
By Shelly Palmer | Article Rating: |
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July 20, 2012 05:45 AM EDT | Reads: |
2,297 |

Microsoft said Thursday that an accounting adjustment to reflect a weak online ad business led to its first quarterly loss in its 26 years as a public company.
The software company had warned that it was taking a $6.2 billion charge because its 2007 purchase of online ad service aQuantive hasn’t yielded the returns envisioned by management.
The non-cash adjustment is something companies do when the value of their assets decline. Microsoft Corp. paid $6.3 billion for aQuantive, only to see rival Google Inc. expand its share of the online ad market. The charge led to a $492 million loss in the April-June quarter, or 6 cents a share.
That compares with earnings of $5.9 billion, or 69 cents, a year ago.
Read the full story at USA Today.
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Published July 20, 2012 Reads 2,297
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Shelly Palmer is the host of Fox Television’s "Shelly Palmer Digital Living" television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.
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