Gartner says by 2020, a corporate "No-Cloud" Policy will be as rare as a "No-Internet" policy is today and specifically the Infrastructure as a Service (IaaS) market is projected to continue to grow more than 25 percent per year through 2019. This surge in cloud adoption also represents a huge shift in cloud spending by IT organizations, directly or indirectly affecting more than $1 trillion dollars in Cloud IT purchases by 2020, according to Gartner.

Of course, not every enterprise app and data bit will move fully to the cloud. To quote yet another study - this one by North Bridge Venture Partners and GigaOM Research - many of these deployments will be hybrid in nature. For enterprises and smaller organizations alike, it's essential to build a cloud strategy that adopts public and private cloud resources, on-premise systems, containers, and more. Research confirms that more than half of enterprises will take this approach.

Increasing adoption of hybrid clouds makes it critical for technology leaders to strategically develop the ability to manage them, and implement cloud management capabilities to address business challenges.

Key Benefits of a Hybrid Cloud
1. The mix-and-match nature of hybrid IT solutions allow organizations to define and implement the right mix of technologies for them. Specifically deploying what they need and where they need it, is the primary benefit for this cloud model.

2. The control, familiarity and security that come with on-premise IT solutions is balanced with the flexibility, scalability and economies of scale that come with managed hosting, public cloud services. Instead of having to adopt a one-size-fits-all approach, IT requirements can be delivered to exact specification and preference, by considering business size, structure, location and budget.

3. One of the key benefits of a hybrid cloud is provisioning at a lower cost and high speed (as and when required functionality of the public cloud component)

The ability to deploy to any infrastructure, of their choice, based on their needs and in an agile manner is of significance to the IT Manager. IT and DevOps especially emphasize on the ability to respond to changing business requirements by speeding up the delivery of core technology services with the flexibility to use a mix of multiple cloud models - private, hosted or public based on their security, compliance, scalability and performance needs.

Requirements from the Hybrid IT Managers
1. For operating a hybrid cloud model the underlying application, integrations and data architectures need to be revisited, sometimes tweaked, while other times overhauled. New tools for deployment, monitoring, and management are required. Managers in charge of maintaining the Hybrid IT environments, seek to ensure the availability of the complex set of skills, tools and processes needed to manage hybrid infrastructure on a consistent, global scale.

2. The management and optimization of a hybrid IT infrastructure is proving to be a challenge. While, IT teams must develop new skills to collaborate more closely, several of them would also like to leverage the skills of the experienced and expert managed technology services providers who can design and deliver optimized hybrid IT solutions at a quicker pace.

3. As enterprises adopt more and more cloud-based applications, they need to be able to provision and de-provision both apps and users fast enough to keep up with business requirements, while maintaining tight security and compliance through identity management. Managers aim to ensure data governance by restricting access to resources through RBAC mechanism where users and groups can be granted different roles and assign permissions to those roles.

4. Support for Authentication and access management methods are necessary to ensure users use their corporate accounts for Single Sign On (SSO) to enable increased visibility, auditing, and control over access to cloud resources. Whether it's provisioning, meeting compliance requirements, or simply reducing the number of help desk calls, SSO plays an integral role in efficient enterprise IAM.

5. Regular users of infrastructure resources seek simplified orchestration and templates that allow operators to configure a server once and reuse that configuration reliable and repeatable to provision more servers. This avoids repetitive manual tasks when the DevOps staff could be adding value to the business and has the added benefit to restrict the service availability and resource types to what's available in the stack.

6. Enterprises seek to place accountability and ownership on the cloud users by enforcing an abstract grouping mechanism like 'Resource based Tagging' that can be used to associate resources with a particular department or functional team.

7. Cloud resources can be spread among many cloud services making it hard to track and account. This problem is compounded with the fact that workers may engage cloud services without the IT department's knowledge. Thus, Shadow IT is not just a risk but actual issue to deal with. The IT team should have tools to avoid shadow IT by having access to a centralized pane of glass that adheres to the first rule of data governance - to know what you have and where it is.

8. IT Managers rely on useful and timely data about the utilization statistics of cloud resources to make the decisions necessary to optimize cost and usage. They will use this information to optimize and find the "best execution venues" for cloud workloads by weighing factors like performance, reliability, cost and security and then matching appropriate solutions to enterprise priorities.

9. Enterprise seek automated policies, rules and schedulers to keep costs from spiraling up, by automatically shutting down QA and Dev servers outside of business hours or terminating un-used volumes to reduce costs, and automatically right sizing the VMs based on their monitored utilization. Automated alerts and notifications about authorization failures, budget overruns, cost spikes, un-tagged infrastructure result in increased visibility and accountability to the Enterprise stakeholders.

10. Stakeholder need to access Dashboards with real-time actionable data. The visibility gained into the cloud consumption patterns enables analysis in terms of the cost implications, usage trends, performance thresholds, and security implications. This provides managers with an opportunity to evaluate and optimize the infrastructure across multi-cloud and hybrid environments.

