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By Liz McMillan |
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August 7, 2016 12:45 AM EDT |
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Beware of the Dark Side of Personalized Customer Experiences via the Internet of Things
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences.

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In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our ability to monitor behavior, gather even more customer data and potentially deliver outstanding experiences. Regrettably, as history demonstrates, there are countless examples of how this can go terribly wrong. Perhaps it's time to learn from our mistakes.

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Speaker Bio Lou Casal is Founder and Principal Consultant at Practicala. He has more than 18 years of experience developing and delivering global enterprise solutions to the world's most recognized brands. His experience spans many different marketing roles and effectively leverages the experience he has gained at Apple, Symantec, SDL and CA to shape all his customer-centric efforts. He continues to focus on unique customer experience solutions that help solve the growing engagement challenges Marketers and their Technology teams face when courting today's "anywhere, Anytime, Always-On" customers.

@ThingsExpo - The World's Largest 'Internet of Things' Event, November 1-3, 2016, at the Santa Clara Convention Center!
Secrets of Sponsors and Exhibitors ▸ Here Secrets of Cloud Expo Speakers ▸ Here
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
@CloudExpo / @ThingsExpo 2016 Silicon Valley (November 1-3, 2016, Santa Clara Convention Center, CA)
@CloudExpo / @ThingsExpo 2017 New York (June 6-8, 2017, Javits Center, Manhattan)
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be.

Register for @[email protected] 'FREE' Before Friday! ▸ Here
Track 1: Enterprise Cloud & Digital Transformation Track 2: Microservices | Cloud Hot Topics Track 3: Internet of Things & Cloud Track 4: APIs & Cloud Security Track 5: Big Data Analytics Track 6: DevOps, Continuous Delivery & Containers Track 7: Enterprise IoT & IIoT Track 8: IoT Developer Track 9: Consumer IoT | IoT Hot Topics
Delegates to Cloud Expo | @ThingsExpo will be able to attend 9 simultaneous, information-packed education tracks.
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.
Join @CloudExpo | @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indispensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
About SYS-CON Media & Events SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (@CloudExpo), Big Data Expo® (@BigDataExpo), DevOps Summit (@DevOpsSummit), @ThingsExpo® (@ThingsExpo), Containers Expo (@ContainersExpo) and Microservices Expo (@MicroservicesE).
Cloud Expo®, Big Data Expo® and @ThingsExpo® are registered trademarks of Cloud Expo, Inc., a SYS-CON Events company.
News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.
@CloudExpo Stories By Elizabeth White  "When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY. Aug. 7, 2016 06:30 PM EDT Reads: 1,832 | By Elizabeth White  Synchronoss announced the general availability of its Secure Mobility Platform (SMP) – the combination of a highly secure application container and integrated productivity suite that together improves the productivity and performances of enterprise mobile workforces.
Designed and built using secure enterprise mobility technology contributed by Goldman Sachs through the venture announced last November, Synchronoss SMP consists of:
Synchronoss Lagoon – a secure device container which encrypts ... Aug. 7, 2016 06:30 PM EDT Reads: 797 | By Elizabeth White  Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle.
In his session at 18th Cloud Expo, ... Aug. 7, 2016 03:30 PM EDT Reads: 1,744 | By Elizabeth White  The South Florida Business Journal honored Chetu Inc. with an inclusion on South Florida's Top 100 Private Companies List. Chetu ranked at number 80 amongst other private businesses who showed tremendous revenues for 2015, are native to South Florida and have verifiable revenue figures. Chetu showed $31.51 million in revenues for 2015. That figure is a 10% increase from the $29.05 million in revenue earned in 2014. Aug. 7, 2016 03:15 PM EDT Reads: 726 | By Liz McMillan  SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions. Aug. 7, 2016 02:15 PM EDT Reads: 1,820 | By Pat Romanski  DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open.
Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am... Aug. 7, 2016 01:45 PM EDT Reads: 2,676 | By Elizabeth White  Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use. Aug. 7, 2016 01:15 PM EDT Reads: 651 | By Elizabeth White  The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location.
With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni... Aug. 7, 2016 01:15 PM EDT Reads: 3,024 | By Elizabeth White  With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years?
This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors. Aug. 7, 2016 01:00 PM EDT Reads: 513 | By Elizabeth White  ReadyTalk has expanded the capabilities of the FoxDen collaboration platform announced late last year to include FoxDen Connect, an in-room video collaboration experience that launches with a single touch.
With FoxDen Connect, users can now not only engage in HD video conferencing between iOS and Android mobile devices or Chrome browsers, but also set up in-person meeting rooms for video interactions. A host’s mobile device automatically recognizes the presence of a meeting room via beacon tech... Aug. 7, 2016 01:00 PM EDT Reads: 1,099 | By Elizabeth White  SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks... Aug. 7, 2016 12:45 PM EDT Reads: 1,950 | By Pat Romanski  On Dice.com, the number of job postings asking for skill in Amazon Web Services increased 76 percent between June 2015 and June 2016. Salesforce.com saw its own skill mentions increase 37 percent, while DevOps and Cloud rose 35 percent and 28 percent, respectively.
Even as they expand their presence in the cloud, companies are also looking for tech professionals who can manage projects, crunch data, and figure out how to make systems run more autonomously. Mentions of ‘data science’ as a skill ... Aug. 7, 2016 12:00 PM EDT Reads: 1,190 | By Pat Romanski  Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity.
In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a... Aug. 7, 2016 11:30 AM EDT Reads: 1,470 | By Liz McMillan  Cloud analytics is dramatically altering business intelligence. Some businesses will capitalize on these promising new technologies and gain key insights that’ll help them gain competitive advantage. And others won’t.
Whether you’re a business leader, an IT manager, or an analyst, we want to help you and the people you need to influence with a free copy of “Cloud Analytics for Dummies,” the essential guide to this explosive new space for business intelligence. Aug. 7, 2016 11:15 AM EDT Reads: 1,469 | By Liz McMillan  Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open. Aug. 7, 2016 11:00 AM EDT Reads: 3,104 | By Elizabeth White  Deploying applications in hybrid cloud environments is hard work. Your team spends most of the time maintaining your infrastructure, configuring dev/test and production environments, and deploying applications across environments – which can be both time consuming and error prone. But what if you could automate provisioning and deployment to deliver error free environments faster? What could you do with your free time? Aug. 7, 2016 10:30 AM EDT Reads: 1,210 | By Liz McMillan  There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua... Aug. 7, 2016 10:15 AM EDT Reads: 2,055 | By Elizabeth White  In his session at Cloud Expo, Robert Cohen, an economist and senior fellow at the Economic Strategy Institute, will provide economic scenarios that describe how the rapid adoption of software-defined everything including cloud services, SDDC and open networking will change GDP, industry growth, productivity and jobs.
This session will also include a drill down for several industries such as finance, social media, cloud service providers and pharmaceuticals. Aug. 7, 2016 10:00 AM EDT Reads: 988 | By Elizabeth White  SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. Aug. 7, 2016 09:30 AM EDT Reads: 1,840 | By Pat Romanski  Sauce Labs has selected Sumo Logic to troubleshoot and better track log performance issues to predict potential issues before they occur. With Sumo Logic, Sauce Labs now has the ability to better help its customers accelerate the software and development cycle.
Sauce Labs provides a high-performance, cloud-based automated testing platform that is optimized for Continuous Integration and Continuous Deployment (CI/CD) workflows. Catering to fast-moving companies that employ modern development tec... Aug. 7, 2016 08:30 AM EDT Reads: 950 |
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