
By Mehdi Daoudi | Article Rating: |
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December 8, 2017 09:00 AM EST | Reads: |
482 |
Using DEM to Avoid Common Ecommerce Pitfalls
By Kameerath Kareem
Digital experience monitoring plays a vital role in the ecommerce economy. The industry is booming with millions of websites selling everything imaginable. Online stores are expected to be super fast and easy to navigate; users are quick to assess website performance and if said perceived performance is below expectations, they will quickly move on to competitor’s website.
Marketing strategies will bring users to your website but the conversion of users into customers is what determines a successful business. This requires a website to be optimized for performance and to deliver an unparalleled digital experience. It is not enough to host a website according to ecommerce best practices; the site should be able to handle common ecommerce challenges without compromising performance.
An ecommerce website should have 100% availability, 24/7–irrespective of the customers’ locations or the time of the day. A browser initiates a complex request-response process that involves the DNS server, CDNs, and internet providers and a failure at any of these points in the network can result in website downtime or degraded performance.
Proactively monitoring your website can be the key when it comes to building your brand online. Constantly measuring performance and analyzing users’ digital experiences on your site can give you valuable insight into potential mistakes. Some common issues that hurt the performance of ecommerce sites include:
- Site speed and availability: Websites are usually not optimized to handle load effectively. There are numerous instances when major retailer’s websites have suffered downtime during a sale. This can be avoided if your site is configured to manage heavy traffic effectively without dragging down performance or speed. Your site should have a well-planned network (DNS servers, CDNs, etc), all of the components should be optimized to deliver performance, and there must be a contingency plan for any unplanned outages at any point in the network.
- Easy and quick transactions: A fast website is just the first step to ensuring a successful online presence. To generate revenue from the ecommerce site, it is necessary to ensure the user can place an order easily. From the homepage to the checkout is a multi-step process–the user searches for the product, adds it to the cart and then moves on to the checkout page to make the purchase. Any error at any point in the process can result in an abandoned cart. Placing an order shouldn’t be a complicated process with users redirecting through multiple pages just to make a payment. A single page checkout is more user-friendly; the user will not have to load a new page for each step in the checkout process. Websites should offer flexibility in the checkout process; the user should be allowed to check out as a guest and not be forced to create an account with the website; the page should offer multiple payment options making it easy for the user to complete the purchase quickly.
- Seamless integrations: Ecommerce sites use multiple third-party APIs to manage the product catalog, inventory, user accounts, order processing, shipping etc. If any of the integrations fail, it can affect the user experience. Since the integrations can be complex, there needs to be visibility at all API service levels.Websites must keep track of all the third-party integrations on the site; the availability and performance of these APIs should be proactively monitored for performance degradation. Ecommerce sites are offering mobile apps to enhance the digital experience from handheld devices; these feature-rich apps use several APIs and this makes it even more significant to use DEM tools for API monitoring.
These are a few instances that illustrate how the success of an ecommerce site depends on the digital experience it offers. Preemptive measures are important to mitigate the effect performance issues/downtime can have on the business. A comprehensive monitoring strategy is essential to ecommerce; the value and insight that a digital experience monitoring tool brings to your business are undeniable.
Read more about the performance challenges and how DEM can save your retail business in our latest ebook, The 5 Ways Digital Experience Monitoring Can Save Your Online Retail Business.
The post Using DEM to Avoid Common Ecommerce Pitfalls appeared first on Catchpoint's Blog - Web Performance Monitoring.
CloudExpo | DXWorldEXPO have announced the conference tracks for Cloud Expo 2018, introducing DXWorldEXPO.
DXWordEXPO, colocated with Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA.
Digital Transformation (DX) is a major focus with the introduction of DXWorld Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes.