11. Finally, organizations require automated IT showback and chargeback capabilities that provide timely, accurate transparency into how your IT resources are being consumed, who's consuming them, and at what cost – all rolled up into a single bill of IT.

If the above needs of the hybrid IT are addressed, then enterprises can realize not only IT cost savings and efficiencies, but also overall business growth objectives, and increased agility and innovation by leverage the flexible scalability of public clouds, along with the security and control of their own private infrastructure.

With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo, October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

Track 1. Enterprise Cloud | Cloud-Native
Track 2. Big Data | Analytics
Track 3. Internet of Things | IIoT | Smart Cities
Track 4. DevOps | Digital Transformation (DX)
Track 5. APIs | Cloud Security | Mobility
Track 6. AI | ML | DL | Cognitive
Track 7. Containers | Microservices | Serverless
Track 8. FinTech | InsurTech | Token Economy

Cloud Expo | @ThingsExpo 2017 Silicon Valley
(October 31 - November 2, 2017, Santa Clara Convention Center, CA)

Cloud Expo | @ThingsExpo 2018 New York 
(June 12-14, 2018, Javits Center, Manhattan)

Download Show Prospectus ▸ Here

Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers.  

Companies are each developing their unique mix of cloud technologies and services, forming multi-cloud and hybrid cloud architectures and deployments across all major industries. Cloud-driven thinking has become the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, and the public sector.

Cloud Expo is the single show where technology buyers and vendors can meet to experience and discus cloud computing and all that it entails. Sponsors of Cloud Expo will benefit from unmatched branding, profile building and lead generation opportunities through:

• Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
• Showcase exhibition during our new extended dedicated expo hours
• Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35-minute technical session
• Online advertising in SYS-CON's i-Technology Publications
• Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
• Unprecedented PR Coverage: Editorial Coverage on Cloud Computing Journal.
  
• Tweetup to over 75,000 plus followers
• Press releases sent on major wire services to over 500 industry analysts.

For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.

The World's Largest "Cloud Digital Transformation" Event

@CloudExpo | @ThingsExpo 2017 Silicon Valley
(Oct. 31 - Nov. 2, 2017, Santa Clara Convention Center, CA)

@CloudExpo | @ThingsExpo 2018 New York 
(June 12-14, 2018, Javits Center, Manhattan)

Full Conference Registration Gold Pass and Exhibit Hall ▸ Here

Register For @CloudExpo ▸ Here via EventBrite

Register For @ThingsExpo ▸ Here via EventBrite

Register For @DevOpsSummit ▸ Here via EventBrite

Sponsorship Opportunities

Sponsors of Cloud Expo | @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through:

• Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers
• Showcase exhibition during our new extended dedicated expo hours
• Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35 minute technical session
• Online targeted advertising in SYS-CON's i-Technology Publications
• Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage
• Unprecedented Marketing Coverage: Editorial Coverage on ITweetup to over 100,000 plus followers, press releases sent on major wire services to over 500 industry analysts

For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez (@GonzalezCarmen) today by email at events (at) sys-con.com, or by phone 201 802-3021.

Secrets of Sponsors and Exhibitors ▸ Here
Secrets of Cloud Expo Speakers ▸ Here

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-4, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

Delegates to Cloud Expo | @ThingsExpo will be able to attend 8 simultaneous, information-packed education tracks.

There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.

Join Cloud Expo | @ThingsExpo conference chair Roger Strukhoff (@IoT2040), October 31 - November 2, 2017, Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, for three days of intense Enterprise Cloud and 'Digital Transformation' discussion and focus, including Big Data's indispensable role in IoT, Smart Grids and (IIoT) Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) Digital Transformation in Vertical Markets.

Financial Technology - or FinTech - Is Now Part of the @CloudExpo Program!

Accordingly, attendees at the upcoming 21st Cloud Expo | @ThingsExpo October 31 - November 2, 2017, Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, will find fresh new content in a new track called FinTech, which will incorporate machine learning, artificial intelligence, deep learning, and blockchain into one track.

Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.

FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.

More than US$20 billion in venture capital is being invested in FinTech this year. @CloudExpo is pleased to bring you the latest FinTech developments as an integral part of our program, starting at the 21st International Cloud Expo October 31 - November 2, 2017 in Silicon Valley, and June 12-14, 2018, in New York City.

@CloudExpo is accepting submissions for this new track, so please visit www.CloudComputingExpo.com for the latest information.

Speaking Opportunities

The upcoming 21st International @CloudExpo | @ThingsExpo, October 31 - November 2, 2017, Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY announces that its Call For Papers for speaking opportunities is open.

Submit your speaking proposal today! ▸ Here

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (@CloudExpo), Big Data Expo® (@BigDataExpo), DevOps Summit (@DevOpsSummit), @ThingsExpo® (@ThingsExpo), Containers Expo (@ContainersExpo) and Microservices Expo (@MicroservicesE).

Cloud Expo®, Big Data Expo® and @ThingsExpo® are registered trademarks of Cloud Expo, Inc., a SYS-CON Events company.

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