Chief Networking Officer Journal on Ulitzer

We began the saga of the CNO - Chief Networking Officer publishing an article in national magazine in 2007 when we set all the responsibilities and the process of implementing business network management in organizations. Then, we analyzed the CNO as a career opportunity for executive women and senior executives. We will continue to discuss the CNO with focus on executives in early career stage. This is a subject that matters to any professional who wants to develop new skills, amplify the network, including those who operate in Human Resources arena.

Everyone knows the tale of John and Mary. Let´s consider a more modern version of it. John is the best student in class, but is somewhat introspective. His top grades come from maths and physics. He is apparently shy, but very observant and with a strategic/analytical thinking that would envy anyone. He was accepted by one of the best colleges in the country in Engineering. Conversely, Mary is the most popular girl in class. She knows everyone and everyone knows her. She has an incredible memory and a sincere interest in people, in general. She decides to go to college in the area of Humanities, more specifically, Communication.

Both are already well acquainted with major social networks. Since college days and internship program periods, they have been in contact with all their colleagues, family members and professionals of many different lines of business and profiles, they have met during this journey. No contact was neglected, because both John and Mary understood, since early days, the profound value of these relationships may have to their careers.

Social networks have helped a lot to keep in the mind these people for all occasions like anniversary celebrations, Christmas and even in difficult moments of life of each one. Not to mention, lunches and happy-hours regularly organized throughout the year. At times, Mary organized a big party somewhere just to maintain live contact with classmates in order to know how everybody was going.

Maria has a personal database of about 10 thousand contacts scattered in many different social networks. In turn, John has only 2 thousand, claiming he did not have much time to keep them updated. Maria emphasized to John the importance of learning how to use social networks efficiently with focus on career, entrepreneurship and corporate business.

She said that thanks to a virtual relationship in social networks with an European executive, she helped built a very important partnership for her company, which was already giving good financial results to both organizations. This constructive attitude has been recognized by her superiors in the form of a bonus and international travel to the country ,where the partner was located, as an integral member of the Brazilian team.

Then, John began to quickly calculate that if he developed only 10 new contacts through social networks of each working day, this would provide an average of 200 new contacts per month, 2,400 new contacts per year and 24,000 additional contacts within 10 years. During this period, he expects to be already positioned as Middle Manager in his organization or in similar one. Certainly, his relationship capital would be much appreciated by various organizations, helping to further accelerate his career even in an eventual economic crisis.

Both concluded that the first step to be taken as CNO - Chief Networking Officer is the immediate experience with social networking while mapping of all their contacts, through them and always having a personal database as back-up for any eventuality. John and Mary decided to highlight this heritage in their respective résumés from now on.

They quickly understood that the efficient use of resources such as time and the tools offered by the Internet can make a tremendous difference in their lives, both socially and professionally.

Octavio Pitaluga Neto
CNO - Chief Networking Officer
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