From our perspective as consumers, perhaps the best thing about digital transformation is how consumerization is making technology so much easier to use. Sure, our television remote controls still have too many buttons, and I have yet to figure out the digital display in my Honda, but all in all, tech is getting easier for everybody.

Within companies - even very large ones - the consumerization of technology is gradually taking hold as well. There are now simple mobile apps for a wide range of big company tasks, ranging from changing your benefits to replacing a security badge.

As enterprise denizens know all too well, however, there is still plenty of technology that's too hard to use. For every intuitive, AI-driven user interface, there are dozens of arcane, menu or tab-driven monstrosities from the last millennium, raising our blood pressure and slowing us down.

Take a moment, sit back, and ask yourself why we still have this sad state of affairs. With all the wonderfully simple consumer tech all around us, why hasn't all the corporate tech followed suit?

The sad answer: there are people both in your organization and out dead set on making or keeping technology difficult to use on purpose.

And until we turn over every stone so that they can all scurry away, they will continue to make tech intentionally hard to use. So let's flip some rocks and shine some light on this problem.

Start with the Obvious
I might as well state the obvious reason for why tech is often so difficult to deal with: money. After all, if technology is a bear to install, configure, and use, then all your techies will have built-in job security, and even then, the poor end-customer may have no choice but to spend the big bucks on consultants to get everything to work.

In the early, ‘data processing' days of enterprise tech, wrestling with the systems of the time was necessarily challenging. When the early enterprise apps came on the scene, they also had a steep learning curve, both for the techies responsible for installing and customizing them and the end-users with the thankless job of using them.

Over the years, the incumbent software vendors and system integrators (SIs) realized just what a cash cow difficult technology had become, and were only too happy to keep peddling it to frustrated but resigned enterprise customers.

In fact, until the rise of cloud computing in the mid-2000s, all aspects of enterprise tech had graduated from the must-be-difficult phase to the difficult-on-purpose era. Every corner of IT was affected, from networks to middleware to data center technology to applications to user interfaces.

The Plot Thickens
The rise of the Web helped simplify enterprise tech to some extent - but in retrospect was little more than lipstick on a pig. A very expensive pig.

Then along came the cloud, and everything changed - except when it didn't. True, the AWS interface was far simpler than the manual provisioning and configuration monstrosities that had come before. Salesforce was correspondingly easier to install, configure, and use than Siebel, the previous CRM leader. And where AWS and Salesforce went, so too did the rest of the cloud.

Unfortunately, there are plenty of counterexamples to this trend. Take OpenStack, for example. The original vision for OpenStack was a simple collection of open source modules for building a complete private cloud environment, all the way up from bare metal.

However, as I wrote about all the way back in 2015, OpenStack soon became a monstrosity of complexity - nowhere near the paragon of simplicity its original creators had envisioned. At the time, in fact, I predicted the demise of the project, expecting participants to chalk it up to a learning experience and move on.

Yet, while the excitement around OpenStack has died down, largely shifting to the now-exploding world of containers, the project continues to soldier on, perhaps somewhat easier to use than in its early days, but still a notoriously complex bear to deal with.

OpenStack aficionados, you see, are fine with this state of affairs. Their skills are all the more valuable the harder the technology is to deal with. If it were too easy, the reasoning goes, then anyone could do it - and they'd be out of a job.

Déjà Vu All Over Again
If you read my recent Forbes article on the pushback low-code/no-code platforms are getting, you'll see a clear pattern here. In fact, the point of this Cortex is to take the lessons of low-code/no-code I discussed in that Forbes article and recognize that they are special cases of a much broader trend across IT and beyond - to how businesses leverage technology throughout their organizations.

What's happening in the low-code/no-code world, you see, is more than simply increased ease of use. The real story here is how this emerging market is disrupting the entire hard-on-purpose worldview we've been saddled with since the dawn of enterprise computing. You could even call this trend the ‘easy revolution.'

And not a moment too soon.

Once you recognize the pattern, you can spot it in other places as well. Take enterprise integration. We've evolved from proprietary, coded APIs to Web Services to RESTful APIs, which are far simpler than earlier approaches to integration, but still harder than they should be.

But now we're making the leap to no-code integration, and all the RESTafarians are crying foul. It's too simple, they say - you must be missing something important. As the tools mature, however, we won't need to deal with even the most RESTful of APIs the hard way, when the easy way will do.

In fact, the entire consumerization of technology trend that is so integral to digital transformation itself is all part of this easy revolution. We're not just making simple tasks available via consumerized interfaces - we're now taking previously difficult activities that had always required skilled people and making them dead simple.

