The Wayback Machine - https://web.archive.org/web/20120712053057/http://cloudcomputing.sys-con.com:80/node/2154413

Welcome!

Cloud Expo Authors: Pat Romanski, Jeremy Geelan, Gilad Parann-Nissany, Adrian Bridgwater, Elizabeth White

Related Topics: Cloud Expo, Security

Cloud Expo: Article

Big Data: "An Even Bigger Deal than Cloud," Says Expert

The volume of data we're generating now from machines pales in comparison to the volume we'll soon generate from our own bodies

"The volume of data we're generating now from machines pales in comparison to the volume of data we'll soon generate from our own bodies," says data security expert Dave Asprey.

Writing in a Trend Micro blog, Asprey - a popular Cloud Expo speaker, past and future, and a "biohacker" who is one of the leaders in the emerging Quantified Self movement - explains his vision of a world in which personal biometrical data is shared via the cloud:

"I want to see my brain waves, my temperature, my pulse, my heart rate variability, my galvanic skin resistance, the number of steps I take, what I eat, what I breathe, who I talked to, my hormone levels, how happy I was, my brain’s efficiency at any time, and anything else I can think of stored in a very large, very secure, very friendly cloud analytics application. And then I want to share that data anonymously with any researcher who is doing something cool."

In Asprey's vision, new consumer-grade medtech offerings will offer exactly this. The human body, according to Asprey "is a blank slate - there is limitless data to gather about electrical, chemical, and physiological states, as well as about behavior and location. That’s not even including 24/7 audio or video."



(Here's a talk he gave at the first ever QS conference, and that was him too on the cover of the Financial Times wearing electrodes on his head.)

That’s also why he's a huge believer in the log monitoring and analytics part of the cloud computing space, Asprey notes in his blog. He goes on to describe what he sees are the two key elements missing in the log management space right now:

"The 1st is real scalability, which means thinking beyond what data centers can do. That inevitably leads to ambient cloud models for log management. Splunk has done an amazing job of pioneering an ambient cloud model with the way they created an eventual consistency model which allows you to make a query to get a “good enough” answer quickly, or a perfect answer in more time. They can do this because the data is spread all over the place but it is controlled centrally, which is a hallmark of ambient cloud architecture. Plus, ambient cloud providers are valued higher than IaaS cloud vendors. That sucks for us infrastructure guys.

The 2nd thing is security. Log data is next to useless if it is not nonrepudiatable. (is that even a word?) Basically, all the log data in the world is not useful as evidence unless you can prove that nobody changed it. That’s why I’m a believer in what Mark Searle, the original Addamark founder, is doing at Kinamik. His experience founding 2 early log management companies has led him to focus on the emerging problem of security for log management. It’s very meta. His 1st start up a decade ago ended up focusing the other way around – on using log management for security."

More Stories By Jeremy Geelan

Jeremy Geelan is President & COO of Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences both in North America and overseas. He is executive producer and presenter of Cloud Expo's "Power Panels" on SYS-CON.TV.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Cloud Expo Breaking News
The move to cloud-based applications has undeniably delivered tremendous benefits. However, the associated distribution creates various challenges from the quality perspective: End-to-end tests need to pass through multiple dependent systems, which are commonly unavailable, evolving, or difficult-to-access for testing. Accessing such system often involves transaction and bandwidth fees. Teams need to test and tune the system under test against a realistic and broad range of performance and b...
Cloud computing is bringing massive computing power once reserved for government and research institutions to every organization in the world. Problems that involve intensive calculations or simulations can benefit from the computing capabilities that the cloud provides. Whether through scale out architectures like Grid / Cluster / Hadoop or completely new approaches like GPU there are a variety of emerging high performance computing options coming to the cloud. In his session at the 11th Inter...
In his session at the 11th International Cloud Expo, Ronald Bradford, Founder & CEO of Effective MySQL, will discuss the issues of managing a large number of MySQL instances supporting one billion+ requests statements per day (and 50+ billion SQL statements). Topics include: Monitoring and instrumentation are essential How to automate installations, upgrades and deployments MySQL replication issues with 300+ slaves per master Traffic minimization techniques Creating HA with regions and zon...
Building e-commerce solutions for retail and preparing for transactions spikes on big shopping days was never easy. Preparing for the frequent and sporadic transaction spikes – launching a new game, e-book, or an online video release – in the digital world is even more difficult. There are great benefits to an “Own the Core” strategy to maintain control and efficiencies since commerce systems are so central and connect with so many internal systems. In his session at the 11th International C...
SYS-CON Events announced today that ZapThink has been named “Media Sponsor” of SYS-CON's 11th International Cloud Expo, which will take place on November 5–8, 2012, at the Santa Clara Convention Center in Santa Clara, CA. ZapThink, A Dovèl Technologies Company, is an advisory and training firm and master of Service-Oriented Architecture (SOA), Enterprise Architecture, and architectural approaches to Cloud Computing. For more information, visit http://www.zapthink.com. Cloud Expo 2012 Silicon...
APIs are no longer a technical nice-to-have. Now APIs are a necessary business tool for startups to scale, much as Twitter and Facebook used theirs to reach more users. In his session at the 11th International Cloud Expo, Adam DuVander is Executive Editor of ProgrammableWeb, will show that this is doubly true in the cloud. APIs are the wiring that connects the cloud to apps on tablets, smartphones or TVs. APIs can also speed up business development, even between startups and larger companies. W...
SYS-CON Events announced today that UShareSoft, provider of a cloud software factory and app store platform, will exhibit at SYS-CON's 11th International Cloud Expo, which will take place on November 5–8, 2012, at the Santa Clara Convention Center in Santa Clara, CA. UShareSoft helps cloud providers, enterprises and ISVs simplify software delivery to the cloud. UShareSoft's UForge is a cloud software factory and enterprise app store platform that enables organizations to automatically build and...
SYS-CON Events announced today that Coalfire, a leading independent information technology Governance, Risk and Compliance (IT GRC) firm, will exhibit at SYS-CON's 11th International Cloud Expo, which will take place on November 5–8, 2012, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is a leading, independent information technology Governance, Risk and Compliance (IT GRC) firm that provides IT audit, risk assessment and compliance management solutions. Founded in 2001, Coal...
Need to scale your data tier? The foundation of every application is the database layer, and today application architects have more choices than ever. With these choices come new questions: Which database technology is best for your application? How can your application take advantage of Big Data technology? Can you run your relational database at Big Data scale? What does it take to implement a comprehensive data infrastructure, including your core database, incorporating SQL, No SQL and Big Da...
“Big Data eliminates the data silos that formerly existed, improving the depth and quality of analysis that can take place,” observed Scott Kinka, Chief Technology Officer at Evolve IP, in this exclusive Q&A; with Cloud Expo Conference Chair Jeremy Geelan. “Without these barriers, Kinka continued, “we gain access to information that was never before available. We can see where there are underserved markets, opportunities, problems that need to be addressed.” Agree or disagree? – "While the IT sa...