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@CloudExpo Authors: Derek Weeks, Elizabeth White, Dana Gardner, Janakiram MSV, Gregor Petri

Related Topics: @CloudExpo, @BigDataExpo, @ThingsExpo

@CloudExpo: Article

The Dark Side of IoT | @ThingsExpo #BigData #IoT #M2M #API

IoT has accelerated our ability to monitor behavior, gather more customer data & potentially deliver outstanding experiences

Download Slide Deck: ▸ Here

Download Slide Deck: ▸ Here

Beware of the Dark Side of Personalized Customer Experiences via the Internet of Things

Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences.

Download Slide Deck: ▸ Here

In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our ability to monitor behavior, gather even more customer data and potentially deliver outstanding experiences. Regrettably, as history demonstrates, there are countless examples of how this can go terribly wrong. Perhaps it's time to learn from our mistakes.

Download Slide Deck: ▸ Here

Speaker Bio
Lou Casal is Founder and Principal Consultant at Practicala. He has more than 18 years of experience developing and delivering global enterprise solutions to the world's most recognized brands. His experience spans many different marketing roles and effectively leverages the experience he has gained at Apple, Symantec, SDL and CA to shape all his customer-centric efforts. He continues to focus on unique customer experience solutions that help solve the growing engagement challenges Marketers and their Technology teams face when courting today's "anywhere, Anytime, Always-On" customers.

@ThingsExpo - The World's Largest 'Internet of Things' Event, November 1-3, 2016, at the Santa Clara Convention Center!

Secrets of Sponsors and ExhibitorsHere
Secrets of Cloud Expo SpeakersHere

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

@CloudExpo / @ThingsExpo 2016 Silicon Valley
(November 1-3, 2016, Santa Clara Convention Center, CA)

@CloudExpo / @ThingsExpo 2017 New York
(June 6-8, 2017, Javits Center, Manhattan)

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be.

Register for @[email protected] 'FREE' Before Friday! Here

Track 1: Enterprise Cloud & Digital Transformation
Track 2: Microservices | Cloud Hot Topics
Track 3: Internet of Things & Cloud
Track 4: APIs & Cloud Security
Track 5: Big Data Analytics
Track 6: DevOps, Continuous Delivery & Containers
Track 7: Enterprise IoT & IIoT
Track 8: IoT Developer
Track 9: Consumer IoT | IoT Hot Topics

Delegates to Cloud Expo | @ThingsExpo will be able to attend 9 simultaneous, information-packed education tracks.

There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.

Join @CloudExpo | @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indispensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (@CloudExpo), Big Data Expo® (@BigDataExpo), DevOps Summit (@DevOpsSummit), @ThingsExpo® (@ThingsExpo), Containers Expo (@ContainersExpo) and Microservices Expo (@MicroservicesE).

Cloud Expo®, Big Data Expo® and @ThingsExpo® are registered trademarks of Cloud Expo, Inc., a SYS-CON Events company.

More Stories By Liz McMillan

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

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