The Intellyx Take: When Hard Becomes Easy, Hard Becomes Soft
The easy revolution isn't really about technology, of course - it's about people.

Making technology easier to use doesn't really put people out of work, or at least, not the people you want in your organization anyway.

To mix apt but confusing metaphors, we're not simply moving from hard to easy, we're moving from hard to soft - which is actually hard.

Here's what I mean: the easy revolution doesn't simply take hard tasks off of people's plates only to replace them with nothing useful to do.

Instead, by making individuals' hard tasks easier, we open up their time for other types of activities - ones that we can't simplify by building easier technology.

In other words, we're shifting from hard (i.e., ‘technical') to soft (‘human') skills. After all, while the vendors and SIs want technical work to be difficult because it's more lucrative that way, from the techie's perspective, not only does hard technical work give them permanent employment, but some techies may also want difficult tasks because dealing with all the ‘soft' complexities of the human side of business is in reality more difficult for them than even the most challenging technical duties.

Whether they like it or not, stepping away from the keyboard to participate in DevOps-style, customer-focused, cross-functional teams that require soft skills is essential to digital transformation. And in the final analysis, these are the techies you'd prefer to have in your organization in any case.

The easy revolution, in fact, is really nothing more than the digital transformation we've been writing about all along. And if you want to see the easy revolution in action, look no further than the progress we've made with DevOps.

Enterprises must reorganize to better meet the needs of customers, driving the need to make technology easier for everyone to use, and furthermore, requiring soft skills more than hard ones from everyone in the organization - despite the pushback from the hard-on-purpose establishment.

That's not too hard, right?

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, none of the organizations mentioned in this article are Intellyx customers. Image credit: Heather Katsoulis.

CloudExpo | DXWorldEXPO have announced the conference tracks for Cloud Expo 2018, introducing DXWorldEXPO.

DXWordEXPO, colocated with Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA.

Digital Transformation (DX) is a major focus with the introduction of DXWorld Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.

A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes.

Cloud Expo | DXWorldEXPO 2018 New York
(June 5-7, 2018, Javits Center, Manhattan)

Cloud Expo | DXWorldEXPO 2018 Silicon Valley
(November 6-8, 2018, Santa Clara Convention Center, CA)

Full Conference Registration "Gold Pass" and Exhibit Hall ▸ Here (Register ▸ Here via EventBrite)

DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of DXWorldEXPO® - Digital Transformation Conference & Expo has announced its conference agenda, with three major themes:

* Technology - The Revolution Continues
* Economy - The 21st Century Emerges
* Society - The Big Issues

"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DXWorldExpo has organized these issues along 10 tracks with more than 500 of the world's top speakers coming to Istanbul to help change the world."

There are 10 tracks running throughout the event and following the major themes. More than 500 breakout sessions will be featured, along with keynotes and general sessions from some of the world's top technology, business, and societal leaders. The event will be held over five days in Istanbul, reflecting the global nature of Digital Transformation and the city's long and historic role as a key business and intellectual center and linchpin between East and West.

Full Conference Registration "Gold Pass" and Exhibit Hall ▸ Here (Register ▸ Here via EventBrite)

DX World Expo's Global Themes and Tracks are as follows:

Technology - The Revolution Continues

DX Tech: Data-Driven Global 2000
DX Tech: The Blockchain Challenge
DX Tech: AI and Cognitive
DX Tech: The Global Cloud

Economy - The 21st Century Emerges

DX Econ: Software is Rewriting the World
DX Econ: Smart Cities, Nations, and Regions
DX Econ: FinTech and the Token Economy
DX Econ: The Industrial Internet and Industrie 4.0

Society - The Big Issues

DX Society: Environment
DX Society: Education
DX Society: Agriculture
DX Society: Health Care

Call for Papers -speaking opportunities- as well as sponsorship and exhibit opportunities will open on November 1, 2017.

World's Most Important Tech Event
DXWorldEXPO® will be the world's most important tech event with 1,000 exhibitors in its first year and 2,000 exhibitors in its second year, as it guides Global 2000 companies through their Digital Transformation journey for the next two decades. The global event is set to launch September 17-20, 2018 in Istanbul. It will be sponsored by Fortune 50 companies, and more than 30 international banks will be among sponsors of its FinTech/InsurTech track.

Gaining a better understanding of customers and acting upon this information is the foundation of Digital Transformation (DX) in the enterprise. Applying the latest technologies in this area is the key to driving new topline revenue opportunities.