Cloud Expo | DXWorldEXPO 2018 New York
(June 5-7, 2018, Javits Center, Manhattan)
Cloud Expo | DXWorldEXPO 2018 Silicon Valley
(November 6-8, 2018, Santa Clara Convention Center, CA)
Full Conference Registration "Gold Pass" and Exhibit Hall ▸ Here (Register ▸ Here via EventBrite)
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of DXWorldEXPO® - Digital Transformation Conference & Expo has announced its conference agenda, with three major themes:
* Technology - The Revolution Continues
* Economy - The 21st Century Emerges
* Society - The Big Issues
"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DXWorldExpo has organized these issues along 10 tracks with more than 500 of the world's top speakers coming to Istanbul to help change the world."
There are 10 tracks running throughout the event and following the major themes. More than 500 breakout sessions will be featured, along with keynotes and general sessions from some of the world's top technology, business, and societal leaders. The event will be held over five days in Istanbul, reflecting the global nature of Digital Transformation and the city's long and historic role as a key business and intellectual center and linchpin between East and West.
Full Conference Registration "Gold Pass" and Exhibit Hall ▸ Here (Register ▸ Here via EventBrite)
DX World Expo's Global Themes and Tracks are as follows:
Technology - The Revolution Continues
DX Tech: Data-Driven Global 2000
DX Tech: The Blockchain Challenge
DX Tech: AI and Cognitive
DX Tech: The Global Cloud
Economy - The 21st Century Emerges
DX Econ: Software is Rewriting the World
DX Econ: Smart Cities, Nations, and Regions
DX Econ: FinTech and the Token Economy
DX Econ: The Industrial Internet and Industrie 4.0
Society - The Big Issues
DX Society: Environment
DX Society: Education
DX Society: Agriculture
DX Society: Health Care
Call for Papers -speaking opportunities- as well as sponsorship and exhibit opportunities will open on November 1, 2017.
World's Most Important Tech Event
DXWorldEXPO® will be the world's most important tech event with 1,000 exhibitors in its first year and 2,000 exhibitors in its second year, as it guides Global 2000 companies through their Digital Transformation journey for the next two decades. The global event is set to launch September 17-20, 2018 in Istanbul. It will be sponsored by Fortune 50 companies, and more than 30 international banks will be among sponsors of its FinTech/InsurTech track.
Gaining a better understanding of customers and acting upon this information is the foundation of Digital Transformation (DX) in the enterprise. Applying the latest technologies in this area is the key to driving new topline revenue opportunities.
Global 2000 companies have more than US$40 trillion in annual revenue - more than 50% of the world's entire GDP. The Global 2000 spends a total of US$2.4 trillion annually on enterprise IT. The average Global 2000 company has US$11 billion in annual revenue. The average Global 2000 company spends more than $600 million annually on enterprise IT.
Governments throughout the world spend another US$500 billion on IT - much of it dedicated to new Smart City initiatives. There are more than a dozen Global 2000 companies in Turkey, including Isbank, Garanti Bank, other financial institutions, Turk Telecom, Turkcell, Turkish Airlines, and ENKA.
Cloud Expo | DXWorldEXPO 2018 New York
(June 5-7, 2018, Javits Center, Manhattan)
Cloud Expo | DXWorldEXPO 2018 Silicon Valley
(November 6-8, 2018, Santa Clara Convention Center, CA)
Full Conference Registration "Gold Pass" and Exhibit Hall ▸ Here (Register ▸ Here via EventBrite)
More Management Quotes
"For the past 10 years at Cloud Expo, we've helped drive the migration to modern enterprise IT infrastructures, built upon the foundation of cloud computing. Today's hybrid, multiple cloud IT infrastructures integrate Big Data, analytics, blockchain, the IoT, mobile devices, and the latest in cryptography and enterprise-grade security," said Fuat Kircaali, Chairman and founder of DX World Expo, LLC.
"As a report from the World Economic Forum and Accenture recently stated, 'Companies need to fundamentally change the way they identify, develop and launch new business ventures.' We agree," said Carmen Gonzalez, president of DX World Expo, LLC.
