Making decisions in a timely manner is always crucial to the success of organizations adapting to market changes.  The ability to process large volumes of data from many sources is especially important to large enterprises. Living in Cincinnati, the home of P&G headquarters, I heard P&G began utilizing an interesting environment called Business Sphere enabling them to respond to the marketplace by leveraging analytic models powered by TIBCO Spotfire.  This attracted me to attend TUCON, TIBCO’s annual conference in Las Vegas and to learn more on their strategy.

The conference strapline was “Everything is Different” leading attendees to understand the rapid changes occurring in businesses.  TIBCO demonstrated a two-second advantage of an event-enabled enterprise built on the Tibco platform. With the deluge of information coming from various sources, this seemed a good way to communicate concisely the Tibco value to attendees.  The expo hall reiterated the integration theme in the center of the hall which was surrounded by other building blocks of the TIBCO platform:  social, analytics, cloud, automation and event processing all of which built on Tibco’s core strength i.e. integration.  (Many companies who diverged into market adjacencies found themselves losing market share on their core strengths and at the same time not being able to compete on the new product portfolio.) 

TIBCO also plastered statistics all over the walls of the Aria conference center.  Some anecdotes of concurrent events included:

• • 294 billion emails sent
• • 35 million apps downloaded
• • more iPhones bought than babies born
• • 250 million photos uploaded to Facebook
• • 2 million blog posts written
• • information consumed on the internet would fill 168 millions DVDs
  

These interesting facts made the challenge real to attendees and focused attention toward the need to understand the necessity of developing solutions using integration technology to consume the data deluge.

Dashboards are a good way to view organizational data from multiple sources on one screen.  This past weekend I saw an interesting real-life example of a dashboard in a family room.  An NFL fan could choose to watch a channel with one game or all the games on one channel on NFL network. I took the above picture from my TV.  While not seeing each complete game, the screen shows the most relevant details of every game on one screen.  I could see Spotfire and other analytical dashboard products show incredible value in integrating information from multiple sources into one destination – enabling executives to make more timely decisions.

Finally, TIBCO demonstrated their social platform tibbr at Tucon. While there are several such solutions in the market, TIBCO announced partnerships with Box, Badgeville, Wayin and Teamly (among others) at the conference.  In conjunction with the open API, partners joining TIBCO will provide additional value to customers using tibbr in the enterprise.

Tibco strategy offers a variety of interesting products supporting multiple domains that is applicable to a variety of enterprises.  And while TIBCO has a very loyal customer set, the company needs to grow into fresh markets.

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