Global 2000 companies have more than US$40 trillion in annual revenue - more than 50% of the world's entire GDP. The Global 2000 spends a total of US$2.4 trillion annually on enterprise IT. The average Global 2000 company has US$11 billion in annual revenue. The average Global 2000 company spends more than $600 million annually on enterprise IT.

Governments throughout the world spend another US$500 billion on IT - much of it dedicated to new Smart City initiatives. There are more than a dozen Global 2000 companies in Turkey, including Isbank, Garanti Bank, other financial institutions, Turk Telecom, Turkcell, Turkish Airlines, and ENKA.

Cloud Expo | DXWorldEXPO 2018 New York
(June 5-7, 2018, Javits Center, Manhattan)

Cloud Expo | DXWorldEXPO 2018 Silicon Valley
(November 6-8, 2018, Santa Clara Convention Center, CA)

Full Conference Registration "Gold Pass" and Exhibit Hall ▸ Here (Register ▸ Here via EventBrite)

More Management Quotes
"For the past 10 years at Cloud Expo, we've helped drive the migration to modern enterprise IT infrastructures, built upon the foundation of cloud computing. Today's hybrid, multiple cloud IT infrastructures integrate Big Data, analytics, blockchain, the IoT, mobile devices, and the latest in cryptography and enterprise-grade security," said Fuat Kircaali, Chairman and founder of DX World Expo, LLC.

"As a report from the World Economic Forum and Accenture recently stated, 'Companies need to fundamentally change the way they identify, develop and launch new business ventures.' We agree," said Carmen Gonzalez, president of DX World Expo, LLC.

"Digital Transformation is the key issue driving the global enterprise IT business," said Roger Strukhoff, Conference Chair and Executive Director of the Tau Institute for Global ICT Studies. "DX is most prominent among Global 2000 enterprises and government institutions. Our new event in Istanbul brings together the top companies and delegates from around the world, who are transforming the world."

2018 Conference Agenda and Tracks, June 5-7, Javits Center

Track 1 | Cloud Expo - Enterprise Cloud
Track 2 | DXWorld Expo - Digital Transformation (DX)
Track 3 | The API Enterprise | Mobility & Security
Track 4 | DevOps | Containers & Microservices
Track 5 | Cognitive Computing | AI, ML, DL
Track 6 | Big Data | Analytics
Track 7 | IoT | IIoT | Smart Cities
Track 8 | Hot Topics | FinTech | WebRTC

Cloud Expo covers all of these tools, with the most comprehensive program and more than 120 top world-class speakers throughout our Industry presenting Keynotes, General Sessions, Breakout Sessions along eight focused tracks, as well as our signature Power Panels. Our expo floor brings together the world's leading companies throughout the world of Cloud Computing, DX, and all they entail.

As your enterprise creates a vision and strategy that enables you to create your own unique, long-term success, learning about all the technologies involved is essential. Companies today not only form multi-cloud and hybrid cloud architectures, but create them with built-in cognitive capabilities. Cloud-native thinking is now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector.

Cloud Expo is the world's most important, independent event where technology buyers and vendors meet to experience and discuss the big picture of Digital Tranformation and all of the strategies, tactics, and tools they need to realize their goals.

Full Conference Registration "Gold Pass" and Exhibit Hall ▸ Here (Register ▸ Here via EventBrite)

Only Cloud Expo brings together all this in a single location:

• Cloud Computing
• Big Data & Analytics
• Software-Defined Infrastructure
• Industrial IoT
• Industry 4.0
• Artificial Intelligence
• Cognitive Computing
• Microservices
• Machine Learning
• DevOps
• WebRTC
• FinTech
• Digital Transformation

Attend Cloud Expo. Build your own custom experience. Learn about the world's latest technologies and chart your course to Digital Transformation.

21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world.

Download Show Prospectus ▸ Here

Full Conference Registration "Gold Pass" and Exhibit Hall ▸ Here (Register ▸ Here via EventBrite)

Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS - software, platform, and infrastructure as a service.