"Digital Transformation is the key issue driving the global enterprise IT business," said Roger Strukhoff, Conference Chair and Executive Director of the Tau Institute for Global ICT Studies. "DX is most prominent among Global 2000 enterprises and government institutions. Our new event in Istanbul brings together the top companies and delegates from around the world, who are transforming the world."
2018 Conference Agenda and Tracks, June 5-7, Javits Center
Track 1 | Cloud Expo - Enterprise Cloud
Track 2 | DXWorld Expo - Digital Transformation (DX)
Track 3 | The API Enterprise | Mobility & Security
Track 4 | DevOps | Containers & Microservices
Track 5 | Cognitive Computing | AI, ML, DL
Track 6 | Big Data | Analytics
Track 7 | IoT | IIoT | Smart Cities
Track 8 | Hot Topics | FinTech | WebRTC
Cloud Expo covers all of these tools, with the most comprehensive program and more than 120 top world-class speakers throughout our Industry presenting Keynotes, General Sessions, Breakout Sessions along eight focused tracks, as well as our signature Power Panels. Our expo floor brings together the world's leading companies throughout the world of Cloud Computing, DX, and all they entail.
As your enterprise creates a vision and strategy that enables you to create your own unique, long-term success, learning about all the technologies involved is essential. Companies today not only form multi-cloud and hybrid cloud architectures, but create them with built-in cognitive capabilities. Cloud-native thinking is now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector.
Cloud Expo is the world's most important, independent event where technology buyers and vendors meet to experience and discuss the big picture of Digital Tranformation and all of the strategies, tactics, and tools they need to realize their goals.
Full Conference Registration "Gold Pass" and Exhibit Hall ▸ Here (Register ▸ Here via EventBrite)
Only Cloud Expo brings together all this in a single location:
- Cloud Computing
- Big Data & Analytics
- Software-Defined Infrastructure
- Industrial IoT
- Industry 4.0
- Artificial Intelligence
- Cognitive Computing
- Microservices
- Machine Learning
- DevOps
- WebRTC
- FinTech
- Digital Transformation
Attend Cloud Expo. Build your own custom experience. Learn about the world's latest technologies and chart your course to Digital Transformation.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
Download Show Prospectus ▸ Here
Full Conference Registration "Gold Pass" and Exhibit Hall ▸ Here (Register ▸ Here via EventBrite)
Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS - software, platform, and infrastructure as a service.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo, October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
2018 Conference Agenda and Tracks, June 5-7, Javits Center
Track 1 | Cloud Expo - Enterprise Cloud
Track 2 | DXWorld Expo - Digital Transformation (DX)
Track 3 | The API Enterprise | Mobility & Security
Track 4 | DevOps | Containers & Microservices
Track 5 | Cognitive Computing | AI, ML, DL
Track 6 | Big Data | Analytics
Track 7 | IoT | IIoT | Smart Cities
Track 8 | Hot Topics | FinTech | WebRTC
Cloud Expo | DXWorldEXPO 2018 New York
(June 5-7, 2018, Javits Center, Manhattan)
Cloud Expo | DXWorldEXPO 2018 Silicon Valley
(November 6-8, 2018, Santa Clara Convention Center, CA)
Full Conference Registration "Gold Pass" and Exhibit Hall ▸ Here (Register ▸ Here via EventBrite)
Download Show Prospectus ▸ Here
Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers.
Companies are each developing their unique mix of cloud technologies and services, forming multi-cloud and hybrid cloud architectures and deployments across all major industries. Cloud-driven thinking has become the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, and the public sector.
Cloud Expo is the single show where technology buyers and vendors can meet to experience and discus cloud computing and all that it entails. Sponsors of Cloud Expo will benefit from unmatched branding, profile building and lead generation opportunities through:
- Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
- Showcase exhibition during our new extended dedicated expo hours
- Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35-minute technical session
- Online advertising in SYS-CON's i-Technology Publications
- Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
- Unprecedented PR Coverage: Editorial Coverage on Cloud Computing Journal.
- Tweetup to over 75,000 plus followers
- Press releases sent on major wire services to over 500 industry analysts.
For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.
