Vikas.Deolaliker wrote: Great article. Another data point, the IT budget is up only 4% in 2013 over 2012, so don't expect everyone to rush into Bigdata. The fourth "V" is visualization. If you cannot render the analysis in a intuitive way, there is no value in that analysis. In fact, visualization should be the first step in design of a bigdata system - it helps trim down the architectural bloat into something that is within budget and useful.