Identity Standards

We are stronger when we speak as one.

When the diverse individual parts of our great institution associate their unique strengths with those of their peers through a consistent, coordinated use of the university's identity, together we increase our reputation for excellence and protect the integrity of our academics, research, and public engagement missions.

• Read a short overview of the standards.

The Illinois Brand enter >>

Information about the campus brand strategy, visual identities, and the value and history of the campus logos.

Graphic Standards Manual enter >>

Guidelines for using the campus logos in print and digital media, logo downloads, digital resources for the campus, guidelines for trademark and licensing issues and stationery, and Frequently Asked Questions.

The Illinois Story enter >>

Stories, messages, and explanations of who we are and how we're different. This section is a resource for campus communicators and contains stories, images, and video that may be used to tell the Illinois Story. Communicators may also upload and share the stories from their campus unit that embody the brand attributes and the themes of the positioning statement.

Writing Style Guide enter >>

Punctuation, terms, and formal nouns for campus buildings and organizations for use in external communications.