The World's Largest "Cloud Digital Transformation" Event
@CloudExpo | @ThingsExpo 2017 Silicon Valley
(Oct. 31 - Nov. 2, 2017, Santa Clara Convention Center, CA)
@CloudExpo | @ThingsExpo 2018 New York
(June 12-14, 2018, Javits Center, Manhattan)
Full Conference Registration "Gold Pass" and Exhibit Hall ▸ Here (Register ▸ Here via EventBrite)
Sponsorship Opportunities
Sponsors of Cloud Expo | @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through:
- Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers
- Showcase exhibition during our new extended dedicated expo hours
- Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35 minute technical session
- Online targeted advertising in SYS-CON's i-Technology Publications
- Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage
- Unprecedented Marketing Coverage: Editorial Coverage on ITweetup to over 100,000 plus followers, press releases sent on major wire services to over 500 industry analysts
For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez (@GonzalezCarmen) today by email at events (at) sys-con.com, or by phone 201 802-3021.
Secrets of Sponsors and Exhibitors ▸ Here
Secrets of Cloud Expo Speakers ▸ Here
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-4, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Delegates to Cloud Expo | @ThingsExpo will be able to attend 8 simultaneous, information-packed education tracks.
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.
Join Cloud Expo | @ThingsExpo conference chair Roger Strukhoff (@IoT2040), October 31 - November 2, 2017, Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, for three days of intense Enterprise Cloud and 'Digital Transformation' discussion and focus, including Big Data's indispensable role in IoT, Smart Grids and (IIoT) Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) Digital Transformation in Vertical Markets.
Full Conference Registration "Gold Pass" and Exhibit Hall ▸ Here (Register ▸ Here via EventBrite)
Financial Technology - or FinTech - Is Now Part of the @CloudExpo Program!
Accordingly, attendees at the upcoming 21st Cloud Expo | @ThingsExpo October 31 - November 2, 2017, Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, will find fresh new content in a new track called FinTech, which will incorporate machine learning, artificial intelligence, deep learning, and blockchain into one track.
Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.
FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.
More than US$20 billion in venture capital is being invested in FinTech this year. @CloudExpo is pleased to bring you the latest FinTech developments as an integral part of our program, starting at the 21st International Cloud Expo October 31 - November 2, 2017 in Silicon Valley, and June 12-14, 2018, in New York City.
@CloudExpo is accepting submissions for this new track, so please visit www.CloudComputingExpo.com for the latest information.
Speaking Opportunities
The upcoming 21st International @CloudExpo | @ThingsExpo, October 31 - November 2, 2017, Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY announces that its Call For Papers for speaking opportunities is open.
Submit your speaking proposal today! ▸ Here
About @CloudEXPO and @DXWorldEXPO
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences. The company's internationally recognized brands include among others Cloud Expo® (@CloudExpo), Big Data Expo® (@BigDataExpo), DevOps Summit (@DevOpsSummit), @ThingsExpo® (@ThingsExpo), and DXWorldEXPO® (@ExpoDX).
@CloudExpo® and @ThingsExpo® are registered trademarks of CLOUD EXPO INC.
DXWorldEXPO® is a registered trademark of DX WORLD EXPO LLC.
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Published December 8, 2017 Reads 482
Copyright © 2017 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
More Stories By Mehdi Daoudi
Catchpoint radically transforms the way businesses manage, monitor, and test the performance of online applications. Truly understand and improve user experience with clear visibility into complex, distributed online systems.
Founded in 2008 by four DoubleClick / Google executives with a passion for speed, reliability and overall better online experiences, Catchpoint has now become the most innovative provider of web performance testing and monitoring solutions. We are a team with expertise in designing, building, operating, scaling and monitoring highly transactional Internet services used by thousands of companies and impacting the experience of millions of users. Catchpoint is funded by top-tier venture capital firm, Battery Ventures, which has invested in category leaders such as Akamai, Omniture (Adobe Systems), Optimizely, Tealium, BazaarVoice, Marketo and many more.
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