
By William Schmarzo | Article Rating: |
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May 23, 2015 05:00 PM EDT | Reads: |
2,085 |

Healthcare Industry and Big Data: Impending Business Metamorphosis?
I’m struck by what’s happening in the healthcare industry – between healthcare providers such as hospitals, and healthcare payers such as insurance companies – and how that industry is ripe for a metamorphosis into something much more efficient, effective and customer (patient)-centric. And within this metamorphosis, new power brokers are likely to emerge; those players who are able to leverage new sources of patient, physician, clinical, medication and care data to optimize key operational processes and dramatically reduce inefficient and unnecessary processes and procedures.
We are seeing from industry to industry the transformational power of organizations leveraging data – in the form of new customer, product and operational insights. We only need to look at the revolution started by Billy Beane and “Moneyball” – who set into motion a data and analytics revolution in how professional sports teams and players are evaluated, drafted, developed and managed.
But let’s review a history lesson from another industry that has already gone through this metamorphosis process – the Retail and Consumer Packaged Goods (CPG) industry – and what the ramifications for that metamorphosis might mean to the healthcare industry.
For more information and a history lesson from the Consumer Package Goods and Retail industries, see https://infocus.emc.com/william_schmarzo/healthcare_industry_big_data/.
Published May 23, 2015 Reads 2,085
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Bill Schmarzo, author of “Big Data: Understanding How Data Powers Big Business”, is responsible for setting the strategy and defining the Big Data service line offerings and capabilities for the EMC Global Services organization. As part of Bill’s CTO charter, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He’s written several white papers, avid blogger and is a frequent speaker on the use of Big Data and advanced analytics to power organization’s key business initiatives. He also teaches the “Big Data MBA” at the University of San Francisco School of Management.
Bill has nearly three decades of experience in data warehousing, BI and analytics. Bill authored EMC’s Vision Workshop methodology that links an organization’s strategic business initiatives with their supporting data and analytic requirements, and co-authored with Ralph Kimball a series of articles on analytic applications. Bill has served on The Data Warehouse Institute’s faculty as the head of the analytic applications curriculum.
Previously, Bill was the Vice President of Advertiser Analytics at Yahoo and the Vice President of Analytic Applications at Business Objects.
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