the unit sales of the console are slowly moving towards the 100 million mark. All three gaming brands are also the most recognized among gamers in the United States, with Nintendo being the frontrunner.
Statista’s exclusive Global Consumer Survey holds further information on the video gaming habits of U.S. internet users (18 years and older). While 23% don’t play video games at all, almost 20% spend more than 10 hours per week playing video games. The favorite games genres in 2019 were action, strategy and action-adventure. The most popular store for hard copy video games was GameStop, while Amazon was the most popular store for digital/online video game purchases.