
By Kevin Benedict | Article Rating: |
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October 2, 2016 03:00 PM EDT | Reads: |
3,330 |

Although we often write about and discuss digital transformation, we often fail to identify the end goal we are really trying to achieve. We talk at great length about data, analytics, speed, information logistics systems and personalized user experiences, but none of these are the end goal. Ultimately we must digitally transform so we can remove the "fog of war," and have clear visibility and insights into our businesses and the needs of our customers. The end goal of digital transformation, however, is the ability to rapidly act and react to changing data, competitive conditions and strategies fast enough to succeed.
Knowledge is nothing, if not tied to action. In a recent survey of 500 managers, they reported the number one mistake companies are making in digital transformation is moving too slow. They may have all the necessary information and strategies, but if they are incapable of acting or reacting fast enough to matter, then it is wasted. True digital transformation includes the information logistics systems capable of collecting, analyzing and reporting data fast enough to be useful, plus the ability to act and react in response.
The ability to respond may involve transforming many different IT systems, business processes and organizational structures to facilitate business agility and speed. It will likely take a lot of work and strong leadership. This unfortunately is not always available as managers surveyed list employing the wrong leadership for digital transformation as the third biggest mistake companies make.
Is the ROI (return on investment) for digital transformation worth all the trouble? The answer is found in a recent survey we conducted involving 2,000 executives where they identified the top 5 ways digital transformations drives value generation as follows:
- Accelerates speed to market
- Strengthens competitive positioning
- Boosts revenue growth
- Raises employee productivity
- Expands ability to acquire, engage and retain customers
A quick review of the top 5 show they are critical. The number one value generator is "accelerates speed to market," in other words it enables faster actions and reactions.
Follow Kevin Benedict on Twitter @krbenedict
Published October 2, 2016 Reads 3,330
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Kevin Benedict is an opinionated Senior Analyst at Cognizant's Center for the Future of Work, SAP Mentor Alumnus, speaker, writer, and mobile and digital strategies expert. He is a popular keynote speaker, and in the past three years he has shared his insights into mobile and digital strategies with companies in 17 different countries. He has over 30 years of experience working with enterprise applications, and he is a veteran mobile industry executive. He wrote the Forward to SAP Press' bestselling book on enterprise mobility titled Mobilizing Your Enterprise with SAP, and he has written over 3,000 articles.
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