With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo, October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

2018 Conference Agenda and Tracks, June 5-7, Javits Center

Track 1 | Cloud Expo - Enterprise Cloud
Track 2 | DXWorld Expo - Digital Transformation (DX)
Track 3 | The API Enterprise | Mobility & Security
Track 4 | DevOps | Containers & Microservices
Track 5 | Cognitive Computing | AI, ML, DL
Track 6 | Big Data | Analytics
Track 7 | IoT | IIoT | Smart Cities
Track 8 | Hot Topics | FinTech | WebRTC

Cloud Expo | DXWorldEXPO 2018 New York
(June 5-7, 2018, Javits Center, Manhattan)

Cloud Expo | DXWorldEXPO 2018 Silicon Valley
(November 6-8, 2018, Santa Clara Convention Center, CA)

Full Conference Registration "Gold Pass" and Exhibit Hall ▸ Here (Register ▸ Here via EventBrite)

Download Show Prospectus ▸ Here

Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers.

Companies are each developing their unique mix of cloud technologies and services, forming multi-cloud and hybrid cloud architectures and deployments across all major industries. Cloud-driven thinking has become the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, and the public sector.

Cloud Expo is the single show where technology buyers and vendors can meet to experience and discus cloud computing and all that it entails. Sponsors of Cloud Expo will benefit from unmatched branding, profile building and lead generation opportunities through:

• Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
• Showcase exhibition during our new extended dedicated expo hours
• Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35-minute technical session
• Online advertising in SYS-CON's i-Technology Publications
• Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
• Unprecedented PR Coverage: Editorial Coverage on Cloud Computing Journal.
  
• Tweetup to over 75,000 plus followers
• Press releases sent on major wire services to over 500 industry analysts.

For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.

The World's Largest "Cloud Digital Transformation" Event

@CloudExpo | @ThingsExpo 2017 Silicon Valley
(Oct. 31 - Nov. 2, 2017, Santa Clara Convention Center, CA)

@CloudExpo | @ThingsExpo 2018 New York
(June 12-14, 2018, Javits Center, Manhattan)

Full Conference Registration "Gold Pass" and Exhibit Hall ▸ Here (Register ▸ Here via EventBrite)

Sponsorship Opportunities

Sponsors of Cloud Expo | @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through:

• Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers
• Showcase exhibition during our new extended dedicated expo hours
• Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35 minute technical session
• Online targeted advertising in SYS-CON's i-Technology Publications
• Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage
• Unprecedented Marketing Coverage: Editorial Coverage on ITweetup to over 100,000 plus followers, press releases sent on major wire services to over 500 industry analysts

For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez (@GonzalezCarmen) today by email at events (at) sys-con.com, or by phone 201 802-3021.

Secrets of Sponsors and Exhibitors ▸ Here
Secrets of Cloud Expo Speakers ▸ Here

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-4, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

Delegates to Cloud Expo | @ThingsExpo will be able to attend 8 simultaneous, information-packed education tracks.

There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.

Join Cloud Expo | @ThingsExpo conference chair Roger Strukhoff (@IoT2040), October 31 - November 2, 2017, Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, for three days of intense Enterprise Cloud and 'Digital Transformation' discussion and focus, including Big Data's indispensable role in IoT, Smart Grids and (IIoT) Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) Digital Transformation in Vertical Markets.

Full Conference Registration "Gold Pass" and Exhibit Hall ▸ Here (Register ▸ Here via EventBrite)

Financial Technology - or FinTech - Is Now Part of the @CloudExpo Program!

Accordingly, attendees at the upcoming 21st Cloud Expo | @ThingsExpo October 31 - November 2, 2017, Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, will find fresh new content in a new track called FinTech, which will incorporate machine learning, artificial intelligence, deep learning, and blockchain into one track.

Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.

FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.

More than US$20 billion in venture capital is being invested in FinTech this year. @CloudExpo is pleased to bring you the latest FinTech developments as an integral part of our program, starting at the 21st International Cloud Expo October 31 - November 2, 2017 in Silicon Valley, and June 12-14, 2018, in New York City.

@CloudExpo is accepting submissions for this new track, so please visit www.CloudComputingExpo.com for the latest information.

Speaking Opportunities

The upcoming 21st International @CloudExpo | @ThingsExpo, October 31 - November 2, 2017, Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY announces that its Call For Papers for speaking opportunities is open.

Submit your speaking proposal today! ▸ Here

About @CloudEXPO and @DXWorldEXPO
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences. The company's internationally recognized brands include among others Cloud Expo® (@CloudExpo), Big Data Expo® (@BigDataExpo), DevOps Summit (@DevOpsSummit), @ThingsExpo® (@ThingsExpo), and DXWorldEXPO® (@ExpoDX).

@CloudExpo® and @ThingsExpo® are registered trademarks of CLOUD EXPO INC.

DXWorldEXPO® is a registered trademark of DX WORLD EXPO LLC.